Ever since the evolution of social media, businesses and content creators have started creating content on various online forums. With the features that social media is providing, people are not just relying on websites anymore for sales. They are moving towards business and advertisement content on social media. We have all seen ads on Instagram and bought services or products from Instagram stores. CFBR is a term that is used widely on Instagram.
The main question that arises is how businesses manage to keep their content alive and circulate it to a wider audience. The content that people post on Instagram is part A of the social media marketing strategy. Part B is the engagement that it receives after it is posted. We all know how important reach is for more people to come across the content and engage with it. This is done in various ways and CFBR is one among the ways for CTA.
The logic behind CFBR –
The Instagram algorithm is designed in a way that the post that receives more likes, comments and shares is considered to be engaging well. This in turn is visible to more people in their feeds when they are surfing through the app and this way content goes viral or reaches millions of views. The content needs to receive a good amount of engagement uniformly for the algorithm to recognize it as well-engaging content, so the content is circulated more.
People usually use abbreviations like LFL (Like for Like) or CFBR (Comment for Better Reach) to get more engagement on their content. This urges the users to comment and engage with their posts in order to make the algorithm recognize their posts as engaging to get better views and reach on the social media app.
Why is reach so important?
Having a better reach is very important for a lot of social media users as they might be social media influencers or businesses. The more engagement a post receives the better the business performs. This is why tackling the Instagram algorithm is so important. However, as desirable as it is, reach is better when the content has authentic content with a good amount of likes, shares and comments.
People can use this abbreviation on stories to urge their followers to engage with their posts and comment on them. This will make the posts reach better and the business will benefit from this overall.
Examples –
For example, you can share a recent post on your story and mention this abbreviation there. This will ensure that the post is visible to your users with the message urging them to comment on the post and engage with them.
This abbreviation can also be used in engagement groups to mention that a new post is live and you are expecting people to engage with the post and drop a comment. Furthermore, engagement is received when we are active as well. It is better to engage with other people’s CFBR stories and messages to make your visibility larger on social media.
Other social media terms –