How to Change Chat Theme and Background Color on Instagram in 2024

How to change chat theme in Instagram?

Tired of staring at the same old chat boxes on Instagram? Feeling like your conversations deserve a visual upgrade? Buckle up because Instagram’s got your back! With over 2 billion monthly active users sending billions of messages daily, it’s safe to say chat is pretty popular on this platform. But wouldn’t it be 100 times cooler if you could ditch the basic bubbles and spice things up with themed backdrops for your chats?

Well, guess what? You can! Instagram’s chat themes are a game-changer, allowing you to personalize your conversations with friends, family, and even your latest celebrity crush. From vibrant movie tie-ins to chic designer collabs, there’s a theme for every mood and every occasion. Not just that, these themes keep evolving, mirroring current trends and seasonal events, ensuring that your chat experience is always fresh and exciting.

And the best part? Changing your chat theme is easier than you think. So forget the dull and dive into the dazzling world of Instagram chat themes! This blog will walk you through the simple steps to flex your inner artist and transform your chats into eye-catching masterpieces.

Get ready to impress your friends, express yourself, and maybe even spark some fun conversation starters – all thanks to the power of themes!

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Instagram Chat Feature

Highlighting the journey of Instagram from a simple photo-sharing app to a multifaceted platform, the app has continuously adapted its interface and features to enhance the user experience. The introduction of chat themes is part of Instagram’s commitment to providing a more engaging and personalized way of communication. 

Instagram was motivated to introduce its unique chat functionality after witnessing the widespread adoption of chat features on Snapchat. Instagram is now under the ownership of Facebook. Just like Facebook Messenger, Instagram offers users the capability to engage in both individual and group chats. The Messaging/Chat feature is utilized by around 375 million active users. This staggering number of users highlights the importance of having customizable features like chat themes to cater to diverse preferences.

Other than normal text messages Instagram chat feature allows its users to send photos and videos which they can upload from their library. You also get a chance to capture real time photos, videos and boomerang using amazing filters provided by Instagram.  Other than that Disappearing messages, GIPHY stickers, voice messages as well as video calls and voice calls are also available. All you need to do is open up a chat and select from the various icons available in the chat box. Moreover, the seamless integration of these features with themed chats enhances the overall messaging experience, making it more interactive and engaging.

Overall, the Instagram chat feature is a great way to stay connected with friends and family. And, it’s also a great way to keep up with the latest trends on social media.

chat theme in Instagram

How to Send a Chat through the Instagram app?

Instagram allows its users to send messages to friends as well as people you don’t follow. Instagram also allows you to share profiles with friends, posts and reels, as well as disappearing photos and videos. Here is a step by step guide to easily use the chat feature to send messages:

  • Open your Instagram app.
  • Tap on the chat icon on the upper right corner of your screen.
  • Type the name of the person you want to chat with which is again in the upper right corner of your screen.
  • Select create chat.
  • Type your message in the message field.
  • Tap the send option to send your message.

You get a variety of options in the Instagram chat box. Photos, videos, voice messages, GIPHY stickers, voice calls and video calls are all available within the Instagram app. All you need to do is select the specific icon from the chat box. This simple yet powerful functionality serves as the foundation for personalized chats, setting the stage for the addition of themed visuals.

chat theme

How Do I Change the Chat Theme on Instagram?

Nobody wants a simple boring black chat box. Here is where Instagram comes in for your help with various chat themes you can set. Amazingly, you get to customize chat themes with different users. Here are some simple steps to set a chat theme for a particular chat or different themes for different chats:

  • open the Instagram app to start with.
  • go to the chats by clicking the message option on the top right corner of the app.
  • Open the chat you desire to set a theme for.
  • Now click on the top of the screen where the name of the account appears.
  • You will see an option called theme.
  • Click on it.
  • Choose a theme you would like to set for the chat.
  • The chat theme will appear immediately.
  • This way chat themes can be set individually for all the chats you desire to have themes for.
Messaging theme in Instagram

Exploring Various Themes on Instagram Chats

Chatting on Instagram is a great way to stay in touch with friends and family. Moreover, one of the remarkable aspects of Instagram is the ability to personalize your chat experience by altering the chat theme. There are a variety of themes to choose from, so you can find one that fits your personality. These themes range from simple color gradients to elaborate designs inspired by popular culture, holidays, and more. This diversity ensures that every user can find a theme that resonates with their individual style and preferences. New themes are frequently added, especially during festive seasons or in collaboration with trending movies, sports events, or cultural happenings. This constant update keeps the chat experience fresh and in sync with global trends.

Currently Instagram has 33 themes and 12 colors & gradients from which you can select your favorite. The various Chat themes available on Instagram are –

  • Australia
  • Colombia
  • England
  • France
  • Japan 
  • Netherland
  • Spain
  • Sweden
  • Spiderman
  • The little mermaid
  • Guardians of the galaxy
  • Baseball
  • Lollipop
  • Splash
  • Elemental
  • APAHM 
  • Parenthood
  • Bubble tea
  • Basketball
  • Elephant and flower
  • Cyberpunk 2077
  • Support
  • Music
  • Lo-fi
  • Sky
  • Celebration
  • Care
  • Astrology
  • Cottage core
  • Ocean
  • Love 
  • Tie-dye
  • Monochrome

Color & gradient themes:

  • Default
  • Berry
  • Candy 
  • Unicorn
  • Tropical
  • Maple
  • Sushi
  • Rocket
  • Citrus
  • Lollipop
  • Shadow 
  • Rose

The Role of Chat Themes in Enhancing User Engagement

Chat themes on Instagram play a pivotal role in boosting user engagement by transforming the visual appeal and emotional resonance of conversations. The array of customizable themes, ranging from vibrant colors to pop culture-inspired backgrounds, not only makes the chat interface more visually attractive but also enhances the overall user experience. This visual stimulation encourages users to spend more time engaged in conversations, directly contributing to increased user engagement.

Beyond aesthetics, these themes align with the emotional tone of conversations, offering a personalized touch that fosters deeper connections between users. A well-chosen theme can set the mood for a chat, act as an ice-breaker, and even reinforce shared interests in group conversations, leading to longer and more frequent interactions. This emotional engagement is key to creating a more immersive and satisfying social experience on the platform.

Moreover, Instagram’s continual updates and addition of new themes keep the platform fresh and engaging. Users are often intrigued to explore new themes, leading to sustained interest and anticipation for what’s next. This dynamic approach not only retains user attention but also demonstrates Instagram’s commitment to evolving user experiences, ensuring sustained engagement and interaction within the app.

Utilizing Instagram Chat for Business Growth

A strong online presence is essential for any business seeking success. Among the various social media platforms, Instagram has emerged as a powerhouse not only for brand awareness but also for driving sales and fostering customer loyalty. At the heart of this potent strategy lies Instagram chat, a tool that allows businesses to connect with their target audience in a personalized and real-time manner. Incorporating themed chats into business communication can make interactions more appealing and relatable to customers, enhancing their engagement with the brand. Moreover, businesses can create custom chat themes that align with their brand identity, further reinforcing brand recognition and loyalty.

Over 90% of Instagram users follow at least one business on the platform. This presents a vast potential audience for businesses to engage with directly, bypassing traditional marketing channels. Through direct and active interactions via chat, businesses can:

Provide personalized support

Address customer queries and concerns in real time, leading to higher satisfaction and loyalty. A study by Zendesk revealed that 74% of customers consider a company’s willingness to resolve their issues in a timely manner to be the most important factor in their loyalty (source: Zendesk, 2023).

Improve sales conversion

Engage with potential customers directly, answer their questions about products or services, and address any hesitations they might have. 

Build stronger relationships

Foster a sense of community and connection with customers by engaging in casual conversations and responding to their comments and messages. This creates a positive brand image and encourages repeat business.

Gather valuable feedback

Use Instagram Chat as a platform for collecting feedback from customers regarding products, services, or overall experiences. This information is invaluable for making data-driven improvements and adjustments to meet customer expectations better.

Run exclusive promotions

Leverage Instagram chat to provide exclusive promotions, discounts, or early access to new products and services to your followers. This creates a sense of exclusivity and encourages customers to stay engaged with your brand.

Instagram chat goes beyond simply being a messaging platform. It’s a powerful tool that empowers businesses to build lasting relationships with their customers, ultimately leading to increased sales and unwavering loyalty. By fostering open communication, addressing concerns promptly, and offering personalized support, businesses can leverage the power of Instagram chat to thrive in the digital age.

chat theme in Instagram

To maximize the effectiveness of Instagram chat, ensure your responses are prompt, professional, and helpful. Train your customer service team to handle inquiries efficiently and build rapport with customers. By making the most of this valuable tool, you can turn casual conversations into loyal customers and unlock the full potential of your Instagram presence.

Wrapping it up

Just pop open your desired chat, tap their profile picture, and dive into the theme wonderland. With a single tap, your chat visuals are transformed!

Whether you’re channeling summertime sunshine with a beachy theme or rocking a sleek, futuristic vibe with your tech-savvy crew, there’s a theme out there waiting to paint your conversations in epic colors.

But the magic of themes goes beyond aesthetics. They break the ice, spark questions, and inject a dose of fun into every message. Not to mention, the right theme can set the perfect mood for a conversation, whether it’s playful, romantic, or professional.

Follow the steps in this blog to change the chat theme on Instagram, and you’re good to go with an amazing chat theme! Now that you know how to change Instagram chat themes, have fun experimenting with different looks. Stay ahead of the curve by regularly checking for new themes and updates, ensuring your chat experience is always top-notch.

Remember, keep your app updated to access the latest theme treasures, and don’t forget to follow on our Instagram for more social media tips and tricks.

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.