E-commerce businesses have transformed in ways unimaginable in the past decade. Back then, marketers had to rely on print media and newspapers to get their business visibility. And the worst part is that it might not reach their originally intended audience. But now, with a few taps, you can specifically choose the kind of people you want to reach. Ecommerce social media marketing has paved the way for that.
But now marketers face a different challenge. There are so many avenues here to help you grow your business, and sometimes it can be hard to choose. Fortunately, we have listed the top ways you can grow your brand on social media. So let us get down to business, shall we?
8 Social Media Marketing Strategies to Grow Your Business:
Growing your social media channel is a crucial step in building your business, and here are 8 ways in which you can get it done:
1. User-Generated Content
Why would you keep on creating endless content when you can get your users to produce more authentic content for you? Don’t get us wrong! You need to create content too. But when your users say a nice word about your brand, then isn’t that so much better for you?
With user-generated content, you can gain access to a wider range of audiences. Additionally, the social proof and trustworthiness of your brand increase as well.
2. Chatbot usage
Gone were the days when people were skeptical about chatting with AI. However, the customer sentiment to get prompt responses to their queries has never faded away.
At the intersection of these two, Chatbots arose. Chatbots can answer queries, collect data, and improve customer satisfaction. And if needed, they can bring in a human customer service person.
So, use Chatbots to answer FAQs and take some questions off your own plate.
3. Develop a community
Social media is all about making genuine connections and finding like-minded people. Similarly, as a brand, find people who resonate with your values, people who are passionate about your products, and connect with them.
Constantly interact with them and grow with them. Identify their preferences and evolve with them.
Create content that resonates with them. Exhibit personality through mixing humor and fun with your posts, and make your brand relevant. As a result, create a community that is more than followers or customers.
4. Social media Targeting
Social media targeting is when you target people based on specific demographics that are associated with your target audience. You can also target people who did not have a satisfactory experience with your competitor’s products.
You can message them, comment on their posts, and basically start interacting with them. But try to ease in slowly, because consistent efforts can make you look spammy and irritating.
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5. Make Collaboration your Best friend
Collaborating with other brands can give you an expansion of your exposure to their audience. If you collaborate with other bigger brands, this exposure grows multifold. Bigger brands are also looking to collaborate with smaller brands, since it provides them with local exposure. So, it is a win-win for both parties involved.
6. Use video content in your strategy
Short-form video content is taking social media by storm, which is why every channel has its own versions of it, like Instagram’s reels and YouTube’s shorts.
Younger generations are also a fan of such kind of content, which makes it a popular choice for brands as well. And if your strategy does not include them, then it is high time you jump on the bandwagon as well.
7. Utilize Social Selling
Social selling is the process of allowing users to interact, engage, and purchase from your business all within the same platform. As a result, customers do not have to jump through platforms to make a simple purchase.
Thus, shopping has become a hassle-free experience, improving user experience and encouraging users to come back for more.
8. Listen to your customers
Most of the time, customers are vocal about their requirements. All you have to do is listen and respond.
Some of the best ways you can utilize social listening for your business are:
- If someone mentions your brand and asks a question, promptly respond to them.
- Monitoring consumer forums to answer any queries they may have.
- Encouraging discussions around new, useful features that your product can have.
5 Additional Ways to Grow Your Ecommerce Business:
If growing your business is on your 2025 bingo cards, then this list can be of paramount help for you. This list is not exclusive, you can mix and match some strategies to create your own cocktail of marketing tactics. Keep your goals in mind when picking an e-commerce social media marketing strategy, and it will be a guaranteed success.
1. Search Engine Optimization
Whatever might be your main focus for ecommerce social media marketing, keep SEO as your supplementary strategy.
Why? SEO brings a variety of benefits for your E-commerce business, but they are slow in producing results. Which is why working on them on the side can always be an advantage.
By staying on top of SERP results, you can:
- Keep your website in front of people who are actively looking for your niche products.
- Improved brand awareness, as more people will find your website and your products.
- And being on top of SERP means your business will be trusted by users.
Top SEO tips:
- Use Google Keyword Planner, Semrush, and other tools to identify keywords for your website. Do competitor analysis to see the kind of keywords they are targeting.
- Invest some time in On-page SEO, such as optimizing headings, titles, and meta descriptions.
- Get customer reviews and testimonials to improve the trust factor.
- Have a user-friendly UX that improves user experience.\
- Create content that is useful for your audience. To find such content, find search queries in your niche and answer those questions.
- Connect your social media accounts to your website to cross-promote.
2. Implement AI for Efficiency
There are many different ways in which you can market your e-commerce business. But dabbling in them all whilst running a business is next to impossible. This is where AI comes in.
There are so many AI tools that can take over social media marketing tasks for you. One such tool is Predis AI.
With Predis AI, you can automate your social media management process from end to end. Some of the standout features include:
- Ideating content ideas for your business
- Getting AI-generated posts based on these ideas or creating your own with their extensive template library.
- Visualizing your content for the whole month with an in-built content calendar.
- Scheduling the content for various social media channels.
- Reviewing the performance of the content within the app itself.
- Editing and collaborating with your teammates when creating content.
3. Influencer-generated content
66% of brands use Influencer marketing in their marketing strategy as it boosts their sales.
If you are wondering why Influencer marketing is getting all this hype? It is because of one reason – social proof.
Let us tell you the magnitude of the reach of an influencer. A Shopify store gets 220K views when an influencer announces a giveaway for that store’s product!
Many Twitter users have said that they have purchased a product that was recommended by an Influencer. Because when Influencers say they loved a particular product, the social proof and recognition of your brand improve. This, in turn, improves sales for your business.
Top Tips for Influencer Marketing:
- Work with influencers in your niche, since they will already have your target demographic as their audience.
- To find influencers in your niche, search for hashtags that fall under your niche. Under which, find people who have a good following and an active engagement rate.
- Everyone with a massive following cannot become associated with your brand. To narrow down Influencers to work with, check these three factors: if their values align with your brand, their previous sponsorships, and their average engagement rate.
4. Utilize social media in other ways
Today majority of people are spending so much time on their social media, browsing not only for entertaining content. They are also on the lookout for their next purchase.
So, it only makes sense for your business to have a big foot in social media. Make sure to place prominent weightage on the channel where your audience spends a lot of time. For example, if your brand caters to Gen Z users, then you can find them on TikTok.
But that does not mean you have to solely focus on TikTok alone. Social media offers a variety of advantages to brands besides marketing. Some of them are:
- Interact with your customers and identify their preferences.
- Improve brand awareness by setting up personalised ad campaigns.
- Provide customer support
- Build social proof and community by engaging with them.
5. E-mail Marketing campaigns
Imagine that you have gone through the hoops to make your customers aware of your brand. But without consistent interaction, they might forget you. And all that effort goes to waste.
With a proper email marketing strategy, you can avoid this from happening to you.
Use email marketing as a way to consistently interact with your customers. Send out informative snippets of information that are hyper-personalized to them. Offer discount codes and coupons to encourage shopping with you. You can also remind them when products they are interested in come back in stock.
Top Tips for Email Marketing Campaigns:
- There are many email marketing tools such as Klaviyo, Mailchimp, and so on. Based on your budget and requirements, choose a tool that works for you.
- Segment your audiences based on their preferences and send out emails based on that.
- Keep subject lines under 40 characters to ensure your viewer can read them completely. Make sure to keep this line attention-grabbing to boost your open rates.
- Optimize your emails for mobiles as well, since most people are checking their emails on phones.
- Do A/B testing on emails to find versions that work best. Change CTA placements, subject lines, button colors, and images to find which ones perform well.
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Conclusion:
Growing your E-commerce business among the competition is hard. But what is not hard is creating content for social media.
Why? Because Predis AI makes the whole process feel like a breeze, with its AI-generative capabilities and automation process. So, sign up for your free account today and see how Predis AI can transform your social media game!
