How To Create Animated Banner Ads?

Have you seen an average person’s browser window? It is filled with notifications, messages, new windows, and constant pop-ups. With this level of distraction filled in your user’s screens, what can you do to make them stop and peruse your Banner ad? You need to do something eye-catching and appealing truly. And that is where GIF ads enter. GIF ads are dynamic and interesting and the slight movement captures attention. Which is what makes it a great addition to your Banner ads. So, here is everything you need to know about creating animated banner ads and making them as effective as possible.

Does Google Display Ads allow you to add GIFs?

Yes, Google allows you to add animations and GIFs to your ads, as long as the whole loop stays within 30 seconds. Anything more than that will make your ad get disapproved. So, make sure to abide by that when creating your ad.

Your animations should be limited to 5 frames per second and the maximum size should be 150 KB. This is the main reason why you cannot use a standard video clip and why you have to create a GIF genuinely dedicated to this.

How To Create GIF Ads with Predis AI?

When we say animation, people assume that it will involve a lot of work, time, and resources. But what if we say, you could create one within a few minutes with the help of Predis AI?

Follow the exact steps below, to see how:

• Go to Predis AI’s animated ad maker page.
• Click “Make Animated ads” and sign up with your Email ID
• Select the “Create New” option

• Select Ad Creatives> Video > and your preferred size option and then click “Continue”. PS: You can also choose the “Create Manually” option where you can upload your own images or videos, or you can choose one from our template library.

• Once you select “Continue”, AI will start getting inputs from you to create your ad. So as a first step, you have to explain in brief the kind of ad you want to get. Then once you are done, click “Continue”.

• Based on your input, our AI will generate a headline, sub-headline, and CTA for your ad. You can make any number of changes to the following settings to get the kind of ad you desire. Once it is up to your preference, click “Generate”

• And in the next 30 seconds, the ad is generated and saved in your content library for you to use.

The platform’s functionality does not stop there. You can schedule the post, track performance, create social media posts for your handles, and manage it with Predis AI.

How To Create an Animated GIF Banner that Converts?

1. Keep it Minimal

No matter how enticing your animated web banner ads are, at the end of the day, the focus should be to convert. And that means pulling their attention to the CTA at the end. 

So, when creating an animated ad keep in mind to create GIFs that garner attention but do not steal the limelight from the CTA button.

2. Use High-Quality Elements

Animated web Banner ads aim to reach users beyond your general circle. And when putting yourself in front of new prospects it is vital to put your best foot forward. 

In terms of ads, you have to have high-quality images and graphics to make them intriguing to your audience.

3. Use Professional Animations

Sharp, conflicting animations can often repel your audience because of their harshness. To avoid such situations, always use subtle and smooth animations that are appealing.

What are the advantages of having Animated Ad Banners?

Yeah, we can hear you ask, why go to all this trouble? You can get an image ad created in a few minutes and be done with your ads. What is the point of even doing all this animation?

Well, there are actually some advantages of going the extra mile and creating animated ads. So what are those? Here are some:

1. With animated ads, you will be able to add a bit more information. Want to add a couple more lines? Sure. Have to show your product in action? Consider it done. And since banner ads are pretty small in size, you can get all the space you can find.
2. Static ads are pretty boring. In one glance you can see pretty much the whole ad, and then you can move on. But with GIFs, there are dynamic movements that you can watch and anticipate.
3. With static ads, the window to impress your user is pretty narrow. Because they will throw a look at your ad and swipe. But with GIF ads they anticipate movement and wait for a couple more seconds. These additional seconds can be all you need to impress them enough to interact with your ad.

What are the limitations of Animated Ad Banners?

Just like every good thing, animated banner ads also come with a set of issues. And knowing them before you wade in, can help you be prepared.

1. One of the issues with animations is that their file size becomes larger than static images. Thus, these ads have a higher buffer time than images. This may in turn cause issues with playback.
2. If you are not using Predis AI to create your animations, then frankly GIFs can be hard to create and implement on ads.
3. You need more resources, time, and money to make animations for your ads. But with Predis AI you can cut these budgets in half and get the same level of output.

Four Animated Banner Ads Best Practices:

Since animated ad banner-making is an extensive process, it will go a lot smoother if you do some preliminary work before getting down to business. And what are those tasks? Here is a run-down for you:

1. Browse for Inspiration

You cannot start designing an ad without an idea in mind. And to have an idea you need to get down and analyse the kind of ads the people in your industry are making.

Check out the Google Ads Transparency Centre and see the kind of ads that your competitors are running. You can also search and save random ads that you feel are interesting.

Once you have a decent amount of ads for inspiration, combine them all together and create a mood board. This will help you in the designing process if and when you get stuck.

2. Decide the Purpose of the Ad

What do you want this ad to achieve? Brand awareness? Increased email signups? Or if you want people to reach your website?

Once you have decided that and set it out, now it is time for you to derive a copy and CTA based on this objective. 

3. Reinforce Brand Image

Sometimes, the purpose of the ad might be to reach more new people and improve brand recognition. In such cases, you can improve the trustability of your brand by adding testimonials. This can be a quote from your current customer or a list of companies that already use your product.

Or if it is to sell a product, then you can provide the star ratings that the product received. When such content is added to the ads, they make it easier for a new prospect to believe in you.

4. Have Room To Breathe

We know it is hard to cram a copy, a CTA, or a good animation into a banner ad that does not offer you sufficient real estate.

But you need to balance all these elements to deliver a comprehensive message. By all means, avoid over-crowding your ad. Because the last thing you want is to take the attention off your CTA button.

Conclusion

Now that you have everything you need to know about creating animated banner ads, the only thing that is left to do is get down and make it. 

Designing an ad is easier said than done. And an animated ad on top of it is harder than you can imagine. You need to be able to spend your resources to create a high-quality one. 

Or you can skip all these shenanigans, sign up with Predis AI, and create it with AI in half the time and money without any compromise on quality.

FAQ: