If you think that going viral is a lucky thing and not a skill thing, then you are sadly mistaken. Going viral is a skill that can be learned. And in a world that prioritizes video content over everything else, this skill is more important than ever. So, if one of your goals for this year is to make a viral video, then follow along as we spill pro-tips to get you there faster.
But, Wait, What is Virality?
What do I mean when I say these tips will help you go viral? How do you quantify it and know that you have reached your goal?
It is simple. A video becomes viral when it reaches a million views within a week of its publication. Anything more than that and you are well on your way to blowing up the Internet!
But what triggers a video to go viral? The answer to this question is simple as well. It is the art of getting people to share your videos!
Viral Vs Non-Viral Videos – What Sets Them Apart?
How does a viral video set itself apart from the rest of the videos? What determines if your video will go viral or not is the biggest question many of us have. And as we mentioned earlier, videos that are quite easy to share become viral, whereas the rest do not.
So, let us unpack the psychology behind what makes someone share a video.
A good video needs to make people feel something and make them feel connected with the message in the video. This emotion can be anything from nostalgia, humor, a surprise, or even motivation. This strong feeling is what paves the way for getting the video to be shared.
For example, some of the reasons people share videos with others include:
- Sharing information about common interests
- Wanting to know what the other person thinks
- Engaging with trends
- As a means of self-expression
- Sharing reminiscent moments with their loved ones
- Show their knowledge in a subject
- Wanting to be the first person to share a cool video
Most of these boxes can be ticked by using your content to make them feel a strong emotion. So, the bottom line is that if you want your video to go viral, then use it to make your audience feel things.
8 Tips To Make Viral Videos
Now that you know the core reason that sets a viral video apart, let us figure out how you can instigate the emotion in your audience.
1. Write A Worthy Hook
Your video might have the secrets of the world in it, but without a hook that makes your audience stop and stare, it is not worth it. Because no one is going to stick till the end.
This is one of the main reasons why short-form videos are making it big on all social media platforms. People have short attention spans, which makes it extremely difficult to appease.
This is where a stunning hook comes into play. Because this hook can help you retain your audience and impart your message. So, have a daring question, a surprising statistic, or a relatable statement at the beginning of your video, and you will be good to go.
2. Have A storyline
Remember when we were talking about the psychology behind viral videos and the importance of making your audience feel something?
Yes, the key to making your viewers feel is to have a story that emotionally connects them to your video. For example, an educational video about a volcanic eruption might not make people feel anything, whereas a comedy skit video is bound to get some giggles out of them.
This is because of the engaging storyline in the video that keeps the audience entertained and also makes them feel an emotion. And what’s more? You might want to share that video with your best friend and see what they think as well!
3. Talk about a Controversial Topic
We have seen all sorts of drama on social media. This can be anything from a viral exposé of a creator or a feud between two influencers, or even a creator calling out someone who was snarky in their comments.
There are other examples of controversial topics as well, such as people accomplishing something we thought was impossible.
The reason these videos go viral is because they talk about the unique take of a creator. This piques the curiosity of the viewer, and they want to stick around. And when social media algorithms see this positive engagement, they then boost this video to a larger audience, making it go viral.
4. Anticipate Trends
Trends are everything in the digital world. If you want to become viral, then this is a wave that you need to ride in. But the thing is that you cannot get on it after it is in full surge, you need to be able to anticipate them!
And anticipating them is easily done because all social media channels provide you with the tools you need for it. But you need to have the eye for it; without it, you might just discover a trend too late.
Always check your analytics to see if any post is getting a surge of likes and shares, which might be an indication of a trend rising. Also, make sure to be an active member in niches related to your content so you can spot trends in the early stages.
5. Make videos that are short and engaging
Bite-sized video content has taken over all the social media channels, with everybody making their own versions. From YouTube Shorts to Instagram Reels, making short-form content was eagerly embraced by creators and audience alike.
Which is why you should be making them as well. These short videos can then gently encourage your audience to view the longer video to get the full explanation, thus making it a win-win!
6. Use Good-Quality Visuals
Making good-quality videos and posting them on a regular basis is a staple to go viral and improve your page performance. So, don’t skimp out on high-quality equipment when creating content. You do not need a DSLR to make the best video in the beginning; an iPhone can do a great job, too, if you do not have a lot of budget.
Engagingly edit the videos, with dynamic cuts and different frames to make the videos visually interesting. This is an excellent way of keeping your audience’s attention throughout the video.
As for posting consistently, you need to have a content scheduler. Because without one, your social media strategy will be all over the place, and you might lose out on all the engagement that you’ve built so far. Predis AI has a content scheduler that can help you out with this!
7. Add Captions
A lot of video watchers do so when they are commuting to their work, waiting outside their doctor’s office, or going about their daily chores. In such cases, they are bound to watch videos on mute.
It is a proven statistic that many people prefer to watch their videos on mute. To convey your message to them, consider having subtitles. This way, you will not lose out on audience engagement.
8. Analyse Performance
The last tactic to make viral videos is always to see what works and do it again and again. And to know what works, you need to head to your social media analytics and let the numbers reveal their secrets.
And if you find a type of content that is particularly well-received by your audience, then brainstorm on how you can make similar content.
Rinse and repeat until you get your viral video in the bag!
How To Make Viral Videos With Predis AI?
Making high-quality, engaging videos as a beginner with no design skills is a straight-up impossible task. But AI tools have made this job easier than ever before. This is how Predis AI can help you get it done in a matter of minutes.
- Sign up for Predis AI and create a free account if you are a new user.
- Click on the “Create New” option on the left side menu column.
- Choose the type of video that you want to create. Consider the social media channel on which you are going to be publishing it when picking an option. For this demo, we are going to be picking “Voiceover videos”.
- Now, provide a detailed prompt on the context of your video along with any important points that you want to add. You also have the option to add your own media to the video or let AI generate it on its own.
- Once you are done with your selection, click on “Generate”, and your video will be created in a matter of seconds.
Now, you can further edit this video, collaborate with your team members, schedule the video, and analyse its performance all from the same platform.
The Bottom Line
Making a viral video is a skill that can be learned, but it is not something that can be achieved in a day. Like Rome was not built in a day, you need to show up consistently, put in the effort, and make it happen. With tools like Predis AI in your arsenal, you can make this task a bit easier, but continue showing up consistently!
Take the first step by signing up today to Predis AI to get your free account!
FAQ:
When a video receives at least a million views in a week with likes, shares, and comments, then that video is considered to be viral.
There is no straight-cut formula for creating viral videos, but videos with a strong emotional appeal and shareable ones have a high chance of going viral.
Some of the content types that have a high chance of going viral are:
1. Funny and surprising videos
2. Prank videos
3. Memes and remixes
4. Trends
5. Challenges
