As an E-commerce business owner, it is no news to you that advertising is a must for your business. But out of all the many social channels, why should you avoid neglecting YouTube shorts? What is so special about it? During the first quarter of 2023, YouTube shorts received 50 billion views daily. That is a whole new set of audience who can become potential buyers. And you do not want to lose out on them!
Okay, so how do you make the most of YouTube shorts without making a huge dent in your marketing budget? Read on to know all the tea!
Why should you use YouTube shorts for your E-commerce business?
If this single stat is not convincing enough for you, let us provide you with a little bit more insider information that will better convince you.
We all know our audience loves short-form video content, which is what prompted the origin of Meta’s Reels, TikTok, and YouTube shorts. But did you know that YouTube shorts rose above the rest and delivered the highest engagement rate out of all three?
Thus, an instrument with such high engagement rates and a vast user base should be part of your E-commerce marketing strategy, right?
Six Content ideas for your YouTube Shorts
Now that we got the convincing part out of the way, let us figure out the kind of content you can put out. Because we do not want to be publishing content that no one wants to watch. So here are six content ideas that you can add to your content calendar.
1. Product Demo Videos
This is kind of self-explanatory. If you do not tell your audience how your product is useful to them, they are not going to buy it.
Without just saying your product does this and that, go a step above and beyond and create a product demo video. Show how easy and convenient your audience’s life would be if they just purchased your product.
Remember that you have a short duration to convince your audience before they lose interest. Therefore, make sure the elevator pitch hits home with your audience.
2. How-To Videos
Remember the famous “All Things Butter” series? The Inflencer, Thomas Straker, prepares a variety of lip-smacking butter flavors that are absolutely loved by his enraptured audience.
The result? He had a well-invested audience that helped him take his creations and build them into a butter company. And it all started with him telling how to make flavored butter. So don’t underestimate a good how-to tutorial!
3. Tips and Tricks
If you have learned at least one tip that made your life easier on social media, then you know what we are talking about. Social media has taught us so many life hacks that have been a game-changer in our everyday lives.
So why not create such content?
Show your audience little tricks that will improve their experience with your product. Or you can give suggestions that are related to your niche that do not necessarily involve your product.
This is a great way to show your expertise and a fun method to engage your viewers.
4. Behind the Scenes Content
We are huge fans of those aesthetic and cute packaging videos that small business owners put out. It is not entirely an educational video, but it is definitely soothing to watch.
You will be surprised at the number of people who would love to watch the people behind their favorite brands. Don’t deprive them of this chance!
Shoot fun, short, engaging content that portrays the daily life of your business. Show your employees at work, conduct fun events, and do not forget to have fun!
5. Dramatize your Product Launches
Imagine putting blood, sweat, and tears into a product only for it to be completely ignored by your audience. Hurts, right?
But you can avoid all this heartbreak by just creating a suspense around your product. Hype it up!
Create sneak peek videos of your new product, and create anticipation with YouTube shorts. So awaken your inner Gossip Girl and make your product launches the trending topic of the town.
6. Testimonials
This is an amazing way to subtly brag about the success of your product. Ask your customers what their experience with your product is and showcase it on your socials.
Trust us when we say, your audience will tend to believe your customers more than you. So use that to establish your product effectiveness in the minds of your buyers.
Make Faceless YouTube shorts with AI 🤩
Utilizing YouTube shorts ads for your E-commerce business
YouTube shorts is a huge playground for a vast pool of audience within the 25 – 34 age group. So if your business caters to this audience range, then YouTube shorts can prove to be a gold mine for you.
But Why YouTube Shorts? Apart from all the stats that we looked at before, YouTube Shorts has a major advantage. This is the ability to connect your YouTube to Google Merchant Centre, which eases the shopping experience. Thus making it quicker for more people to purchase.
Furthermore, you can utilize the audience segmentation options from Google Ads that allow you to target your audience more effectively. This ensures that your budget is spent appropriately.
You can also retarget ads for customers who have abandoned their purchase midway. This allows you to reduce the cart abandonment rate and boost sales. And since retargeting campaigns have a higher conversion rate, it is a profitable avenue to pursue.
Six Best Practices to adopt when using YouTube shorts
So, you have started creating content for YouTube and have since churned out content meticulously. But somehow the engagement does not seem to come to you. What did you do wrong?
Let us go through a list of best practices and check if you are adopting the same in your content strategy:
1. Dynamic and Mobile-friendly content
With the rise of short-form content, there has been a stark decrease in the attention spans of people. Which means, without a proper hook, changing camera shots and dynamic angles, there is a low chance of retaining their attention.
Additionally, make sure you maintain the aspect ratio of 9:16 and mobile compatibility. Convey the message of your reel within the first 3 seconds of the shorts to ensure it is highlighted.
2. Don’t push sales
It is no secret that you are promoting your product via your socials, but there is no need to be too obvious about it.
Talk about the benefits of your product through a storytelling approach. Make the narrative interesting for your audience to ensure they stick around for more.
If you convey the benefits of your product effectively, then chances are the ideal user will want to purchase your product. But if you were too pushy, you might deter their interest in you.
3. Get Social Proof
Content created by your users and other creators can bring more social proof to your product.
There is a difference between you hyping your product and others vouching for its effectiveness, right?
User-generated content (UGC) and Influencer content (IGC) are seen as more genuine. This will increase the trust your audience has in your brand, thus promoting your sales.
4. Do competitor research
There is a myriad of content out there when it comes to short-form videos. So, take advantage of all reels, TikTok, and Shorts to find out the type of content people love.
Find influencers and businesses in your niche. Figure out what they post and what posts gain most traction. Adopt this type of content and formulate your strategy around it.
Because, as Warren Buffett said, it is better to learn from other people’s mistakes.
5. Optimize your Profile
The first place an interested prospect will visit is your profile. No matter how good your content strategy is, it would be of little use if your profile is not optimized.
So, how should you prep your profile? Have your socials connected to your profile. Have detailed playlists of informative content that buyers can view. Running a sale? Mention it in your profile! Have an email list? Encourage them to subscribe!
Make sure to optimize your profile so that every person who stumbles upon your profile will end up interacting with your business.
6. Hop on Trends
Keeping up with social media trends is a vital part of staying relevant. By taking part in trends, you get to widen your reach and gain the attention of a new audience.
That does not mean you have to hop on every trend. If it aligns with your niche and your business, then you can get on it. Also, keep in mind to create content that will be understood by the audience who don’t know you, since trends reach a wide majority of people.
Stand Out on YouTube Shorts with AI Content 🌟
Conclusion
Having an E-commerce business and maintaining your socials while keeping up with customer expectations is an overwhelming task. This is where tools like Predis AI can make your life easier.
With Predis AI, you can create or generate your posts with AI, schedule them to socials, and check their performance all from a single place. The best part is that you can spend a few hours with Predis AI and have your whole month’s content schedule sorted.
So, sign up today and put your socials on autopilot with Predis AI!
FAQ:
You should post at least 2-3x a week to consistently engage your audience and grow your brand. But make sure to experiment with your audience to find the right posting schedule and frequency.
You can hook your audience with limited-time offers that will prompt immediate action. Incorporate your product links in the caption of your Shorts video. Place a CTA at the end of the video to direct your audience to the link in the caption.
1. Keep the video short and sweet
2. Incorporate changing frames, dynamic angles to retain attention
3. Hook your audience in the beginning with a question or interesting fact
4. Keep the message clear and concise
5. Utilize good quality images and visuals
6. Take part in trending songs, topics, and hashtags
