Creating Engaging Legal Content on TikTok: Tips and Tricks

Creating Engaging Legal Content on TikTok: Tips and Tricks

Many legal firms may be hesitant to use TikTok, particularly if they have been seeing declining returns on other social media sites or if they think it’s just for fun.

However, by utilizing the platform’s exclusive algorithm, producing interesting content, and establishing a micro-community, lawyers can efficiently connect and interact with prospective clients.

It may surprise you to learn that the TikTok hashtag #lawtok, which is among several legal hashtags gaining daily traction on the platform, has garnered over 1.8 billion video views. Yes! Now is the ideal time for law firm owners to make the best out of their marketing strategy by creating legal content on TikTok.

Let’s get started by exploring the top 11 tips and tricks on how to create legal content on TikTok!

Over the past years, TikTok has experienced phenomenal growth. So, it’s worth a shot to let your legal practice be represented on the platform.

After setting up your profile, keep these insider insights in mind to ensure that your legal content ideas for TikTok not only captivate but also retain the interest of your target audience:

You must consistently publish fresh content if you want to gain momentum. The best part about this is that short TikTok videos can gain popularity and be incorporated into the algorithm. On TikTok, brief and crisp videos are very popular.

Segment topics into manageable chunks rather than writing long scripts for each video, unlike you might for YouTube. Compiling a list of potential legal topics to cover in advance facilitates the creation of a content calendar.

Once you have an idea of the legal subjects and inquiries that your followers and potential customers are most likely to find interesting, you may create your videos in advance or 1-2 times per week. You can make use of, which lets you focus on video creation while it manages the timing. This way, you can ensure a consistent flow of fresh content to build and sustain momentum on TikTok.

Keep it easy when discussing current events on your TikTok channel if that is your preference.

Current affairs can help you express your individuality and give your channel more variety. But avoid getting too involved in politics or personal views. It’s endearing to talk about the upcoming Ted Lasso season and how enthusiastic you are about it, but it can be challenging to write about the conflict in war zones without lecturing or making people feel bad.

Keep in mind that you do not have to limit your channel to just entertaining or only legal videos. The best combination is both.

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Having videos on your channel with thought-provoking queries and issues related to your practice area is beneficial. To add your perspective, you can also consider the larger legal community. This is a great opportunity to add your unique perspective to the mix because it’s already trending and attracting attention.

Focus on a trending story’s legal aspects to make your content industry relevant. Make sure you are easily found by potential clients and interested parties by using the trending hashtag for your topic. You can seamlessly generate free captions and relevant hashtags using to contribute to the viral trend.

Common legal concerns make excellent content ideas because most people are familiar with or have witnessed an occurrence in their daily lives that has legal ramifications. Your informative legal videos will be helpful to your audience because they discuss real-world situations.

Assume you practice contract law. For example, you are qualified to discuss the nuances of rental agreements. You can assist renters in making educated decisions and protecting their interests by dissecting complicated legal jargon, clarifying crucial clauses, and addressing frequent mistakes in your content.

5. Make Use of Paid Promotion and Collab

Use the platform’s Ads Manager to generate ads that support your content and advertise your legal practice as part of your social media marketing strategy. You can post different kinds of ads, such as funded challenges and in-feed advertisements.

Make the most of your campaigns by selecting the most effective bidding model—cost per view, click, or impression—based on your goals and financial constraints.

Partnerships are a fantastic method to expand your brand’s reach and visibility. You may reach out to other legal TikTok creators and possibly pick up additional support for your brand by collaborating with them.

Engage with TikTok in an informed way to make progress on the platform. Keep an eye out for prospects to expand your law firm marketing agency brand and trends. Keep in mind that the TikTok algorithm is subject to change, so be prepared to adjust your plan as necessary.

To gain a greater following on TikTok, make use of hashtags, popular challenges, and audio that are trending. But don’t miss out on asserting relevancy while choosing these elements. Since your main objective is to gain a following of prospective customers, use hashtags sparingly or deviate from the plan. It will help you stay current and relevant in the dynamic TikTok landscape.

8. Bring Out Your Unique Self

Your fellow legal professionals aren’t the only competitors on TikTok. Additionally, you’ll have to compete with content producers who don’t practice law but have large followings or know how to make legal information easier to understand.

It’s difficult to stand out from the competition when producing engaging content. Hence, don’t forget to showcase your expertise in the best possible way.

The most well-known attorneys on TikTok, such as @erikakullberg and @lawbymike, have millions of followers because of their trustworthy, straightforward, and engaging posts.

You can now incorporate your unique style into each video by fusing your own imagination by using the AI features of

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9. Stream live on TikTok

TikTok gives its creators the option to livestream before their audience, much like almost all other social media sites. This enables you to establish genuine connections with your audience in real-time.

While livestreams can last up to 60 minutes at a time, we advise limiting them to 30. Consider your brand’s unique selling points and incorporate live streaming into your standard TikTok marketing plan.

Using the creation tool Stitch, you can edit and overlay a different TikTok video with the one you’re making. A third party may incorporate a portion of your video into their own if you permit them to stitch with it.

There’s plenty of additional content on TikTok you can combine with your voiceovers, particularly for personal injury lawyers. Every day, videos with offensive, risky, or legally relevant content are posted on TikTok.

This is a great chance for you to add your insights to address popular legal subjects and promote your brand. It not only expands your reach but also establishes your authority in the legal field.

11. Examine the Figures

You can use the analytics that TikTok offers for all account types to increase the productivity of your content creation. Examine the data often to determine which of your posts receives the most impressions.

TikTok is renowned for offering a wide range of video formats, including longer musical videos and short 15-second videos. You can discover what works most effectively for your legal brand by exploring various formats. This will also enable you to produce content that interests a variety of audiences.

To replicate your success, find out what makes your best-performing posts viral. Remember to research the reasons behind the failure of underperforming content so you can also gain insight from it.

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Wrapping Up

TikTok is a rapidly expanding social media site that, when utilized properly, can assist lawyers in growing their clientele and lead generation. If you’re looking to increase your following or are just getting started, make sure to follow the above-mentioned tips on creating legal content on TikTok.

Moreover, don’t be scared to express your individuality and take on the trends. As with all social media platforms, TikTok can be used for lead generation, but it is important to plan and give it careful thought.

For similar tips and tricks to creating interactive content across various social media platforms, head over to today!

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Neeraj Ravi

is a tech-savvy marketing pro, with a knack for performance marketing and expertise in TikTok and social media. When not crafting viral campaigns, they're immersed in the world of technology and digital trends.