Creating a Brand Aesthetic for Your Travel Agency on Instagram

Creating a Brand Aesthetic for Your Travel Agency on Instagram

If you’re planning on creating a strong brand aesthetic for your Travel Agency on Instagram, you’re on the right path! In today’s digital age, it is crucial for businesses to stand out. A brand aesthetic is the visual representation of your brand’s identity, encompassing elements like colors, imagery, and style. 

In this guide, we’ll explore the concept of brand aesthetics, why it’s important on Instagram, different types of social media brand aesthetics, and how to establish a cohesive and appealing brand aesthetic for your travel agency.

What does it mean to create a brand aesthetic?

As we briefly mentioned before, your brand aesthetic is essentially your brand’s identity. It defines the overall look and feel of your brand. It includes visual elements such as color schemes, imagery, and typography that collectively convey a unique identity. 

Now, when you think of a brand aesthetic, you might think of the fashion industry- with aesthetic colors and matching accessories on posters. 

Consistency in brand colors and fonts
Consistency in brand colors and fonts

For a travel agency, this could mean a blend of adventurous images, vibrant colors, and a consistent style that reflects the brand’s personality.

Here, notice how the agency Fond Travels uses blue and orange as its brand colors. In almost all of their Instagram posts, they use cohesive color schemes, consistent use of fonts, and thematic elements that create a distinctive brand aesthetic for a travel agency.


Why create a brand aesthetic on Instagram?

Creating a brand aesthetic, complete with brand colors and design, will help your travel agency gain more traction, more easily. From creating the best first impression to being seared in your followers’ minds, a brand aesthetic gives your travel agency a whole personality!

a. Good first impression

A strong aesthetic creates an immediate impact, capturing the attention of users and encouraging them to explore your content further.

b. Provide high-quality visuals

Instagram is a visual platform. A well-crafted aesthetic ensures that your travel agency’s images and videos stand out and make a lasting impression.

Pro tip: Since images form the base of your identity on social media platforms, consider using AI-generated images for the best clarity. can help you create visually stunning and high-quality images of almost anything you wish!

c. Increase brand awareness

A consistent aesthetic makes your content instantly recognizable, contributing to increased brand recall among your audience. It also leads to a better word-of-mouth promotion.

d. Showcase the brand personality

Your aesthetic is an expression of your brand’s personality. It helps users connect with the human side of your travel agency and trust your brand more.

e. Make your page more memorable

A well-defined aesthetic makes your Instagram page more memorable, reinforcing your brand in the minds of your audience.

f. Helps you stand out

In a crowded digital space, a unique and cohesive aesthetic helps your travel agency stand out from the competition.

g. Creates a cohesiveness

Consistency in colors brings all your content together. It helps create a harmonious feed that tells a cohesive story about your travel brand.

Types of Social Media Brand Aesthetics

Deciding to create a brand aesthetic might actually be the start of your worries. Now that you’re on board, let’s explore the types of aesthetics you can use for your brand!


A minimalistic aesthetic is characterized by simplicity and a clean, uncluttered look. It often involves a neutral color palette, sleek design elements, and a focus on essential details. 

This aesthetic exudes sophistication and modernity, making it an excellent choice for brands that want to convey a sense of luxury and refinement.


The free-spirited aesthetic is all about embracing life’s vibrancy. It features a colorful and eclectic palette, capturing the energy and spontaneity of diverse experiences. 

The free-spirited aesthetic
The free-spirited aesthetic

This aesthetic resonates with brands that want to convey a sense of adventure, creativity, and a carefree spirit.

Warm and cozy

A warm and cozy aesthetic evokes feelings of comfort and homeliness. It often incorporates soft, muted tones, inviting imagery, and a focus on creating a snug atmosphere. 

This aesthetic is ideal for brands that want to connect with their audience on a personal and comforting level.

Bold, bright, and eye-catching

This aesthetic is all about making a statement. It involves vibrant colors, bold contrasts, and attention-grabbing visuals.

A bold aesthetic that is eye-catching
A bold aesthetic that is eye-catching

Brands adopting this aesthetic aim to stand out and capture the viewer’s attention immediately.


A monochromatic aesthetic revolves around a single color or a limited color palette. It creates a cohesive and harmonious look, emphasizing the beauty of simplicity. This aesthetic can convey elegance, sophistication, and a sense of unity.

Chic, stylish, and modern

When it comes to having chic, stylish, and modern aesthetics, you should prioritize contemporary design elements, trendy visuals, and a fashion-forward approach. 

Chic and modern aesthetic
Chic and modern aesthetic

This aesthetic appeals to brands that want to position themselves as cutting-edge and on-trend.


Luxurious aesthetics exude opulence, often featuring high-quality imagery, rich colors, and a polished presentation. This aesthetic is well-suited for brands that want to convey a sense of exclusivity and premium experiences.


A traditional aesthetic embraces classic and timeless elements. It often involves a muted color palette, timeless design, and a sense of heritage. 

Traditional Aesthetic
Traditional Aesthetic

This aesthetic appeals to brands that want to convey longevity and a deep connection to tradition.


The whimsical aesthetic is characterized by a playful and imaginative approach. It often involves quirky visuals, vibrant colors, and a touch of fantasy. 

Whimsical aesthetic, full of life and fun
Whimsical aesthetic, full of life and fun

This aesthetic is suitable for brands that want to inject a sense of fun and creativity into their online presence.


An elegant aesthetic is refined and sophisticated, featuring polished visuals, a subdued color palette, and a focus on graceful design elements. This aesthetic is ideal for brands that want to convey a sense of sophistication and understated luxury.

Incorporating a well-defined brand aesthetic on social media not only enhances your visual identity but also fosters a deeper connection with your audience by conveying the essence of your brand. 

Remember to choose an aesthetic that aligns with your brand’s personality and values to create a memorable and impactful online presence.


How to create a brand aesthetic for your travel agency on Instagram?

Once you have a type of brand aesthetic in your mind, it’s time to get it down on the socials. These are some key elements to follow as you build your very own brand aesthetic:

1. Get the foundations right

Before we dive into more, it is important that the foundational elements of your brand are well-defined. Here’s a checklist for you to follow through first:

  • Logo: Your logo is the face of your brand. Ensure it is visually appealing and representative of your travel agency.
  • Brand colors: Choose a palette that resonates with your brand’s personality and is visually appealing to your target audience.
  • Brand message: Clearly define the message you want to convey through your content. Are you showcasing travel as a means of connecting to different cultures? Or is it to experience the luxury of life from all over the world?
  • Brand voice: Establish a consistent tone for your captions and interactions.
  • Brand story: Craft a compelling narrative that aligns with your travel agency’s values and resonates with your audience.

2. Use your brand voice in every post

Infuse your brand voice into every caption, ensuring consistency in the way you communicate with your audience.

3. Give content that is valuable

Create content that adds value to your audience, whether it’s travel tips, destination insights, or captivating stories.

4. Relatable content in human tones

Speak in a relatable and human tone. Avoid overly formal language, connecting with your audience on a personal level.

5. Understand your audience

Tailor your content to your audience’s preferences, ensuring that it resonates with their interests and aspirations.

6. Check out your competition

Analyze your competitors’ Instagram feeds to identify trends, successful strategies, and areas where you can differentiate.

7. Create a kit of your aesthetic resources (fonts, templates)

Gather aesthetic resources such as fonts and templates that align with your brand, ensuring consistency in design elements.

8. Align all your platforms

Ensure that your brand aesthetic is consistent across all your online platforms, creating a unified brand experience. seamlessly integrates with up to 10 social media platforms seamlessly integrates with up to 10 social media platforms

Now, this can seem like a daunting task, but with, this becomes easy with just a few clicks

9. Create different accounts for each area of focus

Consider creating separate Instagram accounts if your travel agency has distinct areas of focus (e.g., luxury travel, adventure travel). That way, you can maintain a focused aesthetic for each.

10. Stay consistent

Consistency is key. Stick to your brand aesthetic, maintaining a uniform visual language across all your Instagram content.

Best travel brand aesthetics to learn from

If you’re still unsure of how brand aesthetics work, here are the three best travel brand aesthetics to learn from

1. Airbnb Adventures

The Instagram profile of Airbnb Adventures boasts a free-spirited aesthetic, capturing the essence of diverse travel experiences.

Airbnb Travels Instagram Account

The use of warm tones and candid shots creates a welcoming and adventurous vibe.

2. National Geographic Travel

If you look at the National Geographic Travel‘s Instagram page, they follow a bold and eye-catching aesthetic. 

National Geographic Travel Instagram Account
National Geographic Travel Instagram Account

Vibrant colors, striking visuals, and a focus on storytelling make their feed visually engaging and informative.

3. Four Seasons Hotels and Resorts

As you might expect, the Four Seasons Hotels and Resorts exemplify a luxurious aesthetic. 

Four Seasons Hotels Instagram Account
Four Seasons Hotels Instagram Account

Their Instagram showcases high-quality images, a consistent color palette, and a sophisticated style that reflects the brand’s commitment to luxury travel experiences.


Wrapping up

Crafting a distinctive brand aesthetic for your travel agency on Instagram is a powerful way to engage your audience, make a lasting impression, and build a memorable brand presence. 

By following the guidelines outlined in our comprehensive guide, and drawing inspiration from successful examples, your travel agency can create an Instagram presence that resonates with your target audience and sets you apart in the competitive landscape.

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Akshay Kulkarni

A tech enthusiast with a background in marketing and operations. Specializing in growth marketing, an expert in e-commerce and social media marketing. When not scaling businesses, he enjoys staying fit and sipping on a strong cup of coffee.