When it comes to travel marketing, there is nothing that can beat Instagram stories. In this post, we will discuss the best Instagram story ideas for travel agents, explain how to navigate this feature, share best practices for creating Instagram travel stories, and share 10 tips to help travel agencies take full advantage of this powerful feature.
Instagram Story has provided a much simpler and more spontaneous way of creating content for travel agencies. It has allowed them to display short-term content in the most authentic elements of tourism services, offers, and experiences.
One of the best parts about Instagram Stories is that they disappear after 24 hours. This means that they’re ideal for ephemeral, of-the-moment travel content that you may not typically post on your regular travel business Instagram feed.
Why Use Instagram Stories for Travel Marketing?
The benefits of integrating stories into your travel agency’s content strategy are well documented. It goes far beyond getting your brand in front of the right audience.
For instance, recent Instagram stats suggest that as many as 50% of Instagram users have visited a website to purchase after seeing it in Stories.
For the travel business specifically, there are several benefits to using stories. Some of them are listed below:
Engaging Users In Giveaways and Contests
Instagram Story ideas for travel agents offer an interesting, fun, and interactive way to run various contests and giveaways for users. You can leverage this feature for multiple purposes, such as to build excitement and reward customer loyalty.
There are several ideas to explore here, such as using contests and giveaways to offer users free trips or discounted vouchers and exclusive merchandise. Such contests and giveaways help boost engagement as well as attract new followers to your travel business.
Increased Reach
Putting interesting Stories about the destinations, places to explore, accommodations, etc., helps you increase brand awareness and easily connect with new audiences by using relevant hashtags.
Visual Storytelling
Instagram Stories allow you to showcase your travel business highlights, property features, rooms, etc., in a more visually appealing manner through picturesque photos and videos.
It gives your potential customers a detailed preview of the places, amenities available, ambiance, and surrounding areas to explore.
Inspiration for Travelers
Creating and putting interesting Stories on Instagram also allows you to inspire travelers by sharing captivating travel stories, the best experiences in your area, and popular local attractions.
Showcasing User-Generated Content (UGC)
Instagram Stories offers travel businesses an excellent platform for sharing user-generated content (UGC).
To make the most of Stories, encourage your followers to tag your travel agency or business in their Instagram posts and Stories and reshare their content on your Stories. It can also help customers understand how your services work in real-life situations and help people make faster decisions.
10 Best Instagram Story Ideas For Travel Agents
If you are looking for Instagram Story inspiration for travel, here we will look at some of the interesting Instagram Story ideas for travel agency businesses to help you better connect with your audience and grow your business.
1. Post Stunning Scenic Pictures and Videos
Instagram has always been known as a visually stimulating social media channel where users are accustomed to aesthetically pleasing pictures and videos.
The content that you post through Stories will have to compete with posts from creative influencers and professional photographers.
To get the most out of the platform and appeal to your followers, it is, therefore, best to include beautiful scenic photography in your stories, especially for those who love to travel.
The idea here is to spend the right amount of time and effort to post your photos in the most captivating way possible.
2. Use Stickers to Better Interact with Your Community
You can also use the editor to make your Instagram Stories more fun by adding stickers, filters, countdowns, and other cool features. For instance, the quiz sticker allows you to share interesting trivia-style multiple-choice questions with your followers and easily track the results.
The key benefit of using stickers is that when someone engages with your quiz or poll sticker, the Instagram Story is more likely to show up first in their feed, leading to more engagement and visibility for your travel brand.
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3. Highlight Sunrises and Sunsets
The magical views of the rising and setting sun make great content for Instagram Stories.
There are multiple ideas to explore here, such as posting a stunning view of the sunrise while hiking, capturing the breathtaking beauty of a setting sun while climbing down a mountain, or just relaxing by the sea.
To further build on your story, add an inspiring quote and share your location. The more gorgeous the view, the higher the engagement that you’ll receive.
4. Encourage Audience Engagement
Engaging and interacting with your audience to let them contribute to promotions is one of the most effective Instagram Story ideas for travel agencies.
The best way here is to encourage audience engagement by asking your followers and clients to share their own experiences with the tour through pictures and videos.
Also, make sure that they tag or mention your travel business’ name in their post so that you can repost it to your story and reach out to a wider audience.
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5. Experiment with Different Adventure Sports
Enticing your followers with various adrenaline-inducing activities like bungee jumping, paragliding, and white-water rafting is another great idea for doing Instagram stories.
Compile the best adventure sports shots, let your followers catch the thrill, and share your safety tips while having fun.
6. Highlight Famous Local Dishes
Data suggests that about 75% of people travel for good food. While they surely want to see and explore beautiful places, most of them want to eat well, too.
The best stories are ones that show them the popular local areas and delicacies, especially street food or local specialties.
7. Customer Spotlights
Feature your clients and their travel experiences. Ask them to share their favorite moments, photos, and tips from their trip.
This not only provides social proof but also shows potential customers the incredible adventures they could embark on.
8. Exclusive Deals and Promotions
Reward your Instagram followers with exclusive deals and promotions. Announce limited-time discounts, special packages, or early bird offers directly through your stories. This creates a sense of urgency and encourages followers to take action.
9. Promote your Content Using the Swipe-up Feature
Instagram has a great Swipe Up feature that allows you to add links to your story. You can use this to redirect your story viewers to websites, posts, or product pages.
However, the swipe-up feature is available only to users with over 10,000 followers on their page.
So, if your travel agency has 10,000 followers on Instagram, you can use a swipe-up feature on your story to help your audience reach pages with just a swipe.
10. Share Reels to Your Story
Another excellent Story idea for travel businesses is sharing reels and asking followers to view the full video. It is an excellent strategy to engage them with your content, as they can comment and develop an interest in the activities shown in the videos.
Instagram Stories-Best Practices
In this section, we will discuss some of the best practices for Instagram Story, especially for travel businesses:
Educate Your Followers with How-Tos and Tutorials
The format of Stories makes them ideal for tutorial, step-by-step, and how-to-style content. From travel tips to packing tutorials, you can easily create quick, bite-sized educational content that’s quite engaging.
Show Behind-the-Scenes Snippets
The best part about Instagram Stories is that they don’t have to be huge, polished productions. Unfiltered and authentic stories garner much more attention than polished ones. Think of different ways to use Stories to take your followers behind the scenes for a more relatable experience.
Post Teasers
Use Stories to post the next destination teasers and spread your message far and wide. You can also make use of creative stickers and countdowns to build a sense of excitement.
The Bottomline
Instagram Stories are a cost-effective way for travel agencies to reach a large audience and drive action. Regularly posting interesting and engaging stories can increase brand visibility, boost engagement, and lead to higher bookings or sales.
However, considering the amount of creative freedom the platform offers, finalizing and publishing your initial Story templates for travel might require some homework. Sticking to the tips mentioned above and the best Instagram story ideas for travel agents allows you to get started with travel Instagram Stories more comfortably and get the most out of them for your travel business.
Alternatively, you can make the process of creating captivating and attractive travel agency Instagram Stories simpler with platforms like Predis.ai.
Whether you’re announcing a flash sale or showcasing the next dream destination for your followers, Predis.ai helps you create engaging and professional Instagram Stories to help your travel agency stand out from the competition.
Predis.AI is an easy-to-use and effective AI generator tool for Instagram marketing. It helps save a great deal of time on tasks such as content creation and engagement by creating high-quality AI-generated and relevant content. It also offers valuable insights through its analytics tool.
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