Are you looking to connect your Instagram account with your Shopify store? If so, you’re in the right place! By connecting your Instagram account to your Shopify store, you can easily showcase your products, increase your reach, and drive sales.
As a business owner, you can leverage the power of Instagram to reach a wider audience and promote your products. By connecting your Instagram account to your Shopify store, you can easily share your products with your followers and drive sales directly from your Instagram account.
In this blog, we’ll take a closer look at the benefits of integrating Instagram with your Shopify store, and walk you through the step-by-step process of how to connect the two platforms. Whether you’re a small business owner just starting out or an established brand looking to reach a larger audience, integrating Instagram with your Shopify store is a must-do.
So, let’s get started!
Guide on how to connect Instagram to Shopify store
1. Convert your Instagram account to your business account:
In order to use Instagram shopping, you must have a business profile on Instagram. To convert your personal profile to a business profile, go to your profile, tap the three lines in the top right corner, and select Settings. Then select ‘Switch to Business Profile’. Follow the prompts to complete the conversion process. To integrate Instagram with your Shopify Store, you need to sign up for Instagram Shopping. Although this feature is available for eligible businesses, you can sign up through your Instagram business account.
2. Connect Instagram to Facebook and create a catalog:
Your Shopify store must be connected to Facebook in order to use Instagram shopping. If you haven’t already, go to your Facebook Business Manager and connect your Instagram account to your Facebook page. After doing so, you need to create a Facebook product catalog, it’s a database of all the products you want to sell on Instagram.
To set up a product catalog, go to your Meta Business Manager, then go to the Commerce Manager.
Select the Create a Catalogue option. Click on Get Started button.
Then select E-commerce Catalogue type.
Select Connect a partner platform. Select the Partner as Shopify. Then click on Go to Shopify button. Log in to your Shopify account and create a catalogue.
3. Add products to your catalog:
Once you have set up your catalog, you will need to add your products to it. To do this, go to your Facebook Business Manager, select the catalog you just created, and then select the Products tab. From there, you can add your products by either manually entering the information or by using a product feed.
4. Link your Instagram account to your Shopify store:
Once you’re done signing up for Instagram Shopping, you need to link your Instagram account to your Shopify store. This can be done by going to your Shopify account and navigating to the Sales Channels section. After that, you’ll need to click on the Instagram option and follow the steps to link your Instagram account to your Shopify store.
5. Tag products in your Instagram posts:
Once your Instagram account is linked to your Shopify store, you can start tagging products in your Instagram posts. To do this, simply select the Tag Products option when you’re creating a post, and select the products you want to tag from your Shopify store.
6. Create a shopping landing page:
A shopping landing page is a page on your Shopify store that displays all of your tagged products. To create a shopping landing page, go to your Shopify store, select the Online Store tab, and then select the Pages option. From there, create a new page and select the Instagram template. This will create a page that displays all of your tagged products.
7. Promote your Instagram shopping:
To promote your Instagram shopping, you can add a call-to-action to your Instagram bio that links to your shopping landing page. You can also promote your Instagram posts on other social media platforms and run Instagram shopping ads.
By following these steps, you will be able to effectively integrate your Instagram account with your Shopify store and start using Instagram shopping to drive sales and increase your reach.
Why integrate with Instagram?
For online business owners, selling products on Instagram can provide numerous benefits and help you reach a larger audience. With the irrefutable reach of social media, it has now become a non-negotiable part of every business.
Below we’ll explore why you should consider integrating Shopify store with Instagram:
1. Increased Reach
By connecting your Instagram account to your Shopify store, you’ll have the opportunity to reach a larger audience and increase your online visibility. Instagram has over 1 billion monthly active users, and by integrating the two platforms, you can reach a portion of this large audience and grow your following. With the right hashtags and marketing strategy, you can reach a new audience who may not have discovered your business otherwise.
2. Product Showcasing
Instagram is a great platform for showcasing your products and giving your customers a behind-the-scenes look at your business. By connecting the two platforms, you can easily share your products and drive sales from your Instagram followers.
3. Increased Customer Engagement
Instagram is known for its high engagement rates. By integrating your Instagram account with your Shopify store, you can increase engagement with your followers and customers. This can be achieved by using Instagram’s various features, such as Instagram Stories, Reels, and IGTV, to share product information and engage with your audience.
4. Simplified Sales Process
Integrating Instagram with your Shopify store makes the sales process easier and more streamlined. By tagging products in your Instagram posts, you can provide customers with all the information they need to make a purchase, including product descriptions, pricing, and availability. This eliminates the need for customers to visit your website to make a purchase. This helps in streamlining the sales process and making it easier for customers to buy from you.
Integrating Instagram with your Shopify store can increase your credibility by demonstrating that your business is active and engaged on multiple platforms. This can also help build trust with potential customers and increase conversions.
Wrapping It Up
Connecting your Instagram account to your Shopify store can provide numerous benefits for your online business, including increased visibility, product showcasing, customer engagement, improved analytics, and increased credibility.
The process of integrating the two platforms is straightforward and can be completed in just a few simple steps. Whether you’re a small business owner or an established brand, linking your Instagram account to your Shopify store can help you reach a larger audience and drive sales. So, why wait? Connect your Instagram account to your Shopify store today and take your online business to the next level!
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