Memes are a vital part of social media these days. Gen Z and millennials alike are constantly on the lookout for funny, entertaining content that they can share and enjoy with their network. Marketers, on the other hand, are looking to gain this attention by putting their products in front of the relevant audience. The audience and marketers alike can achieve what they want with one thing – Meme ads!
Meme ads are entertaining, get the message across to others, and provide a reason for people to share them. It is a win-win for all sides!
So, how do we use memes in our Instagram ad strategy? Let us dive deep and find out!
What are meme ads, and why should they be a part of your marketing strategy?
Memes are popular, comical templates that can be utilized to depict fun, relatable situations. Memes were originally only created and shared by meme pages. Since then, brands have started creating their own version of ads and have jumped on the bandwagon.
And if you think about it, it makes sense. 60% of the 3 billion people on social media use it to share memes and funny content.
Times have evolved, and now memes are a part of many brands’ advertising strategy as well. And honestly, it makes them fun, relatable, and human!
So, how can you adopt memes successfully in your Instagram ad strategy as well? To get a clear idea, we must see examples where these kinds of ads were executed flawlessly.
Stand Out on Instagram with AI Content 🌟
6 Examples where businesses used memes in their Ad strategy
Down below, we have 6 meme Instagram ads where businesses exhibited their fun side while also making an ad that converts.
1. Atly
This meme ad has everything a good ad should possess.
Unique Selling Point? Check! Showing the authority and expertise of the creators? Check! Comparing themselves to their major competitors and showing their value? Double check!
With a few points, they have addressed the pain points of their customers and positioned themselves as the leader. What better way to do an ad!
2. Hootsuite
This fun video ad by Hootsuite depicts how clients have unrealistic expectations from their social media managers to make an ad go viral with 0 budget.
And we bet that many people (also their target audience) will relate to this and want to share it with their network! Such an easy way to gain more eyeballs on your ad!
3. Ubersuggest
Time and again, brands have poked fun at their competitors, and the audience has enjoyed this friendly feud.
This clever comparison ad by Ubersuggest is an example of that. They have compared their pricing options with those of their major competitor, Semrush. And since they both have a huge price margin difference, we are pretty sure a lot of users could be swayed.
4. Dollar Shave Club
Dollar Shave Club’s clever writing makes the ad not feel like an ad in the least. But it hits the spot on their customers’ pain points and clearly positions their product as the solution.
With cancel anytime and door delivery options, they make the purchase, usage, and even the discontinuing process easy and transparent.
5. McDonald’s
This fun, playful ad by McDonald’s is something that evokes an emotion, and if you haven’t had McDonald’s in some time, then that emotion would be hungry and craving for some MCD!
6. Domino’s Pizza
Wow! This ad is like somebody read our minds. Going all out when treating ourselves? Yep! And the gentle insinuation that the next time you want to treat yourselves, you might want to consider Domino’s is a smooth move.
How Can You Make Meme Ads For Your Instagram?
Making meme ads for your Instagram ads is tough, if this is what you are thinking, we have a surprise for you.
What if you could get your meme ready in a couple of minutes with little to no effort? Well, with Predis AI, you can!
To generate a meme, you can follow these steps:
- Go to Predis AI’s free meme generator.
- Write an input for the kind of meme that you want to create.
- Now you can get it generated with AI or choose a template and edit it on your own.
- If AI-generated, you can hit “Generate” and your meme is ready to be downloaded!
4 perks of using memes in your Instagram ad strategy
How is having memes a part of your ad strategy going to benefit you? We can at least think of 4 different ways it can have a positive impact:
1. They are easy to conceptualize and create
Whenever an ad has to air, marketers have to undergo an extensive brainstorming process, conceptualize, and then shoot the ad. But this is not the case with memes.
Meme templates are extensive databases with widely accepted concepts, and they are easily understood. So, there is plenty of material available on the Internet, with more being created every minute.
Thus, creating a meme and getting it up and running can be done within a few minutes.
2. You can follow trends
Some meme templates go viral at a point in time, which is something you can hop on. But keep in mind to see if the meme is relevant to your business and whether it is socially acceptable.
3. They have the potential to be shared
Will people share an ad that shows a list of your product’s capabilities? Nope!
But they will share a meme if they find it funny and relatable? Absolutely!
The main purpose of ads is to be able to reach new people and gain brand awareness. By sharing your meme ads with their friends, they are doing your job for you and putting your ad in front of others.
4. They are funny
Memes are entertaining. They can hold the attention of the reader better than a traditional ad. And they increase your chances of making your audience read through the entire post.
Sell More via Instagram 💰
TRY FOR FREE
Conclusion
Having light content, such as memes, can do your social media strategy so much good. They make your brand look authentic, funny, and relatable. So, if you are considering adding memes to your social media calendar, consider this your cue!
And with Predis AI’s meme generator, the task becomes easier. With a couple of minutes, you can get your meme generated, uploaded, and running. So sign up for a free account today and get your meme ad generated today!
