In today’s data-driven world, effective marketing is key for every business. This includes actively using relevant social media channels to maximize reach.
This is why Instagram, with its 2 billion active monthly users, is an ideal platform for landscaping businesses. As the second most used platform for marketing, Instagram is abundant with potential customers.
In fact, an Instagram ad promoted via Reels can reach up to 758.5 million users. The number goes up to a whopping 1.32 billion via Feed ads and 996 million via Stories ads.
For landscape business owners, accessing such a massive demographic can be life-changing.
However, how can you effectively integrate Instagram ads for a landscaping business?
In the blog, we will uncover the nitty-gritty of Instagram ads for landscapers and how they should be used.
Why Use Instagram Ads for Landscaping Businesses?
Instagram is becoming a natural marketing choice for landscaping business owners, given the visual nature of the domain. The platform not only opens the door to lead generation but also offers the tools to capitalize on it.
Let’s take a look at some of the benefits of using Instagram ads for landscaping businesses.
Marketing Hub
We already know that Instagram attracts massive traffic worldwide. But did you know that over 83% of customers use the platform to discover new products and services?
In fact, 87% of users take action after finding a suitable product on Instagram. You can easily use the platform to display high-quality content showcasing your expertise and the outcomes customers can expect.
Demographic Targeting
Instagram allows businesses to push ads toward specific audiences.
With Facebook ads, you can add filters like age, gender, location, interests, and more to your ad campaign. It facilitates targeted advertising, elevating the chance of your campaign’s success.
More Visibility
Promoting your services using Instagram ads results in increased brand awareness. Frequently appearing on user feeds means more visibility for your landscaping business.
Since an average Instagram user spends 11.7 hours a month on Instagram, you have an ample window to reach interested prospects.
Better Engagement
With Instagram ads, you can drive potential customers to like, share, and comment on your posts. The platform has dedicated options to instigate specific engagement, be it profile visits, direct messages, or website visits.
Even the CTA (call-to-action) button on Instagram ads can be customized. It allows us to steer the customers in the intended direction directly. All of this initiates better engagement, which develops community and can even lead to word-of-mouth marketing.
Fosters Storytelling
We can use Instagram ads to tell a story that represents the brand. For example, you can share before-and-after photos, satisfied customer testimonials, or a sneak peek of the process to catch their attention.
Establishing a personal connection with users builds trust and motivates them to acquire the services.
Insights and Analytics
One of the biggest benefits of using Instagram ads for landscaping businesses is their useful insights. The ad manager on Instagram fetches detailed analytics based on gender, reach, profile activity, and more. You can utilize the data to modify future campaigns for optimized results.
Now you understand how beneficial Instagram ads can be. But how much will they cost, and is the investment worth it? Let’s see.
How much do Instagram Ads Cost?
On average, an Instagram ad costs between 0.00 and 0.25 dollars per click. The cost surges from 0.00 to 4.00 dollars per 1,000 impressions.
The cost varies based on how much you are paying for the ads, your budget, industry, ad type, and more. What is worth knowing is that 76% of marketers find the ROI (return on investment) from Instagram advertising satisfactory.
How to Set Up Instagram Ads
Here is a step-by-step guide on how to set up Instagram ads for landscaping businesses:
1. You should start by going to the Facebook Ads Manager. You need to open a browser and go to this URL: https://adsmanager.facebook.com/. Ensure that you are logged into your landscaping business account here.
2. To start a new campaign, you need to tap on the Create option. It is present on the home page itself.
3. Now, you must select a campaign objective based on your requirements. You can choose to spread brand awareness, increase website traffic, get customer engagement, create leads, conduct sales, or promote apps.
For starters, a landscaping business should opt to create brand awareness and get leads. After a while, getting engagement and website traffic should be on your to-do list.
After choosing the objective, tap Continue.
4. In this step, you need to choose between Recommended or Manual settings. As a landscaping business, you should rely on Meta’s recommended campaign settings.
These settings are fine-tuned to match similar business campaigns. However, for specific audiences, you must choose manual settings.
Afterward, tap on Next.
5. It is time to fill in the necessary details, such as conversion location, budget, location, target audience, etc.
For landscaping businesses, choosing an older audience in nearby regions is a good starting point. Also, setting a moderate budget that will not exceed the operating costs is suggested.
After that, select Next.
6. On this page, you need to select your Instagram page. If the account is not already connected, you can link it by clicking on Connect Account. Here, you will be asked to log in using the credentials, after which the account will reflect here.
Now, you must choose the media to be used in the ad campaign. Images, carousels, and videos are the most common media options you can choose. Each option bodes well with a landscaping business, so you can tap on Publish after choosing one.
7. The campaign is now created and will appear on the home page. You can track its progress from the dashboard and even make changes if needed.
Examples of Appealing Real Landscaping Ads
Now that you know the benefits of Instagram ads for landscapers and how to set them up, it is time to review some real-life examples:
Example 1
Here, you can see a business posting some before and after pictures to showcase its services. Such posts highlight your expertise in full display, as users can view how you transformed a landscape.
You can create these rich before-and-after pictures using tools like Predis. The tool only needs a descriptive prompt to curate a rich template that can be filled with the actual landscape shots.
Example 2
Some businesses create an intro video on how they operate and deliver services. Short videos can capture the attention of customers if they quickly showcase your services.
With Instagram users spending 17.6 million hours a day watching reels, these videos can cater to a massive viewer base.
Example 3
There are others that appeal to customers using creative captions and aesthetic images.
Appealing visuals are a pivotal part of landscaping businesses. High-quality static images with captivating captions present ample opportunity to display your skills most pleasingly.
Advanced platforms like Predis.ai can come in handy for setting up a seamless Instagram ad campaign. Be it AI-generated videos, single images, or carousels, these platforms facilitate diversity.
Seeing how carousels have the highest average engagement rate on Instagram, you can easily use such tools to gain an edge over the competition.
Best Practices for Setting Up Instagram Ads for Landscaping
Before finalizing your Instagram ad campaign, it is pivotal to know how you can maximize its success chances. There are several tried-and-tested practices that landscaping businesses have been using for years with great success.
Let’s take a look at some of the most prevalent ones:
- Eye-Catching Visuals
Studies show that human eyes are designed to be enticed by appealing colors, especially red and orange. Other than that, you can use colors like purple to give an impression of sophistication and luxury.
You must use high-resolution ad media to showcase your landscaping projects. With highlighted before-and-after shots, you can easily catch the attention of potential customers.
2. Diversity is Key
While specialization is beneficial, you also need to present variety in ad campaigns. You should feature different landscaping projects, including lawns, gardens, and outdoor spaces. It will appeal to a wider audience looking for diverse requirements.
3. Showcase Expertise
You can use different images or videos to showcase diversity. Similarly, you can leverage the caption to highlight your expertise as well. You can use tools like Predis.ai to create customized social media posts catering to the same.
Predis.ai only needs a simple prompt to bring unique post ideas to life. In addition, such tools can also curate personalized captions to establish a connection with clients.
4. Focus on Localization
For starters, it is a good idea to target a niche demographic. You can narrow down your target audience to local users in the serviceable area. With Facebook Ad Manager, you can direct the campaign to a specific age group and locality.
It will increase the chances of reaching people who can readily avail of your services.
5. Clear CTA
Companies have increased their conversion rate by up to 304% by changing the position of their call-to-action button. In fact, it elevated its conversion rate by 112% after changing its CTA from Book a Demo to Start Now.
Thus, it is crucial to be direct with your CTA, which commands attention and drives action.
6. Consistent Branding
Consistency in promoting ads and using the same branding can work wonders. Stats show that consistent color branding in logos, promotions, and digital content leads can increase revenue by up to 23%. Thus, you must remain consistent with your branding approach and promotion.
7. Study and Adapt
Nailing the first ad campaign for any business is challenging. You are bound to find room for improvement, and it is key to work on it. You must analyze your ads and the feedback they are receiving.
AI tools like Predis.ai can be used to create meaningful content out of these actionable insights. The tool also comes with features like a dashboard, competitor analysis, and idea lab, allowing us to fetch even more insights.
In Conclusion
Over the years, businesses have started using social media platforms to promote their brands globally. Brands are spending over 207 billion dollars in social media advertising alone.
As one of the most popular platforms, Instagram emerges as the ideal marketing hub for visual domains such as landscaping. If executed properly, Instagram ads for landscapers can also fetch unmatched results.
By understanding how to set up ads for landscaping, you can effectively attract clients while showcasing your expertise. Moreover, the practices mentioned in the article can help build a flourishing landscape business in this digital age.
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