Studies show that 50% of work is now automatable, making any job at least a little easier. This means there is now a solution for several manual tasks of the marketing department, which takes a significant load off the shoulders of the marketing team. They can then focus on other important tasks to maximize the company’s growth.
If your team is overwhelmed with the increasing workload, automation is perhaps the best option for your company. It streamlines communications between employees across the company and enhances productivity with faster task completion. As more brands look at rapid ways to get work done, this can be a significant factor in increasing sales and revenue.
In this article, we will learn about marketing automation for e-commerce and how to integrate it into your marketing strategy to increase sales and organic revenue growth.
What Is Marketing Automation for E-Commerce?
Today, automation software can automate a significant number of tasks in the marketing sector. This includes repetitive manual tasks like email marketing, chatbox messaging and handling, social media posting, and digital advertising.
Marketing automation has gained significant momentum over the years, with over 76% of companies using it. Using automation for the marketing strategy of any company can help upscale operations and tackle increasing content demand.
There are several benefits to using marketing automation for e-commerce stores mentioned below:
Benefits of Marketing Automation for E-Commerce Stores
Now that you have a clear idea of what marketing automation is let us see the different benefits it offers so we know why we should integrate it into our marketing tactic. Here are the different benefits of using automation software below:
1. Less Time Required
Automating tasks like repetitive emails, operations, and executions can be pretty time-saving. For example, every time a customer goes to your e-commerce store and signs up for your newsletter or services, automation adds them to the list of people receiving emails.
You can schedule your social media content so you do not have to spend time posting images and videos individually. Such tasks becoming easier can make converting leads to customers as they get faster replies and solutions to their problems. Automation software allows your company to use time productively, and you can go ahead and focus on the more important tasks like strategizing and brainstorming.
2. Enhanced Conversions
Want to convert site visitors to clients? Use marketing automation for e-commerce to give your visitors just what they need. Use a chatbot service to ask visitors what they want help with, and if they start using your services, automation can help them later, too.
You can reach them via email and send them your newsletter every week or month. Consider using your customer’s name when sending an email, as this will give it a personal touch.
Send personalized push notifications to your customers about deals your brand provides or specific offers made for them. Remind them about abandoned carts, send product reviews, and request feedback with emails or messages. These actions can show them that your brand cares about them, and they will be more inclined to invest in your company.
3. Reduced Costs for Maximum Profits
Only about 11% of companies can sustain cost reductions for a three-year period. Marketing and content automation can help you here by increasing cost reductions and you can get maximum profits.
Many automation companies are going to charge more than you can afford. Proper strategizing and a clear understanding of your company’s goals can be a helpful parameter to help you decide on the company that best meets your needs.
Choose all the channels you want to automate and understand how much money you can invest in your automation program. You will know where all your money is going, and with the decreased workload, you can assign employees more important work and make your company more cost-efficient.
4. Revenue Growth
The leading reason for using content automation at 56% of companies remains an increase in sales revenues. With proper integration of automation in your company’s operations, you can utilize automation to upscale your growth.
Take inspiration from brands like Amazon, which use automation to help employees focus on better meeting customers’ needs. As the brand endorses, they are now using automation ‘on physically demanding and repetitive tasks,’ making it easier for employees to deal with important tasks.
Such inventory automation can help them take more orders and work towards increased profits for the company. This shows how you can use automation not only in social media marketing but also in the different manufacturing processes of the company. Leveraging different functions with automation can help your company manage things better and run faster.
5. Get Quality Leads and Sustain Them
When repetitive tasks are automated, you have more time to strategize for better marketing of your e-commerce store. You can then use this time to work on different customer campaigns that can increase satisfaction and retention rates.
Your brand can spend more time tracking consumer behavior to give more customers a personalized shopping experience at your store. You can then use better strategies to convert top-of-the-funnel users to get them to make purchases and become loyal customers.
You can use different tactics, such as triggered emails and messages on social media channels like Facebook, Instagram, and X, to keep every customer in the loop. Not all your leads will convert, but sending messages and other such reminders to each of them is essential for a better conversion rate.
A study shows that 44% of sales representatives are too busy to follow up on leads. But with automation, your team gets more time to focus on such tasks because they are not busy completing repetitive ones.
These points show how social media automation is essential for marketing your e-commerce store. But how can you use it to increase growth? Let’s find out.
How to Use Marketing Automation for E-Commerce?
Here are some top ways to use marketing automation for your e-commerce store to increase sales, enhance leads, and improve customer retention.
1. Email Marketing
With 18% of automated emails going towards better consumer experience with follow-ups for cart-viewing and such activities, it has become an indispensable part of e-commerce marketing. Automating emails is a faster and more efficient way of integrating this scheme into your e-commerce strategy.
Triggered emails can be the first step in letting users know more about your products and brand. If a user browses through your website or products, they see emails on their account that remind them of items they may be interested in.
Other automated emails include the ones that users get with other behaviors like subscribing to your newsletter or services. Remind users about their abandoned carts or frequently browsed items that did not make it to the cart if your business sells products.
Email Marketing Success Stories
Companies like Amazon and Spotify have superb email automation campaigns. They send regular emails to their users to remind them about their services. Amazon sends its users automated emails about products they have browsed and what other products they can potentially like.
The brand sends emails to track products and upcoming sales, ensuring that all customers are updated about products and feel acknowledged for contributing to the company’s growth.
On the other hand, Spotify sends customers personalized emails showing users their current listening history and similar artists based on their preferences. Frequently, Spotify helps listeners discover nearby concerts of the artists they listen to. Such emails keep users updated and keep the brand alive in their minds.
2. Implement Segmentation
Segmented marketing campaigns saw 101% higher click rates than other campaigns. Segmentation helps buyers get information about consumers based on different criteria, such as locations, interests, buying preferences, budget, and age.
Try to chalk down the criteria for your segmentation and then understand how you can use it for your brand. For example, if your brand is selling products, it may be necessary for you to know the purpose of purchase for a better understanding of how you can make customers more satisfied.
Collect relevant data for your brand and distinguish between your customers accordingly. Such segmentation can help you better implement automation for each customer.
With segmentation, your brand can focus better on each customer’s preferences, and you can use automated messages, push notifications, and emails accordingly. This allows you to create lists that maximize the success of your automated software because you create more accurate lists.
3. Create Personalized Content
Companies can increase revenue by 40% if they get personalization right. With automation, you can customize each user’s website browsing journey by sending them personal recommendations to each of them.
Utilize user behavior to automate similar products for every customer. Customers learn more about different products and the price points of other products, which increases the chances of purchases, upselling, and even cross-selling.
This marketing automation for e-commerce ensures that each customer sees products that they might invest in, which in turn increases customer satisfaction.
Other ways to use personalized automation include external sources like Google ads, which can be used based on purchasing history. For example, if you have a gaming company and users who play your games frequently, consider showing them content based on that consumer behavior tracking.
Use digital campaigns for your users based on the type of products they purchase from your brand. Send them personalized offers and discounts via email based on the type of purchases they make.
If a consumer frequently buys products from a specific range of products, send them emails with discounts on those products specifically. This allows them to have a personalized shopping experience, which can increase quality leads and give your business an edge over the rest.
4. Integrate Re-Engagement
Re-engagement works well for customers because they know that the company remembers them even after their purchase. It is a great way to keep unengaged users updated about your services and opens up new avenues for profits.
Use tactics like messaging them from time to time to let them know that your brand is eager to work things out and strike a deal that works in their favor. Send them automated messages about their absence and ask them if there is anything that they would need help with. Send them automated push notifications to keep them updated about new product launches.
Keep them in the loop even if they are sleeping users because they are still an integral part of your company’s success. If you want to get creative with it, you can send them educational emails once in a while so your company keeps adding value to their lives.
The key point to remember for this marketing automation for e-commerce is to practice moderation. You must understand that they are inactive users and may not want to keep up with every piece of news about your company as your active users would.
Again, you can take advantage of automated segmentation to create lists of users to whom you want to send regular updates and those who would appreciate moderate updates.
5. Take Advantage of Pop-Ups
An average pop-up gets 11% of users to take action, making these automation tools essential to your business. Pop-ups are great for keeping customers on your website for longer and can also help them out in different ways.
If used properly, it can be a great tool to convert top-of-the-funnel consumers who are more likely to take some profitable action for your business. If you are a news outlet, get people to sign up for your newsletter that keeps them updated with the latest news.
If you are a fitness brand like Men’sHealth that wants people to read their fitness blogs, direct them to your latest blogs with a pop-up that allows them to subscribe to get automated details of the latest blogs on their email.
If your brand also sells fitness products like protein shake powders and fitness equipment, show pop-ups that help them make well-informed purchases with downloadable PDFs of the same.
These pop-ups need to work at the right time for maximum conversion rates. So, you must remember that your automation platform needs to get the timing right each time. If you want a subscription to newsletters, keep them at the end of the browsing journey. If you want to sell, show product-related content at the right time when consumers are looking at similar products on your website.
6. Optimize Landing Pages
Landing pages are the building blocks of any business, and using them strategically with the help of automation is essential for better conversions. Creating landing pages manually can take a long time and often leads to numerous mistakes that can cost conversions because of a lack of a visually appealing page.
Automating a landing page can save time as you do not have to sit and select each element. Instead, you just have to choose templates for your content. With landing page automation, you can personalize each page as you want. Each page gets customized with accurate demographics like location, browsing history, and age.
Apart from this, you can create different pages from different sources. For example, if your visitors come from Instagram, they see a different page than users who come from other channels like Facebook or Twitter. This personalizes the landing page and gives it a fun spin so that each user gets a different look and feel of the company.
Since landing page automation saves time, you can use more resources to improve your landing page for users. Use analytics to get the most out of your landing page. Data is essential to understanding where your page is lacking.
You can identify weak points like CTAs that are not helping your brand or newsletter subscription messages that need better work to persuade consumers. You also get to know the strong points of your landing page, like images or visuals that users are spending more time on and forms that users are finding helpful because they are asking relevant questions about their problems.
You can then put more emphasis on those strong points and keep integrating them in better and more interesting ways in your landing page for faster converions.
7. Automate Content for Faster Conversions
Using automated content is a great way to implement for companies that have various social media advertising channels for their e-commerce. At the beginning of 2023, 47% of marketers were using social media automation for their marketing strategy.
This automation strategy helps businesses accelerate their social media marketing by allowing them to create faster and better posts for their customers. Using automation is essential as it can have a lasting impact on your relationship with your customers.
User automation to generate content that looks real and adds value to your users’ experiences. Here, you must consider using automation tactfully so that you can create content that does not come off as generic and artificially made.
There are several online platforms today, like Predis.ai, that can help you create the best content with the best-automated content available for people. You can use Predis.ai to create content that is true to your brand and speaks to your audience to create meaningful connections with your audience.
Use automation systems to create, post, and communicate with your audience. Use techniques like scheduling posts and even creating images that are SEO-friendly with optimum pixels and dimensions for better performance.
8. Efficient Workflow Management
Marketing is all about data because you need to have a strong understanding of your consumers and their requirements. In addition, the needs of your customers need to be met just at the right moment to turn leads into customers. Manual management of these many tasks can be pretty taxing because they require significant time for research and execution.
With workflow marketing automation for e-commerce, your sales team has more time to analyze trends and implement profitable schemes for your company. Your team can also examine consumer behavior more closely and better serve their requirements.
With the right automation tools, you can automate scheduling that executes tasks timely for better returns on investments because your company meets requirements faster. Such software streamlines workflow for reduced human error. According to a study, automation addresses 66% of human errors, making the marketing process accurate and fast.
With enhanced accuracy and speed, your company has the time to convert each lead to a customer. Each customer gets a personalized conversion journey and this helps them get a better experience. Workflow automation thus allows a better experience for both sales teams and customers.
Concluding Thoughts: Marketing Automation for E-Commerce Is the Solution to Revenue Growth
These are some of the best ways you can use marketing automation for e-commerce to make your company faster and more productive. Automation can be tricky to comprehend initially, but with a better understanding of your company’s goals, you will know which operations you want to automate.
Many automation tools can help your company get more work done in less time as you manage marketing better with enhanced audience targeting. Choose the tools and practices that suit your brand’s needs the best and you skyrocket your sales with automation!
Use Predis.ai for E-Commerce Marketing Automation
Use the best automation tools from Predis.ai, as the platform helps your brand reach new heights with its various marketing solutions. Avail yourself of the best content automation with Predis.ai for your social media e-commerce ads.
Additionally, schedule all your posts so that these tasks become automated so you do not have to worry about posting each visual individually, saving you loads of time. With Predis.ai, you get the best marketing automation for e-commerce that helps you stay ahead of the curve. Sign up for the best automation services at Predis.ai today.
