In the digital age, it’s important to stay connected. So, have you ever asked yourself: How can I make sure I’m up-to-date on the most important conversations in my field? The answer is easy: by following hashtags on LinkedIn.
Hashtags are an excellent way to discover new content related to topics that interest you and keep up with the latest trends in your industry. But how do you follow hashtags on LinkedIn?
In this blog, we’ll explore the benefits of following hashtags on LinkedIn, how to find and follow hashtags, and how LinkedIn hashtags differ from Twitter and Instagram. So, if you’re ready to start building your network and staying in the loop, let’s get started!
What is a hashtag?
A hashtag is a word or phrase preceded by the symbol “#” (hash) that is used to categorize content and track topics on social media platforms such as Twitter, Facebook, Instagram, and TikTok. Hashtags make it easy for users to find and follow conversations, events, or interests on a particular topic.
For example, if you wanted to follow a conversation about a particular event, you could search for the event’s official hashtag and see all the posts that include that hashtag. Hashtags can also be used to join in on trending conversations and to increase the visibility of a particular post.
How To Follow Hashtags on LinkedIn?
Following hashtags will help you to discover what other content creators are sharing, how people are reacting, and obtain ideas for future posts. To follow hashtags on Instagram,
- Go to the search box and enter the hashtag you wish to follow.
- Choose an option from the dropdown menu.
- This will take you to the hashtag’s feed, where you can see all of the content that has been published with this hashtag. At the top of the page, click the Follow button.
When did hashtags arrive on LinkedIn?
Hashtags arrived on LinkedIn in 2018, making it one of the late adopters of the hashtag trend which started much earlier. It was invented in 2007 by Twitter user Chris Messina but the company thought it was too nerdy at the time. The hashtag soon grew to ubiquity on platforms like Twitter and Instagram as well as Facebook, Snapchat, and TikTok.
On LinkedIn, hashtags are used differently than on other social media platforms as only 1-2% of users actively create posts with hashtags. This can be attributed to the fact that LinkedIn is a professional platform used for networking and job search. Users have to carefully select their hashtags to get the maximum views and build connections.
The use of hashtags on LinkedIn was made easier when the platform allowed users to type in their hashtag by typing # and the word or phrase directly in their post. They also allowed users to click on the # to add a hashtag at the bottom of the share box and type their desired hashtag.
Hashtags are still popular on LinkedIn and using the right ones can help you get views and build connections. Therefore, users need to follow at least a few hashtags on LinkedIn relevant to their industry.
How do LinkedIn hashtags differ from Twitter and Instagram?
Hashtags are used on social media platforms to categorize content, making it easier for users to find relevant topics and engage with them. Hashtags are especially popular on Twitter, Instagram, and LinkedIn. However, the way hashtags are used on each platform differs.
- On LinkedIn, hashtags help users discover topics related to their industry and interests. All hashtags start with a # sign, followed by a keyword or phrase. For example, #Productivity, #Careers, or #SocialEntrepreneurship. By clicking on the hashtag, users can follow the topic and join in conversations. On LinkedIn, hashtags also help the algorithm show your content to other users who follow and search for those hashtags.
- Twitter hashtags work similarly to LinkedIn, but they are used to categorize content and join conversations related to any topic. When you use a hashtag in a Tweet, it becomes linked to all of the other Tweets that include it. This helps users follow topics they’re interested in.
- On Instagram, hashtags are used to categorize content and join conversations related to any topic, just like on Twitter. However, Instagram hashtags are also used to reach a larger audience, as they make posts more discoverable. Popular hashtags can be used to increase engagement and boost visibility.
How do hashtags work on LinkedIn?
Hashtags are an important way to increase engagement on LinkedIn. Hashtags help categorize content and make it easier for users to find relevant posts and topics. They are a powerful tool to get more exposure and reach a wider audience.
It is important not to overuse hashtags. We recommend using no more than three hashtags per post, and leveraging both broad and niche hashtags for increased exposure. Before including a hashtag, it is recommended to type it into the LinkedIn search bar to make sure it has strong usage to connect you to the most relevant audiences.
By strategically using hashtags on LinkedIn, users can reach a wider audience, stay up to date with the latest industry trends, and increase engagement on their posts. Hashtags can be an important part of building relationships, increasing visibility, and creating meaningful connections.
Benefits of following hashtags on LinkedIn
In this section, we will discuss the benefits of following hashtags on LinkedIn, and how it can help you stay informed, connected, and improve your brand. By using hashtags strategically, you can increase the visibility of your posts and build your online presence.
1. Discovering new information
Following relevant hashtags on LinkedIn can help you discover new information, perspectives, and insights on professional topics that interest you.
By following hashtags related to your industry or profession, you can gain access to a wealth of knowledge and expertise from professionals around the world. You can also discover new ideas, best practices, and strategies that can help you improve your skills and advance your career.
Joining conversations on LinkedIn using hashtags can help you connect with like-minded professionals, expand your network, and potentially even land new job opportunities.
By participating in conversations and sharing relevant content, you can establish yourself as a thought leader in your field and build relationships with other professionals. Following hashtags related to job searching can also help you discover job opportunities and stay informed about the job market.
3. Staying up-to-date
By following hashtags relevant to your industry or profession, you can stay up-to-date on the latest news, trends, and best practices. This can help you stay competitive in your field and stay aware of any changes or developments that may impact your career.
4. Improving your personal brand
Participating in conversations and sharing relevant content using hashtags can help you build your brand and establish yourself as a thought leader in your field. By sharing valuable insights and perspectives, you can demonstrate your expertise and establish yourself as a valuable resource for others in your industry.
5. Job searching
Following hashtags related to job searching can help you discover job opportunities and stay informed about the job market. You can discover job openings, learn about the requirements and qualifications for different roles, and stay up-to-date on the latest job searching strategies and best practices.
6. Improving your skills
Following relevant hashtags can help you discover content and resources that can help you improve your skills and advance your career. You can discover training materials, tutorials, and other resources that can help you learn new skills and stay current in your field.
7. Increase the visibility of your own posts
Using relevant hashtags in your posts can help increase their visibility and reach a wider audience. By including relevant hashtags, you can make it easier for other users to discover your content and increase the chances that your posts will be seen by a larger number of users. This can help you build your brand and establish yourself as a thought leader in your field.
Trending hashtags on LinkedIn 2023
Trending hashtags on LinkedIn 2023 are a great way for businesses and individuals to connect with potential customers or build their networks. Hashtags are used across social media platforms to categorize content, so users can search for content that interests them. It is important to use hashtags relevant to your industry, as this will help you reach the right people.
When creating posts on LinkedIn, it is recommended to add between two and three hashtags related to the topic of the post. These should vary between high-volume hashtags and low-volume hashtags that further clarify the post’s topic. To ensure the message is clear and you convey the correct message, always double-check your spelling before posting.
We have curated a list of 30 trending LinkedIn hashtags that are both relevant to marketers and high in follower count:
- #Innovation – 38.8 million
- #Management – 36 million
- #HumanResources – 33.2 million
- #DigitalMarketing – 27.4 million
- #Technology – 26.4 million
- #Creativity – 25.2 million
- #Future – 24.6 million
- #Futurism – 23.5 million
- #Entrepreneurship – 22.7 million
- #Careers – 22.4 million
- #Markets – 22.2 million
- #Startups – 21.2 million
- #Marketing – 20.3 million
- #SocialMedia – 19.7 million
- #VentureCapital – 19.3 million
- #SocialNetworking – 19 million
- #LeanStartups – 19 million
- #Economy – 18.7 million
- #Economics – 18 million
- #Law – 5.5 million
- #Lawandlegislation – 5.5 million
- #Legalissues – 5.3 million
- #Fashion – 4.2 million
- #Consultants – 4 million
- #Networking – 3.5 million
- #Health – 1.9 million
- #Jobinterviews – 14.5M followers
- #Hiringandpromotion – 10.1M followers
- #Jobsearch – 1.5M followers
- #Productivity – 8 million followers.
Using the right LinkedIn hashtags helps you get views, but it can also help you build connections. Everyone should follow at least a few hashtags on LinkedIn, relevant to their industry. You can even use a hashtag generator to help you find new hashtags.
Wrapping It Up
Following hashtags on LinkedIn is a great way to stay informed and connected in your field, discover new opportunities, and improve your personal brand.
By following relevant hashtags, you can gain access to a wealth of knowledge and expertise from professionals around the world, join in on conversations and build relationships with other professionals, stay up-to-date on the latest news, trends, and best practices, and discover new ideas, strategies, and resources that can help you improve your skills and advance your career.
Furthermore, using relevant hashtags in your posts can also help increase their visibility and reach a wider audience.
It’s also important to note that following too many hashtags can be overwhelming, so it’s important to be selective about the hashtags you follow and focus on those that are most relevant to your interests and professional goals. By following hashtags strategically, you can ensure that you’re getting the most value out of this feature and that you’re staying informed and connected in your field.
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