Twitter (now rebranded as X) remains one of the most powerful advertising platforms for businesses, brands, and marketers. With over 500 million active users, X provides a dynamic space for reaching highly engaged audiences through targeted ads. Whether you’re looking to increase brand awareness, drive website traffic, or boost a good conversion rate, Twitter Ads offer diverse formats to suit different marketing objectives.
However, using the correct ad sizes is crucial for maximizing engagement and ensuring your ads display properly across different devices. Incorrect dimensions can lead to cropped visuals, poor user experience, and reduced ad performance. Optimized ad sizes help maintain visual clarity, enhance click-through rates, and improve overall ad effectiveness.
By the end of the Twitter Video Size Guide, you’ll have a comprehensive understanding of Twitter Ad sizes and how to use them effectively to enhance your advertising strategy.
Let’s dive in!
Why Twitter Ad Sizes Matter?
When it comes to running successful ad campaigns on Twitter (X), using the right ad sizes is more than just a technical requirement, it directly impacts your visibility, engagement, and overall campaign success. We’re explaining all about why choosing the correct dimensions is essentially in our Twitter Video Size Guide:
1. Maximizing Visibility & Engagement
Twitter is a fast-scrolling platform, meaning you only have a few seconds to grab a user’s attention. Properly sized ads ensure that your images and videos appear sharp, eye-catching, and impactful, increasing the chances of users stopping to engage. Ads that fit perfectly within Twitter’s layout are more likely to generate clicks, retweets, and conversions compared to those that appear cropped or distorted.
2. Optimized Display Across Devices
As per Analytico, with 80% of Twitter users accessing the platform via mobile, your ads need to be mobile-optimized for seamless viewing. Using incorrect dimensions may lead to:
- Cropping of key visuals or text on mobile screens
- Pixelation or blurriness, making your brand appear unprofessional
- Reduced click-through rates due to poor user experience
By following Twitter’s recommended ad sizes, your ads will display correctly on both desktop and mobile, ensuring a consistent brand experience across all devices.
3. Compliance with Twitter’s Advertising Policies
Twitter has specific guidelines for ad formats, including:
- Minimum and maximum dimensions for images and videos
- Aspect ratio requirements to prevent improper cropping
- File size limits to ensure smooth loading
Not adhering to these specifications may result in:
- Ads being rejected or flagged for non-compliance
- Higher ad costs due to lower performance
- Wasted ad spend on poorly optimized content
By using the correct ad sizes, you not only improve your campaign performance but also avoid unnecessary delays or disapprovals from the Twitter ad review process.
Twitter (X) Ad Formats & Their Recommended Sizes
Twitter (X) offers various ad formats, each designed to help brands engage with their audience effectively. Using the correct ad sizes ensures your content appears professional, loads properly, and drives higher engagement. Below are the key Twitter Ad formats and their recommended specifications:
A. Image Ads
Best for: Driving brand awareness and engagement with visually compelling static images.
📏 Recommended Size:
- Square: 1200 x 1200 px (1:1)
- Landscape: 1200 x 628 px (1.91:1)
📂 File Type: JPEG, PNG
📦 Max File Size:
- Mobile: 5MB
- Desktop: 15MB
B. Video Ads
Best for: Engaging storytelling through short, high-quality video content.
📏 Recommended Size:
- Square: 1200 x 1200
- Landscape: 1280×720
🎬 Video Length:
- Recommended: 15 seconds for higher engagement
- Maximum: 2 minutes and 20 seconds
📦 Max File Size: 1GB
🎞 File Type: MP4 (recommended), MOV
C. Carousel Ads
✅ Best for: Showcasing multiple images or videos in a single ad for storytelling or product showcases.
📏 Recommended Size:
- Image:
- Square: 1080 x 1080 px (1:1)
- Landscape: 1200 x 628 px (1.91:1)
- Video:
- Square: 1080 x 1080 px (1:1)
- Landscape: 1920 x 1080 px (16:9)
🔄 Carousel Limit: Up to 6 images/videos per ad
D. Collection Ads
✅ Best for: Displaying a hero image or video along with multiple product images in a shopping-style format.
📏 Recommended Size:
- Hero Image/Video:
- Square: 1200 x 1200 px (1:1)
- Landscape: 1920 x 1080 px (16:9)
- Secondary Images: 1080 x 1080 px
How To Make Video Ads Efficiently?
Step 1:
Sign up at Predis.ai. After creating an account, click on the “Create New” option.
Step 2:
When the new post creation tab opens, if it is not an eCommerce product, select “For Business & Services” and click “Social Media.”
Step 3:
Choose the creative type. For Twitter posts, the recommended canvas size is 1280×720 (landscape). Once selected, click “Continue.”
Step 4:
Enter a brief description or caption for the post. On the right-hand side, you can choose how many variations of the post you want.
Step 5:
Sit back and enjoy some snacks while Predis.ai quickly generates your post.
Step 6:
On the left, you’ll see the generated video, and on the right, a caption is ready for you to either post or edit. You can further edit the video content to match your design and ideas before finalizing your post.
Looking For Captions For Your Twitter Post?
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- Generate engaging and creative captions in seconds
- Customize captions to match your brand’s tone and style
- Save time while boosting your Twitter engagement
No more writer’s block, just quick, catchy, and high-performing captions at your fingertips! Try it for FREE now!
Wrapping It Up
Mastering Twitter (X) Ads requires more than just a strong strategy, it demands the right ad sizes, engaging content, and optimized visuals to maximize performance. Using the correct dimensions ensures your ads display seamlessly across devices, enhancing user experience and boosting engagement. Whether you’re leveraging image ads, video ads, carousels, or takeovers, following Twitter’s recommended specifications is key to a successful campaign.
But creating compelling ad content doesn’t have to be a challenge! With Predis.ai, you can generate high-quality video ads and captions effortlessly, saving time while ensuring your content is engaging and professional. Predis.ai helps you craft impactful Twitter ads in just a few clicks, from AI-powered caption generation to seamless video creation.
🚀 Ready to level up your Twitter advertising? Start creating optimized ads and captions with Predis.ai today!
Frequently Asked Questions
What is the recommended video size for Twitter (X) ads?
According to the Twitter Video Size Guide, the recommended video sizes are 1200 x 1200 px (1:1) for square videos and 1280 x 720 px (16:9) for landscape videos.
What is the maximum video file size for Twitter ads?
As per the Twitter Video Size Guide, the maximum file size for Twitter (X) video ads is 1GB.
How long can Twitter (X) video ads be?
The Twitter Video Size Guide states that Twitter allows video ads up to 2 minutes and 20 seconds, but for better engagement, it’s recommended to keep videos around 15 seconds.
What video file formats are supported on Twitter?
Twitter supports MP4 (recommended) and MOV file formats for video ads. Following the Twitter Video Size Guide ensures compatibility and smooth playback.
Why do my Twitter video ads appear blurry or cropped?
Blurry or cropped videos may be due to incorrect dimensions, aspect ratios, or low-resolution uploads. Referring to the Twitter Video Size Guide can help ensure your videos follow Twitter’s recommended sizes and resolution for maximum clarity.
