Creating visually appealing and high-performing social media ads is crucial. However, using the wrong ad sizes can lead to distorted images, cropped content, or poor engagement. Each platform has specifications, and following the correct dimensions ensures your ads look professional and attract maximum attention. This Social Media Ad Size Guide will help you optimize your visuals for better performance.
Whether you’re running ads on Instagram, Facebook, LinkedIn, or TikTok, having the right image and video sizes can significantly impact your campaign’s success. This guide provides the latest Social Media Ad Size Guide recommendations for 2025, helping you create compelling ads that fit perfectly on every platform.
Check Out the Social Media Ad Size Guide
Ensure your ads look great on every platform by following the recommended sizes below. From Instagram to YouTube, we’ve got you covered with the latest ad size specifications for 2025.
1. Instagram
Feed Posts (1080 x 1080 pixels, 1:1 aspect ratio)
Instagram feed posts work best with square images, maintaining a 1:1 aspect ratio. The optimal resolution is 1080 x 1080 pixels, ensuring your content appears crisp and professional. While Instagram supports other sizes like portrait (1080 x 1350 pixels) and landscape (1080 x 566 pixels), square images are the most commonly used format. High-quality visuals that are properly sized will help maintain clarity and engagement without being cropped.
Stories and Reels (1080 x 1920 pixels, 9:16 aspect ratio)
Instagram Stories and Reels require a vertical format with a 9:16 aspect ratio to fit full-screen on mobile devices. The recommended resolution is 1080 x 1920 pixels to ensure a high-quality display. Since Stories and Reels are designed for quick engagement, using the correct dimensions prevents unwanted cropping and distortion. It’s also crucial to keep important text or elements within the central safe zone to avoid being cut off by UI elements like captions or icons.
2. Facebook
Feed Ads (1080 x 1080 pixels, 1:1 aspect ratio)
As per WebFx with over 2.4 billion monthly active users, people use this platform consistently. It’s an excellent network for reaching people interested in your business. Facebook feed ads should be 1080 x 1080 pixels to maintain a 1:1 aspect ratio, ensuring they display properly across both desktop and mobile devices. Square images work best because they provide a balanced view in the feed without excessive cropping. Facebook allows other sizes, but sticking to the recommended dimensions ensures the best visibility and engagement.
In-Stream Videos
- Vertical Videos: 1080 x 1920 pixels (9:16 aspect ratio)
- Horizontal Videos: 1920 x 1080 pixels (16:9 aspect ratio)
Facebook in-stream video ads play within other video content, making it essential to use the correct dimensions for seamless integration. Vertical videos (9:16) are ideal for mobile viewing, ensuring full-screen engagement. Horizontal videos (16:9) work best for desktop and larger screen displays. Ensuring high resolution will prevent pixelation and provide a professional appearance.
Stories (1080 x 1920 pixels, 9:16 aspect ratio)
Similar to Instagram Stories, Facebook Stories should be 1080 x 1920 pixels with a 9:16 aspect ratio for a full-screen experience. Because viewers often skip quickly through stories, ensure your visuals are high-quality, attention-grabbing, and free from cropping issues. Avoid placing text too close to the edges, as it may get obscured by Facebook’s interface elements.
3. Pinterest
Standard Pins (1000 x 1500 pixels, 2:3 aspect ratio)
Pinterest is a visual search engine, and Standard Pins should follow the 2:3 aspect ratio with an optimal size of 1000 x 1500 pixels. Pins that are too tall or too wide may get cropped in users’ feeds, reducing their effectiveness. The vertical format ensures that your content stands out, and using high-quality images with engaging text overlays can drive more clicks and engagement.
Video Pins
- Vertical Videos: 1080 x 1920 pixels (9:16 aspect ratio)
- Other Formats: 1000 x 1500 pixels (2:3 aspect ratio)
4. X (formerly Twitter)
Single Image Ads
- Square images: 1200 x 1200 pixels (1:1 aspect ratio)
- Landscape images: 1200 x 628 pixels (1.91:1 aspect ratio)
Video Ads
- Horizontal videos: 1920 x 1080 pixels (16:9 aspect ratio)
- Square videos: 1200 x 1200 pixels (1:1 aspect ratio)
5. TikTok
In-Feed Ads (1080 x 1920 pixels, 9:16 aspect ratio)
TikTok’s In-Feed Ads should be 1080 x 1920 pixels with a 9:16 aspect ratio to fully utilize the vertical mobile screen. Since TikTok is a video-first platform, high-resolution videos with engaging visuals and minimal text perform best.
6. LinkedIn
Single Image Ads (1200 x 1200 pixels, 1:1 aspect ratio)
For single-image ads, LinkedIn recommends using 1200 x 1200 pixels with a 1:1 aspect ratio. These ads appear in users’ feeds and should be visually engaging while maintaining a professional tone.
Sponsored Content (1200 x 627 pixels, 1.91:1 aspect ratio)
Sponsored Content images should be 1200 x 627 pixels with a 1.91:1 aspect ratio. This format allows ads to integrate seamlessly within LinkedIn feeds.
7. YouTube
Video Ads (1920 x 1080 pixels, 16:9 aspect ratio)
YouTube Video Ads should be 1920 x 1080 pixels, adhering to a 16:9 aspect ratio. This is the standard for high-definition videos, ensuring optimal clarity on all devices. Since YouTube is primarily a video-based platform, high-quality visuals and engaging storytelling are crucial for success.
Conclusion
Optimizing your ads using the correct dimensions is essential for maximizing engagement and maintaining a professional appearance across platforms. This Social Media Ad Size Guide provides the latest specifications for 2025, ensuring your campaigns perform well on Instagram, Facebook, LinkedIn, TikTok, and more.
By using the right image and video sizes, you can create compelling ads that capture audience attention, drive engagement, and improve ad performance. Stay ahead of the competition by adhering to these best practices and ensuring your social media ads are visually appealing and effective.
