YouTube Shorts are vertical videos that can be uploaded to the platform and viewed by users. Even though these are shorter than 60 seconds, you grab the audience’s interest and pique their curiosity about you.
You can tailor them to suit a variety of genres, including motivational, technical, educational, humorous, and more. However, manually creating YouTube shorts is a tedious and time-consuming task that deters you from making the most of this engaging platform.
To avoid this, you must learn to automate YouTube Shorts from content creation to publishing with a tool. This article will look at how to do that with Predis.ai.
What Are YouTube Shorts?
YouTube has been one of the most popular video-sharing platforms since 2005. This feature was launched to keep up with viewers’ changing social media trends and preferences.
YouTube Short is a new type of video that users can shoot, share, and view in vertical format. These mobile-friendly videos are 60 seconds or shorter in duration and can be uploaded directly to YouTube through its app.
You can edit multiple 15-second videos to create your Shorts and control the speed of your footage. Viewers can like, share, comment on, and subscribe to your channel while viewing your YouTube Shorts.
YouTube Shorts gives you yet another platform to engage with your viewers and ensure success for your business.
Why Should Businesses Use YouTube Shorts?
If you want to generate income or expand the reach of your YouTube channels, then you must resort to YouTube Shorts. Here is why businesses should consider using YouTube Shorts for their brand reach.
1. Rapid Expansion
Everyone can’t learn the complete functionalities of YouTube Shorts, so hiring someone with expertise or leveraging technology to create these videos can give you a significant competitive advantage.
This ensures that your content grabs the audience’s attention and is quickly retained. Additionally, YouTube Shorts can help you reach a wide audience fast, increasing your visibility.
This is particularly effective because YouTube Shorts are visible on the Feed and shown in the “For You” tab based on algorithmic recommendations tailored to user preferences.
2. Seamless Integration
Another advantage of YouTube Shorts is that you can seamlessly integrate it with your existing channel. This helps you diversify your content and reach new audiences.
You can even link your Shorts with your longer video content, creating a funnel that helps your less-engaged audience become more loyal to your brand and enables you to grow your channel.
3. Content Repurposing
You can reuse the clips or concepts from your long-form videos to make your YouTube Shorts. This helps you optimize the value of your existing content, helping your business achieve a higher return on investment.
It also makes mixing and connecting your long-form videos with short-form ones easy. Here, you do not only have to repurpose your existing content but rather identify the content that has performed well and can help you beat your competitors.
Stand Out on YouTube Shorts with AI Content 🌟
4. Long-Term Discoverability
Just like long-form videos, you can optimize the titles and descriptions of your YouTube Shorts using keywords.
This ensures your viewers can discover them via integration with Google over time. An added benefit is maximizing the return on investment in your content.
5. Increased Engagement
YouTube Shorts appeal especially to viewers with short attention spans. Because they support spontaneous reactions by your viewers, you are more likely to get a higher engagement rate and increased interaction with your content. This helps you improve your reach and meet your targets.
Also, numerous factors help your videos go viral through sheer quantity rather than quality. If you understand your audience’s behavior and design your content strategy accordingly, you can achieve consistent and intentional results every time, which helps you increase your engagement even more.
Top 10 Tips to Grow on YouTube Shorts
Here are some tips that can help you grow your automated YouTube Shorts
1. SEO-optimized Text
Your YouTube Shorts’ titles, tags, and descriptions play a significant role in determining their visibility. You must integrate SEO into your YouTube Shorts strategy.
Conduct keyword research to find relevant and related keywords to your niche and video. To find high-ranking keywords, you can either use tools dedicated to it or type the search terms that you think would be used to discover your video in the search bar. Use the results you receive in your caption, title, and hashtags.
Use at least three hashtags per video to help YouTube categorize it. Your caption must also be intriguing enough to encourage clicks. Consider using transcripts and captions to not only make your content more accessible but also give additional text to the search engine for indexing you.
You can opt for a YouTube Shorts Maker from trustworthy brands like Predis.ai to ensure you get the best content for your YouTube channel to get proper reach that helps your business grow.
2. Use Storytelling Techniques
One way to get high engagement in your YouTube Shorts is through storytelling techniques. Start your video with a hook, such as a surprising fact, an intriguing question, or a common problem, to grab viewers’ attention for better reach.
You must introduce the challenge or goal early in the narrative. This ensures that your story has a proper flow from the start to the middle and conclusion. Also, use visual and auditory elements to make your narrative more engaging and immersive.
Your content should have a climax that gives your viewers valuable insight or a call to action. Lastly, try to tie the end back to the story’s beginning to emphasize the journey or the transformation and provide a satisfying closure.
Red Bull is known for its engaging storytelling, supported by stunning visuals and high-quality videos. In the short above, this is how the story starts—”delivery services are crazy nowadays,” capturing the audience’s attention with an engaging hook. It ends with a Red Bull can in the hands of the glider, making it an effective call to action for the viewers.
3. Engage With Your Audience
You must interact with your audience to grow your channel, get more views on your YouTube Shorts, and build a community with your audience.
Engage with your audience by replying to their comments on your Shorts, hosting live and question-and-answer sessions to interact with them in real-time, and using the Community Tab to post updates. You can also take polls and share behind-the-scenes content. You can even upload teasers or content for upcoming collaborations.
YouTuber ‘rjkpop’ has a habit of sharing his posting schedule on his community tab, informing viewers what to expect. On the other hand, TwiNSAUCE holds live sessions and uploads behind-the-scenes videos to keep its viewers engaged and feeling more connected with the channel.
This interaction gives you access to your audience’s feedback, giving you direct insights into the type of content you can create and how you can improve it to meet their expectations.
4. Perfect Your Thumbnail Strategy
Thumbnails are the first visual cue your viewers get about the content of your YouTube Shorts. They are the basis on which your viewers decide whether to watch the Shorts, so it is important to perfect them. This means that with a well-designed thumbnail, you can increase clicks and views.
While thumbnails are not visible in the Shorts player, they are visible in videos on the subscription tab, the Shorts section of your YouTube channel, YouTube search results, and recommended videos on YouTube’s homepage. Thus, it helps you get views outside of the Shorts player.
To make your thumbnail catchy and interesting, ensure that your video has some text that explains what the video is about and that you can use as a thumbnail. With the help of A/B testing, find the type of thumbnail with the highest click-through rates. Also, look for any new feature by YouTube Shorts that allows you to add custom thumbnails.
5. Diversify Your Content Types
You must create different content types to attract various audience segments and keep your channel engaging and fresh.
To diversify your content, create how-to guides or step-by-step walkthroughs to establish your authority in your niche. Humanize your brand by sharing behind-the-scenes videos and vlogs that help you create a personal connection with your audience.
You can even host interviews with industry experts or other content creators, create content on trending or seasonal topics, fulfill the audience’s requests, and create Shorts out of these videos for better reach with your content.
For example, the Massachusetts Institute of Technology (MIT) posts various content, including campus stories, educational Shorts, motivational videos, campus fests, conferences, and MIT people stories.
6. Get Insights from YouTube Shorts Analytics
YouTube Shorts analytics give you insights into how appealing content can help you grow your audience. These insights help you identify what is working and what needs improvement.
Some of the analytics that you must check regularly are watch time, average view duration (AVD), and engagement rates. By regularly tracking and reviewing your analytics, you can find trends, spikes, or even drops in engagement, thus acting as a feedback mechanism for your content.
Based on this feedback, refine your Shorts content strategy in terms of types of content styles, video length, and even posting times. To get qualitative and quantitative feedback, read comments and conduct surveys within your community.
Lastly, stay updated with the latest features and best practices of YouTube analytics through community discussion, online courses, or self-learning.
For instance, you must learn that the YouTube Shorts algorithm prioritizes average view duration (AVD) over likes and comments. Thus, the longer your viewers watch your videos, the more the algorithm pushes them.
7. Follow a Consistent Posting Schedule
You must follow a consistent posting schedule. This keeps your content fresh for your audience and develops rhythmic engagement, boosting your channel’s growth.
This is because, with the help of a posting schedule, you are making a pact with your audience while also showing respect and appreciation for their time and anticipation.
This means you must first decide on a posting frequency based on suitability. Then, inform your audience when they can expect new content and ensure that your content is of the highest quality.
Also, to adhere to your posting schedule, you can use strategies like content batching, wherein you shoot and edit multiple videos in one sitting. You can even align your YouTube Shorts posting schedule with other short-form platforms you might be using.
Keep a small stack of content for emergencies to maintain your posting schedule. Also, spare time for trending or seasonal topics between your posting schedule. Lastly, use scheduling tools to plan and post your videos at a time when the audience is most active.
8. Develop Your Brand
Your brand, in terms of voice, unique style, and value proposition, sets you apart from other creators. To develop your brand, be authentic and foster a sense of reliability and trust that converts your viewers into loyal subscribers.
One way to develop your brand is to maintain a consistent visual theme across your Shorts and other social media platforms. Use uniform fonts, color palettes, and graphics that instantly recognize your brand.
Also, make sure that your content has a distinct tone and voice. This can be inspirational, humorous, or educational and should resonate with your brand’s persona, values, interests, and audience. Also, make your content relatable and human by sharing your journey rather than just your successes.
9. Test Different Video Lengths
While the maximum length of YouTube Shorts can be only 60 seconds, the ideal video length depends on your audience and content. To find out the scope of your channel, experiment with different video lengths, and then, based on analytics, find the one that resonates with your audience. When assessing this, prioritize viewer retention, as this drives the algorithm of YouTube Shorts.
Determine the length of your Shorts based on the nature of your content. Some content may be more impactful when kept short, while others might require more time to explain the point successfully to the audience.
Another aspect to consider is the key metric you target as a content creator. If you want more comments, go for longer videos; if you want more likes, go for shorter videos. However, you must stay updated with changes in the YouTube Shorts algorithm and, thus, the optimal video length.
For example, MrBeast, famous for his unique and viral challenges, has experimented with ultra-short clips of under 15 seconds and slightly longer clips of under 60 seconds.
Similarly, Zach King, known for his short magical videos, experiments with different video lengths, ranging from short, looping visual tricks to longer illusions requiring some setups.
10. Collaborate and Cross-Promote on Other Platforms
To get access to a new and wider audience and get fresh content, collaborate with other creators from the same or relevant niche.
To identify creators you can collaborate with, conduct thorough research and propose a collaboration plan that outlines mutual benefits for both parties. Also, you must be clear about the expected goals of the collaboration, and the content generated must reflect the unique style of each creator.
To maximize the reach of your content, cross-promote it over other platforms like LinkedIn, Threads, or Twitter. While cross-promoting, use platform-specific features like Instagram Stories to give additional context to your content.
For example, you can upload a behind-the-scenes video or photo carousel. You can use tools like Predis.AI’s Instagram Story Maker for creative and fresh content to promote your content uniquely with each post.
Lastly, ensure the link to your YouTube Shorts is easy to find. Add it to your posts, stories, or bio to ensure this.
For example, ThinkMediaTV frequently takes and uploads interviews with other notable YouTube creators like Gary Vaynerchuck and Ali Abdaal, who reciprocate by reposting them on their social media, boosting their channel.
The Need to Automate YouTube Shorts
If you want to automate YouTube Shorts, you are on the right path because you get access to tools and technologies that streamline and automate tasks related to your YouTube channel.
These tasks range from video creation to editing, uploading, promotion, and analytics.
1. Consistency
Consistency is the key to attracting and retaining your viewers, and automating YouTube Shorts helps significantly here. Additionally, automation maintains the quality of your videos.
You no longer have to manually carry out tasks like creating and editing videos, adding descriptions and tags, and publishing. This gives you plenty of time to develop new and exciting content for your audience.
2. Scalability
To efficiently handle increasing workloads, you must automate YouTube Shorts. Automation helps you easily manage more content while maintaining quality and frees up time for strategic tasks like content planning and audience engagement.
With automation’s scalability, you can keep up with demand, maintain a steady flow of content, and adapt quickly to evolving trends, giving you a competitive advantage.
3. Time-Efficiency
Some of the most time-consuming tasks related to YouTube Shorts are scheduling your YouTube video uploads, managing comments and likes, and tracking analytics.
You must automate YouTube shorts to eliminate manual efforts, reduce errors, and save time for creative and strategic tasks. This helps you invest time in growing your channel and enhancing the viewer experience.
Benefits of Automating YouTube Shorts with AI
With the power of AI, you can now convert your text into video, ensuring that you create high-quality videos without turning on your camera.
1. Quick and Consistent Video Creation
AI-powered tools like Predis.AI can automate the creation of YouTube Shorts quickly and consistently. You can then post more frequently, leading to faster audience growth.
Additionally, automation ensures that you save significant time even as you create more content, allowing you to focus on other important aspects of your channel.
2. Automated Editing and Effects
Automating YouTube Shorts with AI helps you edit your videos automatically and adds engaging effects.
While you can re-edit it to match your vision better, you do not need advanced video editing skills to achieve the desired results. AI suggests multiple templates and easy-to-pick settings like color palettes.
3. Personalized Content
AI-powered creation and automation of YouTube Shorts gives you personalized content because you can explain your audience’s preferences to it for better focus on what you want in your video content strategy. This helps you attract more viewers.
Additionally, you can ensure that your content aligns with your brand identity, styling, and voice. You can experiment with different video ideas to appeal to new audiences and add variety and creativity to your channel.
4. Affordable and Cost-Effective
Using AI tools to automate YouTube Shorts creation, you opt for an affordable and cost-effective solution to help you create high-quality videos on a small budget. This removes the need to hire expensive video editors, digital marketers, scriptwriters, and equipment like cameras and mics.
5. Streamlined and Efficient Workflow Management
By automating YouTube Shorts, you do not have to worry about repetitive tasks such as video scheduling and uploading, as AI tools can automate these tasks.
Many tools, like Predis.ai’s social media scheduling tool, make this process easier by eliminating the need to perform this task manually, so your content-creation process is fast and smooth.
These AI tools help you generate relevant captions and hashtags, saving effort. This enhances your productivity and maintains the overall quality of your channel.
Automate YouTube Shorts for Optimization for Different Audiences
Creating automated YouTube Shorts that resonate with diverse audience segments requires a strategic approach. Here’s how you can tailor your automated content better to meet the preferences and interests of various groups:
1. Understand Your Audience Segments
- Conduct Audience Research: Start by gathering data on your audience segments. Use analytics tools to identify demographics, interests, and viewing habits.
- Create Audience Personas: Develop detailed profiles for different audience types. Include age, gender, location, and interests to guide content creation.
2. Personalize Content for Each Segment
- Adjust Content Themes: Tailor your Shorts’ themes to align with each segment’s interests. For instance, create engaging content related to trending topics or specific hobbies that appeal to your target audiences.
- Use Segment-Specific Language: Customize the language and tone of your Shorts to match the preferences of each audience. Younger audiences might appreciate a more casual and energetic tone, while professional audiences may prefer a more formal approach.
3. Leverage Data-Driven Insights
- Monitor Performance Metrics: Regularly review the performance of your automated Shorts across different segments. Look at view counts, engagement rates, and audience retention metrics.
- A/B Testing: Experiment with different content styles and formats to see which performs best with each segment. Use A/B testing to refine your approach based on real feedback.
4. Customize Visual and Audio Elements
- Adapt Visual Styles: Adjust the visual elements, such as color schemes and graphics, to appeal to the aesthetic preferences of different audience segments.
- Tailor Audio: Use background music, sound effects, and voiceovers that resonate with your audience. Upbeat music may work well for a younger audience, while a professional demographic might prefer more subdued tones.
5. Optimize for Different Viewing Contexts
- Consider Viewing Habits: Be aware of how different segments consume content. For example, if your target audience often watches Shorts on mobile devices during commutes, ensure your content is mobile-friendly and engaging even in short bursts.
- Time Your Releases: Publish your Shorts when different segments are most likely active. Use insights from analytics to determine optimal posting times.
6. Engage with Feedback
- Encourage Audience Interaction: Invite your viewers to provide feedback on your Shorts. Use comments and messages to gauge their preferences and make necessary adjustments.
- Adapt Based on Feedback: Review and integrate audience feedback regularly to refine your content. Address common questions or suggestions in future Shorts.
By tailoring your automated Shorts to the specific interests and preferences of different audience segments, you can enhance engagement, build stronger connections, and achieve better overall results with your content strategy.
Step-By-Step Process to Automate YouTube Shorts With Predis.AI
If you want to consistently make high-quality YouTube Shorts without being an editing wizard or hiring a huge team, then you should rely on Predis.ai, a free YouTube Shorts Maker powered by AI.
Here is a step-by-step guide on automating YouTube Shorts with this useful tool.
Step 1: Ideation
To automate YouTube Shorts creation with Predis.ai, finalize an idea. To do so, you only need to go to the platform’s ‘idea lab’ and use the ‘Chat by Predis.ai’ feature.
This chat feature is very similar to ChatGPT, where you can ask questions and get actionable ideas. From the responses you receive, hover on any one and click on ‘create post using this.’ This is used as input to create the video.
Step 2: Select Content Type
On your screen, ‘What do you want to make?’ These are different modes whose final output is the YouTube Shorts video. However, the input needed varies based on the mode you choose.
For instance, the idea lab input works in the ‘text to post’ mode. You can even choose ‘script to post’ mode, wherein you need to give a script as your input. This is another mode that works very well with YouTube Shorts. You can either add your script or use Predis.AI to generate it.
Step 3: Choose the Post Format and Design
To automate YouTube Shorts creation with Predis.ai, choose the post format as ‘video’ and the post design as ‘short.’ You can select the number of variants you want the software to generate based on your input. Once you have chosen all your preferred settings, click ‘generate.’
If you want to make a video, click on the ‘voiceover’ option in post design, set other preferences, and click ‘generate.’
Step 4: Edit the AI-generated Video
Once your YouTube Shorts videos are generated, edit them to align with your brand’s personas and audience’s preferences. This ensures increased engagement, helping your channel grow.
Click on ‘templates’ to choose a design that matches your brand voice. Also, click on ‘palettes’ to pick a color theme that matches your brand’s identity. From the left-hand side panel, you can change your fonts, add or remove media, upload media from your internal memory, resize, and add shapes.
You can edit and personalize every element used by Predis.ai to make your YouTube Short.
If you have chosen the voiceover post design in the previous step, you see an option to edit your voiceover on the panel on the left-hand side. By clicking on it, you see voiceover options like the voice and language selected and the text on which the voiceover is applied.
If you want to change the voice and language, click ‘change,’ and you will see multiple options. Choose the one that resonates best with your content and audience.
Also, by turning ‘highlight color’ on, your text will be highlighted as the voiceover plays, increasing the accessibility of your YouTube Shorts.
Step 5: Optimize the YouTube Shorts for Wider Reach
Optimize your caption and hashtag based on relevant keywords to ensure your YouTube Shorts reach a wide audience and your channel keeps growing. Predis.ai allows you to do the same.
For captions, you can select the ‘tone’ and the ‘length’ of the caption. Click on ‘generate more’ if you want more options.
In the case of hashtags, you can generate your hashtags based on ‘captions,’ ‘creative,’ and ‘keywords.’ You can even sort these hashtags based on their ‘relevancy’ or ‘reach.’ If unsatisfied with the given option, you can ‘reload the hashtags’ until they match your expectations.
Step 6: Finalize the Video, Schedule It or Publish It
Once pleased with the edits and the final output, click ‘Share.’ You can then schedule your video for the social media platforms you are linked to.
Go to the ‘content calendar’ and select the date, video, and time of publishing. With Predis.ai, you can automate the creation of YouTube Shorts easily and efficiently and excel on this platform.
Wrapping Up
To stay ahead of other YouTube channels and content creators and keep your channel growing with an engaged audience, you should automate YouTube Shorts with AI-powered tools like Predis.ai.
With the help of its free YouTube Shorts Maker, you can access a wide range of ready-to-use templates that appeal to your audience. It becomes easy to make and edit YouTube shorts, repurpose your existing blog or video content into YouTube Shorts, and schedule their automatic publishing.
This will save you hours of manual work and ensure consistency in the publishing schedule and the quality of your content.
Considering that YouTube does not dislike AI and only requires creators to inform users if realistic-looking content is synthetic or digitally altered, you can resort to such AI-powered automated tools for creating YouTube Shorts.
