With the increasing popularity of YouTube Shorts, it’s high time to start taking YouTube Shorts seriously if you want a piece of the good digital pie.
If you’re aiming to make it big on YouTube, you can’t just toss up whatever content you have whenever you feel like it and hope for the best. You have to be strategic about it, make savvy decisions, and operate like a pro if you want your channel to skyrocket.
So in this post, we’ll discuss the best time to post YouTube Shorts in 2024. Plus, we’ll also take a look at the best practices to follow that will lead to organic growth.
Does The Best Time To Post YouTube Shorts Really Exist?
There are no specific timings to witness maximum impact for your content on YouTube (or any other social platform for that matter). However, there are a couple of important factors that can affect the best time to post Shorts on YouTube.
1. Audience Engagement Patterns
Understanding when your target audience is most active on YouTube is crucial.
To target business leaders, posting before their bedtime is good for optimal engagement. For students, sharing content in the evenings or on weekends when they’re most active online is suitable.
2. Timezone Considerations
Consider the geographical locations of your audience and adjust your posting schedule accordingly. If your audience is spread across different time zones, you need to find an optimal time when the majority of your viewers are active. This will maximize your reach and views.
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3. Content Type
The type of content you create also impacts the best time to post.
If your channel focuses on Yoga lessons, aim to post early in the morning when your audience is most active. Conversely, if your channel features short stories for kids, posting in the evening before their bedtime would be more effective.
4. Day Of The Week
The day of the week significantly impacts the number of views you’re going to get on your Shorts. While Sundays are a good time to post Shorts, Tuesdays will most certainly disappoint you.
The Best Time To Post YouTube Shorts
The timing of sharing your YouTube Shorts is crucial. Let’s explore the optimal times for each day of the week to effectively engage with your audience.
Best Time To Post YouTube Shorts on Monday
While you might think that Monday is the busiest day of the week (and it is true) and people might not get the time to scroll through YouTube Shorts, the end of their workday is a good time to post YouTube Shorts.
This is because after spending the weekend at leisure and working a tiring day, people need to unwind and relax a bit. So, the time before their bedtime is the perfect time to post Shorts.
Remember that this time frame is short (9 PM to 10 PM) and people won’t stay awake until late.
Best Time To Post YouTube Shorts On Tuesday And Wednesday
Tuesday is the worst day of the week to post on YouTube, so you shouldn’t expect much from Tuesdays, especially the morning hours from 6 AM – 9 AM.
Wednesday falls in the middle of the week. According to Boosted, Wednesday is one of the best days of the week to post YouTube shorts.
Typically, the optimal time for posting is around 5 PM. However, you can still achieve success until as late as 9 PM before experiencing significant diminishing returns.
The Best Time To Post YouTube Shorts On Thursday
As per Buffer’s recommendations, the optimal times to upload new videos on YouTube on Thursday are 6 PM, 3 PM, and 9 AM.
6 PM stands out as the peak viewing time for YouTube content on Thursdays.
The Best Time To Post YouTube Shorts On Friday
Friday drags people towards the weekend, and so a lot of night owls are awake to enjoy YouTube videos simply because they do not have to wake up early the next morning. This applies to both students and working professionals.
So, a good time to post would be from 9 PM (before bedtime) to as late as midnight.
Best Time To Post YouTube Shorts On Saturday And Sunday
Saturday and Sunday are the weekends and most people choose to spend their weekends at leisure.
Saturday:
- Morning (9:00 AM – 11:00 AM): Many people might be catching up on content or browsing YouTube during their leisurely weekend mornings.
- Evening (4:00 PM – 8:00 PM): As people wind down from their day and spend more time relaxing, they may be more inclined to watch videos.
- As Sunday marks another day off for many, many night owls remain awake until as late as 1-2 AM, indulging in YouTube content.
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How To Find Your Best Time To Post YouTube Shorts?
1. Use YouTube Analytics
Your YouTube channel’s analytics are a gold mine of insights to determine the best time to post YouTube Shorts on your channel.
- Simply go to studio.youtube.com
- From the left-hand menu, select Analytics
- Under the Audience tab, scroll down a bit
- You’ll find a section about When your viewers are on YouTube
Here, you will find the times your audience is active on YouTube and will give you an idea of when is the best time for you to post Shorts on your channel.
The data should look like this.
2. Analyze Your Competitors’ Strategy
Study when your competitors are posting their Shorts and observe how their audience engages. This can provide insights into effective posting times within your niche.
At what times do they receive the highest number of likes, comments, and shares? Which content types garner the most popularity? These insights aid in identifying optimal posting times and crafting content that resonates with your audience.
3. Experiment Different Times
Try posting your Shorts at various times throughout the week and observe the engagement you get.
Take note of metrics like likes, comments, and shares to see how your audience responds at different times of the day.
4. Experiment With Different Content Types
Explore different types of content within your Shorts to see if certain formats perform better at specific times.
Experimentation can help you tailor your content strategy to maximize audience reach and engagement.
Conclusion
There is no One Size Fits All approach to the best timings on YouTube. You need to constantly experiment with your content and determine your personal best timings to post Shorts on YouTube.
You need to know when your audience is most active, what time zones they’re in, and what kind of content they’re into.
By using analytics and trying out different posting times, creators can nail it and make sure their Shorts shine bright.
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