71.2% of TikTok users bought something after seeing it in their feed. 55% of TikTok users made an impulse purchase on the app. Whereas other app users exhibit a lower percentage of impulse purchases. All these stats are a clear indication that any E-commerce owner who does not focus on their TikTok presence is losing out. If you are one such business, then this TikTok ads for E-commerce guide is for you!
Let us dive deep into how you can use TikTok ads to amplify your presence on TikTok!
Why are TikTok ads important?
With so many social media platforms vying for the attention of your audience, it can be hard to pick one to focus on. But focusing on everything at the same time? Alongside running an ecommerce business? Well, that is a recipe for burnout.
If that is true, then why are we urging you to focus on TikTok? How is it any different from Instagram or Facebook?
There are many standout differences. For example, TikTok is the most downloaded app, with people spending an average of 476 minutes per month on the app. This metric is second only to Facebook.
So, if your prime customers are millennials and Gen Z, then we bet TikTok is where they are hanging out. Full disclosure, if your customers are above 30 years old, then TikTok is not the place for you (As of now!)
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Types of TikTok Ads:
Imagine having an active TikTok profile, where you churn out some amazing, authentic content and create TikTok ads that feel relevant. But, for some reason, the metrics are growing but not at a pace you like. This can be frustrating, which is where TikTok ads could be of major service to you.
TikTok ads are fun, playful, and authentic, and they come in different shapes and sizes that fit every end intent. So what are these types? Let’s find out!
1. In-feed ad
These ads are the most natural type of ads offered by TikTok. They are placed within the For You page and do not stand out. They are the only piece of content that is present on your user’s device, so you have their undivided attention.
You can create up to 60 seconds worth of videos (but try to keep them short), which provides ample space for creativity. You can also format your content in such a way that you could add multiple CTAs, like asking them to follow and interact with your ad.
Since these ads blend flawlessly with the user experience, they are a great way of bringing more engagement, driving website visits, and improving conversions.
2. Brand Takeover
Want to get in the faces of your audience? You can! You literally can with a Brand Takeover ad (If you are willing to part with the big bucks!)
In brand takeover kind of ads, the user will see your ad as soon as they open the app. This ad lasts for 3 – 5 seconds, so you need to have a solid strategy to make it work.
Bold visuals, imagery, and colors need to be added to keep the attention of your audience from wavering. And since you have a minimal duration, it is best to stick with easy messages dished out in a couple of words.
3. Top View Ads
Top-view ads are also ads that are displayed when a user opens the TikTok app.
Then, how is it different from a Brand Takeover ad?
There is a minute difference between them. Where brand takeovers occupy the screen immediately after opening the app, Top view ads only occupy the first in-feed ad that comes up.
To simplify it, brand takeover ads happen immediately, whereas top-view ads have a 3-second lag period.
These ads can be up to 1 minute in duration. We advise you to start with visuals that pique interest and seamlessly work them towards the CTA button.
These kinds of ads take up valuable user time, so make the most of it by providing high-quality assets, videos, and content.
4. Ecommerce ads
Improving sales is one of the major objectives of any E-commerce owner, and if it is yours too, then these ads are for you.
What these ads do is, they take into account the interests of a user and show a product from your inventory that best suits their likes.
And the best part is that the users can complete the purchase within the app itself.
These ads can be anything from Video ads to Live ads, where you can interact with your audience, answer questions, and sell your products.
5. Spark ads
Spark ads are the type of ads where you can boost a post that already exists on your page. This way, Spark ads have the unique advantage that you can check beforehand if the content has the potential to become viral.
Your choice of content can be anything from content you created or that was user-generated (UGC). UGC type of content is more preferred by marketers since it provides social proof to your brand and improves the trust factor.
But if you are going to be using content created by your users, then make sure to acquire the appropriate permission from them.
6. Hashtag Challenge
Viral challenges bring with them brand exposure and recall. But why wait for trends, when you can create your own?
This is the whole purpose of a hashtag challenge. Basically, a brand starts creating a trend where users can create similar content under a branded hashtag. Then the brand collaborates with content creators to get the message across.
When more people see creators having fun making content for this trend, they are more likely to try it too. This way, more people become familiar with your brand.
And the fact that your audience and you are bonding over a common interest is an added advantage as well.
7. Branded filters
People love creativity and love experimenting. Which is where AR/VR filters that distort images (in a fun way!) in real-time.
Creating filters such as this allows people to experiment and share their unique take on their profiles. And when they share their output, they unconsciously propagate your brand’s message as well. As a result, you are exposed to a wide variety of audience without actively marketing to them.
And this type of UGC content is simple to create, thus making more people prone to wanting to try it.
How To Create TikTok Ads?
Creating TikTok ads for E-commerce is fairly simple with only a couple of requirements: you need a business TikTok account and TikTok ads manager. And you are set. Let us walk through the steps of creating your ad:
- Check if your TikTok account is a personal or business one. If it is set to a personal account, then switch it to a business account. With this, you will unlock many analytics options that will let you know vital audience insights.
- If you have a Shopify account, then connect it with your TikTok account. This will help you measure events up to checkout, offering you in-depth insights into your customer journey.
- Log in to your TikTok ads manager and select the Simplified mode to start creating your ad.
- Just like Facebook ads manager, here too you can select the intent behind your ad, such as increasing traffic, website conversion, lead generation, and so on.
- The next course of action is to select the audience of your choice. You can also go through the custom route to curate an audience of your own.
- Once your budget has been finalized. You can upload your ad creatives, CTA, and captions. After which your ad will be under review. If your ad isn’t flagged, by the end of the process, the ad will be made live.
5 Tips on Creating Ads on TikTok
TikTok ads have the amazing potential of driving sales, improving brand recognition, and creating authentic conversations with your audience. But to do that, you need to be able to make the most of your ads. And here is how you can do that:
1. Automate your ad creation process
Running an e-commerce brand is hectic on its own. Add in planning, making, scheduling, and posting content, and Whew! That is a whole lot of tasks. And when you have more on your plate, quality takes a back seat.
This is where automation and Predis AI come in handy. With Predis AI, you can get AI to generate your ad or edit your own content. You can collaborate and work with your team, schedule it, and monitor its performance. All-in-all, Predis AI serves as a holistic platform that offers all the solutions you need to manage your socials.
2. Be Relevant
Keeping track of viral content and trends on the platform. This is the fastest way to grow your engagement and to exhibit your brand relevance.
Be mindful of the kind of trends you follow. If it does not reflect your brand personality, then it is okay to sit one out.
3. Opt for UGC
TikTok thrives on authenticity and genuine connection. So, if you think people are going to be lured in by a TV-themed commercial, then newsflash, they are not!
Instead, use user-generated content, where people can see how actual people interact and feel about your product. There is nothing better than a customer testimonial, right?
Use branded hashtags to encourage users to create content about your brand. Curate them and use them in your ad campaigns to have the best impact.
4. Encourage interaction with CTA
With TikTok, we are dealing with young people who are more constrained financially. So, if they don’t feel like they are getting a good deal, then they bounce. Which is not what we want.
To avoid this, offer a real incentive for interacting with your CTA. If your CTA is to complete a purchase, then offer limited-time offers that create a sense of urgency. If the CTA is to get people to sign up, then give them a coupon for filling up the form.
5. Have a starting hook
If you can’t garner your audience’s attention within 3 seconds of your video, then you lose them.
This means you have to have a strong hook in the beginning that piques their curiosity and makes them stay. This way you can convey the message you set out to deliver.
Conclusion
Creating TikTok ads for E-commerce can feel tough. But with the right tools, this process can be made easier than you can imagine.
One such tool is Predis AI. Predis AI allows you to create TikTok ads for e-commerce either through manual or AI-generative methods. You can upload, measure, and automate your ad strategy with Predis AI, all while saving time and effort.
Don’t believe us? Well, you are welcome to sign up for a free account and find out the benefits for yourself!
