Shopify is one of the most renowned e-commerce platforms for online stores today, and for good reason. Starting an online business is now as easy as can be; if you were to demonstrate Shopify to someone from even a decade ago, you’d probably see them flip out at just how intuitively everything works.
To help you optimise your processes and make the best site for you and your prospects, Shopify offers a host of apps in their app store. You can use these to automate certain processes and add nifty little features and elements to your web pages amongst other things. Today, we’re going to discuss some great Shopify Store app examples that you could consider for your online business.
However, before you start browsing through the app store, you should keep at least your short-term goals with your online store in mind. This will help you get a clearer picture of the kind of apps you genuinely need on priority. These goals could be related to your:
- Customer acquisition: When you want to acquire new customers you haven’t sold to
- Customer retention: When you want to increase repeat purchases
- Increasing conversions from a particular device: Have you noticed that your conversions are higher for mobile users over desktop users? If so, you should set a goal to increase conversions for desktop users
- Increasing awareness of your store
- Increasing sales holistically
These are goals often set by online store owners. Yours could look completely different from these, and that’s perfectly fine. There are a ton of Shopify Store apps to help you get to your goals quicker.
TL;DR
This article shows you the top Shopify apps that can be used to improve and expand your online store. It says that before choosing apps, you should first identify specific goals, such as getting more customers, keeping them, or making more sales. Some of the tools that are highlighted include:
- Klaviyo is an advanced email and SMS marketing tool that lets you segment your customers and automate your campaigns.
- Recharge automates subscription billing and recurring orders so you can turn one-time buyers into regular customers with predictable revenue.
- Loox builds trust by collecting and showing off good ratings of products.
- Prediko is an inventory planning platform for Shopify brands to forecast, manage, and scale efficiently.
- Smile offers loyalty and referral programs to encourage repeat purchases.
- Return Magic simplifies returns with a custom return gateway.
- Privy: Reduces cart abandonment with tailored popups and marketing.
- Give and Grow: Increases brand goodwill by adding charity donations at checkout.
- Smart search and custom filters simplify product discovery.
9 Best Shopify Store Apps For Online Business
Klaviyo
Klaviyo claims to be the #1 e-commerce marketing app in the entire Shopify app store. I’m not sure about this, but the app itself is exactly what you want out of an email and SMS marketing platform for your online business. Now, if you’re only planning on sending out bulk emails, I wouldn’t recommend Klaviyo, because simply, it isn’t the cheapest marketing platform. However, I urge you to attempt some level of customisation for better-performing campaigns, and for this purpose, Klaviyo works wonders.
Features
- On Klaviyo, you can segment your audience on the basis of order history, value, location etc. and customise/automate emails for each segment.
- Building an automated workflow is also easy because of the app’s intuitive drag-and-drop editor.
- Plus, you can use the app to add dynamic, attractive forms to your website increase your email list.
Pricing
- The pricing depends on the subscriber list, but the free plan covers 250 contacts and 500 emails. You’ll pay more as your contact list grows.
Reviews
⭐️⭐️⭐️⭐️⭐️
the best, most intuitive tool there is. I have tried many email platforms, and they just don’t compare. The ability to automate tailored mkt in klaviyo is simple, easy and intuitive
Source: Shopify
Recharge
People hate remembering to reorder the same products month after month. Recharge fixes this by handling subscription orders from start to finish. Your customers set up what they want, pick their delivery schedule, and forget about it. The system processes payments, updates inventory, and ships orders automatically. You get predictable income, they never run out of essentials.
Recharge also provides intuitive dashboards that track recurring revenue, renewal rates, and upcoming payments in real time. Based on those insights, you can build subscription experiences that drive retention and growth, such as offering flexible delivery options and creating targeted offers that keep customers coming back.
Features
- Recharge offers in-depth analytics to help you track revenue, customer behavior, product performance and forecast future subscription outcomes based on data from millions of active subscribers across its network.
- The platform supports global scale with multi-currency, multi-language and Shopify Markets compatibility.
- You can connect Recharge with tools like Klaviyo, Gorgias and other platforms via its API and integrations to create campaigns and support workflows around subscriptions.
- You can create personalized or bundled subscriptions, and add quick upsell options at checkout to encourage larger orders.
Pricing
- The Starter plan at $99/month (plus 1.49% + 19¢ per transaction) gives new Shopify subscription-based stores to all core tools and integrations, with a 60-day free trial included.
- The Pro plan at $499/month (plus 1.25% + 19¢ per transaction) fits established brands that aim to scale with advanced analytics and optimization features.
- The Custom plan with volume-based rates supports enterprise merchants through dedicated implementation and priority support.
⭐️⭐️⭐️⭐️⭐️
We have a great experience with Recharge so far: responsive CSM and support, seamless migration from another plugin, very detailed tech instructions, and, as far as we see now, we can also use it for cross-selling. Definitely recommend!
Source: Shopify
Loox
You’ll know that product/service reviews are super important for online businesses, and for so many reasons. Most importantly, it helps reduce a lot of the buyer uncertainty that is present when making purchases without the touch-and-feel aspect. Not to mention, Loox makes the reviews section of your website actually look good, rather than having it just as a component.
Features
- If you want to build recognition and trust, encouraging your customers to put out genuine reviews is a great first step of doing so. For this purpose, you should consider Loox.
- Loox essentially gathers product reviews using high-quality review request emails that can be customized for each customer.
- There are smart ways of acquiring these reviews. For example, by offering a discount for detailed reviews. Review request reminders can also be set up by you as per your convenience.
Pricing
- You’ll be hard-pressed to find a more compelling app to acquire reviews, than Loox. Plus, for $10 a month, it’s almost a no-brainer; you’ll generate a very healthy RoI using Loox.
Reviews
⭐️⭐️⭐️⭐️⭐️
Loox is hands down one of the best apps you can add to your store. The app is amazing and the support too, quick, helpful, and always ready to solve any issue
Source: Shopify
Prediko
Prediko is an AI-powered inventory management and demand planning app built for Shopify brands. With real-time sync with Shopify, Prediko automatically forecasts demand, suggests replenishment quantities, and ensures you never overstock or run out of bestsellers. It replaces complex spreadsheets and manual forecasting with AI-driven clarity. So you can focus on scaling, not guessing. Whether you’re managing one store or multiple locations, Prediko syncs everything seamlessly, helping you plan smarter, buy better, and grow faster.
Features
- Prediko uses advanced AI models to forecast future demand for each SKU based on sales velocity, seasonality, growth trends, and marketing plans. It regenerates forecasts weekly to stay accurate and adapts as your store evolves.
- Convert forecasts into purchase orders in one click. Prediko calculates optimal reorder points, lead times, and stock cover days so you always know what to buy, when, and how much.
- Access 20+ prebuilt reports—from slow movers to overstock, cash tied in inventory, sell-through rate, and days of cover. Identify what’s driving profit and what’s blocking cash flow in seconds.
Pricing
- The Starter plan at $49/month suits stores earning up to $100K annually, providing all core features and support.
- The Scale-up plan at $119/month is ideal for stores generating up to $500K, offering advanced forecasting and analytics.
- The Growth plan at $199/month supports stores earning up to $2M, designed for larger catalogs and multi-location operations.
- All plans include a 14-day free trial and access to Prediko’s ROI Impact Calculator.
Reviews
⭐️⭐️⭐️⭐️⭐️
Prediko has completely transformed the way we manage inventory. We used to rely on 10 different spreadsheets; now, everything’s in one clean dashboard. The forecasts are scarily accurate.
Souce: Shopify
Smile
If retaining customers and building customer loyalty is something you want to focus on for your online business, Smile should be something you consider. There are various ways in which Smile can help you increase your retention. For example, your customers can earn points for various actions like signups, referrals, orders, leaving reviews etc. Of course, these points are redeemable in future orders.
Features
- This Shopify Store app lets you build an appealing loyalty/rewards program that will encourage your customers to make repeat purchases.
- You can also easily monitor referral traffic and sales using customised referral links generated for each individual customer.
- All these analytics are available completely in-app. Lastly, you can decide to introduce an exclusive VIP program, where your best customers can be provided with unique perks and offers.
- A solid loyalty program, combined with a proactive email marketing strategy should do wonders for your customer retention.
Pricing
- This app is free to install
Reviews
⭐️⭐️⭐️⭐️⭐️
overall the app is great. It’s working well for us and our customers. I do wish there were some language about gift card purchases and that points are not earned on those purchases.
Source: Shopify
Return Magic
Product returns are one of the biggest drawbacks of selling products solely online. According to recent statistics, e-commerce return rates hover between 20%-30%. For apparel/shoes/accessories, this number is estimated to be way higher. Returns are bound to happen, so it is best to have a system in place beforehand, that’s effortless for you as well as your customers. Goes without saying, having ANY return system in place increases confidence in your products.
Features
- Through Return Magic, you can create your own customised return portal. You can provide your consumers with a choice of refunds (original payment method, gift cards, exchanges).
- Of course, you have access to detailed analytics as well, regarding the products that are being returned often, and the most preferred modes of refunding.
Pricing
- It has a base price of $10 per month, with additional charges based on the number of returns processed.
Reviews
⭐️⭐️⭐️⭐️
We’ve been using return magic for over a year and it’s been very good for us. It’s allowed us to scale and is definitely the best option currently available on Shopify app store.
Source: Reputon
Privy
Are you experiencing a high cart abandonment rate? Or simply not getting the conversion rates you’re hoping for? Privy, one of the most used apps in the Shopify store may just be able to get you out of this.
Features
- Apart from email marketing and SMS tools, Privy has a host of tools, popups and banners specifically designed to increase conversion rates.
- As far as popups go, these are some of the least intrusive, and most aesthetically pleasing ones in the business, you also have a lot of options with spinning wheels, banners, announcement bars, flyouts etc.
- With Privy, you also have an advanced targeting option for your popups. This ensured that the popups relate directly to the particular user’s activity, and aren’t annoying or distracting.
- Lastly, you can set up emails and SMS campaigns to automatically remind people of their abandoned carts, or even offer incentives like discount coupons.
Pricing
Review
⭐️⭐️⭐️⭐️
Very user-friendly app. Well designed and excited to create our email campaigns.
Source: Shopify
Give and Grow
The 21st Century consumer is more inclined to buy from brands that are socially responsible, largely because we are more aware of the pressing matters regarding climate change, development, discrimination etc. Give and Grow is a donations Shopify store app with an extremely robust database of charitable organisations.
Features
- You can pick up to 12 charities and NPOs that you wish to support. Then, you can either let your customers choose the organisation they want to donate to or equally split your funds between organisations.
- The donations option on checkout is dead-easy to add with Give and Grow.
- The app also claims to be the only donation app to demonstrate the real-time impact caused by your donations to the organisations of your choice. It’s also incredibly efficient, with reports of each donation and downloadable tax documents.
- Use directly in Shopify admin
- Works with the latest themes
Pricing
- This app is free to install
- May charge additional prices
Reviews
⭐️⭐️⭐️⭐️
This is a great app, the only reason I don’t give it a full 5 star review is I feel they could make it a little more involved, by allowing people to add a donate button that adds to current product specific donations.
Source: Shopify
Product Filter & Search
This app may well have the most uninteresting name out of this bunch, but it does exactly what it says it’s going to do. If you’ve shopped online, you’ll know how important filters are, to find just what you’re looking for.
Features
- With this Shopify Store app, you can add custom filter trees to your collections and search result pages. These can be related to product availability, size, gender, brand amongst other aspects (yes, even the “price: low to high” can be implemented with this app).
- But that’s not all. You can also implement a smart search bar to help your website visitors find what they’re looking for.
- This search bar is equipped with autocorrect and spellcheck, understands synonyms, and can also return results based on analytics.
- These are the two main features of Product Filter & Search, but the app can do a lot more.
- It is full of nifty little tools to help you up-sell, cross-sell, and improve the general user experience.
- For online businesses with large product catalogues, this is a must-have!
Pricing
- Free plans and free trials are available
Reviews
⭐️⭐️⭐️⭐️
great app, simple to use, but with lots of customizable options
Source: Shopify
⭐️⭐️⭐️⭐️⭐️
Best Shopify app for Social Media Marketing
Shopify’s app store is full of apps that will make valuable additions to your online websites. The ones covered here contain the essentials that should bring positive changes to your performance and key metrics and help you reach your goals quicker!
Whether you’re just launching your store or looking to scale, a Shopify agency brings expertise in app integration, user experience, and conversion strategies. Working with professionals ensures that your store is not only using the best apps available but is also structured for long-term growth and success. Have you used other apps that have worked well for you? Let us know on our socials!
New to e-commerce?
Shopify store apps undoubtedly work great to optimise the performance of your website. However, don’t forget to have a social media presence to draw traffic to your website! A lot of Shopify stores I’ve researched have dormant social media pages, which is just a huge missed opportunity.
To create high quality social media content fast, I’d recommend trying out Predis.ai. There are three main ways in which this app assists you in developing social media content:
1. Post creator:
As a Shopify app, Predis.ai can add products from your website as inputs to create beautiful social media posts around them.
After this post has been generated automatically, you can choose to edit several aspects of it within Predis.ai itself i.e. the caption, hashtag and creative. In the ‘Suggestions’ tab shown below, you also get insights on your created post’s expected performance, based on your account’s history. As solopreneurs or creators, this will save you a LOT of time spent ideating for post ideas.
2. Content calendar:
You can conveniently view all your posts through a built-in content calendar. These can be sorted by a ‘month’ view (as seen below) or a ‘list’ view. All your posts created on Predis.ai can be easily viewed and edited on this interface. The content calendar will also ensure you stay on track to fulfil your social media obligations and keep making quality posts that draw traffic to your website.
3. Content analysis:
Looking outwards, and towards other handles can give you amazing insights on what content you should ideally be posting. Predis.ai lets you effortlessly analyse how your competitors’ posts have been performing on Instagram. Through this, you can easily find out what content is performing well for them, and what isn’t clicking within their audience. A great feature, if you’re looking for content that will be popular amongst your target audience, and for straying away from content that won’t.
