Facebook Ad Ideas for HVAC Businesses You Need To Try

56.89% of the Internet users use Facebook every month. When half of your users are hanging out somewhere, it makes sense to focus your advertising strategy on that platform. And as a HVAC business, you need to focus here too to beat the competition and get people to come to you. In this guide, we will tell you the kind of Facebook ad Ideas you can implement to get a consistent client base.

So without further ado, let us dive in!

Do Facebook Ads work for HVAC?

Almost 31% of customers give small businesses a chance after they see a Facebook Ad for them. An equal number of people peruse the Facebook page of a business during their buying research. And if these numbers are not convincing enough, here are three additional reasons why you should consider Facebook ads:

1. Ability to retarget: When you leverage Facebook ads, you get access to information on people who are interested in your services. This in turn allows you to target them back and increase your chances of converting them.
2. You get coverage: Since Facebook allows you to target people based on area, you get to advertise to people within your service location. This way you do not waste your budget on users, not in your geographic location.
3. Access to analytical tools: Facebook comes packed with the tools you require to make your ads a success. Equipped with them you can drill down on a strategy that will deliver impeccable results. You can also use these insights in your marketing strategy for other platforms as well.

Ten Ad Ideas For HVAC Businesses:

Now that you are prepared to run ads, let us see some examples of Ad ideas for Facebook which you can get inspired from!

1. The Subscription Plan

Subscription-type models are taking off left, right, and center. From paying Netflix subscriptions to licensed software, a lot of businesses have adopted this approach and thrived. So, why shouldn’t your HVAC business do the same too? 

Here is a creative Facebook ad idea from Keith Air Conditioning Services, where they have introduced their subscription plan in a clear-cut copy. Coupled with the short and sweet copy with a cute illustration, we would say that this ad has all the right ingredients.

2. Find the right talent

Who says Facebook ads are just to get to your customers? You can also find the right talent for your business through these ads.

And that is exactly what Right Now is doing with their Ads. They created a simple, generic ad, that outlined what a potential applicant would want to know about. And finished it with a not-too-generic CTA that will make the application process streamlined.

3. Service Directory

This is more of a top-of-the-funnel kind of ad where you are focusing on widening your brand awareness and reaching potential new customers. And what does a new customer want to know first? 

They want to know how you can help them. You can clear these questions out by creating an ad like this by R&T Yoder. 

Their CTA takes you to their website where you can view a full list of services that they offer. These kinds of Facebook ad campaign ideas work well as local awareness ads, where you focus only on people who are situated nearby.

4. Run Offers

As any business owner would say, acquiring customers is hard. This is why a lot of companies offer a free product as a hook, to gain their client’s trust and then sell the product. This is all a part of the marketing funnel.

AirSouth has taken a page out of this same handbook and created an irresistible offer. A whole plumbing inspection, that too for free! There are not a lot of people who will pass up on this deal.

Note: You do not have to go out of your way to create offers that will be hard on your business. Create ones that you are comfortable giving out and then strategically market them.

5. Use your Unique Value Proposition

Apple offers stellar quality cameras, which is what makes them stand out from every other mobile brand. What does your company offer that makes you stand out in your industry? That is your Unique Value Proposition!

If your business has one, then use it! Tell people what they can expect from you which none other companies are willing to offer. American Air adopted this approach here to show how their solution can make home maintenance more affordable.

6. Seasonal Packages

Customers demand different things in different seasons. A working Air cooler in summer and a good heating system in winter. Running ads based on the season is vital so you can meet users right in the time of their need.

Here is a Facebook ad content idea by Dayco Systems, running a buy one get two offer, where they have cleverly incorporated it with Valentine’s Day.

7. Use Customer Testimonials

Testimonials are a great way to make new customers trust you instantly. And, when you are preparing to put your business in front of many new eyes through paid ads, why not use testimonials?

Dehart Plumbing has done a great job including a video of their customer experience which boosts their credibility. The text inlay within the video makes it possible to get the information across even if the end viewer is watching this with their audio off. (Spoiler alert: Most people watch social media with the audio off, so having subtitles is always the best idea!)

8. Solve a Common Problem

What is one problem your customer faces that you can solve? Make this answer the punchline of your ad. 

J.A. Bertsch does exactly that in this ad. By telling the audience what problem they solve and how they solve it, they are prompting users to interact with their ad. Bonus points, for creating a compelling copy and an infographic that together work well to convey the major selling points of their message.

9. Use Educational Content

This is another type of ads that will drive traffic to your website. So if your business end goal is to improve brand awareness, and bring valuable traffic to your website then posting educational content is the way to go. 

Blog articles that are relevant to your audience not only add value to them but also establish you as an industry leader. Wolcott Services has taken this strategy into play with their ad.

10. Leverage Video Ads

Video content is the most engaging type of content on social media. 500 million people watch almost 100 million hours of video content on Facebook daily. Given these numbers, not embracing video ads in your strategy can be a costly mistake.

With video ads, you are able to pack more information in, add dynamic elements to retain attention and take a storytelling approach.

Pure Plumbing understands the advantages of videos in paid ads and has leveraged them strategically to inform its audience of its business.

Five Facebook Ad Tips for HVAC Businesses:

When it comes to ads, you get a small duration within which you have to attract and make an impression on your audience. To get that done here are 5 tips that have proven to work time and again.

1. Short and Sweet Ads

Even though, Facebook is more forgiving on text-heavy content than Instagram does not mean you have to create huge blocks of text.

Keep the captions as concise as possible and target to convey the message within that itself. If you are opting for video ads, go for videos that are 15 seconds or less so you can have the full attention of the viewer.

2. Mobile Optimization

A vast portion of Facebook users, peruse through the platform with their smartphones. So, if your ad is not mobile-optimized you lose out on all these people.

To avoid that, when creating an ad always test it out to see whether it works well on mobile devices as well. Also remember to use smaller file sizes, because larger files might not work on mobile devices.

3. Remarketing is your Best friend

Did you know that a user requires at least 6 touchpoints with a brand before they become a customer? This means, gaining their attention once does not get the job done.

To maintain contact with users who showed interest in your services previously, you can leverage remarketing ads. This way you can reinforce their brand recall and improve your chances of making them purchase from you.

4. Use Ad Templates

As a beginner, designing ads that drive conversion will feel like a daunting task. This is where ad templates come in handy. You can easily leverage proven templates and create an ad that suits your business and your campaign goals in a matter of minutes.

Predis AI has our own library of templates that have repeatedly brought us results time and again. With a simple sign-up, you can access our extensive library and create your own Facebook ad swiftly!

5. Analyze your Data

Every good marketing strategy starts and ends with a data analyzing process. And Facebook ads are no exception to it too. 

Once an ad goes live, make sure that you track the performance of these ads to see which one is making you money and which ad is draining you. So that you know how to improve the performance of your ads.

And one important feature from Facebook that can help you do that is the Facebook Pixel, which allows you to attribute the conversion to a particular ad.

Couple that with the arsenal of Facebook Analytical Tools and you have everything on your hands to make your ad a success.

Conclusion

There are many permutations and combinations involved with making your HVAC business Facebook ads a success. From ad content creation to audience segmentation, there are many things for you to keep in mind. Not to mention the performance monitoring and iterative process that will make your ad a lead-generation machine. With Predis AI’s AI ad generator, you can take the guesswork out of at least one of your processes. Our AI capabilities and manual templates provide you with everything you need to create a successful Facebook ad. So, sign up with us today and get started!

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