We all know Micro-Influencers are. They are quite famous on social media and make content that promotes services and products online. What does nano influencer mean? There are multiple types of creators on social media. Nano-Influencers are creators, who have followers ranging from 1000 to 10,000 followers. They usually get less engagement on their posts and are considered as mid in the form of influencers.
A lot of brands are working with these influencers these days, especially on Instagram. The sole reason is that a lot of surveys have indicated that most people tend to buy products and services that are recommended by friends and family. Most of the things that these Nano-Influencers post first go through the news feeds of their friends and family. And this makes more sales among them. Also, it is noted that Nano-Influencers do not post a lot of videos. This is why whenever a review is posted it seems more authentic and genuine.
A lot of brands are now working with influencers with fewer followers and sending them products for free in return for video deliverables. This makes things beneficial for the brands as they don’t have to pay the influencers for the promotion and just send products for free.
Examples –
“There are a lot of nano influencers on Instagram these days and I see them promoting the same brands sometimes.”
“Nano Influencer are growing rapidly on social media. If you have the correct tools and ideas for content creation then you can very well create content and earn from social media.”
“We all should learn from nano influencers on how to never give up. I’ve seen multiple of them reach a following of thousands with the correct strategy.”
“I am a nano influencer and I only promote brands that are genuine.”
Other social media terms –
