TikTok remains the most downloaded app in 2024, with over 825 million downloads worldwide. Its algorithm constantly suggests new content and profiles to keep users engaged. If you’ve noticed Suggested Accounts on TikTok, you might be wondering how TikTok picks these recommendations and what they mean.
Whether you’re a user looking for new creators to follow or a content creator trying to get featured, understanding how suggested accounts work can help you maximize your experience on the platform.
In this guide, we’ll explore what suggested accounts mean, how TikTok selects them, and how you can manage this feature. Let’s dive in!
What Does Suggested Account Mean on TikTok?
The secret of TikTok’s success is not just the huge database of songs, movie clips, and filters its users can play with. The real power lies with the extraordinary algorithm, which, based on individual user preferences, recommends just the right content to keep its users hooked. This isn’t an ordinary feat, given that the majority of TikTok users are between 18 and 34 years old and have a very unreliable attention span.
TikTok also connects accounts with similar tastes through their “Suggested Account” feature. This allows the average user to follow creators whose content they most resonate with.
At the same time, it allows content creators access to a loyal consumer base. Today, let us look at what the suggested account means on TikTok.
Curious about how TikTok suggests accounts? Let’s break it down in the next section!
How Does TikTok Suggest Accounts?
TikTok’s “Suggested Account” feature recommends specific accounts to specific users based on their activities and interests:
1. User Behavior
The TikTok algorithm notes user behavior and shortlists potential accounts they may want to connect with. User behavior here denotes which videos they watched and for how long they interacted with them.
2. User Interest
TikTok suggests different kinds of accounts based on user interest, such as entertainment, gossip, celebrity profiles, or influencers who make niche content a certain user is inclined toward.
Suppose the current suggestions don’t match your interests. Check out our blog on – How to Change Your Interests on TikTok.
3. Location
Accounts are also suggested based on location, making way for a more localized experience.
4. Linked Accounts
If you have synced up your phone contacts, those who already have TikTok accounts linked to their phone numbers will be grouped under your suggestions.
5. Background Activity
If you allow the sharing of background activity, TikTok will keep tabs on which third-party websites you visit and suggest accounts related to them.
These suggested accounts then appear to the user under the “Discover” tab on the app.
For example, if you are a painter who enjoys fiction and fantasy, you will be recommended accounts of artists as well as an account that posts dedicated content to Lord of the Rings. Often, TikTok also suggests viral videos even if they aren’t the exact fit for a user, keeping them up-to-date with the latest trends.
Now that you know how TikTok suggests accounts, let’s dive into how it picks other content for recommendations!
How TikTok Picks Other Content for Suggesting?
TikTok’s smart algorithm takes note of multiple behaviors of the user and forms a pattern:
1. User Interactions
It notes user interactions such as which videos they watch longer, which ones they scroll by, which ones they interact with by liking and commenting, etc.
2. Demographics
It also takes into account age and gender demographics. TikTok ensures that users see content that’s relevant to their demographics.
3. Descriptions, Captions, and Hashtags
Even on a video that a user interacts with, TikTok pays attention to the descriptions, captions, and hashtags used on that video.
Note: If you want to discover a range of hashtags for different purposes, check our blog where we have listed 500+ TikTok Hashtags for your videos to go viral.
Using this information, TikTok keeps users hooked by supplying similar types of videos, one after another.
TikTok also keeps updating user behavior information. For example, if you just started baking, there is a good chance you are paying more attention to baking videos. Suddenly, you will see TikTok showing more baking and related content.
On the “For You” page, TikTok then recommends these exact types of videos that the user will enjoy watching. On the “Discover” page, TikTok suggests accounts that make similar content. Thus, these two pages are highly customized for each user.
Next, let’s explore why does TikTok suggest accounts and how you can use this feature to your advantage as a user or creator!
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Leveraging TikTok’s “Suggested Account” Feature As a User
When it comes to your TikTok experience, TikTok’s suggested accounts are a treasure trove. The suggested account feature offers plenty of benefits:
1. Personalization
The accounts suggested to you are highly customized based on what videos you like watching. The more accounts you follow, the more personalized your TikTok experience gets.
2. Inspiration
With exposure to more creators with unique styles, you are more inclined to try new things. For example, people with a penchant for painting can learn new techniques and become better painters. People who like DIY projects learn new ideas to execute.
3. Community and Networking
As people with similar tastes interact with the suggested content, you meet new people, connect, and build a community. It gives you networking opportunities with those you are most likely to connect with.
The more active and engaged you are, the more TikTok refines its suggestions to match your style. Keep exploring, interact with new content, and watch how TikTok tailors its recommendations to your preferences!
Want to leverage TikTok suggested accounts as a content creator? Let’s dive into that next!
Leveraging TikTok’s “Suggested Account” Feature As a Content Creator
Content creators and influencers stand to gain heavily from cracking the TikTok algorithm. There are quite a few perks to it:
1. Credibility
A creator’s credibility is boosted by getting the “TikTok Recommended” tag. Users are more likely to click on your work because your account appears more legitimate to them. It is the effect of the platform authenticating you as a creator.
2. Visibility and Growth
If you, as a creator, are able to get on the Suggested Accounts page, chances are you got to the page of users who are most likely to interact with your content. As such, you have the chance to gain not only a follower but one who will continue pushing your work to an even larger audience, and you will continue to grow.
3. Brand Visibility
Now, you might be wondering how to use it once you crack the code. With a sizable audience, a great view count and audience interaction on videos, and the credibility of being “TikTok Recommended,” brands start taking notice. The more you grow, the more brand deals you crack, and your career gets a much-needed boost. Given that the average salary of a TikTok influencer is around $131,874, this is a very lucrative career.
With the right strategy, TikTok’s Suggested Accounts feature can help you grow your audience, increase engagement, and boost your brand presence. Want to take control of how your account appears in suggestions? Let’s explore how to manage this feature next!
How to Manage Suggested Accounts on TikTok?
TikTok allows you to control whether your account appears in suggestions. You can turn this setting on or off based on your preferences. Here’s how:
Steps to Enable or Disable Suggested Accounts on TikTok:
- Step 1: Open the TikTok app and go to your profile.
- Step 2: Tap the three horizontal lines (menu) in the top-right corner.
- Step 3: Select “Settings and Privacy” from the menu.
- Step 4: Tap on “Privacy” to open your privacy settings.
- Step 5: Scroll down and tap “Suggest Your Account to Others”.
- Step 6: You’ll see three options. Toggle each option ON or OFF based on your preference.
- Contacts – Suggest your account to people in your phone contacts.
- Facebook Friends – Show your account to people connected via Facebook.
- People who send or open links – Suggest your account to those who engage with your shared links.
Managing Suggested Accounts on TikTok is easy! Whether you want more exposure or more privacy, these settings let you customize your TikTok experience. Now that you know how to control suggested accounts, let’s wrap things up!
Conclusion
As is evident now, suggested accounts on TikTok allow for a superior and personalized experience for its users. It allows you to enjoy entertainment according to your taste, opens you up to diverse content within your scope of interest, and allows you to learn new things.
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