Instagram Hashtags Not Working? Learn to Fix Them Now!

Are your Instagram hashtags not working as expected? You’ve gone the extra mile to curate that perfect #OOTD, nailed your hair and #MUA, collaborated with your favorite photographer, and even timed the elusive #GoldenHour just right – all for the ‘gram! And let’s not forget those efforts to tuck away hashtags, keeping your captions clean and uncluttered. We’re impressed 👏👏!

You did so much to keep up with social media post standards! 🙌🙌

But it looks like when you shared your picture and used those hashtags on the post, it did not reach your Instagram followers and did not do so well. It means that your Instagram hashtags are not working, and that’s worrisome.

Sadly, you can’t just throw attractive-sounding hashtags around on Instagram; there are a lot more checkboxes than that. Your first instinct when you see Instagram hashtags not working error may be to assume you are using banned hashtags. However, this may not necessarily be the case.

The truth is, there are several reasons why your hashtags might not be delivering the impact they should. Whether it’s due to algorithm changes, improper usage, or hidden restrictions, these issues can derail your Instagram strategy.

It can be frustrating when your Instagram hashtags are not working in the Recent feed. Well, fret not – now that you are here, keep scrolling to find out – what could be wrong and how to make the best of all your hard work and hashtags on Instagram. Yes, hashtags are undoubtedly one of the most vital tools that add to the success of your account growth. They make you ‘discoverable’ on a platform of over one billion monthly active users.

So this is us discussing what could be causing your Instagram hashtags to not work and telling you how you could use the coveted ‘#’ symbol more optimally! Ready to level up your hashtag game? Let’s dive in!

What Are Instagram Hashtags and How Do They Work?

While Instagram has changed a lot since its launch, one thing has stayed consistently and largely unchanged – you know where we’re going with this.

Hashtags. The good old # symbol.

A hashtag is essentially a combination of letters, phrases, and numbers (with no spaces) that is preceded by the # symbol. Using hashtags is a nifty way of categorizing your content. For example, #fitnessfreak would indicate that the post you are using it with has something to do with working out, eating healthy or generally keeping fit.

On Instagram, users can make searches based on hashtags. There are over 2 billion monthly active users on Instagram. This vast user base highlights the potential reach that effective hashtag usage can offer.

Instagram hashtags are more than just trendy symbols; they’re one of the most effective tools to organize and amplify your content. When used strategically, hashtags act as a bridge between your posts and a broader audience, making them discoverable to users who aren’t already following you.

This is the hashtag page for photography. It goes without saying that this is a VERY broad hashtag, and you’ll be very fortunate to have your post show up for this particular hashtag. You should use more specific hashtags instead. More on this later!

If you have a public account and are using the right hashtags, your post is now exposed to a LOT more people apart from your current follower base.

You can add up to 30 hashtags to one post; however, it’s good practice to stick to the right number. In general, limit the hashtag count between 5 and 10 to prevent spamming. Avoid overstuffing!

How Do Instagram Hashtags Work?

Even in 2024, using targeted, relevant hashtags on Instagram is one of the best ways to get traction and be seen by a new set of audiences absolutely ORGANICALLY. From here, it is a domino effect that is sure to translate into more engagement, more followers, and more customers for your business! It is basically a win-win situation.

When you use a hashtag in your post, it gets linked to a public page displaying all the content tagged with that specific hashtag. Think of hashtags as digital labels that categorize your posts. For example, tagging a photo of your morning smoothie with #HealthyBreakfast will help your post show up alongside similar content, allowing health enthusiasts to discover your post.

Instagram skews towards younger demographics, with over 60% of users falling between 18 and 34 years old. This can help you tailor your hashtag strategy to resonate with this specific audience.

Let me guide­ you through the two fascinating hashtag sections: ‘Top’ and ‘Rece­nt.’ 

1. Top Posts: These showcase the most engaging content associated with the hashtag. Posts here typically have high likes, comments, and shares.
2. Recent Posts: This section displays the latest content tagged with the hashtag, sorted by time.  The emphasis here­ is on being timely and rele­vant.

Instagram’s algorithm uses hashtags to determine the relevance of your content. It evaluates factors like engagement and timeliness to rank your post. This is why using the right hashtags is key to boosting visibility.

Now that you know what hashtags are and how they function, let’s explore the reasons why they sometimes stop working and how to fix them!

Top 18 Reasons Your Instagram Hashtags Not Working & How to Fix Them

Let’s start with what we mean by “Instagram hashtags not working.” If your hashtags fail to bring engagement, don’t make your posts discoverable, or don’t appear in the Recent feed, they’re likely not doing their job. This can hurt your reach and make all your hard work feel pointless.

But don’t worry – hashtags can be fixed! Here are the top reasons your hashtags might not be working and how to turn things around:

Reason #1: You Are Inconsistent in Posting 😓

Let’s be real – Instagram rewards those who stay consistent. Posting sporadically, like twice in a day and then vanishing for weeks, confuses the algorithm. It assumes you’re not committed, which means your content won’t be prioritized. Your hashtags won’t perform well, and your posts will get lost in the sea of content.

Instagram’s algorithm values predictability. When you don’t post regularly, your audience engagement drops, and the algorithm doesn’t push your content to hashtag feeds or the Explore page. Over time, this leads to lower visibility and a significant dip in reach.

While training our AI, we analyzed some random handles, and the graph below shows the impact of posting regularly.  

As you can see, on average, posts generate more engagement when they are posted daily. In case the duration between the posts is more than 3/6 days, the average engagement drops.

Fix: Create a Consistent Posting Schedule

Consistency doesn’t mean you need to post daily – just find a rhythm that works for you. Here’s how:

1. Plan Ahead: Use tools like Predis.ai or Instagram’s scheduling features to plan posts weeks in advance.
2. Set Realistic Goals: Whether it’s three posts a week or every other day, pick a schedule you can stick to.
3. Diversify Content: Alternate between photos, videos, and Reels to keep your audience engaged.
4. Track Performance: Use Instagram Insights to find the best posting times and days to maximize engagement.

Posting consistently doesn’t mean spamming your feed. Focus on creating valuable, engaging content that resonates with your audience. Even two well-crafted posts a week can outperform daily low-quality uploads.

Consistency signals to Instagram’s algorithm that you’re serious about growing your account. It also builds trust with your audience, as they know when to expect your posts. Studies show that accounts that post consistently see higher engagement and better hashtag performance.

Commit to your schedule, and watch your reach grow. Regular posting paired with the right hashtags can turn your account into a growth machine! 

Reason #2: You Are Mismatching Content & Hashtags

Instagram has a separate explore section where you can browse through each hashtag. Here, you can find posts that are branching out from a similar topic, have some common visual elements, and, most importantly, state the popularity of the hashtag.

When hashtags don’t match your post’s theme or visual elements, your content fails to resonate with the target audience. This mismatch confuses Instagram’s algorithm and often results in your posts being ignored.

For example, search for #QuoteOfTheDay. It has more than 52,000,000 posts, making it an extremely popular hashtag among Instagram followers. The posts have a common visual element of a solid background and an easy-to-read font. 

So if you plan to post using the hashtag – #QuoteOfTheDay with a heavy background image and a complicated font the post is most likely to not perform well. Your content might show up in searches, but it won’t engage the right audience.

Fix: Match Content with Hashtags Thoughtfully

Here are few points to keep in mind for matching right hashtags with content:

1. Study Hashtag Feeds: Before using a hashtag, visit its Explore feed. Look at the popular posts to understand the style, tone, and type of content that performs well.
2. Visual Consistency Matters: If a hashtag like #QuoteOfTheDay often features pastel-colored images with clear fonts, avoid heavy, cluttered visuals that stray from the norm.
3. Stay Relevant: Use hashtags that directly describe your content’s subject. For example, #TravelPhotography for a landscape photo rather than a generic #Photography.

Highly competitive hashtags like #Fitness may have millions of posts, making it difficult for your content to stand out. Instead, opt for niche alternatives like #YogaForBeginners or #VeganFitness. These target specific audiences and improve engagement.

There are several benefits to when your hashtags match with your content. Your posts can reach the right audience. Engagement rates on your posts improve as people find your content relevant. The algorithm ranks your post higher in the searches.

By aligning your content with hashtags, you can create a winning strategy that improves visibility and engagement. Remember, relevance is key. 

Reason #3: You Are Using the Same Hashtags Repetively 🤨

Now that you have read the above two points, you are most likely posting consistently and posting what your Instagram followers want to see on that particular hashtag.

Now, please don’t keep using the same set of hashtags. Show some variety to your audience so that they don’t get bored. Although Instagram hashtag research takes time, using new hashtags helps you reach new audiences and prevents Instagram from penalizing you for spamming with your same tried-and-tested set of hashtags.

Using the same set of hashtags for every post might seem convenient, but it’s a surefire way to hurt your hashtag performance. Repeatedly relying on the same hashtags can bore your audience and signal to Instagram’s algorithm that you’re spamming. This reduces your reach and engagement over time. This might also cause the Instagram algorithm to penalize your posts, and you will end up with the problem of Instagram hashtags not working. And we obviously do not want that.

So, don’t forget to personalize your hashtags each time you post something enticing. Check out this article to find out what software Ajnabi Lahiri, a Netherlands-based content creator, used to revive her dying hashtag reach!

Finding new hashtags for every new post is time-consuming.

Not anymore! Get quality hashtags in just a few clicks with our Free Instagram Hashtag Generator tool. Go check it out right now!

Fix: Add Variety to Your Hashtag Strategy

Reach a wider set audience and manage social media at its best by choosing for variety and broadening out your hashtag use. Mix, match, and whip up the hashtags every time you post new content on your feed. 

1. Use New Hashtags for Every Post
   Rotate your hashtags regularly to reach different audiences. For example, instead of always using #TravelDiaries, mix it up with #AdventureTime or #WanderlustAdventures.
2. Leverage Trending Tags
   Stay updated on trending hashtags relevant to your niche. Platforms like Twitter trends or tools like Predis.ai can help you discover fresh, popular hashtags.
3. Create Hashtag Sets
   Prepare multiple groups of hashtags for different themes or post types. For instance:
   • For Nature Posts: #NatureLovers #ScenicViews #OutdoorLife
   • For Fitness Posts: #YogaForLife #FitAndHealthy #WorkoutMotivation
     Rotate these sets to keep your strategy dynamic.

Look for trending hashtags for that particular day and mix them up with your content. [Tried and tested]

Using different hashtags helps in reaching new audiences by targeting different groups. Improves engagement by sparking interest with fresh, relevant hashtags. Points to Instagram algorithm that your account is diverse and engaging.

Changing up your hashtags isn’t just a small tweak; it’s a big step toward revitalizing your reach and engagement. Ready for more tips?

Reason #4: Instagram Hashtags Not Working Because You Are Not Using Enough Hashtags

Hashtags are one of Instagram’s most powerful tools for organic reach, but not using enough of them is like leaving money on the table. Instagram allows up to 30 hashtags per post, but if you’re only using five or fewer, you’re limiting your potential reach significantly. On the flip side, if you stuff your post with too many hashtags, it may be counterproductive. 

So, the deal is to find the right balance, and that comes with managing social media accounts with varied genres. There’s no magic number, but research suggests a sweet spot. Posts with 11 hashtags or more tend to get the highest engagement. You need to implement different strategies and play with numbers to figure out what works best for you. We analyzed some random handles, and the graph below shows the impact of using Hashtags in Posts.

Fix: Find the Sweet Spot for Hashtag Usage

Use these tactics to strike a balance for your hashtags usage.

1. Aim for 11 to 15 Hashtags
   Research shows posts with 11 or more hashtags generally perform better. Start by including a mix of hashtags in this range to see what works best for your audience.
2. Use a Balanced Combination
   • Include broad hashtags with high competition (e.g., #Travel).
   • Add medium-popularity hashtags (e.g., #TravelTips).
   • Use niche-specific hashtags (e.g., #HiddenBeaches).
3. Experiment with Hashtag Numbers
   Try using 10 hashtags in one post and 20 in another. Compare the engagement and visibility metrics to identify your optimal hashtag count.

By using the right number of hashtags strategically, you can unlock higher engagement and visibility for your posts.

Reason #5: You Are Unable to Produce Fresh Content 🧠

Let’s face it – Instagram thrives on creativity. If your feed looks repetitive or lacks innovation, even the best hashtags won’t save your posts. Audiences are quick to spot stale content, and with so much competition on the platform, staying fresh is the only way to keep them engaged.

Instagram hashtags are like doors to new audiences. But if your content doesn’t excite or offer value, viewers won’t bother engaging. Without likes, comments, or shares, the algorithm assumes your content is irrelevant, and your hashtags lose their reach.

Fix: Start Producing Fresh Content

Feeling stuck? Here are some easy ways to spice up your Instagram game:

• Tap Into Trends: Keep an eye on trending Reels, challenges, and memes. Tailor them to your niche for maximum impact.
• Experiment with Formats: Don’t just stick to static posts – try carousels, Reels, or interactive Stories to keep things dynamic.
• Involve Your Audience: Host Q&A sessions, polls, or contests. User-generated content (UGC) is a win-win – it’s fresh and builds community!
• Update Your Aesthetic: Revamp your feed with new color schemes, fonts, or photography styles to catch your audience’s eye.
• Batch-Create Content: Dedicate a day to shoot and plan multiple posts in one go. This ensures you never run out of ideas.
• Use AI Tools: Tools like Predis.ai can help generate fresh content ideas, captions, and even hashtags in seconds.

Think your older posts are outdated? Think again. Repurpose them into Reels, create carousel posts, or add updated captions to give them a fresh twist.

Instagram’s algorithm loves activity and innovation. When you consistently post engaging, creative content, it signals to the algorithm that your account is worth showcasing. Fresh content also keeps your audience excited and encourages them to interact, boosting your overall engagement.

So, before you blame your hashtags, take a hard look at your content strategy. Regularly refreshing your ideas will not only enhance hashtag performance but also build a stronger connection with your audience.

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Reason #6: You Have Been Shadowbanned by Instagram 👻

The term “shadowban” sounds spooky, and for Instagram users, it truly is. While it was once considered a myth, shadowbanning is now a well-documented issue affecting many accounts. If your hashtags aren’t working and your reach has taken a nosedive, chances are, you might be shadowbanned.

A shadowban is Instagram’s way of restricting your content’s visibility without notifying you. Essentially, your posts won’t appear on Explore pages or hashtag feeds, making it nearly impossible for new audiences to discover your account. However, your current followers can still see your content, which makes the ban subtle but frustrating.

It can be very hard to determine what caused a shadow ban, but essentially, if you’ve been doing fishy, unethical things with your Instagram account (like buying likes and followers), don’t be surprised if you’ve been shadow banned. Here are some other reasons why a shadow ban could be in effect:

• Using Banned Hashtags: Certain hashtags are flagged due to misuse or inappropriate content.
• Excessive Actions: Following, liking, or commenting too quickly can make Instagram think you’re a bot.
• Unethical Practices: Buying followers, likes, or using automation tools often results in penalties.
• Reports Against Your Account: If users report your posts, Instagram may restrict your visibility.
• Violating Content Guidelines: Posting offensive, violent, or inappropriate content can trigger a ban.

If you want to know all about the mysterious (but real) Instagram shadow ban, hop onto this detailed blog, where we’ve discussed precautions and causes in minute detail. 

Fix: How to Escape the Shadowban

Escaping a shadowban takes patience and strategy. Follow these steps to recover:

• Audit Your Hashtags: Avoid using banned or overused hashtags. Use a hashtag research tool to ensure compliance.  Also, refrain from using the ever-growing and extensive list of about 60,000 banned hashtags.
• Stick to Instagram’s Rules: Avoid bots or buying followers. Play by the book.
• Limit Actions Per Hour: Spread your likes, comments, and follows throughout the day to avoid being flagged as spam.
• Check for Violations: Review Instagram’s Community Guidelines and remove any questionable content.
• Appeal to Instagram: If you believe the ban was a mistake, report the issue through Instagram’s support settings.

Building your account organically may take time, but it’s the only way to maintain long-term growth. Be genuine, engage authentically with your audience, and focus on creating high-quality content.

A shadowban can significantly hamper your Instagram growth. It restricts your discoverability, limits your audience reach, and disrupts your engagement metrics. Avoiding or resolving a shadowban ensures your hashtags regain their power, allowing your posts to shine in Explore and hashtag feeds again.

Shadowbans are frustrating but not permanent. With a little effort and adherence to Instagram’s rules, you can bounce back stronger than ever!

Reason #7: The Hashtags You’re Using Are Simply Too Competitive 🚨

Hashtags can be a double-edged sword. While using popular hashtags may seem like a shortcut to success, they can actually bury your posts in a sea of content. If your hashtags are too competitive, your posts may never get the visibility they deserve.

When hashtags are extremely popular, such as #love or #instagood, millions of posts flood those hashtag feeds daily. Your post might appear on the “Recent” feed for a fleeting moment before being pushed down by new uploads. It’s even harder to rank in the “Top Posts” section, which is typically dominated by accounts with massive engagement and follower counts.

This isn’t to say popular hashtags are useless, but for smaller or newer accounts, they might not deliver the desired results. Instead of reaching a broader audience, your post gets lost in the shuffle.

The Fix: Use Specific and Targeted Hashtags

Avoid the hashtag black hole by choosing more specific and less saturated tags. Here’s how:

• Go Niche: Opt for hashtags with fewer posts, ideally between 10,000 to 500,000. These give your post a better chance of standing out.
  • Example: Instead of #travel (761M+ posts), try #travelwithkids or #hiddenparadise.
• Combine Popular and Niche Tags: Use a mix of broad and specific hashtags to balance reach and engagement.
  • Example: Pair #HydrationGoals with #MorningYogaTips for a unique blend.
• Research Hashtags Regularly: Trends change quickly on Instagram. Keep an eye on emerging hashtags in your niche and adapt your strategy.

For businesses or creators, local hashtags (#NewYorkEats) or branded hashtags (#YourBrandName) can create a highly engaged and relevant audience. These are less competitive but offer a strong connection with people who care about your content.

Using less competitive hashtags doesn’t just increase visibility – it also fosters engagement with an audience genuinely interested in your content. With the right mix of tags, you can build stronger connections, grow your community, and improve your account’s overall performance.

Remember, it’s not about casting the widest net but about catching the right fish.

Reason #8: You’re Using Too Many Hashtags, Leading them to Not Working 🤯

Hashtags are essential for expanding your reach, but overloading your posts with them can have the opposite effect. Using too many hashtags may come across as spammy, both to Instagram’s algorithm and your audience. Finding the right balance is key to keeping your content effective and engaging.

A lot of prior research has suggested that one should, in fact, use all 30 hashtags when pushing an Instagram post. Using just ONE hashtag can generate 12.6% more engagement as compared to using no hashtag. Another study suggested that using 11 or more hashtags would generate over 400% more engagement when compared to a post without hashtags.

These studies don’t exactly line up, but they definitely point in the same direction. The more hashtags you use, the more engagement you generate for the post. The question now is, how do you use hashtags so that they don’t look like spam?

The Fix: Focus on Relevance Over Quantity

To avoid overloading your posts, choose hashtags strategically:

• Use a Mix of 5-15 Hashtags: Research shows that using between 5 and 15 well-curated hashtags tends to yield the best results.
• Stay Relevant: Only use hashtags that are directly related to your content and audience.
  • Example: For a yoga video, use #MorningYoga, #YogaPractice, and #HealthyLiving rather than generic tags like #Love or #Fun.
• Avoid Repetition: Don’t reuse the same hashtag set for every post. This keeps your content fresh and helps you reach different audiences.

To keep your posts clean and professional:

1. Add 2-3 relevant hashtags in the caption itself.
2. Place the rest in the first comment to avoid clutter.

This strategy ensures your hashtags are still discoverable without overwhelming your audience.

Still not sure how many hashtags work for your account? Experiment and analyze.

1. Start Small: Begin with 5-10 hashtags and track your engagement metrics.
2. Adjust Gradually: If engagement increases, try adding more hashtags until you find the sweet spot.
3. Leverage Insights: Use Instagram Insights or tools like Predis.ai to analyze which hashtags perform best for your posts.

Fewer, more targeted hashtags not only make your posts look clean but also help you connect with the right audience. This improves engagement rates and signals to Instagram’s algorithm that your content is valuable.

Hashtags are meant to amplify your message – not overshadow it. When used thoughtfully, they can take your Instagram game to the next level.

Reason #9: Frequent Updates to the Instagram Algorithm is Causing the Problem 🔄

Are your Instagram hashtags not driving the engagement you used to see? You’re not alone. One of the main culprits could be the ever-evolving Instagram algorithm. These frequent updates aim to improve user experience and weed out spammy practices, but they can leave creators and brands scrambling to adapt.

A recent report challenges the traditional view of hashtags and suggests they may not directly increase engagement on their own. This emphasizes the importance of using relevant hashtags to reach the right audience, not just popular ones.

The Instagram algorithm plays a key role in determining how your posts are distributed across hashtag feeds and the Explore page. This adjustment affects how posts are shown. As a result, even if you are using the correct hashtags, you may not be effectively reaching your intended audience as you did before.

Fix: Stay Ahead of Algorithm Updates

Navigating these changes is all about staying informed and flexible. Here’s how you can do that:

• Monitor Instagram Announcements: Follow Instagram’s official channels to stay updated on changes to the platform.
• Experiment Regularly: Test different content formats, hashtags, and posting schedules to adapt to any algorithm changes.
• Diversify Your Strategy: Relying solely on hashtags isn’t enough. Incorporate a mix of Instagram features like Stories, Reels, and Lives to maintain visibility.

When algorithm updates make it harder to rank for popular hashtags, shift your focus to niche hashtags. These tags have smaller, more engaged audiences, giving your posts a better chance to stand out.

While algorithm updates can be frustrating, they’re designed to improve user experiences. Adapting quickly keeps you relevant and ensures your hashtags and content continue to work for you. Remember, Instagram values creators who evolve with its platform.

Reason #10: You Have a Private Account 🔒

If your Instagram hashtags aren’t working, your private account could be the culprit. A private account restricts your content’s visibility to only your approved followers. This means your posts won’t appear on hashtag pages or the Explore tab, limiting reach and engagement.

Hashtags are designed to make your posts discoverable by a larger audience. When your account is private:

• Restricted Reach: Only your followers can see your posts, making hashtags ineffective.
• No Discoverability: Your content won’t show up in hashtag searches or reach new users through Explore.

Fix: Switch to a Public Account

The simplest way to leverage hashtags fully is by switching to a public account. Public accounts allow your posts to appear in hashtag searches, giving them a chance to reach beyond your current followers.

Here’s how to make your account public:

• Open Instagram Settings: Tap your profile picture and navigate to the settings menu by clicking on the three horizontal lines in the top right corner.

• Select Account Privacy: Scroll down and go to Account Privacy.

• Disable Private Account: Under “Account Privacy,” toggle off the Private account option.

Switching to a public account is a big step. Ensure you’re comfortable with sharing your content with a larger audience, including strangers. If privacy concerns arise, you can always fine-tune who can interact with your account through Instagram’s settings.

If you prioritize privacy and prefer a close-knit follower base, keeping your account private is valid. Just remember that hashtags will have little to no impact on your post visibility.

Switching to a public account is like giving your hashtags a megaphone. By reaching beyond your immediate followers, your content gains more visibility and engagement potential. Pairing this with a strong hashtag strategy ensures your posts perform at their best.

Reason #11: Instagram Hashtags Not Working Due to Insufficient Hashtag Tool Usage

Let’s face it – manually managing hashtags can be overwhelming. The competition on Instagram is fierce, and winging it with random hashtags just won’t cut it. Without using a hashtag tool, you’re missing out on the opportunity to identify the most effective tags for your content.

Hashtag tools streamline the process of discovering, analyzing, and implementing the right hashtags. Here’s why they’re a game-changer:

• Time-Saving: No need to spend hours researching hashtags manually.
• Relevant Suggestions: Tools provide hashtags tailored to your niche and audience.
• Performance Tracking: Analyze which hashtags boost your post’s reach and engagement.
• Avoid Banned Tags: Tools help you steer clear of banned or overused hashtags.

Fix: Start Using Hashtag Tools

Leverage the power of technology to take your hashtag strategy to the next level. Here’s how:

1. Use a Hashtag Generator: Try tools like Predis.ai, which generate trending and relevant hashtags based on your content.
2. Analyze Hashtags: Check the engagement level, popularity, and competitiveness of each hashtag.
3. Mix It Up: Use a combination of popular, niche, and branded hashtags for a balanced strategy.
4. Track Performance: Monitor how different hashtags impact your reach and engagement.

Don’t just pick hashtags that sound good. Use tools to uncover trending hashtags in your industry and pair them with specific tags for your audience. For example, mix a popular hashtag like #InstaLove with niche ones like #VintageHomeDecor to widen your reach without getting lost in competition.

Predis.ai isn’t just another hashtag generator. It analyzes your content and competitors content to suggest hashtags that are optimized for your profile.

By integrating a hashtag tool into your workflow, you’ll elevate your Instagram strategy and finally put those hashtags to work.

Reason #12: Using Poor Quality Content

Let’s be honest – hashtags are only as powerful as the content they support. You could use the trendiest or most relevant hashtags, but if your content lacks quality, it won’t make a difference. Poor visuals, irrelevant captions, or uninspiring posts will fail to engage your audience.

Instagram is a highly visual platform, and users have high expectations. If your posts aren’t aesthetically appealing or fail to deliver value, hashtags can’t save the day. People scroll past subpar content, reducing your reach, engagement, and, ultimately, your account’s growth.

As shown in the below example if the texts and information shown in your posts are not clear and readable. It will adversely affect your engagement if you cramp up information in limited space. Better to use carousel posts for more information-dense content.

Fix: Upgrade Your Content Game

Here are actionable ways to improve your content quality:

1. Invest in Good Visuals: Use a decent camera or smartphone to capture high-quality images and videos.
2. Edit Thoughtfully: Use editing apps like Adobe and Predis to enhance your visuals.
3. Create Engaging Captions: Write captions that connect with your audience. Add humor, ask questions, or share personal stories.
4. Add Value: Always aim to educate, entertain, or inspire with every post.
5. Stick to a Theme: Maintain a consistent color palette or style that reflects your brand.

Don’t post for the sake of posting. Create a content calendar and plan each post strategically. Think about what your audience wants to see and how you can deliver that in the best possible way.

If your post doesn’t grab attention, people won’t engage with it – even if your hashtags are spot on. Engagement (likes, comments, shares) plays a crucial role in how Instagram ranks posts in hashtag feeds. Without quality content, even the best hashtag strategy will fall flat.

When your content resonates with your audience, they are more likely to engage, share, and comment. This signals to Instagram that your post is valuable, pushing it higher in hashtag feeds and even to the Explore page.

Quality content is the foundation of a successful Instagram strategy. No hashtag can compensate for low-effort posts. Put effort into your visuals, captions, and overall branding to give your hashtags the support they need to work their magic.

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Reason #13: Low Engagement On Your Posts

Hashtags can only take you so far. If your posts are not engaging your audience, hashtags won’t have much of an impact. Low engagement – such as minimal likes, comments, shares, or saves – signals to Instagram’s algorithm that your content isn’t resonating with viewers. This can drastically reduce your post’s visibility in hashtag feeds, making it harder for your target audience to find you.

Instagram’s algorithm prioritizes content that gets interaction. When your posts don’t perform well in terms of engagement, the algorithm assumes your content isn’t valuable. This limits its reach, including visibility in hashtag searches. In short, fewer likes and comments mean your hashtags will seem like they’re not working – even if they’re perfectly chosen.

Fix: Boost Engagement to Maximize Hashtag Performance

Here are actionable steps to improve engagement and make the most of your hashtags:

• Write Engaging Captions: Add humor, ask questions, or tell a story to spark interaction.
• Encourage Comments: Use calls-to-action like “What do you think?” or “Tag a friend.”
• Host Giveaways or Contests: Create excitement with prizes that require users to comment, share, or tag others.
• Experiment with Reels: Instagram’s algorithm favors Reels, making them a great way to reach a wider audience and boost engagement.

Engagement is a two-way street. Respond to comments, like user-generated content, and reply to DMs promptly. This builds a stronger connection with your audience, encouraging more interaction on future posts.

When your content generates high engagement, it gains priority in hashtag feeds and the Explore page. Instagram sees this as a sign that your content is worth promoting, extending its reach beyond your followers.

Without solid engagement, even the best hashtags can fall flat. Focus on creating compelling, interactive content that resonates with your audience. Pair it with strategic hashtag use, and you’ll see the difference in your reach and visibility.

Reason #14: You are Spamming Hashtags 

Hashtag spamming is when you overload your posts with irrelevant, repetitive, or excessive hashtags in an attempt to increase visibility. While it might sound like a shortcut to getting noticed, it often backfires. Instagram’s algorithm is smart enough to recognize spammy behavior, and instead of boosting your content, it might penalize your account. This can reduce your reach and even hurt your overall engagement.

Instagram sees spammy hashtag use as an attempt to game the system. This can lead to your posts being deprioritized in feeds. Excessive or unrelated hashtags make your posts look desperate, turning off potential followers. An overload of irrelevant hashtags often attracts bots rather than genuine users, leading to low-quality engagement.

Fix: Avoid Hashtag Spamming and Use Them Strategically

Here’s how to ensure your hashtag strategy stays effective and spam-free:

• Create a Hashtag Bank: Maintain a list of niche, trending, and branded hashtags. Rotate these to keep your strategy fresh.
• Customize Per Post: Tailor your hashtag set for every post instead of recycling the same ones.
• Stick to Relevance: Only use hashtags that are directly related to your content. If you’re posting a food picture, skip tags like #TravelGoals or #OOTD.
• Limit Hashtags: Use 10–15 well-chosen hashtags per post instead of maxing out the limit.
• Research First: Check the hashtags you’re using for relevance and popularity. Avoid banned or overly competitive tags.

Focus on hashtags that resonate with your target audience rather than trying to reach everyone. For instance, niche hashtags often bring better engagement than broad, overly popular ones.

When hashtags are used thoughtfully, they help Instagram categorize your post and show it to the right audience. This increases the chances of meaningful engagement, saves you from being flagged as spam, and boosts your discoverability.

Avoiding hashtag spamming isn’t just about following Instagram’s rules – it’s about maintaining credibility and creating an authentic connection with your audience. A focused, thoughtful hashtag strategy will always outperform spammy practices.

Reason #15: Hashtag Stacking on the Posts

Hashtag stacking happens when you pile on a large number of unrelated hashtags in a single post, hoping to reach as many audiences as possible. At first glance, it may seem like a smart way to gain traction. However, Instagram’s algorithm disagrees. Instead of boosting your visibility, this strategy can make your content look spammy and reduce your overall engagement.

Irrelevant hashtags often attract bots or uninterested users who won’t engage meaningfully. Using all 30 hashtags without considering relevance or strategy can kill your reach instantly. Pairing hashtags like #Foodie and #Fitness on a travel post will give your posts an unprofessional and suspicious look.

Fix: Use a Thoughtful Hashtag Strategy

To avoid hashtag stacking, be intentional about your hashtag usage. Here’s how:

• Keep It Relevant: Only use hashtags that directly relate to your content or audience.
• Diversify Tags: Use a mix of hashtags targeting different audience sizes – popular, medium, and niche tags.
• Focus on Specific Audience: Specific hashtags with a smaller following often generate better engagement than broad ones.

Don’t max out on all 30 hashtags unless they’re highly relevant. Most successful posts use between 10–15 carefully chosen tags.

Let’s say you’re sharing a photo of a sunset beach yoga session. Instead of piling on random hashtags, try this curated mix:

• Popular Tags: #BeachVibes, #YogaDaily
• Medium Tags: #SunsetYoga, #RelaxingMoments
• Niche Tags: #YogaRetreat2024, #CoastalMeditation

Using strategic hashtags helps Instagram understand your content and match it with the right audience. This boosts your post’s chances of appearing in relevant feeds, increasing engagement and visibility.

Thoughtless hashtag stacking is a recipe for low engagement and missed opportunities. Instead, invest time in crafting a hashtag set that speaks directly to your audience and adds value to your posts.

Reason #16: Incorrect Spellings Making Instagram Hashtags to Not Work

One of the simplest yet most overlooked reasons your Instagram hashtags might not be working is incorrect spelling. Typos, misspellings, or careless errors in hashtags can prevent your post from being discovered. Unlike regular text, hashtags work as precise search tools. If the spelling is off, your content won’t show up in hashtag searches, leaving your post invisible to potential audiences.

A misspelled hashtag, like #Instgaram instead of #Instagram, becomes useless as it doesn’t connect to the broader hashtag feed. People searching for the correct hashtag won’t find your post, leading to lower visibility and interaction. Even if your content is great, spelling mistakes in hashtags will nullify the benefits of using them.

Fix: Triple-Check Your Hashtags

Prevent incorrect spellings with these quick tips:

• Proofread Before Posting: Take a moment to check for typos in your hashtags before hitting “Share.”
• Check for Typos: Avoid simple errors like typing #Fotography instead of #Photography.
• Use Correct Format: Using spaces or special characters in hashtags (e.g., #Love Story instead of #LoveStory) will impact your posts.
• Use Predictive Suggestions: Instagram often suggests hashtags as you type. Use these to ensure accuracy.
• Save a Hashtag List: Keep a pre-approved list of frequently used hashtags to avoid typing errors repeatedly.

Stick to hashtags that are easy to spell and widely understood. Shorter hashtags not only reduce the risk of typos but also look cleaner and more professional.

Accurate hashtags ensure your post appears in the correct feeds, connecting your content with relevant audiences. This increases the chances of your post being liked, shared, and commented on.

Misspelled hashtags are like broken signposts – they lead nowhere. By paying attention to the details and using tools to streamline your process, you can ensure every hashtag you use contributes to your reach and engagement.

Reason #17: Using Very Long Hashtags

Long hashtags might seem creative or unique, but they can actually work against your Instagram strategy. When you create hashtags that are lengthy, complicated, or hard to read, it reduces their effectiveness. Instead of helping your post reach the right audience, long hashtags may confuse users or deter them from engaging with your content.

A hashtag like #ILoveToTravelInBeautifulSunsets is overwhelming and likely to be skipped over. Long hashtags increase the risk of typos or incorrect spellings, making them ineffective. Users rarely search for long hashtags, which means your post may not appear in searches. Using lengthy hashtags clutters your caption, making it less visually appealing.

Fix: Keep Hashtags Short and Simple

Using concise, clear hashtags improves readability and searchability. Here’s how you can keep your hashtags effective:

• Stick to 2-3 Words: Use phrases like #TravelGoals instead of #IWantToTravelToParisRightNow.
• Focus on Clarity: Ensure your hashtag communicates your message without unnecessary words.
• Capitalize for Readability: Use capitalization to make your hashtags easier to read, e.g., #BestViews instead of #bestviews.
• Combine with Short Tags: Pair concise hashtags with popular ones to maximize reach and relevance.

While being creative with hashtags is fun, practicality matters more. A short and specific hashtag, such as #FoodieLife, will connect with a broader audience compared to a long, whimsical one like #ILoveEatingPizzaOnRainyDays.

Short hashtags are more memorable and easier to type, encouraging users to interact with your post. They also ensure your content appears in relevant searches, enhancing visibility and reach.

When it comes to hashtags, less is more. Shorter hashtags are clear, effective, and visually appealing, ensuring your posts stand out without overwhelming your audience.

Use Predis.ai's Instagram Caption Generator to generate unique captions with AI that help you convey the best message for your posts and improve their performance.

Reason #18: Ignoring Hashtag Trends

In the fast-paced world of Instagram, staying relevant is key. Ignoring trending hashtags can cost you the chance to connect with a larger audience. Hashtag trends are like waves – ride them at the right time, and you’ll see a surge in engagement. Ignore them, and your content may feel outdated and out of touch.

Trending hashtags often have massive audiences looking for fresh content. Skipping them means missing out on exposure. Without trendy hashtags, your posts may not appear in the right searches, reducing visibility. Ignoring trends can make your account seem less active or aware of what’s happening on the platform.

Fix: Leverage Hashtag Trends

Incorporating trending hashtags doesn’t mean losing your brand voice. Use them strategically to amplify your content:

• Stay Updated: Regularly check Instagram’s Explore page or follow accounts in your niche to identify trending hashtags.
• Use Trendy Hashtags: Choose trending hashtags that align with your post’s content. For instance, if #WorldMentalHealthDay is trending, use it if your post relates to self-care or mental health.
• Don’t Overdo It: Combine trending hashtags with your usual set for a balanced approach.

Trending hashtags work best when paired with timely content. If a holiday or event is trending, craft a post that ties into it naturally. For example, during the #NewYearNewMe trend, share a post about your goals or achievements.

Keeping an eye on hashtag trends is a simple yet powerful way to boost your Instagram game. It’s about blending what’s hot with what’s authentic to your brand.

Why Are Instagram Hashtags Important?

Hashtags act as a bridge, connecting your content to potential followers. They help boost your reach, target the right audience, and improve post engagement. Without them, your content might get buried in the feed. Here’s why hashtags hold the key to Instagram success:

1. Reach Beyond Your Followers

Hashtags allow your posts to go beyond your immediate follower base. By using relevant hashtags, your content can appear in searches and feeds of people who don’t follow you yet. This helps in attracting a larger audience organically. For example, a travel blogger using #Wanderlust can connect with globetrotters worldwide.

2. A Tool for Discovery

Hashtags act as Instagram’s discovery engine. When users click on or search for a hashtag, they are shown all posts using that tag. This increases the visibility of your content and introduces your posts to users interested in similar topics. Essentially, hashtags make it easier for potential followers to find you.

3. Building a Targeted Audience

Not all followers are created equal, and hashtags help you attract the right ones. By choosing niche hashtags like #PlantBasedEats or #TechLover, you can connect with people genuinely interested in your content. This ensures better engagement and helps you build a loyal audience.

4. The Numbers Game

Instagram allows up to 30 hashtags per post. That’s 30 chances to increase visibility. Research shows that posts with 11 or more hashtags tend to perform better in terms of engagement. However, it’s essential to balance quantity with relevance. Avoid spamming with irrelevant tags and focus on creating a thoughtful mix.

5. Organic Growth Through Hashtags

Unlike paid ads, hashtags are a cost-effective way to grow your account. They help your posts appear in search results, increase engagement, and even land on the Explore page. With the right hashtag strategy, you can achieve steady growth without spending a penny.

When used wisely, hashtags can transform your Instagram presence. Ready to dive deeper? Let’s explore the different types of Instagram hashtags and how to use them effectively.

What are Different Types of Instagram Hashtags

Understanding the different types of hashtags is crucial for building an effective Instagram strategy. Each hashtag serves a specific purpose and can help expand your reach, foster engagement, and connect you with your ideal audience. Let’s explore some key types:

1. Community Hashtags

Community hashtags bring like-minded users together around shared interests or themes. They’re perfect for building a network and increasing your visibility.

Examples include:

• Product-focused: #CoffeeShop, #HandmadeJewelry
• Niche-specific: #FitnessTrainer, #TravelDiaries
• Seasonal: #SummerVibes, #ChristmasDecor
• Location-based: #NYCEats, #ExploreMumbai
• Daily trends: #MotivationMonday, #ThrowbackThursday
• Phrases: #WorkoutGoals, #CreativityUnleashed
• Acronyms: #OOTD (Outfit of the Day), #QOTD (Quote of the Day)

Pro-Tip: Use a mix of community hashtags to reach varied audiences. For example, a baker could use #BakingLove, #HealthyDesserts, and #DineInChicago to attract both health-conscious customers and indulgence-seekers.

2. Branded Hashtags

Branded hashtags are unique to your business and reflect your identity. They can be your company name, tagline, or a campaign-specific phrase.

Examples:

• #PredisAI (company name)
• #WeAreAllBirds (AllBirds campaign)

Why Use Branded Hashtags?

• They create a digital footprint for your brand.
• They encourage user-generated content (UGC), which boosts credibility.
• They allow users to find and share your content easily.

Pro-Tip: Promote your branded hashtag in bios, campaigns, and physical stores to encourage customers to use them. Follow your hashtag to track UGC and engage with your community.

3. Campaign Hashtags

Campaign hashtags are short-term hashtags tied to specific events or promotions. They’re ideal for building momentum and driving engagement during a particular period.

Examples:

• Product launches: #iPhoneLaunch
• Events: #SuperBowlSale
• Holidays: #DiwaliDeals

Pro-Tip: Pair your campaign hashtags with trending or location-based tags to maximize their impact.

4. Industry-Specific Hashtags

These hashtags are tailored to your business niche and make your content discoverable by relevant audiences.

Examples:

• Fitness: #WorkoutTips, #HealthyLiving
• Fashion: #StreetStyle, #FashionInspo
• Food: #FoodieFinds, #VeganRecipes

Pro-Tip: Research popular hashtags within your industry and regularly update your list to stay relevant.

5. Seasonal Hashtags

Seasonal hashtags resonate with users during specific times of the year and keep your content timely.

Examples:

• #FallDecor for autumn
• #SummerStyle for sunny vibes

Pro-Tip: Combine seasonal hashtags with content-based tags for a focused approach, like #WinterInParis for travel posts.

By strategically using these hashtags, you can enhance your Instagram presence and foster stronger audience connections. Up next, let’s explore Tips and Best Practices for Using Instagram Hashtags to maximize their potential!

Tips and Best Practices for Using Instagram Hashtags

Hashtags can be the magic wand to boost your Instagram presence – but only if used right! A great Instagram hashtag strategy does not just reach more people – it also reaches the right people for overall business growth. Here are some tips to optimize your hashtags:

1. Check Your Instagram Hashtag Analytics

In order to do this, navigate to any post you wish to gain insights on, and tap on View Insights (note that this only works for business profiles on Instagram). After you do this, you’ll see something similar to the following screen:

This will provide an overall idea of how your hashtags in the previous posts performed and what you can learn from them. Use Instagram Insights or analytics tools to see which hashtags are performing best and adjust your strategy accordingly.

If you use different sets of hashtags for different posts, you will get an idea of how well each hashtag set is performing. This is why using a combination of Instagram hashtags is highly recommended!

2. Utilize Predis.ai

To understand what complementary hashtags will work on your posts for maximum traction, reach out to Predis.

Essentially, when you input a creative and caption on Predis.ai, along with post improvement suggestions and caption recommendations, it also gives you recommended hashtags analysis. These are predicted using AI, and are generally the most optimal for the particular post and for your handle.

3. Use Your Branded Hashtags Everywhere!

The branded hashtag that you have finalized, should first be added to your bio. This makes your bio interactive and one can tap to move onto the hashtag to see brand credibility/loyalty.

You can also integrate them with your contests and giveaways. When you ask your followers to make content around your products, ask them to use your hashtags as well! This may attract more hashtag followers and also increases your brand authority. Monitor your reach and engagement to identify what resonates with your audience.

Basically, make an effort to entice your followers to follow your branded hashtag and use it on their profiles. Holding contests and awarding them for this are great ways of doing this. This will simply help increase the searchability of your branded hashtag.

4. Take an Extra Effort to Make Your Caption Look Clean

After you have posted your picture and caption, utilize the first comment of the post for discoverable hashtags. This will make your caption look neat and not spammy. Or use single word captions. A lot of profiles have started doing this of late, and Instagram claims that it doesn’t affect the reach of your hashtags at all.

Alternatively, you can consider leaving a few lines between your captions and hashtags, so your caption is uninterrupted, and still looks clean. Viewers of your posts also won’t see your hashtags unless they click on ‘Read More’, yet your hashtags reach will not be affected.

5. Add Hashtags to Your Instagram Stories

Instagram pushes any new update on the platform to garner eyeballs. The same thing is true for Instagram stories too. It has a larger organic reach when compared to posts, so make the most of it. Add up to 10 hashtags to your stories. Don’t be afraid to test different sets of hashtags to see what resonates most with your audience.

Create captivating Instagram stories that drive engagement with Predis.ai's Instagram Story Maker - fast, easy, and impactful! Elevate your Instagram game with Predis.ai.

6. Don’t Put off Your Hashtag Research

While you are posting hashtags in your posts, comments, stories, reels, etc., ensure you take five minutes out of the job and spend some time researching the hashtag via the search tab on Instagram. It will help you understand which hashtag has a larger following, increasing your chances of higher traction.

Also, keep in mind that the best hashtag for you is not the one with the most followers or posts. If you’re managing a relatively new account, chances are that showing up in the Top posts for a popular hashtag will be nearly impossible. Consider using more focused hashtags instead without fretting too much about the low follower or post count.

If you haven’t seen it yet, Instagram has a ‘Related Hashtags Feature?’ You can utilize this feature while searching for a particular hashtag, and it will show you related hashtags that you can use in your content to increase traction.

7. Avoid Hashtags That Are Banned or Are Spammy in Nature.

Instagram will not appreciate this behavior and will immediately penalize your content. This can be catastrophic for your overall Instagram marketing strategy, and in an attempt to grow your account, you’d be taking a step backward.

The only way to ensure that the hashtag you are planning to add to your repository is banned or spammy is to search for it on Instagram. The search results will let you know. It is that easy!

Take it a step further and ensure your account is free from all unethical practices like buying followers/likes or using automation software. Taking too many actions in too short of a time frame is also a major red flag.

Lastly, do not use hashtags for the sake of using hashtags. Use hashtags that are relevant and resonate with the content you are pushing. Otherwise, it will seem like you are being lethargic and repeating hashtags, minimizing your traction. 

8.  Engage with Hashtag Communities

Don’t just use hashtags to get your content seen; actively engage with the communities surrounding those hashtags. Like and comment on posts using the same hashtags, follow accounts that regularly use them, and participate in discussions.

This not only increases your visibility within those communities but also helps you build relationships with other users and potential followers.

9.  Monitor and Adjust Your Hashtag Strategy Regularly

The effectiveness of hashtags can change over time due to shifts in trends, algorithm updates, or changes in your audience’s preferences. Make it a habit to review your hashtag performance and adjust your strategy accordingly regularly. 

Monitor metrics such as reach, engagement, and follower growth to identify which hashtags are driving the best results and which ones may need to be replaced or optimized. By staying proactive and adaptive, you can ensure that your hashtag strategy remains effective in maximizing your Instagram presence.

10. Don’t Use the Same Hashtags on All Posts

Using the same hashtags for every post might seem convenient, but it can harm your reach and engagement over time. Instagram’s algorithm favors variety and relevance, so repeating hashtags can flag your content as spammy and reduce its visibility.

Instead, customize your hashtags for each post to keep them fresh and aligned with your content. Tailoring hashtags helps you reach diverse audiences and prevents your profile from becoming stagnant.

Take the time to rotate between multiple hashtag sets. Mix trending, niche, and branded hashtags to target different user groups. This not only expands your reach but also keeps your content strategy dynamic.

By avoiding repetitive hashtags and diversifying your strategy, you can maintain a more engaging and discoverable Instagram presence. Consistency in creativity will always beat monotony! 🎯

11. Mix Up Hashtag Types

Using a variety of hashtag types is key to reaching a broader and more targeted audience. Don’t rely solely on trending or generic hashtags – incorporate niche, branded, and location-specific hashtags into your posts. This mix helps you connect with different segments of your audience and keeps your content strategy diverse.

For example, pair a popular hashtag like #InstaGood with niche-specific ones like #VeganRecipes if you’re posting food content. Add branded hashtags like #YourBrandName to boost your business visibility. Including local hashtags such as #NYCFoodies can also attract nearby followers and potential customers.

By mixing hashtag types, you enhance your content’s discoverability and show Instagram’s algorithm that your posts cater to a range of interests. Stay creative, and let your hashtags work for you! 

12. Don’t Neglect Local Hashtags

Local hashtags are a hidden gem when it comes to connecting with a nearby audience. They help your content stand out to people in specific areas, making them especially valuable for businesses targeting local customers or events.

For instance, using hashtags like #NYCEats or #LondonEvents can put your post in front of people searching for local recommendations. These hashtags often have less competition than global ones, giving your content a better chance to shine. Plus, local users are more likely to engage with posts that feel relevant to their area.

Incorporating local hashtags into your strategy helps build a community feel while boosting your visibility in the areas that matter most. 🌟

With these tips, your Instagram hashtag strategy will be unstoppable! Ready to discover the top hashtags of all time? Let’s dive into the next section! 

Top 50 Instagram Hashtags of All Time!

Now, that you have come so far in this blog – we are sharing [a goldmine of hashtags] THE TOP 50 Instagram Hashtags of all time! PS: Save it for the future.

These hashtags have stood the test of time, and for good reason – they work. Use them wisely to take your Instagram posts to the next level!

Conclusion

All this and more will help you enhance the hashtag aspect of your #GramGame. We are sure of this: all you need is a bit of patience and perseverance.

But here’s the thing: hashtags alone won’t do all the work. Pair them with high-quality content, consistency, and genuine engagement to see the magic happen. Whether it’s finding the perfect hashtag mix, avoiding common pitfalls, or staying on top of trends, small steps can lead to big results.

If hashtags have been giving you trouble, don’t stress. You now have all the reasons and fixes you need to get back on track. Experiment, analyze, and fine-tune your strategy to discover what works best for your brand or profile.

Remember, hashtags aren’t just about visibility; they’re about building connections and fostering growth. So, get creative, stay consistent, and watch your Instagram presence soar!

Want to simplify your hashtag strategy? Try Predis.ai – your ultimate tool for generating, managing, and analyzing hashtags. It’s like having a personal Instagram assistant at your fingertips!

Now it’s your turn. Start using those hashtags strategically and see how far they take you! Meanwhile, don’t forget to like, share, and subscribe to our Instagram, Facebook, and X for more ideas. 

Use Predis.ai Hasgtag Generator to generate optimal hashtags for your content effortlessly, saving time and ensuring maximum visibility. 

– This post was originally published in 2021, has been updated for accuracy and relevance.

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FAQs

1. Why are my Instagram hashtags not working?

There could be several reasons, including using banned hashtags, being shadowbanned, inconsistent posting, or poor hashtag selection. Review your strategy, avoid spammy practices, and keep experimenting with different hashtags.

2. How many hashtags should I use per post?

Instagram allows up to 30 hashtags per post. However, using 10-15 relevant and targeted hashtags often yields better results without looking spammy.

3. Can I use the same hashtags on all my posts?

It’s better to mix them up. Using the same hashtags repeatedly can reduce your reach and engagement as Instagram’s algorithm might flag it as spam.

4. Do hashtags work on Instagram Stories?

Yes! You can add up to 10 hashtags to your Instagram Stories. Use them strategically to increase discoverability and reach.

5. How do I find the best hashtags for my posts?

Start by researching hashtags relevant to your niche. Tools like Predis.ai can help you generate optimized hashtags based on your content and goals.

6. What are banned hashtags, and how can I avoid them?

Banned hashtags are those Instagram has flagged for misuse or spam. Always search for a hashtag before using it to ensure it’s active and not restricted.

7. Should I put hashtags in the caption or the comments?

Either works! Placing hashtags in the comments keeps your caption clean without affecting your post’s discoverability.

8. Can private accounts benefit from hashtags?

No, hashtags don’t work for private accounts as posts are not visible to a wider audience. Switch to a public account to maximize the benefits of hashtags.

9. Do hashtags work for Reels?

Absolutely! Hashtags can help your Reels reach a broader audience by appearing in relevant search feeds.

10. Can hashtags boost engagement?

Yes, when used correctly, hashtags can significantly boost engagement by connecting your content with the right audience.

Got more questions? Drop them in the comments, and let’s keep the hashtag conversation going! 💬✨