When we think of memes, the first things that come to mind are pop culture, films, television shows, and so on. Dentistry, however, is not what usually comes to mind. However, if you can tap into your creative side and use the power of memes as a part of your social media marketing strategy, you could certainly differentiate yourself from the crowd.
If you’re thinking about the prospect of using memes to promote your dental clinic, you’ve come to the right place. We take you through some of the best meme ideas for Dental clinics you can use to engage with your audiences and add a fun element to your social media marketing.
The Best Meme Ideas For Your Dental Clinic
Using Wordplay in a Meme to Advertise a Service
Using memes can be a great way to add a light-hearted and human touch to your marketing efforts. One of the best meme ideas for dental clinics is using puns and an image to entice the viewer.
The number one rule to make a viral meme is to make it witty, and humor follows. If you add to this by playing with puns, you could make quite the mark among your followers. Take this meme as an example.
The meme shows a girl on a rollercoaster with a wide smile and her braces in full view, and the text says, “Brace yourself for the summer!”, a witty use of a pun. A meme like this can be a great precursor to a carousel that promotes your corrective procedures, thereby making your post engaging and educational at the same time.
Use Memes to Provide Helpful Information
Aside from using memes to advertise a service, you can also use them as a way of offering your audiences valuable information or tips about dental procedures and general oral hygiene.
This is another option that gives you the freedom to use wordplay.
The ‘Nobody’ Meme
One example could be the use of the “Nobody” meme, which could say, for example:
Nobody: Me brushing my teeth after eating an entire bag of Skittles.
If you’d like, you can replace Skittles with coffee, a candy bar, or any other food that’s not ideal for one’s teeth and turn it into an informative post about the importance of brushing.
Use the ‘That Feeling When’ meme
Another idea you can consider is to use the “That feeling when” with a caption that says “That feeling when the dentist says your teeth are in perfect condition.”
This, too, can be used to talk about the simple practices one can incorporate into their daily routine to ensure they don’t have to deal with high dental bills every few months.
Make Use of the ‘Woman Yelling at the Cat’ Meme
The woman yelling at the cat has been one of the most popular memes in recent years and has been used on a variety of different topics. As a result, there’s no reason why you can’t use it to promote your dental clinic or to promote healthy dental habits.
For example, you can replace the surprised reaction in the meme to a dentist examining an X-ray with a caption that reads along the lines of “Me spotting the remnants of that candy bar you ate before coming in for an examination.”
You could either turn this into a series of memes to send across a subtle message about the importance of oral hygiene or use each meme to offer helpful tips or information.
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Use the Drakeposting Meme to Talk About Healthy Oral Habits
The Drakeposting meme is another example that has been doing the rounds for quite some time now and has proven to be immensely popular no matter what the subject. As a dental clinic, you can use this meme to talk about healthy oral habits, aside from several other ideas.
For example, you can use the Drake disapproves image to reference highly sugary drinks as they’re bad for teeth and use the image of Drake’s approval to recommend or encourage the use of healthier drinks.
You can then caption this meme in a manner that encourages healthier choices in terms of the food one chooses to eat or drink.
Make Use of the Expectation Vs. Reality Meme
Another example of a meme with immense potential to go viral while being incredibly versatile is the Expectation vs Reality meme. You can use this meme to bust myths or preconceived notions about dental treatments such as teeth whitening, for instance. Here’s an example of how you can use this meme.
Expectation: White, sparkly teeth after a teeth whitening treatment, reminiscent of a model in a commercial.
Reality: Slightly whiter teeth after said treatment.
You can then add a caption that clarifies the reality of this treatment while subtly promoting your services as the best way for your audiences and customers to ensure the healthiest version of their teeth.
Use Memes to Reference Pop Culture
If you’ve ever found yourself chuckling after reading a meme that referenced a new song, movie, TV show, or new event, you know that the meme is referencing an event in pop culture.
Referencing pop culture or meme jacking doesn’t have to be restricted to meme pages on Instagram. It can be of the most effective meme ideas for dental clinics to promote themselves or offer their audiences valuable information.
Referencing events in pop culture gives your audience content they can relate to, thereby getting them more invested in the content you offer in the future. Additionally, when you present yourself as someone who’s just like your audience, you get rid of the image of a lecturing dentist to someone whom your audience might think of as cool.
Building such an approachable image can be a great way to ensure that the tips you offer your audiences have a higher chance of resonating with them and even being adopted.
Don’t Be Afraid to Add Your Personal Touch
You can always experiment with a meme by trying new or old ways. After all, the secret sauce to getting viral and getting your audience’s attention is creativity and understanding what they want to watch or know.
This can help build a greater sense of familiarity among your followers and audience at large, thereby adding a personal touch to your marketing approach. It makes the team behind your clinic more recognizable, adding a much-needed human touch to your marketing approach.
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The Benefits of Using Memes to Market Your Dental Clinic
Using memes to market your dental clinic offers a host of benefits. For starters, it offers a human touch to your marketing approach, as opposed to it being purely promotional. Some of these key benefits are mentioned below –
- Memes have the potential to attract higher user engagement, as they offer a humorous approach that arrests your viewer’s attention.
- They are an inexpensive way of marketing your dental clinic, as they don’t require expensive filming, editing, and equipment to make.
- They allow you to hop on trends in pop culture, thereby making your marketing and promotional content a lot more relatable and engaging. This helps improve brand recall to a large extent.
- They offer your business a human touch, as it allows you to show your creativity and willingness to reach out to your audiences in a manner they relate to. Further, if you can engage your team members to feature in these memes, it can add a much-needed personal touch to your promotional content.
Things to Remember When Using Memes to Market Your Dental Clinic
As you can see, there are several different ways in which you can use memes as a part of your dental clinic’s marketing strategy. Some of these considerations include –
- Always ensure to keep your memes family-friendly. The key here is to keep them funny and not to offend anyone with your content.
- Analyze your audience so that you can tailor your memes to their demographics. This could include their age, gender, and so on.
- Ensure to use a mix of different types of content. Don’t make memes the entire focus of your marketing strategy, but place them in between from time to time.
Successfully marketing a business can be challenging, especially given the competition in the market today. As a dental clinic, your marketing strategy needs to focus on more than just directly promoting your services. Today, the consumer places a great deal of importance on the value you can offer them to make their lives easier. The meme ideas for dental clinics mentioned above can be an easy and effective way to engage with your audience while indirectly promoting your clinic.
However, there’s no denying that generating content for social media is a time-consuming task and can be challenging. This is where a tool like Predis.ai can help. Predis.ai allows you to create bulk content for your social media and also schedule it.
Find out how Predis.ai can help you create memes in your brand’s language today!