Makeup brands have been using social media platforms like Instagram to showcase their products and connect with consumers. From featuring their latest collections to collaborating with influencers, makeup brands are constantly finding new ways to engage with their audience and stand out in the crowded beauty industry.
Whether you’re a makeup enthusiast or a brand looking to up your social media game, Instagram is the perfect platform to showcase your products and connect with your target audience.
So, in this blog, we’ll be sharing some tips, ideas, and inspiration to help you create killer beauty product social media posts for Instagram and content ideas for your makeup brand.
Why Instagram Posts Are Important for Any Brand?
Most people think that Instagram is just a platform for people to share photos and videos, but it is actually so much more than that.
For businesses and brands, Instagram can be a powerful marketing tool. There are over two billion monthly active users on Instagram, which is only growing. About 90% of the users follow at least one business on the platform. That’s a lot of potential customers!
Instagram provides a way to connect with customers and create a connection with the brand. By sharing photos and videos, brands can create a personality and story that customers can connect with.
Additionally, Instagram posts can be used to drive traffic to a website or blog, and they can be used to promote products and services. Let’s see how you can leverage Instagram for your makeup brand.
37 Instagram Posts and Content Ideas for Makeup
Makeup is one of the growing industries in the world, and at present, there are a lot of beauty brands to choose from. This is why creating new beauty post ideas is necessary to keep the makeup business in check.
We have put together different Instagram posts and content ideas for makeup that will help you create or generate your next post for Instagram. Try each idea for beauty product social media posts
1. Makeup Tutorials
Makeup is one of the booming industries these days. With thousands and thousands of people talking about makeup, it is Instagram’s one of the most talked about content. Hence, posting makeup tutorials is one of the best beauty post ideas on Instagram.
Various makeup tutorials can be posted about countless techniques that are emerging these days. For example, different contour techniques for different face structures are a good idea for your next tutorial video. Try to make reels for makeup tutorials with trending audio. The selection of good audio is equally important in making the reel trend.
The makeup tutorial can also be posted in collaboration with Instagram influencers. User-generated content where customers post makeup looks using your product will also act as a good posting idea for your next Instagram stories and highlights.
2. Most Popular products
Analytics is a great way to show which makeup products are popular and which ones aren’t. Use an analytics tool and talk about your numbers or in general.
You can also see which products are being used by different age groups. This is important because it can help you target your marketing to the right demographics.
Ensure you’re always providing your customers with the best products possible. These statistics will help attract customers by showing how popular your products are. It is one of the most informative beauty post ideas out there.
3. Giveaways
A makeup giveaway is a great way to try new products and find new favorites. Plus, who doesn’t love free stuff? Giveaways will help share your profile on a larger scale, and more viewers will come across your brand.
Usually, in giveaways, the rules are made to ensure maximum sharing of the post and spread about the brand all over the internet. Isn’t this the best way to make a greater audience aware of your brand through beauty product social media posts?
4. Makeup Under Budget
There are a few things to consider when looking for affordable makeup. The first is to find online stores that offer a good variety of affordable makeup. The second is to find stores that offer discounts on makeup. The third is to find stores that offer free shipping on makeup.
By explaining to the audience that you provide these services, you can expect a lot of customers to approach your business. The best way to showcase the benefits of your brand in being affordable is to use Instagram shopping extensions and mention the various prices of your products.
Offer certain discounts from time to time to get better business approaches. Offer posts are one of the most engaging beauty product social media posts.
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5. Makeup Recommendation
Nowadays, there are different kinds of makeup for all skin types. Makeup brands can come up with content where they post recommendations on which kind of product to use.
For example, dry skin type requires makeup that is creamy in texture. Liquid lip and cheek tints are better for them. On the other hand, oily skin type works best with the powdered form of makeup. All of these details and more can be a part of your beauty post ideas.
Further posts on how to layer makeup products can also be another theme for your next post on Instagram. When people see recommendations on your account, choosing the product they want to use becomes easier.
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6. Makeup Tips, Tricks and Hacks
There are endless tips, tricks, and hacks for makeup. You could spend hours upon hours watching YouTube videos and reading beauty blog post and still not know everything there is to know.
These are the kinds of beauty product social media posts that makeup brands should focus on.
Create reels and videos to show the audience different tips and tricks to follow while doing makeup. For example, the following are a few ideas you can use for your next reel!
- Get the perfect winged eyeliner look by using a business card as a guide.
- Use bronzer to contour your face and give it more definition.
- Get rid of puffy eyes by applying a cool, damp cloth to your eyes for a few minutes.
- Set your makeup with a translucent powder to help it last all day long.
- What techniques to incorporate to make the makeup waterproof?
- Apply highlighter to the areas of your face that light would naturally hit, like your cheekbones, brow bones, and the bridge of your nose.
- Use a Q-tip to clean up any mistakes when applying your eyeliner or mascara.
7. Product Images
When shopping for makeup, it’s important to be able to see what the products look like before the audience buys them. That’s why product images are so important!
Post product images that are good in quality and have a unique pattern. You can show the unique packaging of your products, how the product looks, or even the texture and consistency of various products.
For example, beauty products’ social media posts with pictures of lip glosses that show the exact consistency and shimmer color of the product will attract more attention. The plain pictures of the product are taken by every other brand.
Making things unique and playing with ideas is the only way to create a brand identity.
Check out how Kylie Cosmetics is dominating the Instagram makeup niche.
8. Story Behind the Makeup Line
Every business has a unique story of itself. Why not use this as content for social media? It is one of the most personalized beauty post ideas.
You can post the story behind your business on Instagram. A lot of viewers are interested in knowing how a brand was built. This will act as a great content idea and make the post more interesting.
Check out Drunk Elephant’s Instagram Strategy.
9. Q and A Session
We all know how frustrating it is when we can’t figure out how to use a new makeup product or when our favorite makeup brand discontinues a shade we love.
Hence, answering the different questions from viewers and customers is a great way to keep your page updated and interactive. Q&A sessions are the easiest way to boost engagement through beauty product social media posts.
For example, the comment section of a makeup brand or a makeup artist is filled with different questions. This can all be answered in a live video or made into Instagram stories.
The “ask me a question” feature by Instagram will suit better in this situation. These can be put up on stories, and the questions asked can be answered.
10. Instagram Polls to Check on Viewers’ Recommendations
Instagram polls are a great way to check in with your viewers and see what they recommend. By creating a poll, you can ask your viewers for their opinions on a variety of topics, from their favorite products to their preferred type of content.
Polls are easy to create and can be a great way to engage with your audience. With the help of polls, a makeup brand can get more ideas about what type of content or product the audience prefers.
The suggestions can also be on various products and could also show how the audience and customers are finding your products.
11. How To Use Makeup Products Correctly
Makeup can be a fun and transformative way to express yourself, but with so many products available on the market, it can be overwhelming to know where to start.
Therefore, posting about how to use these makeup products correctly can be a game changer for beauty post ideas for a lot of viewers. With your expert knowledge and guidance, your viewers can feel confident in their makeup application and showcase their unique style with ease.
For example, one can post about the following –
- Choose the right foundation for your skin type. If you have dry skin, you will need a different foundation than someone with oily skin.
- Concealer can be used to cover up blemishes or dark circles under your eyes. Apply it with a brush or your fingers and blend well.
- A primer will help your makeup stay in place and last longer.
- Start with a clean face. This will help ensure that your makeup goes on evenly and looks natural.
12. How To Do Makeup For Beginners
Makeup can be overwhelming for beginners. There lies the most fun of all beauty post ideas. There are a few simple tips that a makeup brand can post on a regular basis to help the audience.
The tips on how to use foundation effectively and which shades of lipstick go better with which kind of makeup can be a great content idea to post on Instagram.
There are a lot of hacks for beginners that can be posted. This will attract more traffic to your account and will also help the customers know about makeup products.
Simple ways to use a contour or even how to apply blush can be a great content idea for the reels or images.
13. Different Eye Looks
There are many types of eye makeup, and it can be difficult to decide which look to go for.
However, there are key looks that can be posted on Instagram and offer value through beauty product social media posts. This will help showcase the unique ways in which your customers can do their eye makeup with your products.
Show the audience how one product can create numerous such eye looks for all occasions. Different eyes look like – cat eyes, smoky eyes. Siren’s eyes can all be shown in the form of tutorials on Instagram.
14. Skincare Tips to Follow Before Makeup
Makeup can give your skin problems like acne and huge pores. It is important to use skincare products underneath your makeup all the time.
A makeup brand can post skincare routine tips as well. This will help the audience in a better way to know more about makeup and create a good barrier between skin and makeup.
For example, Makeup brands can post about:
- Sunscreen is necessary under makeup to protect one from sun damage.
- A good quality serum helps protect the skin from makeup and keeps it young.
- A good moisturizer is key to getting the perfect base for makeup.
- Always hydrate your lips with a balm before applying lip products.
15. Online Makeup Courses
The power of social media has spotlighted the importance of appearance. As a result, there has been an increase in the number of people looking to learn more about makeup and its application. ‘
While many traditional makeup courses are available, there has been a recent trend of online makeup courses. Hence, posting about makeup courses is a great way to get more people to sign up for your courses. This will also help your brand in getting more recognition on social media.
There are a few reasons why online makeup courses, specifically for Instagram, have become popular. The first is that social media provides a platform for artists to share their work with a global audience.
Secondly, online courses are typically more affordable than traditional courses. Lastly, online courses offer a flexible learning schedule that can be adapted to fit a busy lifestyle.
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16. Celebrity Look For Less
When it comes to achieving a celebrity look, there are a few key things to keep in mind.
First, you want to make sure that your skin is healthy and well-nourished. This means using a good quality cleanser, toner, and moisturizer and exfoliating regularly.
Secondly, you want to invest in some good quality makeup products.
You should also include images or videos demonstrating how someone could achieve a particular celebrity’s look with the help of your products.
This will demonstrate what sets you apart from other brands and will inspire followers to replicate those looks at home using items they own or ones that may be available online. This is made easier with the online purchase links included within all beauty product social media posts.
17. How To Organize Makeup
Storing makeup in the right place is very important. Educate the followers about how to store and organize makeup products. Use the following tips as content for your beauty post ideas –
1. Sort your makeup into categories. This could be by type of product (e.g., foundation, concealer, powder, etc.), by brand, by finish (e.g., matte, glowy, etc.), or by any other system that works for you. This will make it easier to find what you’re looking for when you’re getting ready and help you identify gaps in your makeup collection.
2. Store your products in clear containers. This way, you can see exactly what you have and where everything is.
3. Clean your makeup brushes regularly. Dirty brushes can lead to breakouts and uneven application, so it’s important to keep them clean.
4. Throw out old makeup. We’ve all got that one lipstick we haven’t worn in years or that dried-up eyeshadow palette. If you haven’t used it in a while, chances are you never will, so get rid of it! This will declutter your collection and make room for new products.
18. Different Makeup Tools and When To Use
A lot of beginners do not know which tool to use for which part of makeup. A makeup tools guide can be posted to help beginners and also people who do not know about it. For example, post about different brushes and how to use them.
There are different brushes for eye makeup, contour, highlighter, blush, foundation, and concealer. Give an idea to the followers on how to use these tools. There are multiple other tools that are used in makeup. Post about them and mention different viral hacks using these tools.
19. The Makeup Mythbusters
Because much has been said about makeup, creating posts around everyday makeup myths is the best way to grab attention. For example, you could discuss the myth that more products mean more coverage or higher glam.
To create this series of posts, you could either do a carousel, invite an expert to talk about it in video or audio, or create an informative reel with powerful visuals. These posts could go live once every week, asking your audience to tag a friend who believes the myth to be the truth for higher engagement.
20. The Makeup Mavericks
You could run a series on makeup artists who use makeup products creatively to achieve a unique and outstanding look.
Whether it’s a galaxy painted on the eyes, lip sequins and glitters, or designs on the ears or eyebrows, the campaign tells the tale of the mavericks. These beauty product social media posts will attract the attention of the industry, helping your brand gain recognition.
It is a great way to portray makeup as art. An added advantage is your brand will be represented as fun, new-age, and quirky, attracting GenZ users, too.
21. Makeup & Me
Let the users of your makeup products share 90-second videos explaining how their journey has been before and after using them. This beauty post ideas campaign focuses on showing makeup as an empowering tool that helps boost confidence and self-expression.
The sharing rate increases when real people post their stories on your social media handle. About 51% of people are more likely to share content from their friends and are more comfortable sharing videos. You can leverage this for social media handles.
22. Makeup Trends
A few posts talking about the latest makeup trends (even predicting a few) could help your brand gain standing among your audience. Jumping on the trends ship also gets your post a higher reach, mainly when used with the right hashtags. It is one of the easiest beauty post ideas.
Run a “Trend of the Month” campaign about the most-trending makeup look. Give its history and tips on how your followers could try it themselves.
You can also share a few pictures of how influencers across the social media platform have adapted the look and tag them. It is one of the best campaign ideas for beauty product social media posts.
23. Moodboard Inspiration
Every week, you could create an Instagram post with looks inspired by a mood board. For example, let’s say the theme of the mood board this week is winter.
You could share some winter-inspired looks in the colors, textures, and patterns accompanying the theme. The moodboard could be based on events, colors, seasons, celebrities, movies, art styles, etc.
24. Collaboration With Influencers
You can collaborate with nano influencers and ask them to share their favorite product from your brand. They could share photos of how they used it, the compliments they received, and what they look forward to, all in a free-flowing conversation.
Pick influencers based on your audience demographics. These beauty product social media posts help boost lead generation and add variety to your Instagram grid.
25. Behind-the-Scenes (BTS) Content
Give your followers an exclusive behind-the-scenes look at your makeup business. Show them what goes into creating your products, from brainstorming new shades to packaging and shipping orders. This type of content humanizes your brand, making it more relatable.
For example, post a short reel showing your team working on a new makeup launch or behind the camera during a photo shoot. You can also showcase how your products are tested for quality or what a day in your workspace looks like. BTS content helps build trust and transparency with your audience, fostering a stronger connection with your brand.
26. Customer Testimonials and Reviews
Customer feedback is a powerful tool to promote your makeup products. Share testimonials and reviews from real customers who have tried and loved your products. You can post these in the form of quotes on images or create short videos where customers talk about their experiences.
For added engagement, encourage your followers to leave reviews or tag your brand in their posts. User-generated content is a great way to show social proof, making potential customers more confident in purchasing your products.
27. Seasonal Makeup Looks
Capitalize on the different seasons by creating content around seasonal makeup looks. Whether it’s fresh and natural looks for spring or bold and glam for the holiday season. Give your followers inspiration for how to switch up their makeup routine.
For example, during fall, you could post makeup tutorials featuring warm, earthy tones. This approach keeps your content relevant and allows your brand to align with current beauty trends. Seasonal content also gives you an opportunity to promote specific products that fit the theme.
28. Throwback Posts
Take a trip down memory lane by sharing some throwback content. Highlight a successful campaign from the past, a product launch, or a key milestone for your makeup brand. Pair the post with a reflection on how much your brand has grown and evolved.
This type of content gives new followers a glimpse into your brand’s history and creates a sense of nostalgia for long-time followers. It’s a perfect opportunity to show how your products and brand identity have developed over time.
29. Before and After Transformations
Showcase your products by sharing before-and-after transformation photos. This type of content demonstrates the effectiveness of your makeup and can inspire followers to try similar looks. For example, you can feature a before picture with no makeup and an after picture highlighting a specific product like foundation or eyeshadow.
Transformation posts provide a visual demonstration of the impact your products have, making it easier for potential customers to see the results they can achieve.
30. Makeup Challenges
Engage your audience with fun makeup challenges. Create a hashtag for the challenge and encourage followers to participate by recreating a specific look or trying a makeup trend using your products. For example, you could start a “One Product Challenge,” where users create a full face of makeup using only one of your products.
Challenges generate user engagement, increase brand visibility, and foster a sense of community around your brand. Highlight the best entries on your feed or stories to keep the momentum going.
31. Makeup Mistakes to Avoid
Educate your audience by sharing common makeup mistakes and how to avoid them. Create a carousel post or reel that addresses mistakes like mismatched foundation shades, over-applying products, or not blending eyeshadow properly.
This type of content adds value by providing practical tips and helping your followers improve their makeup skills. Positioning your brand as an authority in the beauty space.
32. Behind-the-Product Development
Give your followers insight into how your products are created by posting content about the development process. Share sneak peeks of product formulations, ingredient sourcing, or packaging design.
This builds anticipation for upcoming releases and allows customers to feel more connected to the brand. It also shows the thought and care behind each product, which can enhance brand loyalty.
33. Makeup Look for Every Occasion
Create content around makeup looks for different occasions like date nights, office meetings, or weddings. Tailor your product recommendations to fit each occasion.
For example, you can post a “5-Minute Workday Makeup Look” featuring simple, quick-to-apply products or an “Elegant Evening Glam” tutorial with bold eyes and lips. This type of content helps customers decide which products to use for specific events, positioning your brand as versatile and user-friendly.
34. Recreate Iconic Looks
Pick an iconic makeup look from movies, TV shows, or historical events and recreate it using your products. For example, you could replicate Marilyn Monroe’s classic red lips or Cleopatra’s bold eyeliner look.
This content idea ties in pop culture and makes it fun for followers to engage with your brand. You can also ask followers to recreate the same looks and tag your brand, generating user-generated content.
35. Partner with Beauty Bloggers
Write a guest blog post on how to create a successful beauty brand and share your tips and tricks. Share your favorite business tips for beauty bloggers, such as how to work with brands and create sponsored content.
Create a video showcasing your favorite business tools for beauty content creators, such as scheduling software and camera equipment. Share your favorite ways to monetize your beauty content and create a successful business.
36. Day-to-Night Makeup Transitions
Show your audience how to easily transition their makeup from day to night. Create content where you start with a natural daytime look and then transform it into a more dramatic nighttime look using just a few additional products.
This helps followers understand how to use your products for different occasions without needing to completely redo their makeup, making it a practical and useful post idea.
37. Sustainable Beauty Tips
If your makeup brand is eco-conscious, share posts about sustainability in beauty. Highlight eco-friendly packaging, cruelty-free products, or initiatives your brand supports to reduce its carbon footprint.
This type of content resonates with environmentally conscious consumers and sets your brand apart as socially responsible. It also encourages followers to make more sustainable beauty choices.
Beauty Post Ideas: Wrapping It Up
If you’re a makeup lover, then you know that there’s nothing better than a good selfie with a fresh face. But sometimes, it can be hard to come up with new ideas for content.
That’s why we’ve put together a list of our favorite Instagram post ideas for beauty products. From creative tutorials to product images, there’s something for everyone in social media posts for makeup lovers.
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