Instagram Carousel Ads Guide – All You Need to Know

Instagram Carousel Ads Guide - All You Need to Know

It’s difficult to keep your audience’s interest in the digital age when they scroll endlessly via social media feeds. As a marketer and business owner, it can be challenging to capture the attention of the target audience. 

However, imagine drawing in viewers with a sequence of engrossing images that tell a narrative or feature several products in a single scroll, rather than simply one jaw-dropping picture! Instagram Carousel Ads are such tools in the digital world capturing user attention and producing significant outcomes. 

In this Instagram carousel ads guide, we’ll cover what you need to know about Instagram Carousel Ads to give your business a dynamic means of showcasing their goods or telling a narrative with a sequence of pictures or videos that viewers can swipe through.

Instagram Carousel Ads give viewers a more engaging experience by enabling advertisers to combine numerous images or videos in a single ad unit. With this format, marketers can convey a cogent story, highlight several product attributes, or present a collection in a single ad placement.

Users interact with a variety of content as they swipe through the carousel, which increases the possibility that something will pique their attention and prompt them to take action. 

Carousel advertising offers an immersive experience that allows for more creativity and interaction than typical static ads. Because Instagram is a visual medium, Carousel Ads provide marketers a chance to draw viewers in and make an impact that will last.

Careful planning and execution are necessary to create effective carousel ads. This carousel ads guide provides a few points to keep in mind while creating Carousel Ads:

  • Start with identifying the main point you wish to make and laying out your campaign’s objectives.
  • Choose top-notch pictures or videos that complement your brand and appeal to your intended audience.
  • Write enticing language that ties in with your images and motivates readers to take a certain action, like signing up, making a purchase, or learning more.
  • Calls to action should be used wisely to lead visitors through the intended conversion funnel.

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Here’s a step-by-step Instagram Carousel Ads guide: 

1. Go to Ads Manager

Go to the Instagram Ads Manager and choose the campaign objective that best fits your marketing objectives to create Carousel Ads

Instagram ads manager

2. Click on + Create and Choose the Objective

Select a goal that accommodates the carousel structure.

Choosing campaign objective

It should be noted that the Instagram Stories placement’s carousel structure is limited to the Video Views target. The Engagement aim is incompatible with the carousel format.

3. Choose Manual Sales Campaign

Select Manual Sales Campaign and click on Continue

Campaign setup on Instagram

Source: Personal Screenshot

4. Add Necessary Information

Click Next after adding any necessary information about your A/B test, campaign budget optimization, and campaign details.

Adding details for your Instagram account

Fill in the details for your audience, placements, budget, schedule, optimization, and delivery. Click Next after that.

5. Connect your Instagram Account

Choose the Facebook Page you wish to utilize for your carousel ad, and if necessary, attach your Instagram account.

Connecting your Instagram account

Choose the Carousel option in the Ad Setup section. You may dynamically fill your carousel cards from a product set or manually select your media in the Ad Creative area.

You should also keep the following points in mind before creating your Carousel Ad:

  • Determine the demographics, interests, and behaviors of your target audience before choosing where to post your advertisement.
  • Make sure your movies or photos fit the recommended requirements for the best possible display before uploading them.
  • To increase user engagement and provide context for each carousel card, include compelling text and links.
  • Before releasing your advertisement to the target audience, preview it to make sure everything appears as you want.

Take into account these recommended techniques to enhance the efficacy of your carousel advertisements!

Aesthetically Pleasing Information

Provide aesthetically pleasing and well-organized information that highlights a line of products or tells a story.

Beautiful carousel advertisements draw in viewers, improve brand recognition, aid with narrative, and promote interaction and sales.

A well-written story has the power to sway consumers’ decisions to buy. You can create moving posts with stories by using compelling quotes using

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Use Different Ad Styles

Try various ad styles, like picture carousels, video carousels, or a mix of the two.

Carousel ads that employ a range of styles enhance visual attractiveness, maintain viewer interest, and effectively highlight the adaptability of the product.

Even if you experiment with different ad styles, maintaining a consistent visual style and quality throughout all ads is essential. For maintaining a unified aesthetic and reinforcing your brand identity use in all your posts. 

Test Variations

To find the messaging and calls to action that connect with your audience the most, test out several variations.

It is possible to optimize, ensure efficacy, maximize engagement, and reduce ad fatigue by testing several versions of the advertisement before settling on a final version.

To optimize results over time, keep a careful eye on the effectiveness of your ads and make necessary adjustments.

Optimize for Mobile

Make sure your carousel ads are ready for mobile viewing since most people browse Instagram through mobile devices.

Employ clear calls to action, succinct writing, and high-resolution photos and videos that are easy to read and interact with on smaller displays.

Showcase Lifestyle Images

To create a clear picture of how your product or service fits into the lives of your target audience, include lifestyle images in your carousel ads.

Presenting realistic situations and aspirational lifestyle photos can strike a deep chord with viewers and increase demand for your products.

Optimize for Engagement Metrics

Track engagement metrics to determine the success of your carousel ads and make data-driven adjustments for improved outcomes.

Instagram engagement metrics

Examples of these metrics include swipe-through rate, average time spent on each card, and interactions with interactive components.

Test Different Card Orders

Try arranging your carousel cards in a different order to observe which arrangement results in the most engagement and conversions.

Trying out various card orders might help you make your advertisement flow better and work as hard as possible.

Go for Sound-off Viewing

Since many social media users scroll while turning off their phones, make sure your carousel ads are visually striking and simple to comprehend even in the absence of sound.

You can do this by using captions or subtitles to effectively communicate your message.

For example, Etsy wants to increase people’s awareness of their gift shop using this carousel ad. To ensure accessibility for all viewers, the video also has subtitles.

Emphasize Your Unique Selling Aspects

To stand out from the competition and draw in new clients, highlight the special qualities, advantages, or selling aspects of your goods or services in your carousel ads.

Emphasizing the distinctive strategy of an Etsy carousel ad, the emphasis is on how they employ their “gift mode” feature to fully comprehend user preferences and customize gifts appropriately. 

For example, they might design a sentimental pendant for a grandmother. 

They might put together a gift basket with a coffee theme for coffee enthusiasts. 

Customers like the personalized touch, which highlights Etsy’s dedication to creating thoughtful and distinctive presents that have a genuine impact on the receiver. 

Along with excellent graphics, posting Carousel Ads on special days can influence your audience.

To create special day posts without effort, use and make your Carousel Ads more effective. 

Feature User Testimonials

To gain the confidence and trust of prospective customers, include reviews or testimonials from happy customers in your carousel ads.

Let’s examine a few prosperous carousel advertising efforts that left a lasting impression:

Nike’s “Just Do It”

Nike’s “Just Do It” Campaign is one great example.

Nike used Instagram Carousel Ads to highlight various athletes and their motivational tales, complete with impactful images and inspirational words. 

With customer engagement, the carousel ad has significantly increased brand engagement.

Travel Destinations Showcase on Airbnb

Airbnb used carousel ads to show several trip locations in one ad, making it easy for customers to browse through possibilities.

These case studies demonstrate how adaptable and successful carousel ads are at increasing engagement and conversions for brands in a range of sectors.

Personalization Campaign by Coca-Cola

Coca-Cola showcased customized bottles with different messages on Instagram using Carousel Ads to encourage customers to share a Coke with their loved ones. 

A unique personalized message was displayed on each slide, giving the impression of exclusivity and inspiring viewers to locate their meaningful message. 

These campaigns often see a rise in user interaction when compared to static commercials since they provide a distinctive offering to consumers from a variety of backgrounds.

Spotify’s Playlist Promotion

Spotify used carousel ads to advertise its ‘Artist’ function, which shows each user’s customized music choices based on their favorite Artists. 

A different artist was featured on each slide, encouraging viewers to explore and find new music. App downloads and user engagement with this ad content often increase during the campaign. Music lovers can browse various options and listen to their favorite artists. 

Key Considerations

Here are five essential factors to consider while designing your first Instagram Carousel Ad!

  • Make sure the branding on your carousel ads is consistent to improve brand identification.
  • To draw people in and promote interaction, utilize eye-catching images.
  • Write compelling copy that inspires readers to act.
  • Utilize sophisticated targeting choices to connect with the most pertinent audience segments.
  • To improve efficacy, track ad performance continuously and optimize depending on important data.
Check out's Ad Copy generator for effective and engaging ads!


Instagram Carousel Ads provide a strong platform for marketers and business folks to really engage with their audience. Through the utilization of Carousel Ads’ dynamic properties, you can craft immersive experiences that effectively capture users’ attention and motivate action.

This Instagram Carousel Ads guide offers countless creative and engagement options for showcasing your products, telling a story, or promoting a campaign. Unlock the full potential of your business on Instagram by experimenting with carousel ads by signing up for today! 

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.