With the advancement of advertising tools, there are many marketing tools that have come to light. These tools are essential in understanding the behaviour of customers and framing the advertisements according to that. AIDA stands for “Attention, Interest, Desire, Action” and is a marketing tool that helps in describing a common list of events that occur when a customer engages with an advertisement. Following is a breakdown of each stage –
1. Attention –
The very first step in designing an advertisement is to understand elements that grab the attention of the audience. For example, eye-catching headlines, visuals, or other elements that stand out can lure customers to keep watching the advertisement. This can include a very compelling ad copy that resonates with your audience.
2. Interest –
Once you have caught the attention of the users, the next step is to pique their interest in watching the advertisement. This can include highlighting interesting elements in your ad. Ad extensions, benefits of your products, uniqueness and differentiating elements will help you interest the audience in watching your advertisements. This will guide them into completing further actions to make your ads successful.
3. Desire –
If you are successful in attracting customers to pick your products, then your next step is to increase their desire to buy these products. This can be done through offering discounts and benefits through the purchase. You can showcase various customer reviews and testimonials to help the viewers decide their actions. This will convert their interest into desire.
4. Action –
The final step is for the customers to complete certain actions. This can include purchasing products, signing up for a newsletter, subscribing to a service or requesting more information. A clear CTA will enhance your chances of receiving an action on your advertisements. This is the crucial step for all advertisements as it produces more conversion rates and clickthrough rates.
Wrapping it up –
AIDA model is very useful in understanding customer behaviour and designing ads according to that. Firstly, it is important to grab the attention of the viewers on online platforms. The next step is to interest them in watching the advertisement so that they get more information about the product or service. Later, the desire to purchase the product is accentuated by offering discounts and providing customer reviews. This will also build trust towards the brand. The final step of AIDA is completed by the audience. This is done by completing the action and hence this model is very useful in understanding the framing of an online advertisement.
