Reels have taken center stage ever since Instagram launched this feature. Within a short period, it has become the most important part of every marketer’s strategy to bring in new customers, engage their existing audience, and market their products. And we come with Instagram reel statistics that back this fact up.
You are thinking we are exaggerating the impact of reels right? But if anything, we are underplaying its significance. Don’t believe us? Here are some Instagram reel stats that stand by us. So without any further ado, let’s get started!
Instagram Reel Statistics That Will Put You in Awe
General Instagram Reel Statistics
1. The Average Engagement rate of video posts is 0.66%
Video type of content receives a staggering 0.66% engagement rate on average. Although carousel posts get a 0.76% average engagement rate, videos are the ones that get posted a lot.
And what’s more? Making a reel and tapping into this engagement has never been easier. With text-to-reel AI tools in the market, you can churn out good-quality content in a matter of minutes.
Source: Kepios
2. Reel Engagement rate increased by 13.08% in 1 year
From 2023 – 2024, the reel engagement rate has increased substantially, but on the other hand, accounts with 500 – 2000 followers did not see as much engagement as they did the previous year.
Source: Statista
3. 140 Billion Reels are played every single day across Instagram and Facebook
Guess what? You and I are not the only ones who spend most of our free time on reels. The whole world is in the same boat with us. With a whopping 140 billion reels played daily, it is safe to say users love Reels.
Source: Instagram
4. Instagram Reels now has over 2 billion active users!
Reels is a fairly recent feature (launched only in 2020!). In a short span of 4 years, Reels has grown to accumulate such a large user base which is truly amazing.
Source: Demandsage
5. Reels get 22% more interaction than other video postings
We are aware that videos are a great source of engagement. These stats show that reels are the ones that gain the most interaction in comparison to all other types of video content.
Source: Demandsage
6. Most of the Reel’s audience comes from the age group of 25 -34
Reels have a fairly young audience, thus if your business has a product targeting this specific demographic, then you are in luck!
Source: Demandsage
7. India is the biggest market for Reels followed by US and Brazil
With over 327 million users from India, 169 million users from the US, and 133 users from Brazil, these three countries take the top 3 spots in Reels Usage. The US Audience additionally has TikTok which shows the user’s love for short-form video-based content.
Source: Demandsage
8. There are over a billion reels on Instagram
A survey was conducted with a sample size of 5381 people around the world, out of which 95% of them had at least one reel on their accounts. With Instagram consisting of a whopping 500 million daily active users, this number is very impressive.
Source: Demandsage
9. 91% of Instagram users watch videos on the platform every single week
In a survey conducted by Instagram itself, the users informed that they watched Instagram videos every week. This gave a major boost to advertisers to start marketing their products via video content.
Source: Demandsage
10. Instagram Reels Outperforms their major competitor TikTok in Metric rundown
Emplifi did a pretty interesting study when they took sister pages of brands and compared their median engagement, reach, and view rate in Instagram and TikTok. In this TikTok vs Instagram reel statistics Instagram overtook TikTok in every other metric, except median engagement rate.
Source: DemandSage
11. Accounts with less than 5000 followers see the highest reel engagement rates
Accounts with less than 5,000 followers have an average engagement rate of 3.81%, which is followed by accounts with 5K to 10K followers. The latter has an average of 3.72% engagement rate.
Source: Demandsage
12. There is an average of 1.50% engagement rate for video posts
Garnering an interaction rate between 1 – 5% is healthy, although more the followers the lesser the chances of you maintaining this rate.
Source: Demandsage
13. An average of 694K reels are shared every minute
With every minute that passes, thousands of reels are getting shared everywhere around the world!
Source: Statista
14. An Instagram Reel is saved an average of 28 times
We all know that saves are a major way in which you can boost the reach of your reels. When more people save your reels, Instagram identifies the reel to be useful thus making more people see that reel.
Source: Statista
15. Instagram Reels need to be less than 90 seconds if they have to reach a new audience
This is a scoop that is straight from the source (that is Instagram creator’s account itself!). Instagram reels that are longer than 10 seconds tend to perform better than super-short videos. For maximum impact, create reels within the duration of 30 to 90 seconds and you are good to go!
Source: Instagram Creators account
16. 21% of Reel views come from GenZ users
It is no secret Gen Z is a prominent group of users, so this reels Instagram statistics should not come as a major surprise.
Source: Analyzify
17. Instagram reel reach rate is 37.87% out of all other content types on the platform
It has been an undisputed fact that Instagram Reels have the most amount of reach out of all types of content. But 38% is a vast enough number for this fact to be taken seriously enough.
Source: Metricool
18. Instagram is the third most popular platform to watch short-form videos
Instagram trails closely behind TikTok and YouTube Shorts when it comes to being the preferred platform for watching short-form videos on the Internet.
Source: Statista
19. 20.7% of creators post Instagram Reels every single month
Mind you, this stat came up after 2 years of launching reels, so at this point, this can be an outdated figure. But if anything, this number would have only doubled or tripled in the next two years owing to the exponential growth of Reels in the years 2023 and 2024.
Source: Wall Street Journal
Instagram Reels Statistics – Business
1. On average business accounts post 35.9% of video content on their Instagram.
Video content is the most popular type of content preferred by businesses, only exceeded by photo posts. Businesses post 35.9% of photo content on average.
Source: Kepios
2. 53% of Marketers use Instagram Reels for Influencer marketing
More than half of marketers use Influencer marketing to advertise their products and services. Many users have also stated that they have at least tried one product that was recommended by an influencer.
Source: Emarketer
3. Brands posted 11% more reels in 2024 when compared to 2023
Businesses understand the importance of reels in their marketing strategy and are aware of the reach they get in comparison to single-image posts. This led to a drastic decrease in 9% of single-image posts and an 11% increase in reel posts.
Source: SocialInsider
Instagram Reel Statistics – Advertising
1. You can reach 55.1% of Instagram’s Advertising Reach by putting up a Reels Ad.
Amazing, right? You can reach a vast amount of the Instagram audience by putting up a reel ad. However, the conversion rate completely depends on your product and advertising.
Source: Kepios
2. Instagram Reels Ads reach almost 675 Million people
With a user base of 2 billion people, Instagram reel Ads can reach more than ¼ of the audience, which is a pretty significant number.
Source: DemandSage
3. Reel ad revenue makes up a major portion of Meta’s Total revenue!
Did you know that Reel’s financial return for the second quarter of 2023 was $10 Billion? Just wow!
Source: DemandSage
Making Informed Decisions with the Statistics in Hand:
When something works, we should not attempt to change it. This might work in the case of many other things, but social media strategy does not stick to this belief.
Here is the thing, the algorithm is constantly changing and new features are getting rolled out quicker than you can comprehend. In this case, change and experimentation should be a consistent part of your strategy too.
Some Insights to Keep in Mind:
- Reels have a higher chance of reaching new people and gaining followers, so create content on the edge of your niche so that it is understandable to someone unfamiliar with your brand.
- Create reels that are within 30 – 90 seconds and include lots of dynamic elements and movement to keep the user enraptured.
- Reels are highly shareable, in such cases, you should focus on share-worthy content. Create fun, light content that people can relate to, so you can get more shares.
- Marketing through reels is a no-brainer. Most of the marketers have jumped on the wagon. If you have not, then it is high time you did.
- Influencer marketing is worth the hype. You can reach a larger volume of audience by gaining access to their followers as well.
- Just because you are on Instagram reels does not mean that you can ignore other social platforms such as TikTok and YouTube. Although Reels has more reach than all others, it is generally a good idea to focus on other platforms as well.
- DMs are now becoming a critical way in which businesses reach new people. So include “Shares” in your parameters to track. If you are ignoring this factor, then you are running on incorrect metrics which can be detrimental.
- Just because Reels garner the most reach does not mean you should focus only on it. Carousels have proven to have the highest engagement rate in the past, which means that mixing up all content types is the best way to maximize benefits.
- Check out your industry benchmarks and see how you are performing against them. This way you can identify the scope of improvement and start working towards them.
How to Make the Most of Reels?
These statistics about Reels Instagram are a clear indication that Reels can give you the boost your business requires in terms of reaching new people and retaining your audience.
Now that we know how important reels are, let us look at how you can use this feature to elevate the stand of your business.
- Include reels in your content strategy. You can optimize your reels in such a way that even when they reach new people, they will not fail to intrigue them.
- Focus on the fun! Light-hearted content goes a long way. They are easier to share and enjoyable to watch, thus increasing your chances of reaching more eyeballs.
- Formulate a recurring, addictive pattern that people want to see more of. For example, post a reel that says “Day 1 of making different coffee syrups”. Every coffee enthusiast will love to follow along with that series!
- People don’t love brands. They love the person behind the brand. So be yourself and create an authentic brand that speaks for itself.
One last thing
A lot of these stats just work as an indication of how reels have grown in the past few years and how they will continue to grow in the upcoming time. So take this as a sign from above and start getting on the bandwagon as well.
And when you create amazing reel content on Instagram, tag Predis.AI too and we would love to see it!
