How to add booking link to Instagram?


There are a lot of new features that have come out on Instagram ever since it was first launched; one among them is adding links to your bio. If you own a business and have an Instagram account, you might be wondering how to include a booking link in your bio. Fortunately, it’s a fairly simple process! In this blog, we will see how to add a booking link on Instagram and explore some of the benefits of doing so.

If you’ve ever scrolled through Instagram, you’ve probably seen a ‘booking link’ in someone’s bio. But what exactly is a booking link?

A booking link is a URL that allows customers to book appointments or services directly from an Instagram profile. Moreover, by including a booking link in their bio, businesses can make it easy for customers to find and book appointments without having to leave the app. For customers, booking links can be a great way to quickly and easily find and book appointments with their favorite businesses. Additionally, for businesses, booking links can help increase bookings and conversions by making it easier for customers to find and book appointments.

It is not exactly rocket science but it can get confusing sometimes to truly understand the whole process of adding a booking link to Instagram. Here are the steps for beginners to understand booking links and how they work.

1. Choose a Booking Platform

  • The first thing that needs to be done is plentiful research about the different booking platforms. Then try to figure out what suits your business and service the best.
  • Some popular booking platforms are Acuity Scheduling, Calendly, and Appointy.

2. Create an Account

  • The first step is to sign up for the platform you have chosen.
  • Another step is to provide the required information about you, your business, and how you want to use the platform.

3. Set up your Booking Page

  • Now that you are done with signing up, it is time to set up your booking page. Make it match the aesthetic of your business and make it attractive and engaging for the customers.
  • Provide all the information like pricing, timing, services, or any relevant information.
  • Now the only thing left after setting up your booking page is to generate a unique link for your booking page.
  • The function of this link is to direct your customers to the page where they can make appointments and schedule services.

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Your business can profit a lot if you add a booking link to your Instagram profile. Furthermore, it can make booking appointments extremely easy for customers and make you stand out from your competitors. Here are the steps to add the booking link to your Instagram profile.

  1. Go to your profile and tap ‘Edit Profile’.
  2. Tap on ‘Links’.
  3. Tap on ‘+ Add External Link‘.
  4. Add the URL of your booking page. Tap ‘Done’
  5. Once you’ve added your booking link, make sure to promote it to your followers!
add booking link to Instagram

add link in bio

You can do this by sharing a post from your profile that includes the link, or by including the link in your Instagram Stories. People who visit your Instagram profile can now book a service with you by clicking on your booking link. So, add your booking link today and start receiving more bookings!

  • Now what is left to do is to promote your booking link all over your Instagram. Post it on your bio.
  • You can make different posts and stories encouraging your followers to visit your booking page.
  • If you have an Instagram account with more than 10k followers, you can also take advantage of the swipe-up feature. This can lead your followers directly to your booking page.
  • You can use captivating themes, posts, and captions to encourage your followers to visit your booking page.
  • Make sure you are advertising your booking link everywhere and you can also use a URL shortener to make your link clean and precise for your audience.
  • Try engaging with your audience and tell them about your booking page so that they get to know all the services you provide and how can they try them and book an appointment.
  • Don’t forget to keep an eye on the analytics and how the booking page is working for you. It will help you to understand what promotes it better and what strategies you can use to promote it more.
  • Keep your booking page up-to-date and keep on adding new information to keep it relevant.

Many successful businesses use booking links online to encourage more customers to make appointments. Booking links make it easy and hassle-free both for the business and the customer.

Here are some examples of different businesses that use booking links to drive more engagement and sales in their business.

Modern Salon uses Linktree, which provides many services and one of them is booking links. Additionally Linktree has a feature called Calendly that makes scheduling and booking extremely easy for customers and businesses.

example of How to add booking link to Instagram?

Fitness studios like Crunch Gym also use services like Linktree to create a concise and neat platform to provide their customers for creating an appointment and bookings for classes. Having a booking page can make online business very easy to maintain and review.

example of How to add booking link to Instagram?

Booking links can make your business look more professional online and also provide an easy way for your customers to interact with your business and book appointments for your services.

It is immensely beneficial since it drives traffic to your business and works as an advertisement for all the services you provide and how the customers can take advantage of them.

Let’s check out some benefits of adding a booking link:

1. Increased bookings: Having a booking link can make the whole process of booking appointments pretty easy, thus encouraging more people to do it.

2. Increased exposure: Once you add the booking link on your social media, it can motivate other people to check it out hence working as a tool to increase exposure.

3. For Increased engagement: This can increase the engagement of your social media posts because the customers can directly book appointments from your posts.

4. Increased traffic: This is one obvious benefit. Furthermore, adding a booking link will automatically increase the traffic on your business website.

There are times when the booking link can be too big to post on the bio. During such times, one can use certain tools to reduce the link length and make it shorter. Here are some of the tools.

  1. Bitly: Bitly is a popular free link-shortening tool. It offers a basic free plan with 10 links per month and also has a paid plan with 200 links and more features that start at $8 per month.
  2. TinyURL: TinyURL is a free link-shortening tool that has been around for a long time. In addition, it is simple to use and offers basic features. It has a free plan and a Pro plan starting at $9.99 per month.
  3. Rebrandly: Rebrandly is a link-shortening tool that offers many features, including the ability to create custom links with your own branding. It gives you 500 links in the free plan and 5000 in the paid plan ($24).

Some tools can be used to create a shortcut for multiple links on Instagram. One such tool is Linktree. Using Linktree one can add many links to that one link. Once someone clicks on the main booking link from the bio, it will open into a page that will lead to other links related to business and the Instagram account.

Wrapping it up

If you’re looking to add a booking link on Instagram, you should keep a few things in mind. First, make sure your profile is public so that people can see your link. Second, use relevant hashtags so that people can find your link. And third, use a creative caption to get people to click on your link. We hope this blog helped you find the answer to how to add booking link to Instagram.

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.