Whether you are a newbie marketer or a seasoned professional, you will agree with us that marketing your business is crucial for its success. What if we told you that you could get access to a marketing platform that reaches at least 90% of the online community? I’d say, “Sign me up!” Welcome to Google Display Network, where businesses meet potential customers! In this article, let us deep dive into the best Google Display Ads examples that have worked in the past.
With millions of businesses partnering with Google to display their products, putting your best foot forward is vital to making the most of this platform. That said, let’s dive into it and see how you can create an ad that stands out from the crowd!
What are Google Display Ads and Why should you care?
Google Display Ads, when leveraged correctly, have the potential to improve your brand recognition. Its efficiency in delivering ads across many platforms, devices, and formats has made it an exceptional tool to drive sales, gather leads, and improve your overall visibility.
Here are some of the display ads examples that are successful and some tips and tricks on how you can adopt their best practices to gain results as well.
19 Display Ads Examples to Draw Inspiration from
When it comes to Ads, you have a split second to grab and retain the attention of your audience. Some of these ads have achieved this through creative copy, aesthetic visuals, and so on. Let us see some examples to understand better:
1. Semrush
Semrush is a popular SEO platform that offers comprehensive insights into your website’s overall performance.
Check out this clear-cut ad copy where they tell you exactly what you will gain from their product. And their “Try it Free” is an enticing enough CTA for newcomers to at least experiment with the product once.
Type of Ad: Image Ad
2. Salesforce
Including stats in an ad copy is always an amazing idea. Statistics immediately add credibility and trust to the business, thus making people more likely that the user will check out your business.
Furthermore, the CTA “Get the report” solidifies the fact that this is not an empty statement and they have proper backing for it. And you have to agree, Salesforce has the cutest icon of all time, which makes the design all the more aesthetic!
Type of ad: Image Ad
3. Adobe
This display Ads example is an indication of how you can gain recognition for your business and also filter prospects from the ad itself. Adding the price to the ad banner itself will prevent people from clicking on the ad and not making a purchase. This in turn will reduce the advertisement cost and it will also improve your chances of converting these leads.
Type of ad: Image Ad
4. Asana
The shorter the copy, the better the ad. And Asana has nailed this strategy with this concise tagline. In a few words, they have managed to address a concern most businesses face and how their product can help the user. If you notice, they have also subtly indicated that Asana can help you improve your business revenue.
Type of ad: Image Ad
5. Spotify
With eye-catching illustrations and visually pleasing designs, this Spotify ads example will make you stop and stare. Aside from designs, the content is clear and you get a good idea of what you get when you click on this ad.
Type of ad: GIF Ad
6. Shopify
This clever content writeup by Shopify is one to be taken note of. They have simply explained their Unique Value Proposition and also made the reader understand how they are better than their competitors.
Type of ad: Image Ad
7. Hubspot
Hubspot has made it their aim to boast how simple the lead generation to conversion process will be if you use their product. Their strong point? They have succeeded in conveying the message simply and quickly. And kudos to their simple but powerful design.
Type of ad: Video Ad
8. Amazon
This Amazon creative has everything you need to look for in a good ad. Self-explaining imagery? Check! Clever wordplay? Check!
Although this has a shy CTA when compared to other creatives, it is overall of a good standard.
Type of ad: Image Ad
9. LinkedIn
The image in the ad is not related to the brand. But tying it up with the copy makes for a fun and engaging ad that catches the user’s attention. The sky is the limit when it comes to creativity!
Type of ad: Image Ad
10. GoDaddy
This display ad example is designed in a way that makes it all the more interesting and fun. The model posing in a fun, energetic manner elevates the overall vibe of the ad. And the bright colors are a good boost too. The main pro in the ad though? It is the ease with which you can use this product to get your site up and running! (Supposedly, in 2 minutes!)
Intriguing, right?
Type of ad: Image Ad
11. Costco
Costco understands the problems the end users face and they clearly address them in their ad campaigns, thus making it impossible for people to scroll through without clicking on it. And even if you are someone who has never gone grocery shopping, you must admit that this is a compelling offer!
Type of ad: Image Ad
12. General Motors
The warm, vibrant colors of this display ad example exude a sense of luxury and instantly grab your attention. Although we do think the CTA is very modest, all in all, this ad managed to capture and convey the brand’s vibe.
Type of ad: Image Ad
13. Wells Fargo
This Wells Fargo ad induces a positive feeling because of the type of images they have selected. Combine that with a caption that talks about cash bonus rewards, and that too with no signup fee.
Sign me up!
Type of ad: Image Ad
14. Fabletics
From a happy model who embodies fitness, simple color themes that blend well together, and a minimalistic look, the Fabletics ad is subtle yet interesting.
Type of ad: Image Ad
15. CloudBees
Simple yet impactful! This example of a display ad gets straight to the problem statement, offers a solution (which is most likely hidden behind a login wall), and generates leads when users come looking for the solution.
Type of ad: Image Ad
16. Monday.com
This example google display ads format is a clear indication of before and after using their product. And the best part? They did not even require words to inform their users. With a clever infographic, they managed to convey the message across.
Type of ad: GIF ad
17. Squarespace
This google display ads by Squarespace has vibrant colors on it which displays warmth and a minimalistic design makes it visually pleasing. Furthermore, a CTA with a free offering in them is always a good idea, right?
Type of ad: GIF ad
18. WorkDay
WorkDay has made the primary problem that they solve into the tagline for their ad. This way the relevant audience will know what to expect and also have a better chance of clicking on their ads to learn more.
Type of ad: GIF Ad
19. Swarovski
This clever ad type by Swarovski has no ad copy at all. However through creative videography, they display the unique functionality of the product and different ways in which you can customize it.
Type of ad: Video Ad
Types of Google Display Ads and when to use them
When it comes to Ad display network Google, there are 6 major types and each ad type has its own set of benefits. Let us give you a brief overview of what those types are so that you can make an informed decision.
1. Responsive Display Ads
Marketers have always done A/B testing as a part of their strategy to find versions that perform best. What if we say that Google itself will do this for you?
Responsive Display Ads are a type of ad in which you can upload different images, content, and headlines. Google then leverages its machine learning capabilities to test combinations of these ads and determines the one that performs the best. If your goal is to get maximum performance and are tolerable towards flexible ads, then this ad format is something you can consider.
Check out the following sample, where the same ad is displayed in two different combinations:
2. Image Ads
Image Ads have been a popular choice among businesses for a pretty long time. In this type of ad, you can upload an image in multiple sizes. Think of it as a small billboard, but one that is present online and targets a specific set of audience. Image types of ads can be perfect when you want to showcase your product, offer more insights into your company, and so on.
Even though Adobe has adopted a traditional format ad, they have managed to make it pleasing. The pleasant colors, the seamless combination of elements, and the overall pleasant outlook demand attention.
3. GIF Ads
Ads need to be visually pleasing to make sure the user pays proper attention to them. And GIF ads can help you achieve that. The dynamic content change is a great way to retain attention and also to display a variety of products which is not possible in a static image. As a result, you get to add more information and still keep the production cost lower than a video ad.
These types of ads are great if you want to add more information, but keep in mind that these GIFs are short and looping, so adding too much might not work in your favor.
Workday’s Ad utilizes short, dynamic movements to improve engagement through movement. However, some companies use GIF ads to add more content, showcase more products, and so on.
Therefore, at the end of the day, how you use a GIF ad totally depends on your preference and objectives.
4. Video Ads
If you are not worried about the budget, then this kind of Google Display ads is the best way to go.
Statistically video ads perform better than any other type of ads, although creating video ads can be a bit of a hassle. You can choose the length and duration of your video thus giving you artistic freedom on how to convey your brand message. Be it a product demo or your service results, you can choose to create your narrative and connect with your target audience.
Netflix being a video streaming platform, is only natural for them to utilize video ads for their marketing strategy. By including interesting snippets from their new releases, they make their users want more.
5. Showcase Shopping Ads
Have you ever typed a product name on the search engine and have been welcomed with a myriad of options just waiting for you to hit “Buy now”?
Us too!
This popular type of Google display ads is what we call a Showcase shopping ad. The idea of this ad is to present a list of related products when a user is looking for a specific product. These kinds of ads are the best way to display your products, improve website visits, and boost sales. Such ad types are focused on people who want to make a purchase, facilitating easy comparison.
6. Gmail Ads
Gmail Ads are the kind of ads that are delivered straight to your virtual doorstep aka email. Your target audience will directly receive details regarding your product in the Promotions tab of their mail account.
This type of ads can be perfect for people who already know and value your product. But if they are not familiar with your brand, then there is a chance you might come off as spammy.
How to Create Ads that Drive Results?
Ads have come a long way. From traditional newspaper advertising where targeting is never under your control to now being capable of reaching a specific set of audiences.
Now that technology has made it so much easier for us, it is only fair to take advantage of the perks. And by keeping some small tips and tricks in mind, you can make the most of Google Display Ads.
1. Use High-Quality Images
Images are what catch the attention of your audience immediately, therefore uploading good-quality images is a no-brainer. Avoid overly edited, skewed, or blurry images for best results.
2. Maintain a Neat Design
Overlaying the text, images, and logo mindlessly spoils the design of the whole image and repels the user from focusing on it. So keep in mind design best practices when you are creating ads.
3. Be Clear on your Objectives
Tracking the performance of the ads is as important as creating a good ad. Because if you don’t know what hits the mark, you will keep doing random things. To avoid such circumstances, be clear on what you want to achieve with this ad. Based on that, create a design and marketing copy that will help you reach it.
Once everything is said and done, monitor the results to see if your strategy has worked out as you envisioned.
Final Thoughts
No matter what kind of ad format you choose, with the right design principles, good copy, and a clear CTA you can drive the results that you want. Hope these examples have given you the inspiration to create your very own ad.
FAQs:
Google Display Ads are deeply embedded in the Internet with access to 3 million websites and 650,000 apps across multiple platforms.
Thus, leveraging this ad platform can be a major step toward increasing your brand visibility and generating leads.
To make the best out of your Google Ads, there are some basic tips you can follow:
1. Use high-quality images
2. Have a clear-cut marketing copy for each ad
3. Frame your ads around a clear objective
4. Make sure your ad is compatible with all types of devices.
5. Analyze multiple ad types to find ones that best suit your objective.
6. Have a strong CTA that makes people want to click on your ad.
Google Ads is a platform with a comprehensive set of tools that you can use to track anything from impressions to ROI.
