Instagram is one of the best avenues for marketing your business today, and businesses are recognizing its value with every passing day. If you own a landscaping business and are looking for strategies to build a community on Instagram to give your business the boost it needs, you’ve come to the right place. In this guide, we will take you through some of the best community building Instagram strategies for landscapers.
We will also explore how you can capitalize on the power of Instagram’s visual-focused interface to maximize engagement while growing your business over time. Read on!
Why is Community Building Important for Businesses on Instagram?
Instagram has about 500 million daily active users, and roughly 200 million of these visit at least one business profile every single day. The goal for any business owner must be to make their profile engaging enough that it attracts visitors every day while building a loyal customer base and community surrounding it.
Building a strong community on Instagram is one of the best ways to ensure your business gets these visits on a daily basis. It ensures that your content regularly stays at the top of your customers’ minds, increasingly reinforcing its value over time. Further, it helps increase engagement, which in turn helps your business’s profile grow on the app.
What’s more, with routine changes being made to Instagram’s algorithm, building a strong community ensures your business remains engaged despite the effects of the app’s algorithm.
In the next section, we take a look at some of the best strategies to help you build a loyal community on Instagram to ensure your landscaping business’s growth.
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The Five Best Community Building Instagram Strategies for Landscapers
Here, we take you through five strategies that you can incorporate into your business’s Instagram marketing efforts to help build a landscaping community on Instagram.
1. Establish a Personal Connection Between Yourself and Your Followers
Picture this: you follow a landscaping business on Instagram. Their posts, more often than not, consist of carousels of collections of images from projects they’ve completed, the machinery they use, and more. Some of the content might also be informational.
On the flip side, take another landscaping business that posts carousels of their completed projects but also posts reels about behind-the-scenes landscaping.
These could include videos of an employee explaining how they go about trimming hedges or a candid video of the owner making layouts for a new landscaping project. The business owner might even go live once a week to interact with their followers and answer their questions.
For example, Flores Artscape, an LA-based landscaping company, has leveraged Instagram reels to showcase its work on a mansion, as you can see in the screenshot below. It shows they brought a mansion back to life in an engaging manner, giving their audiences a glimpse of how their services can be useful.
Which of these two businesses are you most likely to feel a personal connection with? Adding a personal aspect to your business’s Instagram marketing plays a major role in making your audiences feel connected to it at a human level rather than a transactional one, and this is what makes the second business delightful to engage with.
Instagram offers a myriad of tools that you can use to engage with your audiences. From stickers that allow you to create polls and quizzes, ask your audiences for their responses to a question, and more, to creating reels with a personal touch; the list is endless.
The image below shows some of these stickers that you can access when posting stories to your business’s page.
These tools can be a great addition to your Instagram marketing strategy and, with time, can help your business build a strong community of followers. The key is to create content that educates, entertains, and engages.
2. Develop a Strategy For User-Generated Content
One of the best strategies to increase engagement among your followers and consumers is to capitalize on user-generated content (UGC). UGC allows your followers to feel like exclusive members of your brand’s identity while allowing their followers, in turn, to witness how your landscaping services are benefiting them.
There are plenty of ideas for UGC for the landscaping business. For example, you can encourage existing customers to share before and after transitions that show how your services have benefited them. These can be done in the form of carousels or even reels, which have a higher rate of engagement in comparison.
Another brilliant example is to encourage your followers to create content about the challenges of landscaping and how your business has helped them navigate them. This, in turn, allows your brand’s services to be seen by a wider audience.
Add a branded hashtag to the mix, and users can include this in their captions, further reinforcing their connection with your brand. It also makes your followers and customers feel like representatives of your brand, which goes a long way in building a personal connection between yourself and your audience.
A quick tip to encourage more user-generated content is to announce a giveaway or a free service as a reward for the best piece of content. This encourages users to create high-quality content that represents your brand and spreads greater awareness about what it offers.
3. Going Live From Your Business’s Instagram Page
The first section of this guide discussed the idea of establishing a personal connection between your brand and your audience on Instagram. While posting reels and offering your audience a glimpse of what goes on behind the scenes of your landscaping business can be a great idea, live videos are another great way of generating engagement.
Going live presents you the opportunity to offer your audiences an unfiltered means of interacting with you and finding out more about your business, the people behind it, and what it stands for. As your brand’s following increases over time, you can leverage these live videos to tell them what your landscaping business is about, what services it offers, and what makes it unique.
You can also use this tool to offer a sneak peek into your landscaping process when working on a specific project and, if possible, also go live with your customers. These strategies can go a long way toward involving members of your audience in your brand-building exercise, thereby helping foster a sense of community.
However, brand building doesn’t just have to happen on Instagram. The next section discusses how you can help build a local community offline.
4. Running Local Events and Workshops Can Go a Long Way
While Instagram offers a host of features that you can leverage to increase engagement with your landscaping page, nothing beats the connections you can build by interacting with your audiences or followers in person. In fact, 80.4% of organizers identify in-person events as their organization’s most successful marketing channel.
This goes to show the extent of success interacting with potential customers in person can have. Since a huge part of a landscaping business’s operations occurs manually, conducting a workshop can be a great way to get your local community out of their homes and interact with your business. A few themes for such a workshop include:
- Dealing with common garden pests and diseases.
- How to choose the right plans based on soil and climatic conditions.
- How to care for your garden on a daily basis, and so on.
These are subjects that anyone with a garden would find interesting, and your ability as a respected business to offer crucial insights on these subjects can go a long way in bringing people out to interact with you one-on-one. You can then use these workshops as a great way to build a community on Instagram as well.
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Marketing your landscaping business offers you a window to both online and offline avenues, unlike a lot of businesses that are restricted to doing so via websites and social media handles.
If building a local community via Instagram is your priority, your goal should be to ensure you keep your audiences engaged at all times while offering them crucial insights into how your business operates and what it stands for.
If you’re looking to streamline your Instagram marketing, you must make use of the technology available today. Predis.ai is one of the best tools that you can use to AI-generate content for your Instagram page, freeing up time and resources for more strategic operations.
For more such guides, check Predis.ai today!
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