Social Media Content for E-commerce: Best Ideas

60% of the world’s population uses social media, and 76% purchase after seeing a post on social media, which indicates the power of social media. In today’s world, social media is an undeniable platform for e-commerce brands to connect with people. To maximize the potential of social media for growing your e-commerce brand, you need to create eye-catching content. In this article, we will share some of the best ideas for social media content for e-commerce brands. Be with us.

Importance Of Social Media For E-commerce

In 2020, fashion retailer Boohoo made a 45% up in their sale despite the heavy outbreak of coronavirus just because of their resourceful social media presence. Social media provides you with countless ways to expose your brand to people, and can help you generate highly customized images and videos for your E-commerce store. Not just this but you can also directly link your social account to and schedule content through its inbuilt content calendar.

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Below are a few major significance of social media for e-commerce.

  • Social media is a powerful tool to increase online sales.
  • It increases your reach as it has a vast user base of 75% of the world’s adult population, who spend an average of 2 hours and 30 minutes on social media daily. It eventually increases your brand visibility.
  • By optimizing your content, using hashtags, or running a PPC campaign, you can reach your target audience
  • Social media’s interactive nature also makes it more engaging, which can lead to higher customer engagement rates.
  • Additionally, people can follow you on social media, which allows them to stay up-to-date with your products, services, and offers.
  • Building a follower base on social media is much easier than starting from scratch, making it easier to establish brand recognition.
  • You can create a strong brand identity by creating unique content and maintaining a strong social media presence.

11 Social Media Content Ideas For E-commerce Brands

The best idea is to use multiple platforms for branding, depending on the type of content, audience, and your business. Just as you can do the best influencer marketing on Instagram, you can do the best engagement on TikTok. Instagram, Facebook, YouTube, and TikTok – these four platforms account for nearly 80% of all social media ROI. They each have an average of 2 billion users.

Different social media icons are coming out from a smart phone

So, in this section, we will give you 11 ideas for social media content for e-commerce brands for YouTube, Instagram, and TikTok. Let’s start with YouTube.

YouTube Content Ideas

YouTube has the second-largest user base after Facebook. Nowadays, people are more likely to watch videos to check product review tutorials and understand product functionality, and more than any other type of content. This is the reason why YouTube is dominating the video-sharing platform market. Let’s look at some of the best content ideas for YouTube to promote your e-commerce brand.

1. Explainer Video

You may have taken help from YouTube videos that explain the process of starting a new complicated air-frier or using an unknown feature of Facebook. These videos are called explainer videos. According to studies, 85% of people are likelier to buy a product after watching an explainer video on YouTube. These videos are highly engaging, making them one of the best ways to maximize social media content for e-commerce brands. You can make videos on product usage or services.

Take a cue from the video above that explains Grammarly.

You should consider the following points when creating an explainer video:

  • It must be simple to understand. Use a more active voice.
  • Make it short. It has been found that short videos have more views than longer ones.
  • Make it entertaining with a clear image.

2. Story-telling Videos

Creating story-telling videos is an effective way to connect with your audience and build a brand identity. Share a compelling consumer experience or personal story your audience can relate to.

If you plan to create a video for your brand, it is essential to prepare well beforehand. Consider the following points.

  • Understand your audience. Identify their pain points and interests to create content that resonates with them.
  • Have a clear vision of your purpose and marketing objective. Avoid getting carried away by the flow of the story, and remember your mission.
  • Define a format for your story-telling video.

3. Partnering with Influencers

Why not leverage that when someone has already established personalities and a fan base? Influencer marketing is an effective way to reach your potential audience. 8 out of 10 consumers have a purchase after watching a YouTube influencer video.

SHEIN, a clothing brand, partnered with Roxxsauras, a YouTuber with 4.58 million subscribers. By sending her a free package and getting a shout-out from her, SHEIN reached its target audience of 4.58 million. However, it’s important to choose the right personality for your brand. Several AI tools available in the market can help maximize the capabilities of YouTube Influencer marketing, such as Brandwatch.

4. Behind-the-scenes Videos

Behind-the-scenes videos are a great way to build an emotional connection with your customers. They provide an opportunity to showcase the team bonding and hard work it takes to serve your customers, and they are also fun to watch.

In the video above, General Motors has created a professional-looking video showcasing their confidence and emotions. Apart from the four types of videos mentioned earlier, several other YouTube video ideas, such as product launch videos, testimonials, and videos on user-generated content, can be utilized.

Bonus tips:

  • Ensuring your high-quality videos is important to avoid deteriorating your brand’s value.
  • Additionally, tracking your YouTube marketing performance is crucial.

Instagram Content Ideas

Moving on to Instagram content ideas, Instagram is the number one social media platform offering social media marketers the highest return on investment (25%). Instagram’s visually appealing content is the reason for its increasing success. Here are some ideas to enhance your branding on this platform:

5. Cross-promotion Video

Cross-promotion is an excellent Instagram marketing idea and a win-win strategy for you and your partner brand. According to Partnerize’s research, partnerships drive over 20% of total company revenue. Brands that share the same type of audience but are not competitors can cross-promote each other to expand their reach by leveraging each other’s follower base.

IVY PARK Instagram profile showing it's pertnership with Adidas.
IVY PARK Instagram profile

In the above image, it’s evident that IVY PARK and Adidas have collaborated. If you want to add value to your brand, consider partnering with another brand.

5. User-generated Content Post

Another effective way to promote your travel agency is by sharing user-generated content (UGC). UGC refers to the content created by other users who mentioned your brand by tagging or using your brand’s hashtag. This is the most organic way to increase your brand’s reliability and popularity.

Lacroix water Instagram UGC post featuring two kids
Lacroix Water Instagram UGC post

Check out this cute and engaging user-generated Instagram post from Lacroix Water.

Remember to give credit to the original creator when sharing.

Instagram allows you to upload up to 10 photos and videos in a post, and the series is called Instagram Carousels. Carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram, as per Hootsuite. You can utilize the format to post photos of different angles of your product or how-to videos or implement other creative ideas.

In the above post, the Instagram carousel is utilized in a great way to engage the audience.

8. Reels

Last but not least, reels nowadays are an undeniable way of connecting. The short and entertaining video format has the best exposure on the Instagram platform. Click here to see how brands use Instagram reels for marketing.

Apart from the above ideas, there are countless content ideas like catchy quotes that people find shareable, showcasing your achievements, posting about your best-selling product, etc.

Bonus tips:

  • Remember to optimize your content by using proper hashtags or captions.
  • Use trending audio for your reels.
  • Know that Instagram is known for its visually appealing content. Thus, post good quality visuals to maintain brand value.

TikTok Content Ideas

TikTok is an essential player in discussing social media content for e-commerce. With a quarterly ad spend growth of 30%, it is impossible to overlook its potential. This platform’s unique features allow you to express your creativity in ways other platforms cannot match. We will showcase some examples of this in the section below.

9. Packaging Video

Sharing videos of order packaging on social media platforms, especially TikTok, has become an entertaining and popular trend. As a seller, you may want to follow this trend to increase your reach to potential customers. For instance, if you have an e-commerce marketplace like Etsy, sharing videos of seller package orders can be a great way to engage your audience.

Check out one of the best collection of TikTok packaging videos above. Isn’t it very tempting to watch?

10. Frequently Asked Question Video

Involve your audience in your content by making a video featuring their questions. This approach creates highly engaging content by including frequently asked questions and your answers in text format.

Get an idea from the above video.

11. Showing Off Your Product in the Video

You have many ways to talk about your product through TikTok videos. You can share your customer video, special offers announcement, re-stock information, or instructional video.

Petfinn TikTok video containing user feedback
Petfinn TikTok video

See how Petfinn shares their user-generated content in the above image of their TikTok Video.

Besides the above ideas, numerous ways to create videos can boost your e-commerce brand. You can create behind-the-scenes videos like you do on YouTube, ASMR videos with tempting sound, influencer marketing, etc.

Bonus tips:

  • Use trending audio.
  • Use proper hashtags to optimize.
  • Add humor to your content if it’s not completely unrelated.


Implementing the right content idea on these massive social media platforms will take your e-commerce business to a new level that is impossible anywhere else. The variety of content, high interaction rate, ability to create a brand name, and a global follower base make social media the best place to promote your brand. If you don’t have the best social media content strategy for e-commerce today, you will fall far behind in your business. This article will help you take your social media game further.

Honestly, social media is too vast to handle and utilize most of it. Consequently, numerous AI tools come to the market in your rescue that can help you generate the best content ideas per your requirements and manage all other activities most efficiently and professionally. is one of them that’s dominating the market currently. It saves you time and cost. Click here to explore its wide range of services and start a free trial today.

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.