If you’ve already created a business account on Instagram for your dental clinic or services and are looking for creative ways to use polls and quizzes to engage with your followers, this guide will help you. We’ve listed some of the best Instagram polls and quiz ideas for dental clinics that can help increase engagement with your brand.
Gone are the days when dentists used to have to rely on word-of-mouth marketing to promote their businesses and get customers in the door. Today, with the global prominence of social media, businesses of all kinds can market themselves to a wide audience that goes beyond their local community.
In fact, statistics show that 62.4% of social media users use Instagram to follow or conduct research on a brand or a product. Add to this the high engagement rates on the app, and dental service providers can truly utilize this app to attract new customers and retain existing ones.
Why Should You Use Instagram Polls and Quizzes?
Polls and quizzes are just some of the many features Instagram offers in its sticker drawer. These tools are a great way to increase engagement with your audiences, as they encourage them to participate in a poll or a quiz. They offer a host of different benefits if used wisely –
- They can help you develop new products based on your followers’ responses.
- It encourages your followers to spend more time on your page, which, in turn, signals to the algorithm to push your profile to a wider audience.
- They can help you keep in touch with your audience and remain connected. This works wonders when attracting new customers and retaining existing ones.
- If created smartly, a poll can also be a great way of instilling a fear of missing out (FOMO), which in turn pushes your followers to engage with your stories.
- They can be a great way to encourage your audiences to avail of your services. For example, you can set up a poll asking your followers if they experience enamel erosion and then use the results to subtly push for a treatment such as dental veneers.
As you can see, polls and quizzes can be a great way to educate, engage, and even generate leads for your dental business. If these benefits make you say, “I want them!” make sure to check out the next section, in which we list five of the most engaging Instagram polls and quiz ideas for dental clinics.
5 Unique Instagram Polls and Quiz Ideas for Dental Clinics
Here, we take you through five different Instagram polls and quiz ideas for dental clinics that you can incorporate into your Instagram Stories to increase engagement with your audience. We’ll also show you some examples of how some dental clinics are already using this feature to drive engagement.
1. Use Quizzes and Polls to Unmask Dental Myths
Running a dental clinic, or any business for that matter, in the age of social media is more than just about selling a product or service. How you engage with your audience, and the value you offer them plays a key role.
With this in mind, one of the most engaging ideas you can consider is using quizzes and polls to unmask dental myths. For example, you can put up a statement such as “Does chewing gum whiten teeth?” and then give your followers the option to select between Yes and No.
Another example could involve using a quiz to give your followers three food or beverage options and asking them which of the three is known to stain teeth. These could include fruits, coffee, and red meat. This can be a great way to get your followers to spend more time on your story while also educating them about something they may not have known before.
Busting myths, in this way, can be a great story idea no matter which niche you cater to.
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2. Use Polls to Emphasize the Importance of Good Oral Hygiene
Oral hygiene can be a dreaded subject for many. Kids often dislike being asked to brush, and dealing with someone with poor oral hygiene can often lead to awkward situations. However, these scenarios present dental professionals with the opportunity to speak to their followers about the importance of good oral hygiene.
For example, you can use a poll to ask your audience how many times they brush in a day. Once, twice, maybe even thrice? While it would be reasonable to expect that most people would say twice, those who aren’t so particular know the truth. However, polls like these can be a reminder and even a source of inspiration to those who feel like they could put more effort into maintaining better oral hygiene.
Helen Mo, who goes by the username @the.dentistmom on Instagram, used a poll to inform her followers about the objective of getting younger children accustomed to the concept of brushing. The poll helps generate engagement, while her subsequent stories help inform her audiences about the best ways to get children to brush their teeth without a fuss.
3. Run Feel Good Campaigns on Your Instagram Stories
Scrolling through Instagram often leads us to discover feel-good content, and this can be a great idea for dental clinics to tap into. Here’s an example – to start with, run a poll asking your followers if they feel confident about their smiles. Follow this up with another story, asking your followers to post a selfie with their best smile and ask them to include a branded hashtag in it.
The hashtag will help improve your page’s reach, while the campaign itself with significantly help increase engagement. To incentivize your followers to post selfies, you can offer a giveaway or a reward for the best smile. This could include a helpful dental product such as a high-quality electric toothbrush or even a free service at your dental clinic.
One example of the use of a branded hashtag is that of #adasmilecon, created by the American Dental Association for their annual event SmileCon. Encouraging attendees to use the hashtag helps them generate a buzz for the event and build engagement while also fostering a sense of community.
4. Which Snacks Are Good For Your Teeth?
When one thinks of the negative effects of certain snacks, one often does so from the perspective of their nutritional values. However, what you eat also plays a crucial role in helping you maintain good oral hygiene along with strong and healthy teeth.
You can put your followers’ knowledge to the test by asking them which foods are the best for their teeth and giving them a few options over a series of quizzes. Doing so can offer immense value to your followers as it increases their knowledge about what’s good or bad for their teeth, thereby encouraging them to eat healthier.
5. Use Stories to Build a Community Among Dentists
Your social media efforts don’t just have to be directed toward your customers; you can also use them to help foster a sense of community amongst other dentists. Take the example of the dentist Terese Duncan, who shared a post about D0171, a code provided to give doctors a way of documenting a post-operative visit.
In the story, she asks other fellow practitioners whether or not they use D0171 and uses a sticker to gain responses. The answers to this poll will help give her insights about how she can further engage with her peers while also gaining engagement for her profile.
How to Create Engaging Stories for Your Dental Practice
As you can see from the previous section, there’s no shortage of interesting ideas you can think of to keep your audiences engaged using Instagram Stories. From sharing customer reviews and offering your followers a glimpse of what happens behind the scenes at your dental clinic to answering their questions, the list of ideas is endless.
However, consistently creating engaging stories to promote your brand can be time-consuming and can also lead to a creative block over time. This is where it helps to utilize the power of AI and its ability to generate content across a variety of niches and formats for you.
Predis is a comprehensive tool that you can use to AI-generate videos, posts, and captions for your Instagram profile or page. It offers an intuitive interface that allows you to manage all your social media content creation seamlessly while collaborating with your team in real time.
It offers a host of features, including the ability to convert quotes, scripts, blogs, and more to videos. The tool also offers complete manual control, allowing you to create posts and stories in your unique brand language and tone.
Dental clinics today have a wide variety of means to market themselves, especially so with the power of social media. Among the various apps available, Instagram currently has the largest user base, with over 1.3 billion monthly active users. This presents dental service providers and clinics with a massive user base to target.
In this guide, we’ve presented four unique Instagram polls and quiz ideas for dental clinics that can help increase engagement over time. Each of these has the potential to help you build a community of followers, generate leads, and even retain existing customers.
However, building a presence on social media can be daunting and time-intensive. This is where you can rely on Predis.ai to streamline your content creation on Instagram and even schedule your content based on your target audience’s behavior.
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