TikTok Shopping has taken the eCommerce world by storm. If you use TikTok, you must have come across the hashtag #TikTokMadeMeBuyIt.
TikTok is no longer just for socializing. It has become a powerful tool, be it for personal branding or building an online business. Since Shopify has taken care of the online business in a very user-friendly way, the next step for you is boosting your sales.
If you’re running a Shopify store and looking to increase your sales, diving into TikTok might just be the solution. As of 2023, TikTok had over a whopping 1 billion active users all over the world. This huge number is a goldmine of potential customers for business owners like you.
More number of people are turning to TikTok for online shopping. According to this statistic, these people are 1.7 times more likely to find new products on TikTok compared to any other social media. But how do you turn these scrollers, aka potential customers into buyers? You need to make use of the traffic on TikTok and use this golden opportunity to expand your customer base.
Let’s explore how you can increase Shopify sales using TikTok. This blog will cover all the steps required to do so.
First, let us understand what is TikTok and what’s all the hype about it.
What is TikTok?
TikTok is an incredibly popular social media platform specifically designed for sharing short, engaging videos. You might be familiar with YouTube shorts or Instagram reels. But before shorts and reels, there came TikTok.
TikTok provides a platform for everyone to connect with the world. This is especially true for influencers, who get to express their creativity through fun and engaging content.
With TikTok, you don’t need a huge number of followers. Because of their one-of-a-kind algorithm, the interesting videos on TikTok gain traction easily. This widespread sharing has led to a surge in TikTok’s popularity, leading to a whopping number of 1 billion users worldwide.
Now that we know what is TikTok, let us understand why Shopify business owners should use TikTok for their business.
Why should Shopify merchants use TikTok?
As an online retailer with a Shopify Store, the immense potential of TikTok as a marketing opportunity shouldn’t be overlooked. TikTok offers a remarkable chance for your business to thrive because of its rapidly expanding market.
TikTok mostly attracts a younger audience. It mainly consists of Gen Z, aged 25 and below. However, the older demographic is increasingly joining the platform as well. This statistic shows the older age groups that were active on TikTok in 2022. This number has been increasing ever since.
As a Shopify seller, this should particularly pique your interest. Targeting “older” generations often means reaching an audience with greater purchasing power.
This proves further that brands need to recognize how important it is to jump on this exploding global trend.
Here are some intriguing TikTok insights straight from Shopify’s data:
- 50% of TikTok viewers admit to discovering new products through TikTok ads posted by brands. It seems like a great opportunity for businesses like yours to showcase their products and increase brand awareness.
- One out of every four TikTok viewers has actually taken action, either by researching or making a purchase, after watching a TikTok video
- It’s also interesting to note that 81% of TikTok viewers plan to continue spending the same amount of time, or even more, on the platform in the next six months. This shows the growing popularity and engagement on TikTok.
- For brands using advertising on TikTok, it’s great to know that 43% of heavy TikTok users feel that the ads blend in well with the rest of the content. This means your TikTok ads capture the attention of your target audience without intrusive promotion.
Lastly, there’s another important reason to use TikTok for your Shopify business.
The TikTok – Shopify partnership!
In August 2021, an integration called TikTok Shopping was introduced. TikTok introduced an incredible feature that helps business owners enhance their TikTok profiles with their own product discovery page and shopping tabs.
This integration allows you to easily showcase your products in one page. Everything right from advertising to selling has been made easy through this integration. Thus creating a seamless buying experience for your audience.
Not only that, TikTok Shopping lets you sync all your sales data as well so you can take advantage of features across both platforms. You can combine TikTok’s video marketing with Shopify’s automation tools to get the best of both worlds.
Steps to Increase Shopify Sales Using TikTok
Now that we have understood why you should be jumping on the TikTok wagon, below are the ways to boost your sales.
Step 1: Getting your audience hooked
First, the key is to understand the TikTok algorithm. TikTok always prioritizes content that engages users within the first few seconds.
So, your first task is to create content that hooks viewers within a mere few seconds. You need eye-catching visuals and intriguing beginnings. These should be related to the products you’re selling on Shopify.
Step 2: Providing Engaging Content
Now that we’ve grabbed attention, let’s try to hold it by by turning views into engagement.
Engagement is the currency of TikTok. Videos that receive a lot of likes, comments, and shares get pushed to more users. Use this to your advantage by creating interactive content.
Another way you could go about it is to start a challenge. How about a challenge or a reaction video that features your products? For example, challenge your viewers to showcase their creativity using your products. Consider coming up with an incentive or a gift card for the one that has the most views. Not only does this increase engagement, but it also provides you with user-generated content that you can use in future marketing.
Creating consistent marketing content and building your following this way can be tough when you are just starting. If you have an extra budget and you’d like a boost to help reach your goals faster, there are potentially 2 ways to create engaging content.
Use tools like Predis.ai Video Maker to create varied videos for your handle.
1. Partner with influencers in your industry
TikTok influencer marketing can be a boon for your Shopify business. There are thousands of creators ready to work with brands like you. But you need to choose the influencers that align with your business. Cause the sponsored content only feels authentic when the audience that follows the influencer is your target audience.
A great place to start is TikTok’s Creator Marketplace. It’s a “matchmaking service” to help brands find the right influencers. You’ll see helpful features like creator discovery, campaign management, and reporting.
There are plenty of ways to partner with an influencer, such as:
- TikTok video reviews of your product
- A co-sponsored giveaway
- A brand takeover of your business account
- Asking them to push their audience to your TikTok storefront
2. Use TikTok ads
TikTok ads work similarly to the ads you see every day on other social media platforms. Using the Shopify TikTok app, you can create campaigns with specific objectives, and then build your ads within them. You can use the dashboard in Shopify to track these ads’ performance and optimize accordingly once they are live.
These TikTok ad examples feel natural alongside organic content in the feed.
Now engagement is in your pocket. But how do you steer these potential customers towards your Shopify store?
Step 3: Seamless Integration with Shopify
Although TikTok is primarily a video-sharing app, it has some ecommerce features. You can link your products from Shopify to TikTok. Thanks to the seamless integration between TikTok and Shopify, the TikTok Shop app helps you to easily sync your product catalog. You can use inbuilt features like TikTok Shopping Ads to drive users directly to your product pages.
TikTok Shopping Ads is a powerful ad format that allows brands to showcase their products and services directly within the TikTok app.
You can advertise your products through product showcase tabs, live streams, and in-feed videos. Additionally, you can add a shopping tab to your profile and sync your product catalog with the TikTok app to create a direct link to your digital shop. The ads are designed to be eye-catching and interactive, making it easier for users to discover and purchase products they love.
We have got people visiting our page now. Here comes the important question. Traffic is flowing, but how do you ensure these visits turn into sales?
Step 4: Creating a Smooth Shopping Experience
Once potential customers land on your page, the experience needs to be seamless to convert them. Thanks to the integration of Shopify TikTok, everything right from advertising to selling has been made easy. Thus creating a seamless buying experience for your audience.
Also, consider offering incentives like limited-time TikTok promo codes to encourage impulsive purchases.
We’ve got our customers! The next step is to retain the customers. We need to make sure that these one-time buyers turn into repeat customers.
Step 5: Building Lasting Relationships
Now we need to remember that a happy customer is a repeat customer. And this blog is about boosting sales even further. So, your work doesn’t end after the first sale.
We need to follow up. Use email marketing to get in contact with customers who purchased through TikTok ads. Send them a thank you email, and ask for reviews. This helps in building brand loyalty and also encourages customers to share their opinions. Consider providing a cash prize for a review on TikTok. This will build a cycle of engagement. You can also update them with newly launched products or upcoming sales by providing a redirect link.
Step 6: Staying Ahead with Trends
TikTok is all about new trends. By keeping an eye on what’s popular, you can try to adapt as much as possible. By following the trends, you can keep your content fresh and engaging.
Utilize tools like TikTok’s Trend Discovery tool to stay on top of what’s hot. This not only keeps your existing audience engaged but also attracts new followers who use TikTok to stay updated. This proactive approach does take some effort in the beginning but you’ll soon realize the effect it has on your sales.
But how do you know these strategies are boosting your sales and you’re succeeding?
Step 7: Measuring Success and Scaling Up
To truly understand how well your TikTok strategies are working, dive deep into analytics.
Monitor metrics such as view counts, engagement rates, and click-through rates. This data helps you tweak your strategy and scale up your most successful ad campaigns.
These are some of the strategies that have helped many business owners like you boost their success rate.
How to adapt your Shopify sales strategy for TikTok
As a Shopify user, you’re probably no stranger to marketing. But TikTok is a video-sharing app, which means people will interact with your store differently. Here are some tips to ensure you have a smooth transition from one platform to the other:
- Make your content accessible: TikTok has a global audience. As users might not speak English fluently, use simple language and captions.
- Don’t be too niche: Unlike Facebook and Instagram, TikTok doesn’t prioritize users you already know in the algorithm. Somebody from halfway around the world is just as likely to see your products as your friends. Avoid alienating potential customers with overly specific personal and cultural references.
- Check out the competition: As well as other sellers, you have to worry about users creating similar content. Watch their videos to see what you can borrow and how you can stand out.
- Look at what’s trending: Use relevant hashtags to find popular content in your niche. Observe any trends in the top-ranking videos and use them as inspiration for your content. Use tools like Predis.ai Hashtag Generator to generate relevant hashtags.
- Invest in video marketing: TikTok users will skip you if you have low-quality content. Ensure your equipment is up to date and learn the essentials of recording.
- Connect with customers: Every video has a comment section. Take advantage of this feature by answering questions and building rapport with potential customers.
If your first videos miss the mark, don’t worry. TikTok is fast-paced and content only stays in the algorithm for a short time. You can keep trying and experimenting until you find what works for you.
There’s a slight learning curve as you set up your accounts and get used to video marketing but the payoff is worth it.
Utilizing tools like Predis.ai Competitor Analysis can assist you in analyzing their best-performing content.
Conclusion
Now that you’re equipped with strategies to increase Shopify sales using TikTok, it’s time to put them into action.
Always remember to take baby steps. Start small and test different approaches on a variety of audiences. You can then scale what works. Remember, the key to success on TikTok is being engaging and intriguing. Building a brand personality will take effort but sales will follow with those efforts in the right place.
Want to take your business to new heights by leveraging AI-powered tools for your content? Sign up for a free account on Predis.ai and start exploring its magic today!
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