Artificial intelligence (AI) is expanding possibilities in almost every sector today. Social media marketing is no exception. The market for artificial intelligence (AI) in social media is predicted to reach $20 billion by 2027, with a compound annual growth rate (CAGR) of 28.3% from 2018 to 2023.
Marketers can use machine learning and AI to gain useful insights into buyer preferences, automate tasks, and make smarter decisions to achieve a higher ROI.
As a result, marketers are turning to AI-based solutions to collect and analyze real-time data to optimize ad plans. In this post, we’ll explore how agencies use AI social media tools to their advantage, highlighting key strategies and examples of these tools in action.
What Is Artificial Intelligence in Social Media?
The capacity of computers to simulate intelligent human behavior using algorithms and historical data is known as artificial intelligence. It essentially uses machine learning (ML) to learn all there is to know about a process.
For example, artificial intelligence technology can collect information on potential customers, such as the content they enjoy, when they like to post on social media, how they use their accounts, and even what kind of material they interact with.
More specifically, AI can be used for a range of tasks in the social media sphere, including the following:
- Automating content for social media posts
- Creating and editing videos and images for various social media channels
- Managing communication with customers and followers
- Assisting with customer support queries on social media channels
- Analyzing user preferences and data to assist in further social media marketing.
Benefits of Using AI-powered Social Media Marketing Tools
When AI technologies can generate interesting descriptions, calls to action, voiceovers, and graphics for your commercials, you no longer need to strive. These technologies are capable of producing Facebook and Instagram advertising that is optimized for clicks and conversions.
Using AI in social media marketing has a lot of advantages, including the following:
- Simplified management and marketing procedures.
- Insights about user behavior are quite valuable.
- Increased productivity and efficiency.
- User experience has been enhanced.
- User involvement has increased.
- Better performance analytics for smarter marketing
- Target-specific content.
- Decreased marketing expenses.
- Greater return on investment.
8 Ways Agencies Can Make the Most Out of AI Social Media Tools
There is no doubting the value of social media in business. More than half of the world’s population (61.4%) currently uses social media. This makes it the world’s largest focus group, with a theoretically limitless pool of consumers. If your company isn’t on social media yet, now is the time to start.
Let’s take a look at some of the ways AI can make this process and your life simpler.
1. Content Creation and Management
Content is what engages your audience with your brand. Creating material for your social media accounts might take hours, and you’ll still need to distribute it, handle conversations, and monitor its performance.
AI-powered social media tools can understand your brand’s voice and what kind of material appeals to your audience, and make relevant posts with proper hashtags and links. It can arrange for those points to be sent out at the best times for maximum interaction.
AI tools like Predis.ai can generate entire social media posts with images, captions, hashtags, videos, and carousels with just short text input.
Some of the things AI can do to make content creation easier include:
- Enter a prompt, URL and the tool will generate images, videos and captions from scratch in a few seconds.
- Find and target more high-quality leads and prospects
- Monitor the effectiveness of your posts to find what resonates best with the audience
- Identifying the best time to post your content on social media
2. Improving Customer Experience
The quality of customer service your business provides can either make or break its reputation. In fact, statistics show that 86% of people will switch from being one-time customers to long-term brand champions if the brand offers them excellent customer service.
Here is how you can use AI to improve customer experience:
- Using a free chatbot for a website and social media profile that can enable you to close customer queries quickly and improve customer service.
- Being able to tailor content based on your customers’ preferences
- Content moderation to check and remove inappropriate content which can damage brand reputation
3. Gathering Insights Through Social Listening
Artificial intelligence has aided in the incorporation of technologies like social listening, which can analyze social media postings at scale, listen to what people are saying about your company, and assist you in identifying emerging trends or new demographics to target.
The data acquired via social listening can help you in various ways, including:
- Find emerging trends among consumers
- Keep tabs on any mentions of your brand and its reputation
- Find potential new audience segments to target
- Identify new avenues to promote your brand on social media and more.
- Addressing negative concerns immediately to protect brand related sentiments
Social listening also helps you understand the different ways in which people might be using your goods and services. While this can help offer new ways for you to market your services, it also opens the door to the use of user-generated content (UGC).
AI-generated consumer insights can help you strengthen relationships with your audience while also improving brand reputation and equity.
4. Competitor Analysis
If you want to remain ahead of the competition, you must keep an eye on them and find ways to outperform them. Predis.ai Competitor Analysis can give you meaningful insights into your competitor’s social media performance.
AI-powered analytics can assist you in properly and swiftly analyzing your competitors’ social accounts. You can track their reach, engagement rates, conversion rates, how their consumers perceive them, and the techniques that are working for them.
With this data, you’ll be able to tweak your social approach to enhance engagement and conversions.
5. Social Media Advertising
Natural social media activity will only take you so far. This is when commercial advertising enters the picture. Many social media platforms provide built-in advertising systems that companies can utilize to boost the effectiveness of their marketing efforts.
Here is how you can use AI in social media advertising:
- Generate descriptions, CTA and graphics for ads that is optimized for clicks and conversions
- Assess the succcess of your ads and improve campaign performance
- Perform A/B testing to find the best version of your ad
- Improved ad targeting capabilities to enhance relevance and engagement
6. Uplifting Your Visual Content Strategy
Did you know that some graphics often generate more interaction on social media than others?
Brands like REVOLVE, Unilever, and P&G use visual intelligence systems to evaluate and anticipate how their photos and videos will perform on social media before they upload them.
These AI social media tools evaluate patterns and forecast how your audience will respond to photographs based on their theme, composition, color palette, texture, and other factors.
Using these analytics, you can determine the graphics that your prospects are most likely to engage with and boost the social reach, impressions, and engagement of your content.
7. Influencer Collaboration
Influencer discovery and collaboration is a whole proccess which AI can streamline. With AI tools, you can predict campaign ROI based on the performance of their past collaborations. Based on these data and engagement rates, you can choose influencers and collaborate with them effectively. You can even find influencers before they go big!
8. Social commerce optimization
AI can even be used in ecommerce processes to upsell, cross-sell and improve loyalty among customers. AI can suggest products based on past purchases, products added to shopping carts and so on. This way you can strategically improve your sales without imposing sales on your customers.
7 Powerful AI Social Media Tools For Agencies
Agencies are increasingly turning to AI social media tools to help them get the most out of their marketing efforts. AI tools offer a range of benefits, from increased user engagement and refined content targeting to streamlined management processes and valuable insights about user behavior, making them an essential asset for any digital marketing agency.
We’ve compiled a list of the best AI social media tools for agencies to help you get started quick.
1. Predis.ai
Predis.ai is a powerful AI-based tool that can help agencies in social media marketing. It offers numerous features to help agencies maximize their marketing efforts and drive better results. Predis.ai provides agencies with suggestions based on factors like caption length, the number and type of hashtags used, the type of creative, and the date and time of posting.
Some of its features include:
- Aiding in doing a comprehensive ccopetitor analysis and giving insights into competitor success.
- Creating high-quality visuals and posts for your products and services.
- Help find hashtags that will improve the reach of your posts
- Schedule content way ahead of time to stay consistent
Overall, Predis.ai is an invaluable tool for agencies looking to maximize their social media marketing strategies. With its AI-based features, agencies can make better decisions and create more effective campaigns.
2. Sprout Social
Sprout social is a powerful tool that helps agencies in social media marketing. With its robust analytics, engagement, and publishing capabilities, Sprout Social provides agencies with the ability to manage all their social profiles from one platform, giving them access to comprehensive data and insights about their performance on social media.
Some of the features that you need to know are:
- Helps collaborate with coworkers on projects easily
- See all messages and reviews in one consolidated inbox that makes replying easy.
- Plan, schedule and queue posts to all your social media platforms
- AI tool to find the perfect keyword for your posts
3. Brandwatch
Brandwatch is a powerful tool that can help agencies in social media marketing. It allows them to track billions of conversations happening online, including blogs, news, forums, videos, reviews, and images on sites like Twitter, Facebook, and other social networks. This data helps agencies gain insights into consumer trends, identify influencers, and better understand brand perception.
Brandwatch also helps agencies in content marketing by providing metrics on relevant influencers who can help amplify their content. It provides data on the types of content that are performing best, allowing agencies to make informed decisions about what type of content to create and share.
4. Mention
Mention is an AI tool that helps agencies in social media marketing. This platform enables brands and agencies to track media and social media data, which can be used to increase brand awareness and traffic. It provides insights into online conversations, enabling customers to compare and analyze the data and then create content based on this information.
Additionally, Mention helps marketers to understand which headlines, words, and images in posts lead to the most engagement with the audience. Mention’s AI technology also streamlines marketing efforts by allowing for the automation of personalized and relevant messages. This ensures customers are receiving tailored experiences that are more likely to result in sales.
5. Sprinklr
Sprinklr is an AI-driven tool that can help agencies in their social media marketing efforts. This powerful platform provides numerous features and functions that can help businesses improve their brand engagement, generate leads, and reach new audiences on busy social media channels.
It can help automate certain tasks, such as content curation, scheduling, and analytics, which can free up valuable time and resources for other important tasks. This allows businesses to optimize their social media marketing efforts and make sure their content reaches the right audience at the right time.
6. Hootsuite
Hootsuite is a powerful tool that helps agencies quickly and effectively manage their social media marketing campaigns. It provides a comprehensive suite of features that can help improve the efficiency of the campaigns, such as scheduling posts in advance, monitoring multiple social media streams in one place, easily viewing analytics data, and using the Hootlet plug-in to share information with others.
Agencies can also use Hootsuite to optimize their social media presence by filling out profiles in their entirety, using hashtags, creating valuable content that solves followers’ problems, using images, and including calls to action.
Wrapping It Up
Organizations are increasingly using AI to manage different elements of their day-to-day operations, including actions on their social media marketing platforms.
If your organization is serious about utilizing social media to engage with consumers, create leads, and promote your brand, artificial intelligence can fuel your strategy, take it to the next level, and provide you with a competitive advantage in your sector.
You can utilize the unprecedented insights provided by these technologies to boost productivity, find new trends, reach a larger audience, determine what works for your niche, monitor your success, and improve your campaigns in real time.
Discover more insights and elevate your digital strategy—visit Predis.ai today for a wealth of comprehensive guides!
FAQ:
Agencies are using AI for social media management to improve post performance, scale campaigns for clients, reduce manual work and deliver results quicker.
Some of the ways in which social media agencies can use AI include:
1. Social listening
2. Content creation and scheduling
3. Personalizing content
4. Community management
5. Ad targeting
6. Sentiment analysis
You can use AI to automate A/B testing, optimizing ads, finding best performing creatives and improve ROI on social media campaigns.
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