Today, short videos have become a staple in social media. Gen Z and millennials are inclined towards Instagram Reels and Shorts, which have now become an integral part of content marketing strategies for businesses to boost sales.
With 2 billion active users a month on Instagram, the platform is most popular among people aged 18 to 34 years. Instagram Reels have the highest reach rate, almost double that of other formats. According to a study, their average reach rate is 30.81%.
Today, businesses can effectively use Instagram Reels to enhance brand awareness, drive sales, and increase brand exposure. Here are 15 Instagram reel ideas for e-commerce to inspire your video marketing strategy.
What Are Instagram Reels?
Instagram Reels are full-screen vertical video clips with audio and visual effects. They are a powerful ecommerce marketing strategy used for organic growth on Instagram.
Instagram has a massive collection of music; however, you have the leverage to add your sound effects. Here are some key specifications of Instagram Reels:
- Preferred Length: Up to 60 seconds per video.
- Filming Criteria: You can film Instagram videos in segments and make transitions between clips.
- Audio: You can use the original audio, reuse a trending sound, or even select a song from Instagram’s library.
- Effects: You have a plethora of AR Effects to use to enhance video engagement.
- Audience Reach: If your content is relevant, your Reels will stay on your profile and continue to reach users over time.
Benefits of Instagram Reels for eCommerce Marketing
Instagram Reels offer businesses an excellent opportunity to promote their brand and products. 70% of e-commerce shoppers consider their next purchase using Instagram. Here are the significant benefits of posting Reels for your e-commerce store:
1. Increased Visibility
Instagram Reels have the potential to reach new audiences who show interest in your content. This broadens your reach and helps you connect with more people.
2. Easy Sharing
Instagram Stories disappear after 24 hours, while Instagram Reels remain on your profile indefinitely. People can share and view your content long after you post it. Instagram also enables cross-platform functionality and has a measurable impact on your business.
3. Enhanced Accessibility
Instagram Reels are easily accessible. By creating relevant reel content ideas for your audience, you can make the most of Instagram’s algorithms to increase your reach.
4. Cost-Effective Instagram Marketing Strategy
Instagram Reels come with low production costs and an effective DIY approach. Businesses can create Instagram videos using their smartphone and make edits using Instagram tools.
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How to Make Instagram Reels for E-Commerce
Follow this step-by-step process to make Instagram reels:
Step 1: Use Your Official Account
The first step is to ensure that your personal and business Instagram accounts are separate. You can create Reels either by filming a Reel directly using the center button on the Reel page or uploading a video from your gallery.
Step 2: Add Effects, Audio, and Text
On the next screen, you can add effects, audio, and text to your Reel. You can customize your reel content ideas with various options:
- Add audio from Instagram’s library or other users.
- Adjust the video speed.
- Add filters and stickers, and previously created filters.
- Set a timer for hands-free recording.
Step 3: Edit and Preview
After you have uploaded your video, you can preview it and edit the video according to your preferences. You can stitch together new clips and add music. Other options are:
- You can record audio over the video and add GIFs, stickers, emojis, labels, etc.
- You can even draw lines and arrows or write text.
- Use overlay text in various colors or align objects from previous clips for smooth transitions.
Step 4: Publish Your Reel
After editing, select the “Share To” button, where you can choose a cover, write a caption, add hashtags, and publish your Reel.
Now that you are aware how to create reels, let’s dig into most trending Instagram reel ideas for e-commerce.
15 Instagram Reel Ideas for E-Commerce to Promote Your Business
Businesses are adopting Instagram Reels to enhance their content marketing strategies. Instagram Reels drive immediate sales, boost engagement, enhance brand awareness, and lead to higher sales. Let us consider 15 trending Instagram reel ideas for e-commerce!
1. Highlight Your Company Culture, Business and Team
Showcasing the people and environment behind your business success will build an emotional connection with your audience. Post Reels that feature your team and behind-the-scenes activities to humanize your brand.
You can highlight company culture and business achievements by posting work events, celebrating team members’ birthdays, sharing employees’ hobbies and interests, and showcasing milestone celebrations.
Example: H&M effectively uses Instagram Reels to promote their clothing using a variety of looks. The brand engages its audience with relatable content and trendy language.
2. Post a Satisfying Time-Lapse
Time-lapse Instagram videos can quickly capture viewers’ attention and are quite easy to produce. They are particularly effective for brands with visually appealing processes. This is a great idea for posting cooking tutorials, artistic creations, or behind-the-scenes production processes.
Example: Alexis Gaines, a hairstylist, uses time-lapses to display her services. You can also see satisfied customer reactions, which enhance the brand’s reach and popularity among viewers.
3. Share Educational Content Using Your Product
Educational Reels can demonstrate how your products can be used. Such reel video inspirations benefit customers and encourage them to make a purchase. You can post reels on best practices for using your products, DIY projects, and industry trends revolving around how your products fit in.
Example: Samsung’s Reels include a mix of educational content types. In addition to entertaining its audiences, the brand educates tech lovers with visually engaging content and product-promoting Instagram videos.
4. Announce New Products and Promotions
Instagram Reels are an excellent way to spread the word about sales, deals, discounts, and special offers. Make sure your promotional content is engaging and not overly commercial. You can highlight products on discounts or display promo codes within the video.
Example: Sephora uses Reels to promote their latest collections and special offers. Their videos collaborate with celebrities and lifestyle influencers to create engaging content. Here is an example of how Sephore creates a rage about one of its products, which is back, and how its audience should make the most of it before it sells out again.
5. Promote Popular In-Store Products
Feature your best-selling products in Reels to attract more customers. Use creative angles and settings to make the products stand out. You can show off top-selling items, create unboxing Instagram videos, or highlight customer favorites.
Example: Pandora’s reels highlight its jewelry in various styles. It posts Instagram videos of exquisite pieces using celebrity endorsements and user-generated content. The content always focuses on the products.
6. Run Instagram Reels Ads
Instagram Reels Ads can boost your sales through targeted campaigns. These ads can augment brand awareness, expand reach, increase website traffic, and promote conversions.
Set up your campaign in Ads Manager and ensure that your video is in the correct format: 9:16 ratio, 1080×1920 pixels.
Use Predis Instagram ad maker to create content that showcases best-selling products or features product reviews in your Reels.
Example: Verizon uses influencer content in their Reels ads, promoting products authentically and engagingly.
7. Show the Process and Customer Reactions
If you offer a service, take your followers through the process and show the results to a happy customer. You can create Instagram videos that revolve around the service process or highlight the final results with customer reactions. You can also show before-and-after transformations.
Example: Drunk Elephant’s “show and tell” Reels effectively demonstrate product usage and capture genuine customer reactions. Such videos offer social proof and educate potential customers.
8. Create Fun Scenarios to Showcase Your Products
Use imaginative scenarios to showcase your products. Help customers envision themselves using your products. Using Instagram Reels, you can create adventurous or humorous scenarios. Use everyday settings to highlight product versatility and engage with entertaining content.
Example: Goodr, an eyewear company, uses quirky and fun scenarios to highlight their sunglasses. Such Instagram videos make their content highly appealing to their audience. Check out how the brand uses the caption, ‘Sunglasses for people who like to get high’ depicting a humorous scenario to attract audiences.
9. Use Creators and Influencers Smartly
Collaborate with influencers to promote your products authentically. Ensure the partnerships complement your brand and audience. Further, you can feature influencer reviews and testimonials and show how they use your products in their daily lives. You can also collaborate with them for creative and engaging content.
Example: Starbucks effectively uses popular influencer Instagram videos in its Reels to showcase its favorite drinks. Such customer experiences can build community and trust. In this reel, Starbucks collaborated with a popular influencer and advertised its Nedw Iced Energy drink!
10. Post Customers’ Reviews and Testimonials
Encourage customers to share their opinions about your products. Reels are an excellent format for social proof like customer reviews as they are engaging and can stay on your profile. You can ask customers to record short testimonials and even post Reels of customers using the product. You can further edit unboxing videos and convert them into concise Reels.
Example: Glossier uses Instagram Reels to share customer reviews and testimonials. Their videos highlight the benefits of their products and provide social proof to potential customers.
11. Share Factual Information and Highlight Your Values
You can post factual information about the company culture and showcase your brand values in a unique way. For example, you can educate about environmental or social issues or highlight your company’s commitment to sustainability. You can post videos on how your products align with your values.
Example: Patagonia shares Reels to educate their audience on environmental issues and sustainable practices, reinforcing their commitment to sustainability.
12. Promote an Upcoming Event
Get your audience excited for an upcoming event with engaging Reels. Highlighting the event details, using teasers, sharing behind-the-scenes preparations, or even announcing event details can generate interest and anticipation.
Example: Baylor University used Reels to promote a sports event that highlights the essence of extra-curricular activities in a student’s journey. This makes the content compelling and engaging.
13. Showcase Brand Values and Culture in a Fun Way
Use Reels to display your brand’s values and culture creatively. Make your content relatable by posting fun scenarios that reflect your brand’s culture. You can collaborate with influencers to highlight brand values or simply use humor to engage your audience.
Example: Liquid Death, a canned water brand, frequently collaborates with influencers to create fun and engaging Reels that align with their edgy brand values.
14. Use Animation
Incorporate animation in your Reels to highlight new updates and features. This feature adds a variety to your content. Use animations to announce new product features, create tutorials, or show updates.
Example: Zoom used animation to announce Zoom Workplace, making the content easy to digest and visually appealing.
15. Participate in Seasonal Celebrations
Make the most of celebrations, festivals, and holiday seasons to connect with your audience and showcase your products. This is the best time to highlight seasonal products. You can create holiday-themed content and even share festive greetings from your team.
Example: Happy Socks used Reels to launch and promote their FW’23 collection using the snow-capped summit of Mt. Y2K. They highlighted exquisite sock designs as Peak Fashion in a lively and appealing manner.
These are some of the compelling Instagram reel ideas for e-commerce to boost sales. However, before adapting them, you must consider the best practices for optimum results.
11 Best Practices for Reel Ideas for E-Commerce
A study claims that 62.7% of users research products and brands on Instagram. Creating Instagram Reels for your business requires you to plan your content and streamline the process. Here are some essential tips for using Instagram Reel ideas for e-commerce:
1. Use Music and Closed Captions
You can increase exposure by linking your content to the song’s tag. Each time you use music, your Reel is tagged with that specific song, helping expand your business reach. For people who watch Reels with the sound off, you must add closed captions to ensure that your content is engaging even without audio.
2. Tag Relevant Accounts
Tagging other accounts can extend your reach and encourage those accounts to share your content with their followers. It increases the likelihood of your content being shared.
3. Push Reels to Your Feed
Publishing your Reels on your feed helps your existing audience engage with your content. Input text in your video to avoid it being cut off. This builds more content for your profile and promotes your account.
4. Repurpose Old Stories and Posts
Transform old Stories and posts into Reels. For example, compile photos from a recent business trip or a completed project into a 15-30-second video. You can also repurpose your TikTok videos for Instagram Reels and repost content that is 30 seconds or less.
5. Add Titles to Your Reel Covers
Adding titles to your Reel cover photos helps viewers quickly understand the content of each Reel. Titles give your audience a preview of your content. This makes it easier for them to choose what to watch.
6. Film Yourself Giving Tips
Share short tips, an extensive tip, or a preview of a longer video. Use keywords from blog posts, FAQs, and successful social media content to generate ideas.
7. Create a Blooper Reel
Showcase the lighter side of your business with a blooper reel. Humor helps humanize your brand and improves social media engagement.
8. Share Quick and Encouraging Messages
Connect with your followers by sharing inspirational quotes related to your business. You can either recite these quotes on camera or use closed captions with a moving background.
9. Talk About the Advantages of Joining Your Email List
Cross-promote your email list by discussing the exclusive deals, early access, or special drawings your subscribers receive. Use Reels to encourage website visits and email signups.
10. Run a Reels Contest
Create a Reel contest by asking followers to make a Reel on a specific topic using the same audio and a custom hashtag. Follow best practices for Instagram giveaways to increase participation.
11. Repost Engaging Reels
If you see a Reel from another account in your niche getting a lot of engagement, you can repost it. You must tag the original poster and use this strategy once in a while to attract the right attention from your targeted audience. Avoid reposting content using competitor accounts.
Use Predis Instagram reel maker to create inspirational content that resonates with your audience.
Conclusion
With these Instagram reel ideas for e-commerce, you’re ready to create engaging content to enhance your brand reach. Brands of all sizes and budgets are using Instagram Reels to promote themselves and strengthen relationships with audiences. This format allows you to build a community, showcase your products, and ultimately drive sales.
Incorporating Reels into your Instagram marketing strategy can enhance your brand’s visibility and engagement. Start creating with Predis.ai and share reels today to enhance your Instagram marketing strategy. Sign up now to get started!
