Have you been staring at your screen for the past 20 minutes and could not even come up with a single line for your social media ad copy? You are not alone!
Social media ads account for 28.8% of all digital marketing spend. And when you factor in that ad copies are short pieces of content within which you have to convince the end user that your product/service/business is awesome, the task becomes harder.
But the troubling times have come to an end. Because here we have compiled a list of 20 social media ad copies that blew our minds. And by the end of this, we hope you have a screen full of ideas and not a blank canvas.
So without further ado, let us jump in!
Why is a Good Ad copy important and How should you go about it?
With a good ad, comes tons of conversions and new customers. So when you start writing one, you need the utmost discipline to bring your best creation to life. So, here are the exact steps that you can follow:
- Find out which platform you are going for and keep that in mind.
- Figure out your goal and write it down
- Understand your audience and what makes them tick.
- Write and design an ad that will make people stop and stare. If you are not clear on how to do that, use this blog as a source of inspiration.
- Publish and keep track of conversions. Do A/B testing to identify the ones that perform well.
1. Walmart
This is an innovative initiative by Walmart, where if you click this ad you will be transferred to a checkout page. This page has their famous rotisserie chicken and drinks all added up and ready to go. All you have to do is pay and you have a delicious meal waiting for you!
Why it works?
- It is simple, fast and easy! With a couple of taps and clicks, you can avail a whole meal. We have to admit, it is pretty tempting!
- The whole meal is pretty affordable. You are not even paying exorbitant prices for the convenience.
- Clever usage of their most famous product (the rotisserie chicken in their ad)
- The ad copy – shows all of these benefits in just 3 lines!
2. Salesforce
A good offer never deterred anyone. And this is a good one!
An all-in-one CRM that is reputed to be an amazing one in the market, offering a 20% discount on their product, and all they expect you to do is Sign up.
Now, I need no more convincing!
Why it works?
- Making your reader hit the CTA is what matters at the end of the day. With this discount and an offer of a free trial, they are nudging their user towards taking that step firmly.
3. Hubspot
When including statistics in your draft, you add a layer of trust to the information that you are providing. Now, that you know the authenticity of the fact, you feel intrigued to know why short-form videos will become popular in 2024.
Why it works?
- The ad focuses on a niche market (marketers) and the copy has made it very clear.
- It is intriguing to the reader to know the why behind the stat. This ad copy has done a great job of instilling curiosity in the mind of the end user.
4. Semrush
This copy does not talk about the product but is focused on the pain points of the end user. And isn’t it always a good idea to market the product in a way that satisfies the customers?
Why it works?
- This ad copy places the product in a way that is easily understood by the target audience. If a new user stumbles over this ad, they will know what problem this company is trying to solve. This way acquisition of new customers becomes easier.
5. Samsung
Influencer marketing is the next big thing right now. Almost all companies have a dedicated budget allocated to this strategy and it makes sense. Even a study shows that social media users have mentioned that they at least bought one product that was promoted by an influencer.
Samsung is not going to let this strategy unturned! And who do they bring in? Emma Myers of course!
Why it works?
- Tapping into the influencer marketing strategy is a smart move.
- The way this ad is displayed, it does not even seem like an ad. It is light-hearted and approachable making the whole product fun and amazing.
6. Blackrock
This ad is another example, where the copy segregates itself as being relevant to only a particular set of people. Even though they have made themselves focused on a small group, they have dedicated the rest of the ad copy to make it as intriguing as possible to the target audience.
Why it works?
- Being an authoritative figure in the finance segment, Blackrock’s take on retirement can be valuable. Thus making their audience want to know more about what they have to offer.
- Including this stat makes their claim authentic and intrigues people.
7. Mailchimp
Claiming that you can improve any business by X% in an ad is a bold statement, which makes you believe there must be some level of guarantee in reaching this goal.
Why it works?
- Guaranteeing a certain percentage of success in the ad itself has got to work to their advantage.
- The intelligent way in which they have used the ad copy to talk about how they can solve your problem and used the image to say that they have the resources to get it done.
- Clever wordplay by using their company name in the ad copy, which makes it fun and engaging.
8. Netflix
Netflix has linked this ad to a blog that lists the best movies and shows to watch when the New Year arises.
Why it works?
- Netflix has utilized UGC (User Generated Content) to its advantage.
- They have made perfect use of the New Year occasion where people are looking to just spend time with their family and friends. By compiling an amazing watchlist, they are sure to lure their audience in.
- This ad takes the form of a friendly suggestion and does not feel salesy.
9. Starbucks
Starbucks has been pushing their app usage for a long time which is apparent from their previous ads. And this is one such initiative that honestly is very appealing. The chance to win mind-boggling prizes, including a lifetime free supply of Starbucks is a great deal.
Why it works?
- A good festive offer is always irresistible.
- The ad copy makes sure to help the user understand the terms and conditions of the game while also making the reader understand how much of a sweet (Starbucks-level sweet) deal it is.
10. McDonald’s
Have you ever scrolled through your social media feed at night and stumbled upon a food video that made you salivate?
Yeah, me too! And this ad had a similar effect on me.
Why it works?
- The absolutely tempting and drool-worthy video is a great motivator.
- The ad copy does not seem like corporate talk. It feels like something that is being said between friends, which makes it even more interesting.
- The combination of both these points makes you want to try a Mcnugget sandwich. And hey, that is how you make a sale!
11. Prime Video
Harry Potter is a cult classic and a crowd-pleaser. Adding a snippet from the movies and reminding them to come watch the whole series on their platform is a good move.
Why it works?
- If you look at it closely, Prime Video has made this in the format of a meme. Placing this ad amid the holiday season when people are indulging in their favorite treats all day long, this copy says there is no judgment in doing just that. (And if you want to binge-watch Harry Potter on the side, then it is a bonus to them!)
12. Hulu
This social media ad copy example is an outright meme and it is hilarious and very, very relatable. I mean, where did those years go? We have no idea! Creating a meme as your social media ad copy can be a great way to retain audience engagement.
Why it works?
- The corporate and consumer barriers are breaking. People now want to relate more to the brand they purchase from. This ad being all relatable and funny manages to achieve just that.
13. Google
The cute factor is overflowing in this one. There are times when Google rolls out an update where if you type a particular phrase, you get some sort of animation related to that phrase. The phrases are usually the most searched ones of that particular year.
And this Inside Out one was one of our favorites.
Bonus: Watch this Sabrina Carpenter one, if you loved the above! (Psst, we suggest to keep the volume low for this one!)
Why it works?
- Google’s user base is massive and even though it was an object of Marvel a long time back, it has now become a day-to-day object. And these cute effects that Google releases from time to time add an oomph factor to their product. And it is interesting to the user too!
14. Alibaba.com
This is another clever way in which Alibaba.com has showcased how their service is valuable to their customer base.
Why it works?
- If you dissect the sentence, you can see that they have included all their major Unique Selling Points in a greatly written copy. They have pointed out that they have a great inventory, can offer affordable prices, are the world’s largest supplier, and can offer order protection.
I mean as an investor, is there any other concern that they have not addressed?
15. Doordash
This social media ad copy is a personal favorite because no one in the world will fail to relate to this! (Okay, some might not relate, but most of us would!)
Why it works?
- The video is not of any celebrity, it could have been you or me. This ad could have easily been a scenario in any of our lives, which makes it all the more possible for us to proceed with the purchase.
- The ad copy is simple enough but gives a gentle nudge towards making a purchase.
- The CTA is simple and perfect.
16. Walt Disney World
Walt Disney World has nailed its usage of customer-generated content and in the process has managed to create a soulful ad that people feel good about.
Why it works?
- This is an extremely feel-good ad, where parents are talking about their kids’ happiest moments at Disney Land. And in the end, if you are a parent you would want to give your kid those moments too!
- The ad copy is short and sweet letting the video shine through and yeah, This is Magic really!
17. Adobe
This ad is another personal favorite since it includes 3 characteristics that make up a good ad. The user testimonial? Check! Explaining use cases? Check! A good offer? Check!
Why it works?
- The social media ad copy clearly describes the use cases and offers of Adobe while placing a video that backs and demonstrates it.
18. Canva
We all deal with presentations all the time and making them is a hassle. And Canva is solving that common problem with their platform. And the demonstration is good too!
Why it works?
- Canva is a platform that has multitudes of use cases which is honestly very hard to make people understand within a 2 line ad. So, Canva chose 1 problem that is very common and solved it.
- They used words that drive action (fast, easy, and free). And their product is indeed fast, easy, and free!
19. Crumbl Cookies
Here is another cute ad that passed our radar. The cute factor gets a lot of eyeballs on the social media platform. Additionally, this ad is highly relatable making it a good ad altogether.
Why it works?
- Visually appealing design and relatable content
- The copy makes it look so easy, to get delicious cookies with just 1 click. Now that sounds appetizing!
20. Verizon
This social media ad copy example has minimal design elements but has been used strategically to add an interesting meaning to the context.
Why it works?
- The product is affordable and the graphics add a clever touch to the whole ad.
- Simple and easy enough CTA to get the user to click.
How to Create an Ad with Predis AI?
1.To create an ad with Predis AI, start by visiting this link and logging in with your email ID.
2. Click on the “Create New” button.
3. Select the type of ad creative that you want to create. In this instance, we have chosen Ad creative > single image > square 1080 x 1080. You can also opt to create an ad from scratch by using the Manual Posts option. Then hit “Continue” to proceed.
4. Input the type of ad that you want to create by writing a prompt in as much detail as possible. Once you are done, click “Continue“.
5. Predis AI will automatically suggest the heading, subheading, and the kind of image prompt that will best suit your ad. Check it through and once you are satisfied, hit “Generate“.
6. And that’s it, your ad creative is done in a matter of minutes. You can post this ad to multiple platforms from Predis’s platform itself or if you want to schedule it, then you can do so from this platform itself.
Five Tips to Make your Ad Copy Stand out:
1. Instill an emotion:
Emotions are valuable in the marketing business. You need to make your consumer feel something and you have them hooked.
When you make the user curious, they want to know more about it. If they feel good about your solution, they want to try that product/service out. When you make them feel like they are missing out on something, they too want to be a part of it.
So the real question is, how is your ad copy going to make them feel?
2. They are Stop-worthy
In your monotonous routine of scrolling and scrolling, only a few things are stop-worthy and that is how your ad should be. If your ad is going to merge with the background and disappear, then it does not make any sense.
Think of a surprise element to make your ad pop. Maybe add an unexpected movement, a bold statement, or visually pleasing images to make your ad stand out.
3. Defeat the Common Enemy
Your business and your target customers are battling the same enemy and it is time you brought it into the spotlight. Tell your audience what exactly you can help them with and how accurately you can get it done.
Maybe offer them a free trial or a preview to get them hooked!
4. Check if you are focusing on the right platform
If you are a business owner who is in the B2B market selling to decision-makers then you have less chance of making a sale by focusing your efforts on Instagram or Tiktok. LinkedIn on the other hand can be a gold mine for you.
So take a moment to think about your product and choose a platform where your target audience will hang out most of the time.
5. Stay in alignment with your brand values
Going out of your way to create an ad that doesn’t align with how your brand is will make the whole ad look inauthentic. So use the same fonts, tone, and messaging format to stay true to your brand.
6. Think about your CTA
A good CTA can make or break your ad. Keep that in mind when creating your ad and write a CTA that will motivate action. For that to happen, you need to be clear on your objectives, whether you want to make them sign up for your newsletter or urge them to make a purchase. Based on your end goal, you need to write a CTA that fits it.
One Last Thing
Writing social media ad copy is an art that requires meticulous effort to get it just right. With Predis AI’s ad generator, this process becomes much easier and less time-consuming while also creating the best ad creative.
With a great ad, you can bring more eyeballs to your brand, make more sales, and grow your business to the next level.
Sign up with Predis AI to start creating show-stopping ads!
FAQs:
A successful ad copy should have a curiosity-inducing hook, convey the value added to the consumer clearly, and finish with a CTA that makes people want to click.
To make your copy better, check if your message is short and understandable. Make sure your copy is impactful enough to stop people from scrolling. Finally, do A/B testing to test if your ad is working the way it should and then optimize it based on the results.
To resonate with your audience, you need to understand their pain points and what makes them tick. Then make sure to write in a voice and tone that aligns with your brand and relates to your audience. With Predis AI, you can set the tone you want to go for and generate an ad with AI.
