Facebook is a massive platform with a 3 billion active user base from around the world. More and more marketers are flocking to the platform to improve their business reach and also use it as an advertising platform. And Facebook has been accommodating all these needs over and over again. So, if you want to double the results in half the effort, then you can repurpose your Facebook content into ads can be a great option. But how do you go about doing that? Let us walk you through the process!
Why Should You Repurpose Organic Content Into Facebook Ads?
When you repurpose your best-performing organic content into Facebook ads comes with its own set of benefits, some of which are:
- When an organic post already performs well, boosting or repurposing it into ads can put it in front of more relevant people. This will therefore increase the reach of the content.
- An organic content that is already getting people to engage with it is bound to make conversions as an ad.
- Since you are using the same content in two forms: organic and ad, you are doubling its usage. This way, you get 2x the results for half the effort.
How To Repurpose Your Organic Content Into Facebook Ads?
Now, with that out of the way, let us figure out the exact steps with which you can seamlessly convert organic content into an ad. And the best part is that you can directly do it in the Ads manager, without having to reupload and edit. This is how you do it:
- Open your Facebook Ads Manager account and click the “create” button.
- Choose the objective of your ad, such as awareness, conversion, and so on.
- Once that is done, you will reach the ad’s primary settings, where you can alter anything and everything about your ad. This can be anything from A/B testing your ads to capping their frequency.
- Once you have made all the edits that you need, you will reach the final page of the edits. On this page, you will be able to edit the ad creative, captions, and all. On this page, you can see a setting called “Ad setup”. In that there is a dropdown called “Create ad”, pull it down and select “Use Existing Post”.
- Select the post of your choice (you can even create one here) and set it up.
- Once you have made all the necessary changes, you can hit “Publish”, and you will be done.
What Kind of Content To Choose for Facebook Ads?
Some kind of content performs well compared to other formats as Facebook ads. These are:
- UGC / Influencer content: UGC and Influencer content add social proof to your business. The trust and authenticity bestowed by this type of content can often bring in more benefits, especially when used as an ad.
- Carousel posts: Carousel posts have the highest engagement rates out of all content formats. When used as ads, this type of content can bring in less CPC and Cost per conversion while staying highly engaging.
- Reviews and Testimonials: Posting reviews as ads is also a great chance at improving customer trust in you. When your audience sees more success stories from your brand, your credibility improves, which leads to conversions later on.
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5 Other Ways To Boost The Organic Reach Of Your Content
If you are looking for ways in which you can improve the visibility of your organic posts without actually dipping into your pockets, then here are 5 ways for you to do it:
1. Participate in Facebook Groups
Facebook Groups are a great way for you to meet like-minded people and participate in conversations. This is where the important questions are asked and discussions are going on.
By being a part of these groups, you will be able to get a peek into what questions your customers are asking. You can use these questions to start direct conversations with your customers and build relationships in the process.
When your target audience finds your answers useful, they are bound to check out your profile. This way, you can get more followers and make your organic content reach more people, without spending your bucks.
Side note: Keep a note of the common questions discussed in these groups. You can convert these into carousel posts, blog articles, and so on. You can later share in the group and improve your website traffic and page reach.
2. Make Shareable Content
All of these marketing efforts you are putting into making your content go viral will fall flat if you do not create content that is shareable.
When your content is useful to your audience, easily understandable, well-designed, and attractive, then they are bound to perform well. But unfortunately, if you are new to creating content, then this can be a hard feat for you to master.
This is where tools like Predis AI can be a great alternative. Instead of wasting time and resources figuring out how to create great content, you can just sign up for Predis AI. In here, there are AI-generative capabilities that can create a post, hashtags, captions, and CTA all from a single prompt.
With a few minutes, you can get out informative, good quality content with or without design or copywriting experience!
3. Avoid Using External Links
Social media platforms tend to want people to stay on their apps. So, if you go along and make content with an external link that is going to prompt people to visit another site, they won’t like it.
As a result, the algorithm will downplay your content and show it to fewer people. This impact on your reach can then translate to an impact on your conversions. So, try to avoid making content that needs an external link.
Instead, you can create carousel or video posts, where you can convey more information in an engaging way. This way, you will not require people to visit an external site to learn more about the topic.
4. See What Performs Well
There is no standard manual that states what kind of content will work. Every business is unique, every audience is unique as well. In such cases, it is very hard to predict the kind of content that will work.
This is where past content can come in handy. By checking the performance of your other posts and looking at your analytics, you can get a good idea of the type of content that has performed comparatively well.
Once you have this data, utilize it to create similar content. This way, you will be able to capitalize more on your audience’s interest and improve your organic post reach.
5. Leverage Facebook Insights
There is also an important factor that you can uncover if you look deeply into your audience insights data. That is the time frame within which your audience is most active on the platform.
This data can be crucial for your content strategy because scheduling your content in these peak times can bring in more engagement.
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Should You Repurpose Content to Facebook Ads?
There are no strict guidelines on whether you should or should not use your organic content as a Facebook ad. And it is a common practice as well to convert high-performing posts into ads.
The only thing that needs to be checked before making content into an ad is whether they are high-quality or not.
If your content is not up to your satisfaction and you would like to make tweaks, then Predis AI has a whole library of templates for you to pick and choose from. You can also create an entirely new ad within a few minutes by leveraging AI generative capabilities.
If this sounds interesting, then sign up today to get your free account!
FAQ:
Repurposing organic content means picking well-performing content that you have already published and reusing it as Facebook ads.
By repurposing your organic content as ads, you get the following benefits:
1. You save time and resources by using pre-existing content as ads.
2. You have proof that the creative will perform well as ads since they got good engagement as organic posts.
Here are some content types that work best as Facebook ads:
1. Educational how-to videos
2. UGC and influencer-generated content
3. Reviews and Testimonials
4. Informative social media posts
