Instagram content ideas for Makeup business

By: Tanmay Ratnaparkhe

Last Updated:

makeup content ideas instagram

Makeup brands have been using social media platforms like Instagram to showcase their products and connect with consumers. From featuring their latest collections to collaborating with influencers, makeup brands are constantly finding new ways to engage with their audience and stand out in the crowded beauty industry.

Whether you’re a makeup enthusiast or a brand looking to up your social media game, Instagram is the perfect platform to showcase your products and connect with your target audience. So, in this blog, we’ll be sharing some tips, ideas, and inspiration to help you create killer Instagram posts and content ideas for your makeup brand.

Why Instagram posts are important for any brand?

Most people think that Instagram is just a platform for people to share photos and videos, but it is actually so much more than that. For businesses and brands, Instagram can be a powerful marketing tool. There are over two billion monthly active users on Instagram, which is only growing. 90% of the users follow at least one business on the platform. That’s a lot of potential customers!

Instagram provides a way to connect with customers and create a connection with the brand. By sharing photos and videos, brands can create a personality and story that customers can connect with. Additionally, Instagram posts can be used to drive traffic to a website or blog, and they can be used to promote products and services. Let’s see how you can leverage Instagram for your makeup brand.

18 Instagram posts and content ideas for makeup

Makeup is one of the growing industries in the world, and at present, there are a lot of makeup brands to choose from. This is why creating new ideas and posts is necessary to keep the makeup business in check. We have put together different posts and content ideas for makeup that will help you create or generate your next post for Instagram.

1. Makeup tutorials 

Makeup is one of the booming industries these days. With over thousands and thousands of people talking about makeup, it is Instagram’s one of the most talked about content. Hence, posting makeup tutorials is a very good idea for posts on Instagram.

Various makeup tutorials can be posted about countless techniques that are emerging these days. For example, different contour techniques for different face structures is a good idea for your next tutorial video. Try to make reels for makeup tutorials with trending audio. The selection of good audio is equally important in making the reel trend.

The makeup tutorial can also be posted in collaboration with Instagram influencers. User-generated content where customers post makeup looks using your product will also act as a good posting idea for your next Instagram stories and highlights.

2. Most Popular products

Analytics is a great way to show which makeup products are popular and which ones aren’t. Use a analytics tool and talk about your numbers, or in general.

You can also see which products are being used by different age groups. This is important because it can help you target your marketing to the right demographics. 

Ensure you’re always providing your customers with the best products possible. These statistics will help attract customers by offering how popular your products are.

3. Giveaways 

A makeup giveaway is a great way to try new products and find new favorites. Plus, who doesn’t love free stuff? Giveaways will help share your profile on a larger scale, and more viewers will come across your brand. Usually, in giveaways, the rules are made to ensure maximum sharing of the post and spread about the brand all over the internet. Isn’t this the best way to make a greater audience aware of your brand?

content ideas for Makeup - giveaway

4. Makeup under budget

There are a few things to consider when looking for affordable makeup. The first is to find online stores that offer a good variety of affordable makeup. The second is to find stores that offer discounts on makeup. The third is to find stores that offer free shipping on makeup.

By explaining to the audience that these services are provided by you, you can expect a lot of customers to approach your business. The best way to showcase the benefits of your brand in being affordable is to use Instagram shopping extensions and mention the various prices of your products. Offer certain discounts from time to time to get better business approaches.

Did you know you could make complete ready to publish posts with just a text input? makes images, videos, captions, and hashtags for you from a simple text input! content generator

5. Makeup recommendation

Nowadays, there are different kinds of makeup for all skin types. Makeup brands can come up with content where they post recommendations on which kind of product to use.

For example, dry skin type requires makeup that is creamy in texture. Liquid lip and cheek tints are better for them. On the other hand, oily skin type works best with the powdered form of makeup. All of these details and more can be posted on social media.

Further posts on how to layer makeup products can also be another theme for your next post on Instagram. When people see recommendations on your account, choosing the product they want to use becomes easier.

6. Tricks and hacks for makeup

There are endless tips, tricks, and hacks for makeup. You could spend hours upon hours watching YouTube videos and reading beauty blogs and still not know everything there is to know. This is where makeup brands should focus on. 

Create reels and videos to show the audience different tips and tricks to follow while doing makeup. For example, the following are a few ideas you can use for your next reel or IGTV!

  • Get the perfect winged eyeliner look by using a business card as a guide.
  • Use bronzer to contour your face and give it more definition.
  • Get rid of puffy eyes by applying a cool, damp cloth to your eyes for a few minutes.
  • Set your makeup with a translucent powder to help it last all day long.
  • What techniques to incorporate to make the makeup waterproof?
  • Apply highlighter to the areas of your face that light would naturally hit, like your cheekbones, brow bones, and the bridge of your nose.
  • Use a Q-tip to clean up any mistakes when applying your eyeliner or mascara.

7. Product images

When shopping for makeup, it’s important to be able to see what the products look like before the audience buys them. That’s why product images are so important! Post product images that are good in quality and have a unique pattern. You can show the unique packaging of your products, how the product looks, or even the texture and consistency of various products.

For example, posting pictures of lip glosses that show the exact consistency and shimmer color of the product will attract more attention. The plain pictures of the product are taken by every other brand. Making things unique and playing with ideas is the only way to create a brand identity.

Check out how Kylie cosmetics is dominating the Instagram makeup niche.

makeup product images - content ideas

8. Story behind the makeup line

Every business has a unique story of itself. Why not use this as content for social media? You can post the story behind your business on Instagram. A lot of viewers are interested in knowing how a brand was built. This will act as a great content idea and make the post more interesting.

Check out Drunk elephant’s Instagram Strategy.

9. Q and A session

We all know how frustrating it is when we can’t figure out how to use a new makeup product or when our favorite makeup brand discontinues a shade we love. Hence, answering the different questions from viewers and customers is a great way to keep your page updated and interactive.

For example, the comment section of a makeup brand or a makeup artist is filled with different questions. This can all be answered in a live video or made into Instagram stories. The “ask me a question” feature by Instagram will suit better in this situation. These can be put up on stories, and the questions asked can be answered.

10. Instagram polls to check on viewers’ recommendations

Instagram polls are a great way to check in with your viewers and see what they recommend. By creating a poll, you can ask your viewers for their opinion on a variety of topics, from their favorite products to their preferred type of content.

Polls are easy to create and can be a great way to engage with your audience. With the help of polls, a makeup brand can get more ideas about what type of content or product the audience prefers. The suggestions can also be on various products and could also show how the audience and customers are finding your products.

11. How to use makeup products correctly

Makeup can be a fun and transformative way to express yourself, but with so many products available on the market, it can be overwhelming to know where to start. Therefore, posting about how to use these makeup products correctly can be a game changer for a lot of viewers. With your expert knowledge and guidance, your viewers can feel confident in their makeup application and showcase their unique style with ease.

For example, one can post about the following –

  • Choose the right foundation for your skin type. If you have dry skin, you will need a different foundation than someone with oily skin.
  • Concealer can be used to cover up blemishes or dark circles under your eyes. Apply it with a brush or your fingers and blend well.
  • A primer will help your makeup stay in place and last longer.
  • Start with a clean face. This will help ensure that your makeup goes on evenly and looks natural.

12. How to do makeup for beginners

Makeup can be overwhelming for beginners. There are a few simple tips that a makeup brand can post on a regular basis to help the audience. The tips on how to use foundation effectively and which shades of lipstick go better with which kind of makeup can be a great content idea to post on Instagram.

There are a lot of hacks for beginners that can be posted. This will attract more traffic to your account and will also help the customers know about makeup products. Simple ways how to use a contour or even how to apply blush can be a great content idea for the reels or images.

13. Different eye looks

There are many types of eye makeup, and it can be difficult to decide which look to go for. However, there are key looks that can be posted on Instagram. This will help showcase the unique ways in which your customers can do their eye makeup with your products. Show the audience how one product can create numerous such eye looks for all occasions. Different eyes look like – cat eyes, smoky eyes. Siren eyes can all be shown in the form of tutorials on Instagram.

14. Skincare to use under makeup

Makeup can give your skin problems like acne and huge pores. It is important to use skincare underneath your makeup all the time. A makeup brand can post skincare tips as well. This will help the audience in a better way to know more about makeup and create a good barrier between skin and makeup.

For example, Makeup brands can post about

  • Sunscreen is necessary under makeup to protect one from sun damage.
  • A good quality serum helps in protecting the skin from makeup and keeps it young.
  • A good moisturizer is key to getting the perfect base for makeup.
  • Always hydrate your lips with a balm before applying lip products.

15. Online makeup courses 

The power of social media has spotlighted the importance of appearance. As a result, there has been an increase in the number of people looking to learn more about makeup and its application. ‘

While many traditional makeup courses are available, there has been a recent trend of online makeup courses. Hence, posting about makeup courses is a great way to get more people to sign up for your courses. This will also help your brand in getting more recognition on social media.

There are a few reasons why online makeup courses, specifically for Instagram, have become popular. The first is that social media provides a platform for artists to share their work with a global audience. Secondly, online courses are typically more affordable than traditional courses. Lastly, online courses offer a flexible learning schedule that can be adapted to fit a busy lifestyle.

16. Celebrity look for less

When it comes to achieving a celebrity look, there are a few key things to keep in mind. First, you want to make sure that your skin is healthy and well-nourished. This means using a good quality cleanser, toner, and moisturizer and exfoliating regularly. Secondly, you want to invest in some good quality makeup products.

You should also include images or videos demonstrating how someone could achieve a particular celebrity’s look with the help of your products – this will not only demonstrate what sets you apart from other brands but will also inspire followers who want to replicate those looks at home using items they already have in their collection or ones that may be available through online purchase links included within each post.

17. How to organize makeup 

Storing makeup in the right place is very important. Educate the followers about how to store and organize makeup products. Use the following tips as content for your next post –

1. Sort your makeup into categories. This could be by type of product (e.g., foundation, concealer, powder, etc.), by brand, by finish (e.g., matte, glowy, etc.), or by any other system that works for you. This will make it easier to find what you’re looking for when you’re getting ready and help you identify gaps in your collection.

2. Store your products in clear containers. This way, you can see exactly what you have and where everything is.

3. Clean your makeup brushes regularly. Dirty brushes can lead to breakouts and uneven application, so it’s important to keep them clean.

4. Throw out old makeup. We’ve all got that one lipstick we haven’t worn in years, or that dried-up eyeshadow palette. If you haven’t used it in a while, chances are you never will, so get rid of it! This will declutter your collection and make room for new products.

makeup content - organizers

18. Different makeup tools and when to use

A lot of beginners do not know which tool to use for which part of makeup. A makeup tools guide can be posted to help beginners and also people who do not know about it. For example, post about different brushes and how to use them. 

There are different brushes for eye makeup, contour, highlighter, blush, foundation, and concealer. Give an idea to the followers on how to use these tools. There are multiple other tools that are used in makeup. Post about them and mention different viral hacks using these tools.

Wrapping it up

If you’re a makeup lover, then you know that there’s nothing better than a good selfie with a fresh face. But sometimes, it can be hard to come up with new ideas for content.

That’s why we’ve put together a list of our favorite Instagram content ideas for makeup lovers. From creative tutorials to product images, there’s something for everyone.

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