TikTok Live is a great way to expand your reach if you are a content creator looking for new ways to engage with your audience. The fastest-growing social media platform right now, TikTok is a short-form video creation and sharing app that is famous globally.
The social media app has over 1.67 billion users globally, of which 1.1 billion are monthly active users as of 2023. In this highly competitive space, standing out and creating a following is not an easy task. Thus, going live can be a significant milestone to help you stand out from other creators and engage your audience in real-time.
This blog will delve into the intricacies of TikTok Live, exploring what it is, the prerequisites and conditions to go live, potential workarounds, and strategies to ace it.
What is TikTok Live?
TikTok Live is a feature that allows users to broadcast live video content to their followers in real-time. It provides an interactive platform for creators to connect with their audience, answer questions, showcase talents, and foster a sense of community.
Going live on TikTok opens up new avenues for creativity and direct engagement, making it a coveted feature for content creators.
Prerequisites and Conditions for TikTok Live
Ready to start using TikTok Live to expand your reach? While we applaud your energy, there are a few things you need to know before you use TikTok Live.
- The first thing is to know how many followers you need on TikTok to go live. To activate the TikTok Live feature, TikTok requires you to have at least 1000 followers.
- Next is the age requirement. You need to be at least 16 years of age to go live. This is determined by your birthday when you create your TikTok account.
- Country restrictions may also hinder your ability to go live on TikTok. If you are in India, the United Kingdom, Taiwan, Somalia, Afghanistan, Norway, New Zealand, Nepal, or other countries that have banned TikTok, you’ll not be able to create or upload TikTok LIVE videos.
- Finally, you need to adhere to TikTok’s community guidelines when using TikTok Live. Violations of these guidelines can impact your eligibility to go live in the future.
Walkarounds and Strategies
Although there is the prerequisite that you need at least 1000 fans to go live, there is a workaround. For this, you need to follow the steps below:
- Step 1: Go to your TikTok profile and click the hamburger menu on the top right corner of your screen.
- Step 2: Go to ‘Settings and Privacy’.
- Step 3: Scroll to the Support option and choose the ‘Report a Problem’ option.
- Step 4: Next, go to the section ‘I can’t start a LIVE.’
- Step 5: Here, you will find the ‘Is your problem solved?’ option. Select ‘NO’. This will submit your feedback, and you need to click the option saying, ‘I could previously start a live but can’t anymore. Help!’
This hack has worked until recently, but we always recommend using organic ways to grow your TikTok account and then using the TikTok Live option.
Best Practices When Using TikTok Live For Creators
Although hacks can work in the short term, the question is: will your live event reach a wide audience if you have limited followers? The answer, unfortunately, is no.
Since TikTok requires people to be followers to join your live, the chances of you expanding your following are limited if you have a low follower count.
Instead, adhere to some industry best practices to help you grow your TikTok organically to reach the 1000-fan threshold. Once this is done, you can start using TikTok Live to capitalize on your following and improve engagements.
You can explore the best practices and tips below to truly take your TikTok game to the next level:
1. Have a Goal
Instead of jumping onto every trend out there, why not focus on a particular niche or audience group? Having a goal can help you create content that is specific and engaging for your audience, and this can help you build a community faster. While the options are endless, ensure you do not overthink this, as TikTok is a platform for entertainment, after all.
2. Create Engaging Content
With the goal set, it is time to start creating impeccable content. Instead of trying to go viral, create content that is engaging to attract and retain followers. When used strategically, you’ll attract and retain followers who are genuinely interested in your content.
And who knows, they may even share the content that they like, which can potentially go viral!
3. Engage With Your Audience
Actively engage with your audience through comments, collaborations, and trends to organically grow your follower count. Respond to comments, ask questions, and create a sense of community. Engaged followers are more likely to stay and participate in your live sessions.
4. Be Consistent
Establish a consistent posting schedule to keep your audience engaged. Regular and quality content increases the likelihood of users following your account.
This will also help you once you unlock TikTok LIVE, as you can promote and build an audience that is suited for your time zone. For example, if you are based in the UK but your major audience is in India, you may need to start posting your content in the right time slot and be consistent with it so you catch your audience when they are most active.
5. Collaborate for Mutual Growth
Collaborations with other TikTok creators can introduce your profile to a broader audience. Partnering with creators in your niche can result in mutual follower growth.
Take advantage of TikTok’s features, such as duets, challenges, and trending sounds. Participating in popular trends can boost your visibility and attract new followers.
6. Community Engagement
Building a sense of community is crucial for fostering a dedicated follower base. You can do this by regularly hosting Q&A sessions, polls, or challenges to encourage audience interaction.
Once you get responses, recognize and appreciate your top fans and engage with them to create a positive and inclusive community.
7. Cross Promote Your Content
Share your TikTok account on other social media platforms to increase visibility. Cross-promotion can draw attention to your content and encourage people to follow you on TikTok.
While the follower count requirement for TikTok Live may seem like a hurdle, it’s a reachable goal with dedication, creativity, and strategic engagement.
By understanding the prerequisites, exploring potential workarounds, and implementing these effective strategies, you can pave the way for a vibrant TikTok Live experience.
So, gear up, create compelling content, and embark on your journey towards going live on TikTok!
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