10 Tips to Increase Views on YouTube Shorts

10 Tips to Increase Views on YouTube Shorts

In the dynamic realm of online content creation, the rise of short-form videos has taken center stage. YouTube Shorts has emerged as a powerful platform for creators to showcase their talent and creativity in bite-sized clips. 

In a world where attention spans are shrinking and quick, engaging content is in high demand, mastering YouTube Shorts can prove invaluable for established channels as well as aspiring content creators.

In this article, we will delve into a comprehensive guide on how to increase views on YouTube Shorts. 

10 Tips to Boost Views on YouTube Shorts

YouTube Shorts icon on a smartphone screen

1. Engage from the Beginning

The initial moments of a YouTube Short are crucial. These moments are decision-makers on whether the viewers will stay or scroll within seconds. So, the beginning of the video is paramount. A compelling hook or a captivating question can grab attention. Since short-form content demands immediate intrigue, the first few seconds are tone-setters. 

2. Incorporate Captions

Including captions is important for wider accessibility, higher engagement, and increased visibility. Captions cater to a diverse audience and enhance the video’s comprehension. Since YouTube’s algorithm can index and recognize the textual content, captions contribute to improved searchability.  

3. Optimize Title & Description

A concise, compelling title with relevant keywords enhances search visibility and attracts potential viewers. A well-written description complements the title and provides context that encourages viewers to stay. An optimized title enhances the video’s chances of appearing in search results and entices users to click, increasing views and broadening reach. 

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4. Create Captivating Thumbnails

Crafting a compelling thumbnail for YouTube Shorts is important for enticing clicks and maximizing visibility. A relevant thumbnail not only captures attention amidst thousands of videos but also communicates the very essence of the Shorts. In simple terms, it is an effective branding tool that builds your channel’s identity, making it unique. 

Trends reflect current interests and align content with what viewers are actively seeking. By incorporating trending topics, creators can explore dedicated groups of audiences that are already exploring those themes. YouTube’s algorithm favors trending content, which makes it more likely to appear in recommendations. Therefore, stay up-to-date with the latest trends. 

6. Engage with Your Audience

YouTube icon on smartphone

On any social media platform, engaging with the audience is important as it stimulates a sense of community and connection. Ask for feedback, respond to comments, and encourage viewer participation to build a fan base. Creating a collaborative space that boosts views and retains viewers is important to increase views on YouTube Shorts. 

7. Collaborate with Fellow Creators

Partnering with other YouTube Shorts creators can propel engagement on your channel. Collaboration with YouTube creators opens doors to new audiences and expands reach exponentially. It establishes valuable connections within the online community and creates opportunities for future collaborations. 

8. Utilize Hashtags Strategically

Incorporating hashtags in your YouTube Shorts amplifies visibility by categorizing content into a specific realm. Hashtags are discoverability tools that connect your Shorts to broader trends and related topics. By integrating hashtags into video descriptions, creators can attract a wider audience and increase views on YouTube Shorts. 

9. Mind the Duration

While the minimum and maximum duration of YouTube Shorts are 15 and 60 seconds, respectively, it’s not obligatory to utilize the entire length. Keep the duration of the video precise. It is important to convey the message concisely while respecting the viewer’s time. Tailor the content to make it compact and impactful by trimming any unnecessary parts.

Person holding a mirror and recording a video on a smartphone

10. Monitor Short’s Performance

Reviewing your YouTube Shorts’ performance regularly will help you identify what’s working and what’s not. With YouTube Analytics, you can monitor important metrics such as views, subscriber growth, watch time, earnings, etc. Constant monitoring allows you to optimize the Shorts and continually improve the performance. 

So, these are some of the tips that will help you increase views on YouTube Shorts. Let’s now discuss the factors that can jeopardize views on YouTube Shorts. 

Factors That Influence Views on YouTube Shorts

YouTube Shorts on a feed

YouTube Shorts has its own set of factors that can influence the number of views a video receives. Some of the factors that might contribute to a decrease in views on YouTube Shorts include:

1. Content Quality

Low-quality videos with shaky camera work, poor resolution, inappropriate editing, or unclear audio may discourage viewers. 

2. Relevance

A video that is not relevant or interesting to the target audience may not attract views as it lacks customer engagement. 

3. Thumbnail and Title

A misleading thumbnail or an unappealing title that doesn’t accurately represent the content can lead to disappointment and reduced views.

While leveraging trends can be beneficial, overusing them or incorporating irrelevant trends can lead to low engagement and reduced visibility. 

5. Video Duration

The duration of the video plays an important part in user engagement. If a video is too long for its format, viewers might lose interest in your content. 

6. Poor SEO

Neglecting keywords, tags, and descriptions or not optimizing the video for search engines can result in lower discoverability. 

7. Inappropriate Content

Content that violates YouTube’s community guidelines or is considered inappropriate may be restricted in terms of visibility. 

8. Inconsistent Schedule

Irregular posting schedules can affect the algorithm’s ability to recommend your videos to the viewers. 

Using copyrighted content without the owner’s permission may result in the video being taken down or receiving fewer views. 

10. Lack of Engagement

If viewers are not watching the video until the end, or the video is not getting enough likes, shares, or comments, it may signal to YouTube that the content is not engaging. 

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Wrapping Up

In conclusion, optimizing various elements like content quality, SEO, and engagement is crucial for increasing views on YouTube Shorts. Proper trend analysis, content optimization, and sometimes automating content creation ensure that the video aligns with viewer preferences. 

Video being recorded on a camera

Leveraging AI tools such as Predis.ai for creating short videos can significantly enhance the overall process. Using the tool, creators can efficiently tailor content, improve discoverability, and maintain relevance, ultimately boosting the chances of higher views and better engagement. 

Sign up today and start creating captivating YouTube Shorts that get you more views! 

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Tanmay Ratnaparkhe

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.