Are you ever on TikTok and find suggestions of accounts to follow? Every user is given a list of accounts that TikTok suggests they follow. If you are even slightly curious about what suggested account mean on TikTok, you are at the correct place.
TikTok was the second most downloaded app in 2022, so they clearly know what they are doing. So let’s dive into the question: “What does a suggested account mean on TikTok?” And how do suggested accounts elevate your experience on the app?
TikTok Algorithm: The Engine Behind Suggested Accounts
The secret of TikTok’s success is not just the huge database of songs, movie clips, and filters its users can play with. The real power lies with the extraordinary algorithm, which, based on individual user preferences, recommends just the right content to keep its users hooked. This isn’t an ordinary feat, given that the majority of TikTok users are aged between 18 and 34 and have a very unreliable attention span.
TikTok also connects accounts with similar tastes through their “Suggested Account” feature. This allows the average user to follow creators whose content they most resonate with.
At the same time, it allows content creators access to a loyal consumer base. Today, let us look at what the suggested account means on TikTok.
The Mystery of “Suggested Account”
TikTok’s “Suggested Account” feature recommends specific accounts to specific users based on their activities and interests:
1. User Behavior
The TikTok algorithm notes user behavior and shortlists potential accounts they may want to connect with. User behavior here denotes which videos they watched and for how long they interacted with them.
2. User Interest
TikTok suggests different kinds of accounts based on user interest, such as entertainment, gossip, celebrity profiles, or influencers who make niche content a certain user is inclined towards.
Accounts are also suggested based on location, making way for a more localized experience.
4. Linked Accounts
If you have synced up your phone contacts, those who already have TikTok accounts linked to their phone numbers will be grouped under your suggestions.
5. Background Activity
If you allow the sharing of background activity, TikTok will keep tabs on which third-party websites you visit and suggest accounts related to them.
These suggested accounts then appear to the user under the “Discover” tab on the app.
For example, if you are a painter who enjoys fiction and fantasy, you will be recommended accounts of artists as well as an account that posts dedicated content to Lord of the Rings. Often, TikTok also suggests viral videos even if they aren’t the exact fit for a user, keeping them up-to-date with the latest trends.
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How TikTok Picks Suggested Accounts?
TikTok’s smart algorithm takes note of multiple behaviours of the user and forms a pattern:
1. User Interactions:
It notes user interactions such as which videos they watch longer, which ones they scroll by, which ones they interact with by liking and commenting, etc.
It also takes into account age and gender demographics.
3. Descriptions, Captions, and Hashtags:
Even on a video that a user interacts with, TikTok pays attention to the descriptions, captions, and hashtags used on that video.
Using this information, TikTok keeps users hooked by supplying similar types of videos, one after another.
TikTok also keeps updating user behaviour information. For example, if you just started baking, there is a good chance you are paying more attention to baking videos. Suddenly, you will see TikTok showing more baking and related content.
On the “For You” page, TikTok then recommends these exact types of videos that the user will enjoy watching. On the “Discover” page, TikTok suggests accounts that make similar content. Thus, these two pages are highly customised for each user.
Leveraging TikTok’s “Suggested Account” Feature
As a User
When it comes to your TikTok experience, TikTok’s suggested accounts are a treasure trove. The suggested account feature offers plenty of benefits:
The accounts suggested to you are highly customized based on what videos you like watching. The more accounts you follow, the more personalized your TikTok experience gets.
With exposure to more creators with unique styles, you are more inclined to try new things. For example, people with a penchant for painting can learn new techniques and become better painters. People who like DIY projects learn new ideas to execute.
3. Community and Networking:
As people with similar tastes interact with the suggested content, you meet new people, connect, and build a community. It gives you networking opportunities with those you are most likely to connect with.
As a Content Creator
Content creators and influencers stand to gain heavily from cracking the TikTok algorithm. There are quite a few perks to it:
A creator’s credibility is boosted by getting the “TikTok Recommended” tag. Users are more likely to click on your work because your account appears more legitimate to them. It is the effect of the platform authenticating you as a creator.
2. Visibility and Growth:
If you, as a creator, are able to get on the Suggested Accounts page, chances are you got to the page of users who are most likely to interact with your content. As such, you have the chance to gain not only a follower but one who will continue pushing your work to an even larger audience, and you will continue to grow.
3. Brand Visibility:
Now, you might be wondering how to use it once you crack the code. With a sizable audience, a great view count and audience interaction on videos, and the credibility of being “TikTok Recommended,” brands start taking notice. The more you grow, the more brand deals you crack, and your career gets a much-needed boost. Given that the average salary of a TikTok influencer is around $121,765, this is a very lucrative career.
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As is evident now, suggested accounts on TikTok allow for a superior and personalised experience for its users. It allows you to enjoy entertainment according to your taste, opens you up to diverse content within your scope of interest, and allows you to learn new things.
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