Shopify is one of the top e-commerce systems that online merchants use to launch their online retail operations. It simplifies and streamlines things. Hence, building a store on Shopify often quantifies as a massive milestone. However, to find success with the store, you must make it approachable and maintain it well. In this regard, SEO has a crucial role in it. You can implement expert Shopify SEO tips to improve and increase traffic to your store.
10 Most Effective Shopify SEO Tips
Shopify SEO implies optimizing the Shopify website to make it rank higher in the search results. It can help improve leads and traffic. It involves several strategies that help you offer a user experience that drives relevant leads to your website.
Below, we will take you through 10 Shopify SEO tips to incorporate into your e-commerce store.
1. Build a Site Hierarchy
Structuring the store makes it easier for customers to navigate. It also streamlines how Google crawls through every page to determine which is the most important.
Make categories and sub-categories that link back and forth to indicate to Google which pages must take priority and give context to every sub-category. Picture it as a map of your store that guides customers to their desired products.
2. Perform an In-Depth Keyword Search
To see massive success in your SEO effort for your Shopify store, you must conduct an intensive keyword utilization. Start by carefully performing and preparing a round of intensive keyword research.
It is one of the initial Shopify SEO tips you must adhere to. If you already have a few core keywords in your mind, you must begin with them. If not, start outlining five or six prominent issues that may be crucial for your target audience.
Think of some search phrases you might be using if you were a customer looking for items like those listed for sale by your business. It will be beneficial to draw inspiration from a customer’s persona. The same applies when hunting for keyword phrases used by competitors or industry-related hashtags on social media to optimize a similar product or service.
3. Place Keywords Strategically Across the Website
Once you have the list of all the vital keywords to use on your Shopify website, the next step is deciding their placement. After that, strategically place all the keywords you wish to rank for on the different sections of your website.
Ideally, have your keywords in the blogs, headlines, meta titles, product pages, URLs, product descriptions, among other sections. Do all this work on the backend of your Shopify store. If it is a lot of work, you can hire a reputed Shopify SEO agency to do the task.
4. Improve the User Experience
Improving the user experience is another way to improve traffic. There are two ways to do this:
A. Increase the Site Speed
Site speed is another crucial aspect of the SEO. The website’s load time is about its accessibility. When your Shopify website is easy to navigate, things move faster. Your visitors are happy and spend more time on the website. Here are some techniques to make the Shopify store faster:
- Opt for a mobile-friendly theme.
- Use small, optimized photos.
- Do not use sliders.
- Remove the apps you do not use.
B. Go With a Responsive Design
When your website has a responsive design, it looks good on every device—smartphones, tablets, and desktops. Responsive themes work wonders to improve the user experience. Moreover, visitors will spend more time there when you have a responsive Shopify store.
Google considers time on a page a crucial market for a site’s value. Thus, having a website that is easy to read and navigate will boost the rankings.
Further, better usability and improved rankings amount to more conversions. All these are great for an e-commerce store. So, ensure your store looks good on mobile, as 56% of online sales come from a mobile device.
5. Integrate an SEO App in Your Shopify Store
Another helpful strategy for optimizing SEO for the Shopify website is integrating the SEO app on it. The app enables you to perform elementary SEO functions and helps boost the website’s ranking in the search engine.
Some SEO apps that can be helpful are:
- Plug-in SEO: It lets you discover different ways to boost the Shopify store’s SEO score and increase the business’s ranking on the search engine.
- SEO Optimizer: It lets you alter the website tags and optimize images.
- SEO Manager: It provides keyword suggestions and insights from the analytics and helps you manage broken links.
6. Leverage Content Marketing
Making the most of content marketing enables you to create user-focused, quality content from an SEO perspective. Using SEO and SEM to get new visitors can also be beneficial. However, producing informational content keeps the users engaged. Furthermore, content marketing helps SEO by building relationships and trust with your audience.
7. Choose the URLs Wisely
URLs or Uniform Resource Locations are the web addresses that help direct traffic to a particular document, web page, or website. You must change the URL for the blog post or an SEO article strictly when there is no other option because doing so can:
- Increase the probability of error code
- Lower your ranking
- Undermine domain authority
So, optimize the URLs for SEO by using informative words that imply what the blog or article is about. Include the page title and primary keyword in the URL whenever possible. The search engine crawlers evaluate the URLs, and a clear structure boosts the probability of a higher ranking on Google and other search engines.
8. Use Engaging Media And Videos
When your website has engaging content, it can hook the visitors and make them stay on the website longer. Naturally, when search engines decode that customers cherish your content and spend more time on your website, they may push the content on the SERP’s first page.
9. Use Social Media As Part of Your SEO Strategy
While it will not directly impact your search engine rankings for your blogs or articles, it can be beneficial when used in conjunction with other SEO strategies. So, share links to your blogs and articles on social media channels to drive more people to your website. Besides increasing brand awareness, it will also better the chances of getting more backlinks.
10. Use Alt Tags for Images
An alt tag or alt text refers to a written text that describes the image when the image is unavailable. The tag is a part of the image’s HTML code and shows when the image fails to load.
Adding this text gives your potential customers employing voice search a chance to hear the image description. Further, alt tags can enable the search engine crawlers to understand the image’s value in the SEO content.
Benefits of Shopify’s SEO Strategy
Let us discuss the top benefits of investing in Shopify’s SEO strategy. This will help you understand why it is worthwhile for your business.
1. Helps You Rank In Relevant Searches
When people need any products or services, they turn to search engines to locate the best company selling their required product. Studies suggest that 80% of all shoppers conduct product research online.
The majority of these people use search engines as their starting point. Thus, if you do not optimize your website for relevant searches, people will locate your competitor’s website before yours, affecting relevant traffic (or plausible sales).
2. Helps You Increase Qualified Traffic to Your Website
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SEO involves keyword optimization, and proper SEO optimization can enable your business to rank in related search results. Since the people searching for these keywords are already interested in your products, they will browse your website.
Consequently, you bring people to your website who seek what you offer. It enables you to capture more relevant leads and convert them into sales.
3. Helps You Earn More Sales and Revenue
40% of a business’s revenue comes from organic traffic. SEO is an excellent strategy to help you capture qualified leads that metamorphose into sales. When someone finds your website in the search engine and browses it, they may like your products or services.
Consequently, they may regularly engage with your business to learn more about your products or services. So, whenever they are willing to convert, they prioritize your brand, resulting in a surge in revenue and sales.
4. Reduces Dependency on Paid Ads
Most brands think they can get more customers by throwing money into paid ads. You are on the wrong track if you are one of them. Moreover, it can eat your profit margin, leaving little for your business if you spend a good chunk on advertising.
Companies no longer need to allocate a big chunk of their budget towards advertising. Why? By using the right keywords, brands can get the desired traffic, conversion, and revenue.
Remember, using SEO to rank an online store is time-consuming. It will demand a lot of effort but yield compounding results for your business in the long run. Thus, SEO is considered the best acquisition channel for converting leads to customers.
How Can Predis.ai Help With Shopify SEO?
Predis.AI presents a ton of powerful tools to improve marketing for your Shopify store. It can also help with your online presence. Here is how:
1. Social Media Content Creation
Predis.AI is an excellent co-pilot for your social media marketing. It can help you create captivating posts effortlessly.
2. Product Video Maker
Using Predis.AI, you can transform your static product pictures into stunning videos in seconds. Besides, you can seamlessly share these videos on your social media channels to drive revenue and boost engagement. The tool also scans your e-commerce store and helps generate eye-catching videos.
3. Promotional Posts Maker
Using this AI tool, you can change your product listings into an attractive social media post. You can also utilize Predis.AI’s Hashtag Generator tool to create relevant hashtags and captions that can improve the product’s visibility.
4. Catalog to Social Media
Predis.AI lets you integrate the product catalog with social media channels like TikTok and Instagram. Naturally, these attractive visuals will stop the scrollers in their track and nudge them into sharing your content.
To Sum Up
So, to improve your ranking on Google, consider using these Shopify SEO tips for your Shopify stores. If you believe that employing Shopify can help you gather more leads for your business, you are in for a rollercoaster ride.
To get good results, you need to do several things, from getting backlinks to creating quality content and performing detailed keyword research. Optimizing your Shopify store for SEO might seem overwhelming initially, but once you get the hang of it, SEO can be a flywheel for your business.
Further, with tools like Predis.AI, you can improve your online presence, create captivating content, and turn static product images into engaging videos, which will help boost your sales. You can connect with our experts to learn how Predis.AI can help you improve traffic on your Shopify store.
