The modern world, running on advanced technologies, makes it imperative for businesses to run an online store, even if they have a thriving offline store. Thanks to digitization and globalization, you can have information about your products and services and your website spread across the globe.
When it comes to eCommerce, one of the most critical aspects is customer rate optimization. In simple words, CRO is the rate at which your online business has been able to convert visitors into customers, through your online store registered on Wix. It is time for all Wix storeowners to power their online stores, and use proven strategies to increase Wix store conversions.
Let us delve deeper into this ultimate guide on strategies to increase Wix conversion rate!
What Is Wix?
Wix is a cloud-based platform primarily used for web development, online businesses, and website building. Initially known as a website builder, Wix has now augmented its services with eCommerce features, which have become quite popular among online businesses.
- Wix had 50 million users in 2015, and now it has grown to 258 million users.
- As of April 2024, more than 8 million live Wix websites were in use by merchants in more than 190 countries worldwide.
- Wix’s App Marketplace contains around 750 apps, of which 260+ are related to e-commerce, 140+ are marketing apps, and 85 let you add design features to your site.
Wix eCommerce is a specialized platform within Wix for creating and managing online stores. It offers a powerful solution for online businesses to optimize their stores on Wix, considering the following features:
- Optimized shopping and payment experience
- Solutions for inventory management
- Appropriate pricing and marketing technology.
- Wix eCommerce has gained momentum because it is:
- Ideal for beginners with no coding experience.
- Reliable with a crash-resistant infrastructure.
- Popular for key services like inventory, pricing, and marketing management.
- Scalable is a supporting business growth platform that extends services beyond the initial setup.
What Is a Wix Conversion?
In eCommerce, Wix conversion means a specific action that a visitor takes on your online store. This action could be:
- A direct purchase
- Visiting a product detail page.
- Adding a product to the shopping cart.
- Saving a product to a wish list.
- Sharing a product on social media.
- Applying a discount code.
- Subscribing to email updates.
- Completing a transaction.
Types of Wix Conversions
Your Wix conversions can be of two types:
- Micro-conversions: Smaller actions that lead up to a primary conversion, like adding items to the cart.
- Macro-Conversions: Meeting primary goals, such as completing a purchase.
Wix Store Conversion Rate: Meaning, Calculation, and Explanation
To increase the Wix conversion rate, you must improve the percentage of visitors to your website who complete a desired action. A higher Wix store conversion rate means more visitors are taking appropriate actions, which can eventually improve Wix store sales and business growth.
Tools for Measuring Wix eCommerce Conversions
You can use the following tools to measure important KPIs related to Wix conversions:
1. Wix Analytics
This tool is available to all Wix merchants. It provides data on on-site visits, page engagement, entry points, and more. This tool helps you understand visitor behavior and optimize your site accordingly.
2. Google Analytics 4
The GA4 tool offers customizable reports on user sessions, events, and goals. It also provides detailed insights into user actions post-landing on specific pages.
3. Google Tag Manager
This resource allows the creation of specific trackable events using Google Analytics. It also helps in monitoring ‘very specific’ conversion goals, such as “buy now” button clicks.
A Simple Formula for Calculating Wix Store Conversion Rate
To start improving your Wix store conversion rates, it is crucial to know how to calculate them accurately. Conversion rates can be calculated using this simple formula:
Conversion Rate = (Total Number of Conversions + Total Number of Visitors)×100\text{Conversion Rate} = \left(\frac{\text{Total Number of Conversions}}{\text{Total Number of Visitors}}\right) \times 100Conversion Rate = (Total Number of Visitors + Total Number of Conversions)×100
What’s a Good Wix Store Conversion Rate?
The average eCommerce conversion rates vary widely depending on the product category, geographic location, store maturity, target audience, and other business-specific factors.
According to a study, the general average conversion rates for different products are:
- Luxury Handbags: 0.6%
- Arts and Crafts: 3.79%
- Home Furniture: 0.6%
- Luxury Apparel: 1%
- Baby and Child: 3.99%
- Home Appliance: 1%
- Sporting Goods: 1.5%
- Active Footwear: 2.1%
- Electronics and Accessories: 2.2%
- Health and Well-being: 3.62%
- Toys and Learning: 2.3%
- Electrical and Commercial Equipment: 2.23%
- Beauty and Makeup: 2.4%
- Active Apparel: 2.5%
- Cars and Motorcycling: 1.55%
- General Apparel: 2.7%
- Food and Beverage: 5.5%
- Home Accessories and Giftware: 2.16%
- Kitchen and Home Appliances: 2.48%
- Pet Care: 3.28%
B2B vs. B2C Conversion Rates
Conversion rates can also differ between business-to-business and business-to-consumer contexts:
- B2B Conversion Rates: 2.23%–4.31%
- B2C Conversion Rates: Lower than B2B, averaging around 1.84% – 3.71% for eCommerce.
Top Ways to Increase Your Wix eCommerce Conversion Rate
If you want to increase Wix store conversions, follow these 21 effective strategies, that will take you closer to your objective:
1. Start by Choosing the Best Product Categories
Choose the right categories for your products, as proper categorization helps customers easily find what they are looking for. Such bifurcations also augment their shopping experience and improve Wix store sales.
Aim for between 3 – 10 categories and use keywords that potential customers might use when searching for similar products. This will enhance your store’s visibility in search engines.
Example: International Diamond Importers
This store on Wix excels in customized jewelry designs. Their website reflects the high-quality jewelry they sell. Their products, layout, categorization of products, and stunning jewelry pieces as the first glimpse capture potential buyers’ attention.
2. Prioritize CX and UX
A seamless user experience and customer satisfaction are crucial for encouraging visitors to browse your site and complete purchases.
Here are some tips:
- Ensure that your online store’s and website’s text is easy to read.
- Reduce the number of clicks required to complete actions.
- Make store and website navigation straightforward and user-friendly.
- Design your store to naturally guide users towards the next step.
Example: Wild Wing Café
The homepage and online store provide all essential details within a few seconds of scrolling, which makes it easy for visitors to find what they need. The brand has also included catchy slogans that convey the brand’s vibe and attract customers.
3. Take your Online Store and Website to New Platforms
Be present on platforms where your target market is easily available, and you can market your products effectively. Some of these platforms include Social Media Platforms like Facebook and Instagram that can help you reach your audience.
Use Predis.ai social media post generator to create compelling content and visuals for your social media platforms. This will help you create engaging posts quickly and efficiently, tailored to your audience, on platforms like Facebook and Instagram.
4. Write Strong CTAs
Effective CTAs can significantly influence your conversion rate by compelling visitors to take the desired action. Use brief but impactful phrases like “Buy Now,” and “Read More,”, etc and try different phrasings, placements, and colors to see what works best.
Example – Scopa Italian Roots
This Wix store brings Italian food, culture, and roots closer to its customers. It effectively uses Wix’s email and call-to-action to build a strong effect on the audience. This enhances marketing efforts and customer engagement.
5. Create Eye-Catching Images and Videos
High-quality images are crucial for online shopping as they help customers visualize the product. Provide several good images and videos that showcase the product from different angles. You must ensure the images are clear and professionally taken.
Example – Zelie For She
Their store uses a full-screen layout with large images and a parallax effect. It also allows customers to check and add items to their cart without leaving the current page, speeding up the shopping process. One of the key reasons for their growing sales is the brilliant use of imagery and videos, which attract audiences from all spheres.
6. Write Compelling Product Titles and Product Descriptions
Product titles and descriptions should be both informative and enticing. Strike a balance between clarity and attraction and use relevant keywords to improve search visibility. Make the title and description compelling enough to encourage clicks from search results and social media.
7. Monitor the Right Key Performance Indicators
Tracking the right KPIs helps you understand your store’s performance and identify areas for improvement. Here are some tips:
- Measure Traffic – Monitor the number of visitors and aim for a steady conversion rate.
- Conversion Rate – Measure the percentage of visitors who complete desired actions.
- Average Order Value – Track how much customers spend on average per purchase.
- Bounce Rate – Aim for a low bounce rate, which shows that visitors are engaging with your store and site.
- Customer Lifetime Value – Measure the total revenue a customer generates over their relationship with your brand.
- Sales by Product Category – Analyze which categories perform best to inform inventory decisions.
Make Your Product Stand Out on Social Media 🤩
TRY NOW
8. Engage Visitors Using Live Chat and Chatbots
Live chat and chatbots can enhance customer trust and engagement. Using this technology, you can provide real-time assistance to consumers by answering their queries and resolving their concerns.
This will also help you show the human side of your brand. Chatbots can also resolve issues in real time and increase the chances of closing a sale. Research says 87.58% of consumers using chatbots have a higher customer satisfaction rate over customer service which comes at 85.8%.
9. Optimize the Checkout Process
A proper and user-friendly checkout process can reduce cart abandonment and increase Wix store conversions. Here are some tips:
- Allow customers to view product details without leaving the page.
- Provide multiple payment options
- Show buyers their progress during the checkout process.
- Include both the “Add to Cart” and “Buy Now” buttons.
10. Use Social Proof
Social proof, such as customer reviews and testimonials, can increase Wix store conversions. Show customer feedback on your site and let your target audience know more about the feedback and quality of your products.
Example – Linen Chest
This Wix store offers a wide range of home decor items. The store and site collect and showcase reviews. It also uses opt-in email promotional pop-ups to engage visitors and build a subscriber list for marketing.
11. Cross-Sell and Up-Sell with Related Products
You must encourage customers to buy additional or higher-value items. This strategy can increase your average order value. Cross-selling means selling related products that complement the item in the cart. Up-selling means suggesting higher-end versions to enhance the purchase. By implementing these strategies, you can increase Wix store conversions.
12. Use the Power of Retargeting Ads
Retargeting ads can re-engage customers, especially those who have not completed a purchase. These ads follow your visitors and remind them of the products they viewed. Such ads encourage them to return and complete the transaction. Utilize Wix’s advertising tools to manage your retargeting campaigns.
13. Display Recent Customer Activity
Showing recent customer activity creates a sense of urgency and social proof, and improves Wix store sales by leveraging the fear of missing out. Try displaying notifications of recent purchases or how many people have a particular item in their cart.
14. Make Your Return Policy Easy to Find
56% of returns happen because the product didn’t match its description.
A clear and accessible return policy can reassure customers and reduce the hesitation they might feel before making a purchase.
Place a link to your returns page and test whether including your return policy can increase Wix store conversions.
15. Implement SEO Best Practices
Optimizing your product pages for search engines can increase your visibility and attract more customers. For several eCommerce brands, the ROI for SEO organic traffic was 317% after 16 months. This shows the significant impact of effective SEO strategies.
Here are some tips:
- Use tools to find relevant, high-search-volume keywords.
- Include keywords and add appropriate sections that can help consumers find common questions.
- Incorporate relevant links to sections into your product descriptions.
Boost Sales on Social Media with AI ⚡️
TRY NOW
16. Test Multiple Pricing Strategies
More than half of consumers would stop shopping at an online store if they rejected digital wallets.
Credit cards are the top payment method used by 40% of shoppers, followed by debit cards at 31%.
Pricing is a crucial factor in eCommerce. You must experiment with various pricing strategies to see which one suits your target audience.
Here are some tips:
- Offer subscription plans for recurring purchases.
- Use the Odd-Even Pricing method, which means using prices ending in odd numbers to signal a deal, or even numbers to denote luxury.
- Display original prices alongside discounted prices to highlight the savings.
- Offer discounts for customers who commit to a larger upfront payment or a long-term subscription.
- Present three options to encourage customers to buy the more expensive middle option.
- Encourage larger purchases by offering lower prices and displaying higher-priced items next to lower-priced items.
- Offer bundles of related products at a discounted rate.
17. Create Engaging Content
Engaging content can keep customers coming back to your site. A well-framed website content, blogs, and online store content can enhance familiarity with your brand. Here are some tips:
- Publish new articles, blog posts, or videos regularly.
- Provide informative and entertaining content that adds value.
- Use SEO best practices to make your content discoverable.
- Send newsletters featuring your latest content.
- Use Predi.ai’s social media content calendar and scheduling tool for better results.
Example – Hair Comes The Bride
The online store at Wix regularly updates blogs and articles with tips and tricks that help attract organic traffic and keep customers engaged. Such measures contribute to the success of online businesses on the Wix platform.
18. Design for Mobile
With mobile commerce accounting for about 73% of all eCommerce sales, optimizing your site for mobile users is essential. Here are key strategies:
- Use tools like the Wix Editor to customize your mobile site.
- Make your mobile menu easy and optimize your site to load quickly on mobile devices.
- Simplify forms for mobile users, and make them easy to fill out.
- Avoid using too many pop-ups or animations.
19. Create Powerful Landing Pages
Landing pages are designed to convert visitors by focusing on a single offer or action. Use language to encourage action and remove distractions to keep the landing page focused on the primary offer. Test different versions of your landing pages to see what works best.
Example – Styx
This Wix store shows an effective landing page featuring enticing images and videos summarizing the benefits of their protective kits.
This tool also effectively uses data to show how much money in assets customers have saved by using their kits. The landing page leads visitors to the products page for easy shopping and global delivery.
Final Words
Understanding and calculating your conversion rate is the first step towards improving it. Such strategies will help you grow your business, enhance the user experience, and drive more traffic.
The bottom line is to consistently review and refine your strategies to keep up with changing customer preferences and market trends. Start your eCommerce CRO journey by leveraging Wix’s built-in tools and exploring new ways to engage with your visitors.
Use Predis.ai and its various tools and resources to optimize your Wix online store’s performance. Contact the professionals today to help you refine your strategies and see continuous improvement in your conversion rates. Sign up for a free account today!
