Are you looking for carousel ideas for dental clinics? Look no further! In this article, we will show you multiple ways you can promote your dental clinic via Instagram.
Social media research shows unequivocally that Instagram carousel posts outperform when it comes to engagement more than any other type of posts, including videos. Marketers rightly call them scroll-stoppers, with the average engagement rate per carousel post being 1.92%, compared to a 1.74% engagement rate for images and an even smaller 1.45% for videos. To maximize the reach of your posts, it helps to organize them in the form of carousels.
But what about content? After all, even a good carousel post can fail to have the desired impact if the content within it is boring or of no use to your audience. A carousel post with hard-to-bypass content creates interest for the rest of your feed and even interest in your business offerings.
There are variables, of course, depending on your niche, which is why every business needs to use industry-specific content for their carousel posts.
In this post, we offer carousel post content ideas targeted at dental businesses. If you are a healthcare business attempting to turbocharge your Instagram, use our ideas to get your creative juices flowing and as a template to structure your future content. We promise you’ll thank us later.
1. Educate Your Audience
Healthcare businesses are uniquely placed to use social media to educate their audience. This education can, in turn, lead to conversions and act as a tool to build trust. Position yourself as a thought leader by crafting unique insights for your audience in bite-size, easily digestible carousel posts.
Some ideas that we think are sure-shot attention grabbers are:
Keep Your Audience Informed
Came across a new development in dental science that can revolutionize patient care. Pass on the information to your audience immediately. People like knowing about cutting-edge technologies and information that is hard to find and will appreciate your foresight.
Share Information about the Importance of Frequent Dental Appointments
Teach your audience about new research that talks about the importance of frequent dental appointments. (Sneaky plug for your business, but with an educational slant. That’s a win-win, if you ask us.)
Share useful natural and holistic treatments for teeth whitening.
You can add a little advertisement for your own business. For example, in the screenshot below, you can see that the dental business uses a carousel post to teach the audience about the disadvantages of at-home teeth whitening. A smartly positioned CTA at the end asks the audience to trust the experts when it comes to dental care and to call the business to book an appointment.
2. Provide Recommendations on Products
Dental clinics often make the mistake of using social media as a separate entity from their business. Instead, look at your social media as an extension of your clinic. Think of questions, concerns, and recommendations your patients and clients regularly seek at work and offer answers through social media.
With 33 percent of Gen Z patients using social media to research and discuss medical ailments and 26% of millennials following suit, you have a built-in audience looking for expert insight into treatment plans and product recommendations.
With some smart leveraging and targeted content, you may turn your social media into not just a place to reach a wider patient pool but also a secondary revenue stream. While paid marketing for pharmaceuticals may be banned on Instagram, there are still ways to advertise purely cosmetic treatments.
3. Put the Spotlight on Patient Care
For healthcare businesses like dental clinics, building trust and credibility should be one of the most important goals of social media marketing. Approach your social media as a place to showcase your patient success stories, experiences, and faces. After all, a smile says more than any advertisement will.
Use special festivals and occasions like New Year or Christmas as a time to highlight the importance of dental checkups, regular dental care, and following your doctor’s orders.
A meme can sometimes say more than mere pictures. Don’t bore your patients with paragraphs of text. Use Predis.AI to create funny and clever memes that will make new viewers hit the bookmark and like button immediately. The easy-to-use tool takes minutes to process your input and churns out scroll-stopping content.
4. Spotlight your Expert Team
Patients are increasingly turning to their doctors’ social media or personal pages to research ailments or solutions over big pharma websites and even dedicated company accounts. They want to hear the truth straight from the horse’s mouth. Use your social media account to spotlight the experts in your team, their years of experience, qualifications, and success stories.
Research shows that prospective patients look for authority clues when viewing their healthcare physician or provider’s social media. These clues include a badge, professional title, organizational affiliation, or certification.
Use Instagram carousel posts to highlight the members of your team periodically. Share their work, the professional events they attend, their education, and more to help your audience take you seriously.
5. Regularly Scheduled Posts like Best Practices, Tips and Tricks
Any social media marketer or creator will agree that creating a regular schedule for social media leads to higher engagement or interest. Engage your audience by creating a calendar of events that they can bookmark and look forward to.
For example, create ‘Tuesday Tips’ organized around easy ways to retain whiter teeth or ‘Product Recommendation Mondays’ for answers on the best toothbrushes and toothpaste to use for sensitive teeth. When you create your content around a calendar or a schedule, it will become an exciting event for your community to look forward to.
Create a circle of engagement by asking your community to tag you in their posts with their questions and any tips they want, and track competitors for ideas on the style of content that performs best.
AI is revolutionizing healthcare by allowing businesses to reach more customers with professional content that is programmed to convert. Don’t miss out. Stay ahead of the curve by trying Predis.AI today. From entertaining memes for the Gen Z clientele to thoughtful educational content and infographics for the boomer and millennial crowd, Predis.AI helps you create both with just a few simple steps.
6. Announce New Product Launches and Offerings
Keep your audience informed about any new services you may launch with carousel posts. Are there any standout services that only you provide in the area? Make sure you spotlight it routinely in your content.
New customers can find you at any point in time, so it’s important to create a schedule for re-sharing your products, offerings, and specialties every couple of days or weeks. You can also use these posts to redirect traffic to your business’s website, dedicated appointment page, or contact page for more information.
7. Interactive Quizzes
Treat your audience to fun quizzes that provide actionable takeaways in the form of new patients for your clinic. Infographics provide an easy way for consumers to process important and weighty information without being overwhelmed. Challenge your audience to learn something new through your content and create engagement for your account and a larger community for your work.
In 2024, consumers want organizations to be corporate and more relatable. Use social listening to understand your audience’s biggest pain points, questions, and concerns, and then turn them into actionable content with an entertaining message.
Conclusion
Instagram carousel posts are a great way to extend the time a consumer spends on your post. Framed correctly, they also help redirect attention to your feed and keep the consumer remembering your business.
AI in healthcare marketing is revolutionizing the creation of high-quality, professional content in minutes. Predis.AI helps you create customized content based on your particular business’s demographic, health needs, and even purchasing behavior. It can recognize relevant and popular subjects in healthcare and create SEO-based results with high-performing results in search and engagement. Want to learn more? Create a free account today and watch the magic.
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