What Are the Best EST Times to Post on Instagram?

What Are the Best EST Times to Post on Instagram?

Instagram is a potent tool for companies and creators of content alike in the dynamic world of social media. Globally, an average user spends around 2 hours and 24 minutes on Social Media every day. This shows that Instagram provides a significant opportunity for reaching a wide audience. However, to maximize your engagement, it’s crucial to post at the right times.

We have enlisted a well-researched guide on the best EST times to post on Instagram. Let’s get exploring!

How Does the Instagram Algorithm Work?

It’s important to understand Instagram’s algorithm before we look at the best times to post. Instagram uses a sophisticated algorithm that considers several variables to decide how visible your content will be.

Relevance, recency, and engagement metrics are important factors that affect the algorithm. You can improve these metrics by timing your posts strategically, which will increase the possibility that users will see your content in their feeds.

Additionally, Instagram’s algorithm is designed to show users the most relevant and engaging content on their feeds. It considers a variety of factors to tailor each user’s feed to their preferences and behaviors. 

Understanding Eastern Standard Time (EST)

Instagram’s global reach results in its users being dispersed throughout various time zones. It becomes crucial for content creators to comprehend the significance of Eastern Standard Time (EST) if they want to optimize their reach.

The eastern portion of the United States, which includes large cities like New York and Washington, D.C., is in the Eastern Standard Time (EST) zone. Posting in this zone during peak hours enables you to reach a sizable audience on a national and worldwide scale.

Why Is It Important to Determine the Ideal Time to Post on Instagram?

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Instagram’s algorithm is constantly changing, requiring posts to be timely for them to appear in users’ feeds and to make room for novel features. However, these three factors essentially determine the basic ranking:

  • Interest: Posts with content that you have previously expressed interest in will be ranked highest in your feeds.
  • Recency: Posts that are a few days or weeks old will not rank as highly on the feeds as those that are more recent.
  • Connection: On Instagram, posts and accounts with which you have previously interacted often appear higher up in your feed.

The importance of timing a post has increased since Instagram now ranks posts primarily based on their recency. Within the first hour of publishing, the engagement rate rises if the post is seen by more active users. The Instagram algorithm will use this information to determine how many more feeds you can appear to increase engagement long after you’ve posted.

To take advantage of the recency factor, post more often during peak hours on the platform. There’s a higher probability of your posts appearing in the feeds.

Best EST Times to Post on Instagram

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Here are the best time zones in EST on each day of the week to post on Instagram to maximize your reach:

1. The Best EST Time to Post on Instagram on Monday

Start your week by posting on Instagram during morning hours, around 6:00 AM to 10:00 AM EST. Many users check their feeds early morning before going to work for a fresh start to the week. Additionally, consider a second post around 10:00 PM EST as people wind down after work and scroll through their social media.

2. The Best EST Time to Post on Instagram on Tuesday

The most active hours for posting on Tuesday are 2:00 AM, 4:00 AM, and 9:00 AM EST for maximizing the potential reach of your posts.

3. The Best EST Time to Post on Instagram on Wednesday

On Wednesdays, seize the attention of your audience during the early morning hours (7:00 AM to 8:00 AM EST) and late night around 11:00 PM EST. These time slots align with common breaks and downtime, ensuring your content is more likely to be seen.

4. The Best EST Time to Post on Instagram on Thursday

Optimal posting times on Thursdays revolve around 9:00 AM, lunchtime at noon, and late evening, around 7:00 PM EST. As the week progresses, people often seek distraction and entertainment on social media, making these windows opportune for engagement.

5. The Best EST Time to Post on Instagram on Friday

As the workweek comes to a close, Instagram engagement tends to peak on Fridays. Plan your posts for really morning around 5:00 AM EST to capture users gearing up for the weekend. Additionally, consider a post during the late afternoon (1:00 PM to 3:00 PM EST) when people are wrapping up their work and looking forward to the weekend.

6. The Best EST Time to Post on Instagram on Saturday

Saturday offers a more flexible schedule for many Instagram users. Aim for posting during brunch hours around 11:00 AM EST, or during the early evening, around 7:00 PM to 8:00 PM EST. These times align with hours of leisure time, increasing the likelihood of user engagement.

7. The Best EST Time to Post on Instagram on Sunday

Wrap up the week with strategic Sunday posts. Early morning (7:00 AM to 8:00 AM EST) and late evening at 8:00 PM EST are ideal time slots, as users are often active during these periods. Take advantage of people’s relaxed Sunday routines by sharing captivating content during these windows.

The Best Time to Post Reels on Instagram

One of Instagram’s most dynamic features is reels. Instagram Reels are likely to receive greater levels of engagement and views than Instagram videos.

Consider adding reels to your primary Instagram content to increase the engagement of your followers. However, finding the best time to post Reels on Instagram can significantly impact their visibility and engagement.

The following are the ideal times (in EST) to post reels on Instagram:

  • Monday: 6am, 10am, 10pm
  • Tuesday: 2am, 4am, 9am
  • Wednesday: 7am, 8am, 11am
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7am, 8am, 4pm

Make reels that pique viewers’ interest enough for them to land on your profile to see more. Reach out to possible new followers by using peak reel-posting periods along with pertinent hashtags. Reels are a great way to grow your following, boost engagement, and attract more users to your profile.

Important Things to Remember When Posting on Instagram

Free Person Holding Smartphone Taking Picture of Bridge during Daytime Stock Photo

There are a lot of factors to consider when attempting to determine when posting is most appropriate. The top four factors to take into account when choosing when to post on Instagram are listed below.

1. Weekday

It is preferable to post content on certain days of the week rather than others. Generally speaking, more people use Instagram on weekdays (Monday to Friday) than on weekends (Saturday to Sunday). Weekends are when people are usually out and about, so they may not be using their phones.

Consider when people are usually using their phones (during lunch breaks and work breaks) and when they are not frequently using them (during commuting, dinner, and overnight). This applies even during the workday.

2. Time Zones

To accommodate the time zones of your most active followers, modify the frequency of your posts. Where is the bulk of your fan base situated? The demographics of your top followers are one of the details that you can view in Instagram Insights.

Think about publishing on your target audience’s timeline instead of your own if you reside in a different time zone than the majority of them. Consider the precise times that your followers respond to the most.

3. Breaks Throughout The Working Day

Instagram interaction peaks Monday to Friday during business hours. Why? Because individuals enjoy using social media to unwind from the workday while on their breaks.

Consider when your fans might be taking a break, and schedule your posts to appear while they are having lunch.

4. Regularity of Posts

What is the ideal frequency for Instagram posts? Perhaps “How often can you develop incredible content?” would be more appropriate. Whether you can post once a week or three times a day, the most important thing is to be consistent.

Consider how frequently users would like to see your content based on their feeds. Think about the proportion of your Instagram stories to posts. Try finding a few times that are convenient for you and post frequently during those periods.

5. Look at the Publishing Schedules of Your Top Competitors

After reviewing your content, proceed to any personal, business, or account profile that is creating content for a comparable audience or focusing on a similar demographic. By doing this, you can enhance the level of engagement on your daily posts and optimize your marketing strategy.

Assessing rivals can also assist you in creating a more flexible posting schedule rather than a precise posting time so you can start experimenting and discover when your particular audience is most active.

Social media management is much more than just monitoring your posts; it also necessitates assessing how well your next competitors are performing on the platform.

Summing Up

There’s nothing more frustrating than having your perfectly crafted Instagram posts go unnoticed.

However, you are now aware of how to avoid the mistake. To determine the ideal time for you to post on Instagram, use the techniques and window of the best EST times to post on Instagram.

On the first day, the numbers may not jump, but with persistent work, you will see the benefits. It will facilitate more effective audience engagement and increase the number of prospective consumers who see you.

If you are looking for more tips and strategies for boosting viewer engagement on your Instagram posts, head out to Predis.ai for expert guidance!

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Tanmay Ratnaparkhe

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.