Instagram is where the world is at. With 2 billion people actively using social media every month, it poses a huge opportunity for marketers looking to find their next client. Thus making Instagram ads an inevitable part of your marketing strategy. But all businesses are different, and some would not have a huge budget to work with. That is where this guide comes in. We will tell you how to ace your Instagram ad on a budget and still pack a punch.
So, let us get down to business.
9 Tips To Make Your Instagram Ads A Success with a Limited Budget
Here are 9 ways in which you can make your Instagram ad on a budget.
1. Use Visually Rich Imagery
Instagram is a visually motivated platform. People are constantly sharing cute, aesthetic pictures on their feeds. To stand out from all this noise, you too need to incorporate images in your ads that make people stop and stare.
When choosing the appropriate image for your ads, keep in mind the following:
- Choose images that are high-quality and resolution.
- Use bold colors
- Instead of selling a product, the image should sell a feeling. An emotion that should be associated with your product.
- Make the images closely align with the copy of your ad.
2. Dayparting and Weekparting
Your audience might be people who are active only at a particular time of the day or for a few days in a week. In such instances, running an ad for the whole week can be a waste of your resources.
This is where dayparting and weekparting come into play. Check your Instagram insights dashboard to find the most active times of your audience and run an ad during that particular time slot.
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3. Run a single ad instead of a campaign
Running a campaign of ads to achieve an objective can rack up expenses in no time. But running a single ad with all the information in it can be cost-efficient.
But how do you combine all the information in one ad and yet keep your audience’s attention? The answer to both questions is to use Carousel ads and video ads.
With carousel ads, you can combine up to 10 images or videos in a single post. And you would think this would deter people from engaging. But the truth is, Carousel ads bring in the most amount of CTR among all other ad formats. So, it is a win-win situation.
Let’s explore this example by Boofootel. They have made this carousel post into a two-in-one post. They have informational content on solving the customer’s issue, and at the end, they casually place the product as the solution.
4. Scrutinise your High-value customers
Ads are a costly affair, but if they can bring you clients that provide a much higher lifetime value, then it is a fair deal.
To get the most return on investment on your ads, see the kind of high-value customers you have. Do they share a common attribute or interests? Focus on that to create a lookalike audience.
When you include this value-based lookalike audience in your targeting strategy, you are bound to make more from your ads than what you are spending.
5. Influencer-based marketing
Now, hold up and let us explain.
When we say get Influencers to back your product, we are not talking about the Macro influencers with millions of followers. Those kinds of promotions can blow your budget out of the water.
But you can still focus on getting micro-influencers. Micro influencers have a few thousand followers and would not charge you exorbitant prices. And you would be happy to know that they have the highest rate of engagement out of all classes of influencers.
You can also partner up with UGC creators (User Generated Content) to give social proof to your product.
These kinds of ads perform better in comparison to conventional ads churned out by the company. And you get to put your product in front of the influencer’s audience, too.
6. Adopt a storytelling approach
Have you ever scrolled through Instagram and seen the same ad again and again, and eventually gotten so fed up?
Let that not happen to your audience!
Instead, plan a storytelling approach, where you convey a whole narrative with a group of ads. Retarget the people who have interacted with your ads in the past and show them a different ad each time.
This way, you get to:
- Improve brand recall
- Gradually move them from the awareness stage of the funnel to conversion
- Reduce ad fatigue by rotating different ads
- Conveying the message of your brand efficiently
7. Make use of Meta Advantage+
Have you ever noticed the Advantage+ button beside the budget settings option?
There is a reason it is there. Having a strict budget for running ads means you have no space to make mistakes. Now, it would be fine if you are a pro, but what if you are a newbie?
Do you have to lose money before you figure out which set of audience to choose and what budget to set? Normally, yes. But with Advantage, you do not have to.
Because Meta has used its AI and Machine Learning capabilities to curate a feature, Advantage that will enhance your ad results. This can be anything like creative edits, audience segmentation, and so on.
8. Experiment with boosting posts
If browsing through Facebook Ads Manager is getting to be very confusing, trust us when we say you are not alone.
With extensive parameters and features, Facebook is the ultimate tool for targeting individuals. But it also poses a hefty learning curve for new users.
Which is where Instagram’s boost post option comes in handy. With boot post, you do not have to worry about targeting parameters and so on. Thus making it easier for beginners to learn the ropes and practise placing ads.
Place well-performing organic ads, check out where you are getting the engagement from, gain confidence, and then try your hand at creating an ad campaign. Chances are, this time you might do a better job.
9. Don’t forget your Landing Page
Imagine baking an impressive cake, and ending up not doing the icing at the end.
It is still pretty delicious and amazing. But the icing just takes it from a normal cake to something special and appealing. After all, we don’t post pictures of plain cakes. We post those exorbitantly decorated ones.
And that is why a well-optimised landing page at the end of a perfect ad is important. It rounds up the experience and improves conversions. So, check if your landing page has:
- Rich visual images
- Concise text that prompts the user to take action
- Text snippets from the ad to give a uniform feeling to the user
- Is it mobile-friendly?
- Is the page taking too much time to load?
- Is the sign-up form (if you have one) too long?
A/B test your landing page to figure out if there is any way for you to make your page even better.
Conclusion
Running an Instagram ad on a budget can be pretty hectic enough. But worrying about ad creatives, texts, and CTA placement on top of that can be a pretty big headache on its own.
But thankfully, with Predis AI, you can solve all these issues in a matter of seconds. With AI generative capabilities and unlimited templates in our library, we have an option for everyone. Whether you are someone who prefers to do their ads on their own or let AI take care of it completely.
So, sign up to get your own free Predis AI account and find out how much easier your ad creation process gets.
