The social media marketing automation industry is brimming with tools to assist you in managing your social networks. However, with such plenty comes the agony of decision-making.
Which tool should you choose?
Which one is best for you?
Fortunately, there are a variety of social media management solutions available to help modern marketers execute social media marketing more quickly, conveniently, and successfully. Later and Hootsuite are two of the most popular tools.
Both Hootsuite and Later are popular options for people seeking a platform to manage their social media. So, which of the two is superior to the other?
In this blog, we will do a detailed review of Later vs Hootsuite, as well as a side-by-side comparison of the tools and features accessible on both prominent social media automation systems.
If you’ve been thinking about trying one of these two social media management tools, here’s everything you need to know about them.
What is Later?
Since you have a brand and are using social media to market or raise awareness about it, the social media management tool Later can be valuable to you. You can use Later to schedule posts or stories on popular social networking apps.
The user of this social media management tool will also be able to directly publish things from the Later mobile app. It offers a drag-and-drop publishing functionality, a hashtag suggestion tool, and performance reports for your posts and stories.
Although Later links to a variety of social media platforms, including LinkedIn, Pinterest, and TikTok, the majority of its capabilities are focused on Instagram marketing. It includes extensive Instagram analytics tools, a Stories scheduling tool, and a Hashtag Analyzer. The tool also suggests a specific time to publish. It helps you to increase your reach, interaction, and brand awareness on social media.
What is Hootsuite?
Hootsuite is a social media management tool that allows you to keep track of and manage all of your social networking apps from a single platform. Hootsuite assists with social media strategy, scheduling, and data collection. Your social media team can also monitor the activity and connect with people.
You can quickly manage your messages, comments, and schedule posts for any social media account. You don’t have to waste time logging in to several platforms with this tool. It simplifies your working life in an era where your brand and business are all about the digital world.
Instagram, Facebook, YouTube, LinkedIn, Twitter, and Pinterest are all integrated into Hootsuite. You can integrate it with messengers such as WhatsApp and manage live chat for more scalable client service. You can also schedule emails and compare mention volume standards to learn more about how social media users perceive you.
Later vs Hootsuite: Key Features Comparison
The key difference between Later and Hootsuite is that Hootsuite is a sophisticated social media management tool, however you can manage all of your social media from a single dashboard, whereas Later can be used if you want something simple yet efficient.
Hootsuite and Later both include a number of crucial capabilities that are essential for any social media marketing campaign.
Later vs Hootsuite #1. Social media monitoring
Hootsuite was one of the first platforms to develop social media monitoring tools. While there are other social media applications particularly created for social media monitoring, Hootsuite’s technology is quite sophisticated.
It’s called “Streams,” and it lets you choose exactly what you want to monitor from a menu of alternatives. You can, for example, construct a stream that searches for any mention of your brand or terms linked to your brand.
You can also track certain hashtags and comments, but the functionality allows for much more. It also allows you to monitor communications across many platforms, examines planned postings in a linear way (rather than through the calendar), and do other things.
Unfortunately, unlike Hootsuite, Later lacks a sophisticated social media monitoring capability. However, as previously said, you can see Instagram comments and posts in which you have been referenced. Later also allows you to search for and explore other Instagram profiles, as well as find posts by searching for hashtags. This is an excellent method to obtain ideas for future topics.
Later vs Hootsuite #2. Posting and scheduling
Hootsuite offers one of the finest methods of publishing and scheduling on social media, which is not surprising considering the amount of time they’ve had to perfect the service.
To get started, simply click the Start button in the sidebar. You have the option of creating a social media post across several networks, a pin, or an Instagram story. It also lets you utilize its heritage post creator if that’s what you’re more comfortable with.
When you submit the post, you have many alternatives. You have the option of scheduling your post on a single platform or several platforms. You can include your content/hashtags/links, as well as media, either your own or from Pixabay (once you agree to the terms and services).
One of the major disadvantages is that you cannot post the first remark on Instagram, which is a significant disadvantage if your marketing is centered on Instagram. This is a recurring trend with Hootsuite; it simply arrived on Instagram too late in the game.
Later’s approach is probably simpler than Hootsuite’s, making it slightly easier to use, but it is less robust for platforms other than Instagram.
Its setup is slightly better than Hootsuite’s because of these Instagram capabilities. But it’s a little difficult to figure out how it works at first. You must begin by clicking on your image, and then you will be given the choice to put the post together.
Other services, such as LinkedIn and Facebook, allow you to produce text-only posts, however, using photos is obviously more successful.
Later vs Hootsuite #3. User interaction
Hootsuite handles interaction management effectively and is quite robust. It offers an “Inbox” feature where you can see all of your messages and comments from various platforms.
However, it’s unclear how effectively this works for Instagram, so if you rely significantly on that channel for promotion, you might want to consider another approach.
Later offers a similar feature called “Conversations” that allows you to respond directly to Instagram comments and messages. In comparison to Hootsuite, Later makes it significantly easier to handle these Instagram conversations.
However, it falls short when it comes to other social media networks, so if you want to handle comments across many platforms, Hootsuite is a better option.
Later vs Hootsuite #4. User Interface
Hootsuite offers a lot of features, yet the dashboard is still quite user-friendly. They’ve had plenty of time to fine-tune the user experience over the years, and it shows.
First and foremost, the dashboard is lovely and spotless. It looks fantastic regardless of which features you use.
Second, whether you’re using the reporting and advertising features, or the calendar or streams functions, the sidebar makes it easy to discover the sub-functions you’re searching for. You won’t have any trouble figuring out the platform, and if you do, there’s a terrific onboarding wizard to lead you through all of the stages of utilizing each tool.
Later’s interface and user experience are equally sleek and straightforward. You have a simple sidebar with only a few options. Also, when you dig down, you either have a single function or a new menu appears at the top.
In any situation, it’s obvious how to accomplish all you desire. There are no hidden features.
Later vs Hootsuite #5. Reports and Analytics
The analytics tab on Hootsuite provides a lot of capabilities, which makes sense considering that the platform is geared for users who handle a large number of social media profiles for a variety of people.
You have access to a variety of metrics, ranging from the performance of individual posts to recommendations on the ideal times to publish depending on the performance of your posts over time, to brand awareness data, post engagement rate, and more.
You can check how frequently your links are visited and how your inbound engagement is progressing in a number of statistics. Hootsuite is arguably the most comprehensive analytics platform available. So if you’re truly focused on reporting, this is the option for you.
Similarly, Laters’ analytics dashboard is quite detailed. You can examine the performance of individual posts to gain a high-level picture of your total performance. It also includes a really helpful demographics tab. So if you’re interested in those kinds of statistics, you’ll get a decent notion of what’s available.
However, it is mostly for Instagram and Pinterest. So if you want analytics from other sites, you’ll need to utilize another social media management tool.
Later vs Hootsuite #6. Managing teams
Hootsuite features a sophisticated team management capability, which is to be anticipated from a platform utilized by so many agencies throughout the world.
You can simply check what social media tasks have been allocated to you, your overall projects, and what you’ve previously addressed. You can also look at multiple teams to see all of the tasks for a certain team, as well as individual team member tasks.
Later, too, has a strong team management system. Users can be assigned to many social media profiles. You may put notes on your calendar for your team to examine. It also allows you to provide varying degrees of access to different individuals.
Later vs Hootsuite #7. Calendar view
The primary purpose of social media marketing tools is to schedule posts across numerous social media platforms. Having said that, a calendar view that indicates the days and times when posts are scheduled to be published is a feature that almost all social media management tools provide. It’s very crucial to be able to swiftly and easily move posts on the calendar.
Hootsuite was one of the best platforms in the market, and its calendar view has always been available. All of your posts are simply visible week by week, and you can rearrange them around with a simple drag and drop.
However, you cannot view a complete month at a time. This is a huge disadvantage given that most other social media marketing tools do.
Later lets you view your calendar by week or month. You can drag and drop your posts from day to day, just as in Hootsuite, and you can quickly adjust the timings that the posts will publish.
Later and Hootsuite are extremely similar in terms of the simplicity of use of the calendar scheduling feature. However, in terms of aesthetics, one might argue that Later’s calendar display is slightly cleaner and more modern-looking.
Later vs Hootsuite #8. Bio-Link feature
Hootsuite’s “oneclick.bio” function lets you build a link tree from your dashboard.
You can construct a landing page in Instagram that links to landing pages on your website, goods on your store, or other links on your website. You can use Instagram pictures and create an endless number of personalized pages.
Later’s equivalent functionality is named “Linkin.bio,” and it allows you to perform much the same thing. It’s customizable, features connections to Instagram posts, buttons, and so on.
Later vs Hootsuite #9. Pricing
Hootsuite isn’t cheap, and it’s simple to see why: it boasts a plethora of features. The team option will be necessary for the majority of businesses (if you want to have more than one user). This raises the monthly fee to $129, which is rather high for a social media management software.
If you want 5 users, you’ll have to pay $599 each month. This is something only an enterprise or a firm that runs social media for other businesses will require. It’s quite expensive in that regard, so you’ll need to have a compelling need for it to justify such a large outlay.
Later is far less costly, but it also makes sense because it is essentially an Instagram scheduling tool with a few other features. You’re looking at roughly $25 per month for more than one user and 150 posts per month for each social page, which most businesses are unlikely to exceed.
If you require additional users, the price is a mere $40/month for 6 people, which blows Hootsuite out of the water in this regard. It’s simply a more cheap program.
Later vs Hootsuite #10. Customer Support
When it comes to customer service, Hootsuite excels. You can easily visit their support center. But most people would want to skip this and talk to someone. You can do it directly on the platform if you choose the chat option.
You can also tweet at support for assistance, but what’s really cool about this option is that it allows you to construct the tweet from in the app and even auto-fills portions of the content.
Later is more difficult to locate. They also offer a help center, which is of little use, but there is no chat feature. So the only method to seek help is to write an email and hope for a timely response.
Later vs Hootsuite #11. Available integrations
Hootsuite provides a variety of connectors that allows you to connect to a variety of apps, including many free ones. If you’re prepared to spend the money, it also includes access to premium applications in some of the more costly plans. If necessary, you may also add some compliance software.
Although Later offers fewer interfaces, it nevertheless allows you to integrate with automation programs such as Zapier. Because it’s primarily for Instagram, you don’t have to worry about integrations as much as you would with Hootsuite.
Supported social media channels (Table)
Hootsuite and Later both support the same social networks. Each platform includes coverage of the most major social media networks, such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
TikTok, on the other hand, is a social networking site that Later supports but Hootsuite does not. Given that TikTok is not the go-to social media platform for most businesses, this isn’t a major disadvantage for Hootsuite (at least not yet anyway). However, if your firm is significantly reliant on TikTok, Later may be a better option.
|Social Media Platforms||Later||Hootsuite|
The decision between Hootsuite and Later should be based on the size of your team and the social media networks you wish to focus on the most.
Because of Hootsuite’s cost, you’ll want to consider twice before investing in the platform. It’s the way to go if you’re serious about social networking and don’t mind spending money.
If you own a social media marketing firm, or simply a marketing agency in general, Hootsuite is likely your best option because it supports so many various social media platforms and has outstanding statistics that allow you to quickly demonstrate to your customers how their investment is paying off.
If you’re primarily interested in Instagram, you’ll want to go with Later. It’s simply better for Instagram. If you’re serious about using any of the other social networking networks, bear in mind that Later doesn’t function well for them.
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