How to design Facebook ad creative that converts?

In this world of shortening attention spans, the most valuable thing you can receive from your consumers is attention. And that currency is not easy to get, because consumers are not going to give it away for free. But if you are putting money behind your Facebook ad creative, then you need to garner this attention. But how do you do it? Let’s do an extensive breakdown to find out how!

The Ultimate Checklist To Create the Best Facebook Ad Creative

Go through this ultimate checklist to create the best Facebook Ad creative that is guaranteed to convert:

1. Nailing down the design aspect

Visual elements of your ad play a major role in gaining the attention of your audience. This is why it is very crucial to create a pleasing ad that instantly makes people want to stay and see the ad. Here are some pointers you can implement in your ads to make them engaging:

• Use bold colors
• Have high-quality, imaginative imagery that piques interest
• Use fonts that stand out from the background
• Use brand colors, logo, and other information to brand your ads
• Experiment with CTA placements and different images to see which version performs better
• Keep text minimal and claim the main message clearly
• Keep ad dimensions in mind when creating your ad

2. Finding out who you are creating ads for

Before doing anything in the way of creating an ad, you need to understand who needs to see it. Meaning? The target audience you are intending to reach. To deduce that, you need to ask yourself the following questions:

• Did you review your analytics to find the kind of people you attract? Does it match your audience description?
• Who do you think your ideal customers are?
• Did you analyze your engagements and comments? Do they resonate with your curated customer profile?
• Do you know their pain points and motivations?

You can check Facebook audience insights to get additional insights into your consumer profile.

3. The type of ad you want to create

The type of ad you are creating and the platform you are choosing make a large difference in terms of your ad campaign’s success. Before choosing both, consider the following parameters:

• Which social media platforms are frequented by your target audience?
• Which platform provided the most engagement for your ads in the past?
• Where does your ad come in the funnel, top or bottom of the funnel?

4. Writing a copy that converts

The purpose of your ad is to convey the message promptly and properly to your audience. And having a stellar copy can help you go a long way in this objective. Keep these pointers in mind when writing compelling copy for your ad:

• Write a headline with a hook that piques curiosity.
• Keep the body of the content concise while also delivering the message clearly.
• Write different versions and A/B test them to find the best-performing one
• Write a CTA with your target audience and the sales funnel in mind. For example, if you are targeting the top of the funnel audience, then evaluate whether the CTA is appropriate for them.
• Incorporate storytelling measures in your ad write-up. Aspire to evoke emotion with your content.

5. Use Social Proof to your advantage

You must be aware of Influencer marketing and UGC and the positive impact they have been making in a brand’s marketing strategy. But why are they special? They are valuable because of the social proof they provide to the brand.

When a user says something favorable about a brand, more people tend to believe and resonate with it. Which gives brands authority and boosts their trustworthiness.

There is no reason why you cannot use this social proof as a selling point for your Facebook ads. Use these customer testimonials and reviews to your advantage by incorporating them into your ad strategy.

6. Induce urgency

Congratulations! You have nabbed the attention of your audience. Now, all you have to get done is making them interact with your CTA. 

And how do you do that? By inducing a sense of urgency!

Offer limited-time offers, run discounts for a short period of time, and most importantly, urge people to make use of them!

7. Talk about how you help your customers

There is a major difference between features and benefits, which most businesses fail to understand.

Features are when you talk about what your product can do. Benefits are when you talk about how it can be useful to them. And when it comes to ads, don’t toot your own horn. Rather, talk about the benefits, which is what will boost your CTR.

8. Experiment with different ad formats

Facebook ads offer a variety of ad formats for you to pick from. No set manual says a particular ad works for a particular audience. So, find out ones your audience is a fan of.

The type of ad you choose also depends on your end goal. For example, lead gen ads can be a great idea if you are trying to get more information about your audience.

Conclusion

Having to create a winning Facebook ad creative can prove to be quite an extensive task for newbies and professionals alike. You never know how the results might turn out.

This is why Predis AI took the guesswork out of the picture and created a seamless ad creation process. With AI-generative capabilities and a library of tried and tested templates, we equip you with everything you need to create a converting Facebook Ad.

And all you have to do is sign up to our free account and check out the features for yourself!